Rebirth begins with e-commerce

"Who will win the championship in the Voice Finals?"

"It must be my goddess Wu Mochou!"

"Jike Junyi also has a chance."

"Liang Bo, everyone says he is the illegitimate son of the boss of the show's title Shangfan Group, and he has long been appointed as the champion."

"It's really the illegitimate son of the boss of the Rice Ball? Is there any evidence?"

"It's true, I'm the nurse who takes delivery."

"I can also testify that I am the bed in the delivery room."

"I can also testify that I was going to have a baby at that time, and I lived in the same delivery room with my mother. Other children cried when they were born, and they started singing directly when they were born."

"We want to make it more realistic, right? The boss of the rice ball, Luo Xiu and Liang Bo, are about the same age as each other, at most one or two years older."

...

Before the finals began, there were speculations on the Internet about who would be the champion.

Even the female employees of Pinru Group are gossiping about insider news every day.

With the help of the title of this variety show, the popularity of Fantuan has soared rapidly, becoming the third largest e-commerce platform after Taobao and JD.com.

But the top two are very obvious, while there are a lot of people who claim to be the top three.

But it is undeniable that the three categories of rice balls have achieved leading positions in the industry in digital products, daily necessities, and fresh food delivery in the same city.

Based on the advantageous categories and then seeking opportunities to expand outward, this is the policy that Luo Xiu has always adhered to.

However, the one who benefits the most in this program is not the title Shangfan Rentuan, but Zhiyin App.

Since the program auditions started, countless people have attracted to participate in the selection and caused a craze of referendums.

Next, when the program is broadcast, Zhiyin continues to maintain in-depth cooperation with the program, and viewers can vote on Zhiyin to resurrect those eliminated popular contestants.

In the final finals, in addition to on-site voting, Zhiyin also has 30% of the voting rights.

Because of this program, Zhiyin App's installation volume has exceeded 10 million mark and officially joined the competition for the overlords of the music industry.

It also attracted the attention of industry financial experts:

"If there is any dark horse in 2012, then Zhiyin is definitely the king of the dark horses. Its growth rate is too terrible."

"I believe that old music players such as Kugou must be unable to sleep or eat at this moment, and are afraid of being surpassed by this rising star."

"Actually, you are a little worried. Although Zhiyin grows fast, the traffic is greater than its strength. Whether it is its music library or the user's usage habits, they are still very immature. As the program is completed, the popularity will inevitably fade quickly, and users will naturally lose slowly."

"I also see it this way. Zhiyin is currently like a traffic star who has only appearance but lacks works, and can only be awesome for a while. Only truly capable artists can become famous for their entire lives."

...

These reviews were quickly placed on Luoshu's desk.

On the one hand, these financial reporters praised the rapid rise of Zhiyin, and on the other hand, they believed that only a good voice program could not maintain the existing traffic.

The prosperity will eventually fade, and how many users can be left depends on their own strength.

Luo Xiu is someone who can accept criticism, and he also agrees with these evaluations.

Zhiyin is now on the surface and wants to truly gain a foothold, it still needs to make a lot of efforts.

However, the difference between critics and entrepreneurs is that the former will only criticize, while the latter will find ways to solve the problem.

Luo Xiu was ready for this and had already started to act.

The first step is to keep the program warm as much as possible so that the users brought by the program will not be lost so quickly.

Therefore, Luo Xiu signed a contract with those contestants in advance and left all the contestants' fans on the platform.

The second step is to accelerate the construction of the platform and consolidate the foundation.

The traffic-produced young actors can also learn and improve, and become powerful veteran actors.

Of course, this step is not that simple. It either requires long-term accumulation or a large amount of money accumulation.

Now that smart phones are just beginning to become popular, the mobile Internet is developing rapidly, and there is not much time left for me.

It can be said that time is more important than money now.

The old music players are in the process of transitioning from the PC era to the mobile era, and it is the best time to seize users.

It is precisely because Baidu has fallen behind in the transformation from PC to mobile that it has slowly declined.

From now on, until the issuance of the "Strongest Copyright Instruction" of the National Copyright Administration in 2015, there are still three years left.

If you want to shout out the sentence "The three-year period has arrived..." at that time, you must race against time and occupy the high ground one step ahead of the enemy.

Luo Xiu has been in the reception room during this period and has met several waves of people from venture capital companies every day.

These fund spokespersons who hold a lot of wealth are different from those financial bloggers. They know more insider information and can better see the existing value of Zhiyin App.

Coupled with Luo Xiu's previous successful experience, they have a good reason to believe that this is a project worth investing in.

The only controversial thing is, how much valuation can be achieved for this project?

Luo Xiu chose to introduce venture capital at this moment because it is the most popular and the time when the users are the most active, and the time when they are the most able to sell money.

One month earlier or one month later, its value may be greatly reduced.

"We want to hear what Mr. Luo plans to spend the money after financing, and where do we plan to use this money?"

This is a question that every investor has to ask.

In fact, they already know how much Zhiyin is worth now. What they want to buy is not an equivalent. It is not that you are worth 100 yuan now, so they are willing to exchange 10 yuan for 10% of their equity.

What they want to see is whether the current 10 yuan will become 100 yuan or even 1,000 yuan in the future.

What do you plan to use after you get this money is their most concerned issue.

"I plan to use it to buy copyright." Luo Xiu answered directly.

"Buy copyright? This is not something that can be solved by small money. It is useless to buy a little, you must buy in large quantities, which means that it will be useless for me to give you 100 million or 200 million now."

The other party obviously saw the problem at a glance.

Luo Xiu really wants to say, I still need to find you a problem that can be solved by 100 million or 200 million?

"Yes, many people regard Zhiyin as an asset-light Internet company, but I don't think so. I prefer to treat it as an asset-heavy enterprise."

"Why is this?" the other party asked in confusion. "Now companies are trying to make it lighter, using limited assets to obtain the maximum profit, and investors also value this type of companies more."

He didn't say anything explicitly, that is, companies that invest heavily in assets often need greater capital investment in exchange for less profit returns, which is not conducive to capital turnover.

Those light-asset Internet companies can expand in a shorter time, ring the bell with a good story, harvest the stock market leeks, and cash out and leave the market.

Now Luo Xiu said that he would invest heavily in copyrights to buy money, which immediately made many investors shake their hearts.