Rebirth begins with e-commerce

"We have opened a new live broadcast platform called Douhu Live. I came here this time to find you to name it."

Luo Xiu finally explained the purpose of his trip.

"Is it true? That's great. I wonder how much money you are willing to pay by Mr. Luo?"

Zhou Hao couldn't help but smile.

Maybe people who are engaged in e-sports nowadays have simple minds and don’t have so many colorful things.

"Money is not a problem. My team will talk to you about specific cooperation matters."

Zhou Hao also knew that such a small team title was a very small thing for a big boss like Luo Xiu, and he would usually be handed over to the people below to follow up.

Next, everyone will chat casually and talk about some recent international competitions.

Unfortunately, the great starry sky and the decline of Warcraft, the wonderful showdown between Moon Moon and the Human Emperor Sky is becoming increasingly difficult to see.

When talking about the game, several team members slowly relaxed and added to the topic.

"I heard that Mr. Luo, you started out in Taobao. I want to ask you about e-commerce practices." Ruofeng suddenly spoke.

"Are you interested in Taobao?" Luo Xiu asked curiously.

"I saw many professional players transform into commentary videos in the later stage, and then accumulate fans and sell goods through Taobao. I was wondering if I could do this industry after I retired."

After hearing what he said, Luo Xiu also understood why he had these concerns.

Nowadays, people who are professions with e-sports will be questioned: Can you live for the rest of your life by relying on this?

They all understand that this is an industry that makes a living by youth. If they are a little older, they will face retirement.

And it is different from other industries that eat youth. Athletes and celebrities also eat youth, but they can earn enough money for a lifetime in a few years.

Nowadays, those who play e-sports are just enough to support themselves.

After retiring, what awaits them is the only life of poverty.

It’s no wonder that after the live broadcast became popular, many professional players who were at their peak resolutely chose to retire and change careers to become anchors.

Making game commentary videos is a better way out that they can think of.

For example, former Warcraft professional player JY did a video commentary on League of Legends after retirement, attracting traffic to his Taobao store to make money.

Almost all commentators including Miss, Xiao Cang and others are the same.

This kind of traffic monetization method is not efficient. Fans bought a keyboard and a mouse from his store. If it breaks after using it for a few days, it will definitely not be repurchased. If it doesn't break after using it for a few years, there is no need to repurchase it.

When Luo Xiu was in the company's operation, he also considered whether he could ask these anchors to help advertise, and then give them commissions or fixed service fees.

I also thought that famous online writers could bring goods. Those popular online writers with millions of readers can fully implant soft articles in their articles, thus bringing great advertising effects.

This is at least more efficient than opening a store by themselves. Except for the mouse and keyboard, other products in all aspects of life can be sold, and a fan can reap the harvest.

A few years later, Internet celebrities quickly emerged. On Douyin, Kuaishou, and Xiaohongshu, if you have a fan base, you can receive advertisements from merchants.

They no longer need to open a store by themselves, choose products by themselves, and ship them by themselves, but they can earn more money than opening a store by themselves.

...

"Mr. Luo, Mr. Luo?"

"Oh, sorry, I suddenly thought of something fun." Luo Xiu came to his senses and smiled embarrassedly, "What did you say just now?"

"I would like to ask you, I will retire in a few years, and will I have a future when I switch to Taobao?"

"E-commerce is not a flash in the pan. Not to mention a few years, even in ten years, there will still be someone who can do it, but..."

"Just what?"

"But when the storm first came, it must be easier. But when everyone saw that this industry could make money, they would definitely rush in, and the competition became fierce. Those who could still make money at that time were all great people."

Seeing that he looked a little unwilling, Luo Xiu continued, "I think even if you retire, it is not useless. You can continue to use your skills to help you make money."

"Please give me advice!"

The League of Legends players immediately looked at Luo Xiu with their eyes shining.

"We recently developed an online video live broadcast platform called "Douhu". You can live broadcast games on the platform in addition to daily training."

"I heard that yy voice broadcast a live video, and no one can make money?"

As soon as yy voice came out live video, they had heard from their friends. However, at this time, yy voice was mainly aimed at online games, and it was more like a toy in a small circle.

"If you are worried, I can sign a long-term contract with you now, and the live broadcast income is 50,000 yuan. If the income is less than 10,000 yuan, I can make up for you 10,000 yuan."

"Ten thousand? Is there any regulation on how long I have to live broadcast every day? I don't want to retire yet, so I may not have much time to do live broadcasts."

“There are no hard regulations.”

After hearing this, they were immediately moved and nodded and agreed to sign the contract.

You should know that their salary is not ten thousand yuan now. If they only show their faces occasionally, they will have a guaranteed income of at least ten thousand yuan, which is like a dream.

As for the share after more than 10,000, they dare not even think about it.

They even never imagined how cheap the guaranteed contract of 10,000 yuan would become in two or three years.

Zhou Hao, the owner of the club next to him, looked even more confused.

He thought Luo Xiu really loved e-sports, so he was willing to fund these players in the name of live broadcast.

He never thought how valuable the people under his command would be in the future.

A rich man passed by the farmer's house and saw that the bowl this family used to hold rice for the watchdog was an antique worth a thousand gold.

He said to the farmer: I like your dog very much and I am willing to pay ten taels of silver to buy it.

The farmer was very happy to hear this. Not to mention ten taels of silver, even one tael of silver was not worth it, so he happily sold the dog to the rich man.

The rich man then asked the farmer to give him the bowl, but the farmer agreed without thinking.

In this way, the rich man bought this antique worth a thousand gold coins for only ten taels of silver.

If the rich man proposes to buy the bowl from the beginning, it will inevitably arouse the farmer's suspicion and take the bowl to an expert for identification.

Luo Xiu's current approach is also somewhat similar to this story.

It’s a bit like a gift to sign a contract with the club with a lot of money and then sign these players.

But even without these players, Luo Xiu will still win the title of we.

When Douyu was founded in his previous life, he sponsored e-sports clubs such as we, omg, and royal family.