Rebirth begins with e-commerce

There are three types of anchor cooperation models on Douhu platform.

The first type is a long contract. The contract period is 5 years, and the maximum profit score can be obtained as 70%, and the minimum guaranteed income can be obtained, additional traffic support, and platform operation rights... various rights and interests. The liquidated damages are ten times the contract amount or 10 times the total income.

There are very few such long-term contracts released. Only anchors with unique personal charm or unique abilities that others find it difficult to replace can obtain long-term contracts.

The long-term contract gives the anchor a high guaranteed income and the highest standard share income. It not only receives additional traffic support from the platform, but also sends a professional team to help the anchor operate and promote the entire network.

After the anchor signs the contract, he only needs to concentrate on content creation. The platform will contribute money and efforts to help the anchor promote it on Weibo, forum and other external networks, so that the anchor can become famous quickly.

Of course, rights and obligations are twins.

The platform spends so much resources for anchors. If the anchor becomes popular and can help the platform make money, turn around and go to other platforms to help others make money, and then the platform will suffer a huge loss.

Therefore, Douhu Platform has set up the highest standard of compensation for liquidated damages, and the compensation amount for each long-term contract starts at a level of tens of millions.

There are not many contracts signed in this type of contract, because each contract requires a large amount of cost to the platform, and ordinary anchors do not have this treatment.

The second type is a standard contract. The contract period is 1 year, and the maximum score can be obtained as 50% and additional traffic support will be obtained. The guaranteed income is 500 yuan per month, and the liquidated damages are 3 times the total income.

This type of contract is very low for the website, and can be signed in large quantities, and the constraints on the anchor are very small. After a year, you will become a free agent, or you can leave if you pay a small penalty.

The third type is to sign a contract online, with no time limit and no guaranteed returns, and you can get the highest score of 50%.

This kind of contract registration is equivalent to signing a contract, without any restrictions, and you can leave at any time.

For a large platform, the group of big internet celebrities who have long contracts are equivalent to pillars, while ordinary standard contracts are bricks and tiles that build this stage.

If there were only those big internet celebrities who had a long appointment, the audience would be those people and they would soon get tired of it.

Anchors who have not signed long-term contracts also need to allocate certain traffic to them.

...

"Boss, why don't we modify the standard contract and change the period to five years and increase the penalty for liquidated damages so that they can leave so easily."

"That's right, everyone wants to suck our blood and treat us as the Whampoa Military Academy in the live broadcast industry. We can't let them walk so easily."

"When is this place, come whenever we want, and leave whenever we want?"

"These are traitors. In online novels, if they leave the sect, they will be abolished in their cultivation?"

...

The leaders of Pinru Media were all filled with righteous indignation and became more and more excited as they spoke.

After hearing this, Luo Xiu waved his hand, "You are still used to thinking about problems from your own standpoint."

"Is there anything wrong with this?" Yi Qingfei asked.

"The reason why our Douhu Platform is called the Whampoa Military Academy in the live broadcast industry is, on the one hand, because we are willing to make cakes, spend money to attract traffic, and expand the scale of this industry.

"On the other hand, we have a steady stream of new anchors joining. Without these new anchors, we cannot become the Whampoa Military Academy."

Luo Xiu paused for a moment and said seriously: "A platform that focuses on content must keep pouring in fresh blood. If we strictly restrict ordinary contracts, it may cause newcomers to not dare to come to our platform. This is a way to cut off one's own way."

"What should we do?"

Luo Xiu said confidently: "The reason why many anchors leave us now is that they think they can live better on other platforms. Only when we become stronger can we keep people."

"Boss, we understand. Since we are called the Whampoa Military Academy in the live broadcast industry, let's take a look at the Whampoa Military Academy."

"Yes, let them know that the reason why we are the number one live broadcast platform now is not just because we set up earlier than them, nor because of the higher traffic."

"We want those who leave regret their choices, and let the anchors who stay get the benefits they deserve."

"If those anchors who left, let them leave, we will find someone to replace them immediately. On the contrary, after they leave our platform, they will not have that easy life."

...

Everyone is excited and we must fight this battle well.

In fact, it is not impossible to increase the cooperation period and breach of contract for ordinary contracts.

Many new anchors don’t care how many years they have been bound by contracts before they become famous.

When you can’t even eat enough, freedom is not a priority.

Being famous is the most important thing, and being bound by a contract is something that will only be considered after becoming famous.

The greater risk is that it involves platform monopoly, and now it is not 2020, so there is no severe punishment for such a slight monopoly.

The reason why Luo Xiu did not use this monopoly method to restrict the anchor's job change is not because of moral issues.

Only by surviving on the battlefield can one be qualified to discuss moral issues.

The reason why he didn't use these methods was just to give the team a little more challenges.

Luo Xiu has higher requirements for the Pinru Media team.

The ultimate battlefield of this team is abroad. In the future, it will enter the international market, earn foreign exchange, and win international voice.

If we have to use monopoly to win a domestic war now, how can we collide with those capital tycoons in the future?

The competition between stores on Taobao is like children playing houses, and no one can play Pinru e-commerce now.

The competition between Douhu Live and other platforms can be regarded as a fight between gangsters, which will cause bleeding, and even if it is not done properly, it will cause death.

In the future, cross-border commercial competition involves business wars with interests behind the country, which is the real battlefield without cigarette sales.

Whenever Luo Xiu thinks of future business plans, his heart will be filled with passion and hopes that that day will come soon.

But now, both the company's strength and the team's ability are far from enough, so you can only play with the fight between gangsters.

We can only endure it first, get off the verge of rest, hone the team well, lead them to upgrade and fight monsters, so that they can play a role in future wars.

Although this battle is not big, you can gain a lot of experience after winning.

In fact, Luo Xiu just wants to win. He has too many cards to play when he comes back from the future. Even if he doesn't engage in such a monopoly contract, there are still many ways to win.

He just didn't want to use all his cards so quickly.

Now that I use it, what should I do in a few years? What should I do after 2020, after no rebirth advantage?