Rebirth begins with e-commerce

In the eyes of the outside world, most of the new stars created by Douhu Platform’s so-called billion-dollar star-making plan were poached, and only a few were signed to long-term contracts by themselves.

However, only a few of their senior executives knew that all the real rising stars were staying in Douhu, and most of those poached were parallel imports.

Not only that, a bigger conspiracy is waiting for friends and businessmen.

Luo Xiu, who had been silent for a long time, suddenly summoned the media to hold a press conference.

He first spent half an hour scolding his friends for not being ethical in business.

After venting his "anger", Luo Xiu said sourly: "I always firmly believe that this industry needs those of us who do business down-to-earth, and we need a platform that is truly willing to cultivate anchors."

"I believe that this method of poaching people by friendly businessmen is an opportunistic method and will definitely not succeed."

"These anchors have grown up from our Douhu platform. After they leave Douhu, they may have good popularity in the first few live broadcasts, but their popularity will definitely not last long."

"Because I always believe in our users, they are loyal to the Douhu platform. Even if they follow the anchor to other platforms, they will soon find that Douhu is their home."

"I conclude that those anchors who left will regret their choices at this moment. They regret not betraying us, but regret betraying their fans."

"It is countless fans that make them popular today. They should not leave these fans for money and go to new platforms. They should consider their own fans."

…

Regarding Luo Xiu's last statement, many people thought he was just being tough.

After all, so much money was spent, and in the end, it was all poached by friends and businessmen. It was all in vain, and all that was left was the stubborn words.

"Now it seems that Luo Xiu is quite pitiful."

"I believe he really wants this industry to develop better, but there is no way. This is the reality."

"Fans will definitely follow the host. They will not regard the platform as their home. They will only scold the platform."

"Anchors call their fans family every day. When did your platform ever control the life and death of their fans? It's a little too late to play the emotional card now."

"I only believe in one fact, that is, the losers will come out and cry, and the winners will just keep quiet and get rich. It seems that Luo Xiu is really panicked after so many people were poached this time."

"I declare that Luo Xiu is no longer my husband and we are divorced."

…

However, just after Luo Xiu held the press conference, the popularity of the anchors who were poached dropped rapidly.

Except for a few of them who gained some popularity after several rounds of hype, most of them have shown their true colors.

On the contrary, on the Douhu platform, many anchors who originally had "mediocre" data have soared into the sky in a short period of time after signing long-term contracts with Douhu.

On the surface, it seems that the most popular internet celebrities have been poached, giving them opportunities. In other words, no matter how many people you poach, users will still stay on the platform.

Poach the top anchors, and the anchors behind will be directly replaced seamlessly.

In fact, they are the real popular anchors. Before, the data was secretly lowered internally, but now it has returned to normal.

Netizens saw that after such a commotion, the popularity of the Douhu platform not only did not decline, but further widened the gap with other platforms. Their views on Luo Xiu immediately changed 180 degrees:

"Mr. Luo is still awesome. I thought he was not good enough before, but it turns out that I am too small."

"Facts have proved that God will not let down those who really do things. Those platforms that only do things behind their backs are really hopeless."

"The divorce I said before was false. Is it normal for the couple to have some quarrels?"

…

The comments from netizens are less important. What’s more upsetting are the bosses of friendly businesses who have spent huge signing fees in vain.

They could only ask their executives over and over again why they hired such a bunch of trash.

In order to maintain the scam, the executives had no choice but to follow Luo Xiu's words and make up various reasons to explain why these anchors became ineffective after switching platforms:

"Internet celebrity itself is a short-lived thing. Today it is popular all over the Internet, and tomorrow there will be new hot spots. This is a normal thing."

"Those popular stars in the entertainment industry are likely to be forgotten quickly, let alone these Internet celebrities."

"It turns out that poaching people is useless. We paid expensive tuition fees."

"It seems that Douhu's approach is the right one. We can only spend money to cultivate our own Internet celebrities and spend our own money to attract traffic."

"It can also be seen from this incident that the career life of Internet celebrities is very short, and signing a long-term contract is a very wrong thing."

…

The above views have become the new consensus in the industry.

All platforms have begun to learn from Douhu's approach, spending money on advertising in major media to attract traffic, and spending money to train excellent anchors.

At the same time, they also realize that poaching people is an ineffective approach, and do not restrict the trained anchors with high salaries and long-term contracts.

Everyone is buying materials to make cakes, causing the entire live broadcast industry to develop rapidly.

…

At this time, Douhu, Luo Xiu returned a fee application.

Yi Qingfei had no choice but to come in person to persuade: "Brother Xiu, although our Douhu platform is far ahead of our opponents, other platforms are trying to catch up. If we don't continue to increase investment, we are likely to be caught up by them."

Luo Xiu smiled, "It's a good thing that they want to spend money to expand the market, but I'm afraid they won't spend enough."

"What do you mean? I don't understand."

Luo Xiu explained: "They always wanted to poach our people before, but now it's our turn to poach his people."

"Poaching their people?" Yi Qingfei was prompted and immediately understood, and said excitedly, "Brother Xiu, your serial plan is so amazing!"

Poaching people has always been an efficient way to weaken your opponents at the lowest cost while increasing your own strength.

The main reason why business partners failed to achieve results was because they did not recruit the right people.

Moreover, after the previous round of sky-high contract competition, major platforms spent a lot of money and signed a bunch of waste, so they became very cautious about every long-term contract.

As a result, the value of popular anchors plummeted and became worthless.

Luo Xiu could take advantage of this opportunity to poach the popular anchors who have been truly cultivated by his business partners at a low price.

In the past, only Douhu made cakes, while other platforms stood around waiting to grab cakes.

Now the status is reversed, other platforms are taking the cake, and Douhu has become the one grabbing the cake.

Luo Xiu patted Yi Qingfei on the shoulder and said with a smile: "Excellent hunters often appear as prey. Friends and businessmen always think that they are hunters, but they don't know that they are prey."