Rebirth begins with e-commerce

In the early days of the live broadcast industry, the composition of anchors was very simple, either game anchors or talented anchors who sang and danced.

Most of them are individual anchors with no company or team behind them.

This is true in the early days of all walks of life. For example, in the early days of Taobao, personal stores were the main focus.

The power of an individual can never be as powerful as that of a group.

Small workshops are definitely not as good as large companies in terms of production efficiency and sales efficiency.

The Taobao platform was able to grow in the later period mainly because of the presence of countless large companies and brands.

Nowadays, the leading Internet celebrities in the live broadcast industry are worth an inflated price, and the premium is very serious, which is not proportional to the benefits they create.

And if this market reaches a mature stage, it will definitely mean you get what you pay for, and no one can take advantage.

What Luo Xiu has to do now is to quickly get this market through the period of chaos and disorder and get back on track.

If you want to accomplish this, of course you cannot rely on yourself, nor can you rely on Pinru Media as a company.

Just like Alibaba, it is impossible for Alibaba to produce its own products, open its own stores to sell them, and finally ship them by itself. It must rely on the cooperation of countless upstream and downstream companies, large and small.

So Luo Xiu held internet celebrity economic industry summits in five places: Yangcheng, Magic City, Imperial Capital, Sichuan City, and Northern Liaoning.

Institutions, large and small internet celebrities, and relevant personnel interested in engaging in this industry.

mcn is a new Internet celebrity economic operation model. This model combines different types of content and content production. With the support of capital, it ensures the continuous output of content and realizes commercial realization more efficiently.

To put it simply, it is an internet celebrity company.

Disney once bought Makerstudio, one of the largest content producers on YouTube with approximately 400 million subscribers, at a valuation of US$500 million.

The most profitable foreign internet celebrity is Kylie Jenner. In 2019, Kylie Jenner was named the youngest self-made billionaire in history by Forbes with a total wealth of US$1 billion.

Domestically, Wei Ya and his wife were listed in the top 500 of Forbes China list with a net worth of 9 billion, which is similar to Tao Huabi of Lao Gan Ma and Zhang Xuhao who founded Ele.me.

Foreign Internet celebrities are relatively far away from us. We don’t have much idea about how much money they can make, but they were shocked when they saw Wei Ya’s data.

Everyone knows that live streaming is very profitable, but few people would think of making money this way.

…

These are all things of the future.

Now the Yangcheng Internet Celebrity Economic Summit is about to begin, and participants are entering the venue one after another.

There are bosses in suits, stylish and handsome men, and more young and beautiful beauties.

These are the pioneers who entered the Internet celebrity industry for the first time and did not know what the future would be like, so they kept crawling forward.

"Does any of you know the purpose of Mr. Luo's meeting?"

"I don't know. I came over as soon as I received the invitation."

"I have heard that he wants to make us rich."

"Some time ago, I heard that he made Yang Zhibo lose 30 million yuan. This man is very cunning. We should be careful not to be fooled by him."

"Yang Zhibo is too greedy. Without Mr. Luo in this industry, are they the only ones who play games to have the opportunity to make so much money?"

People in the audience gathered together in twos and threes and discussed the purpose of this meeting in low voices.

The venue was not completely quiet until the meeting started and the host finished speaking.

"Now, I would like to ask Mr. Luo to speak for us. We welcome you with applause!"

After the host said this, the people in the audience came to their senses and responded with warm applause.

Regardless of whether they like Luo Xiu or not, they will still give the most basic respect to this newly wealthy man.

Moreover, it is also a rare reward to be able to hear a newly wealthy person share his experience with his own ears.

Accompanied by the applause of the audience, Luo Xiu strode to the stage, picked up the microphone, and said sincerely: "Hello everyone, I am Luo Xiu. Thank you all for taking time out of your busy schedule to attend this inexplicable meeting."

After he finished speaking, he bowed to the audience.

"At the same time, I would also like to thank the millions of viewers in Douhu Live Room for watching this meeting online."

He faced the camera and bowed again.

The barrage in the live broadcast room exploded instantly:

"Mr. Luo, you're welcome!"

"Tip a rocket to Mr. Luo."

"I'm so surprised that I actually gave Mr. Luo a reward."

In the live broadcast room, many viewers came to Luo Xiu, and some of them came with a learning attitude and wanted to hear what this young rich man had to say.

"No more gossip, let me get straight to the point!"

Luo Xiu glanced at everyone, "We are all Internet celebrities, or practitioners of Internet celebrity-related work. I believe that many people are not confident about this job. Some even think that it is a job of online begging."

When everyone heard these words, many people felt stung in their hearts and lowered their heads.

They feel somewhat sorry for the work they are doing now. When family members ask about it, they are too embarrassed to answer directly.

This kind of mentality also leads to many Internet celebrities who like to buy luxury cars and show off in a high-profile way after making money.

These behaviors are just to show those who looked down on me at the beginning that I earn more than you.

"Actually, our e-commerce business was also looked down upon by outsiders at the beginning. Even Lao Ma was regarded as a liar and kicked out when he first went to find people for financing. But now, those people should know how much opportunity they have missed."

"Everyone is looking for the outlet of the next era. I can tell right now that what everyone here is doing is the outlet of the next era. Please persevere and we will definitely be able to wait until the day of victory."

"I firmly believe that this is a trillion-dollar industry and it will change many people's lives."

After Luo Xiu said this, the audience burst into lasting applause.

Everyone was very excited.

If someone else had said the same thing, everyone would have laughed and thought he was another liar.

But when it comes from Luo Xiu's mouth, the meaning is completely different, because he has found the outlet many times in the past few years.

"Today, everyone can come here to participate in the meeting, which means that they have entered this vent. However, there are southeast, northwest, and southeast winds in this vent. If you don't control it well, people who enter the vent may be blown away."

"We Douhu Live want to be a compass in the tumult of the industry, so that tens of millions of companies or individuals engaged in this industry in the future will not lose their way in the tumult."

"Institutions or individuals can provide you with better services and help this industry grow healthily."

When Luo Xiu said this, he couldn't help but think of the words that Lao Ma often said.

"Now, let me introduce to you in detail the organization and how to become an influential Internet celebrity."