Rebirth begins with e-commerce

"I want to hold a national music competition on Zhiyin."

Luo Xiu said something shocking at the meeting.

"National Music Competition? What to do?"

"We don't have experience in this area?"

Everyone looked at their boss with confusion, wondering why he suddenly thought of this.

"We have no experience, but we can find experienced people to cooperate." Luo Xiu smiled, "I heard that a local station is preparing a music review program, and we can jointly organize it with them."

"Is Mango Channel doing Super Boy and Super Girl again? It was quite popular before, but now it's ruined, right?"

Luo Xiu shook his head, "It's not the mango platform, it's the blueberry platform."

"Blueberry stand?"

Everyone is even more confused. In their impression, only Mango Channel does this type of program better. Other channels have been imitating it, but they have never surpassed it.

Luo Xiu couldn't say that he had come back from the future. He knew that Blueberry Channel would soon have a program called "The Voice of China" that would become popular all over the country.

He had no choice but to explain: "The year before last, there was a program in the Netherlands called "The Voice of the Netherlands", which attracted 18.2% of the total population of the Netherlands. I heard that Blueberry Channel had introduced the copyright of the Voice of the Netherlands and planned to make a similar program."

Even after so many years, Luo Xiu still remembers the popularity of this show. It can be said that it is another phenomenal talent show after 2005 Super Girl.

As a time traveler, of course you will not miss such a good resource.

Moreover, the first season is the most popular, but the threshold for cooperation is the lowest.

Take the naming fee as an example, it was only tens of millions in the first season, but it rose to hundreds of millions in the following seasons, but the advertising effect was far less than that in the first season.

Of course, what Luo Xiu wants to do is not just an ordinary naming, but a more in-depth cooperation.

"My idea is to put the contestants' auditions on our Zhiyin platform. Everyone can upload songs to sign up. The city will be divided into different competition areas. The top three at the provincial level will be determined through netizens' rankings, and then they will enter the main competition.

Competition area.”

"Members of Zhiyin can cast ten votes every day, and non-members can cast one vote. In addition, they can also get additional vote bonuses by giving gifts to players."

For the program team, Zhiyin can help them warm up in advance and do large-scale publicity for them in advance.

For close friends, this program can bring huge popularity and profits.

Moreover, at this time, neither the organizers nor the singer himself could predict the popularity of the program after it was broadcast, and Zhiyin had a great chance of signing an exclusive copyright contract with them.

Zhiyin is now competing with other platforms for the copyrights of classic songs from the past, but the copyrights of these already popular songs are sold to multiple parties. Winning these copyrights cannot widen the gap with its competitors.

Whether you can win this copyright war depends on whether you can monopolize the singers who will become popular in the future.

Regarding this point, no matter how unique a musician is, he is not as unique as Luo Xiu.

At best, you can only be called a wise man who recognizes talents, while I am a divine fortune teller who can predict destiny.

No matter how good you look at a person, there are so many people in the country that you may not be able to see him.

And Luo Xiu knew without looking that there would be such a person in this world, and he was about to appear and become a blockbuster.

'You rely on technology, but I rely on mystical arts!'

When Luo Xiu thought about this, could he also take the opportunity to sign some grassroots singers?

In this way, from the singer to the platform, the closed loop is completed.

The platform can provide the singer with more resources and exposure, helping him become popular quickly.

Singers can also feed back the platform and help it attract users. As long as they continue to produce high-quality works, the platform will not fail.

"Boss, this is a great idea!"

"As expected of the boss, he thinks far ahead of us."

"Boss, let's do it like this!"

Everyone knows that if the boss talks about this, then he must immediately implement it. At this time, you can't go against the boss, otherwise you can only flatter him without thinking.

Luo Xiu pressed his hand, "Now that everyone has understood the focus of our next work, Liu Fang, please lead everyone to come up with a complete plan for me in the next two days, and I will take it over to discuss with the program team."

"Okay, Mr. Luo, I promise to complete the task."

"Then let's break up the meeting!"

One of the happiest things about Luo Xiu now is that he finally doesn’t have to stay up late doing ppts by himself.

As long as he expresses his ideas, a group of people will help him stay up late to complete the ppt.

He only needs to take it over and make some simple modifications before going to discuss with the partner.

How refreshing this feeling is, only those who have often been tortured by various ppts can deeply understand it.

…

Two days later, Luo Xiu took this plan and flew directly to Xihang.

This was the first time in his life that he went to Xihang on a business trip not because of Ali.

Luo Xiu doesn't have much affection for this city.

Because every time I come here, it is a physical and mental torture.

What's more, he brought his girlfriend with him this time.

In Luo Xiu's words: I was tortured by my collaborators during the day and tortured by goblins at night.

As a result, I suffered from severe lack of sleep in the past two days and even had dark circles under my eyes.

Luo Xiu decided that when he returned to the company, he must call his colleagues together and let them see how much sacrifice the boss had made for the company.

You only work overtime for a few days, what else do you have to complain about?

Back to business.

Luo Xiu took Guan Shiyu into the headquarters building of Blueberry TV and met Mr. Wang of their advertising and marketing department.

"Welcome Mr. Luo to visit us. We welcome you from a distance, and we welcome you from afar!"

"Mr. Wang is so polite. We have wanted to come and visit for a long time, but we just couldn't make time."

Although Luo Xiu came to discuss cooperation as Party A, he did not put on a high profile, but shook hands with him politely.

"Mr. Luo has already received the news as soon as our investment information was released. It seems that Mr. Luo is really concerned about our industry."

"Of course, I am also a music fan myself!"

Luo Xiu wanted to complain in his heart: Your investment information has been released a long time ago. It is obvious that no one wants to name it, and you still pretend to be very popular.

There are already many similar copycat programs in China. When Little Blue TV spent huge sums of money to introduce the original version of The Voice of He Lan, it was not well received by people, and most advertisers were skeptical about the program.

Seeing that the program was about to be aired, Mr. Wang, who was in charge of advertising and marketing at the TV station, had to personally come up with horse-drawn advertisements.

At that time, the brand dispute between Jiaduobao and Wanglaoji was reaching a fierce stage, so Mr. Wang saw the opportunity and successfully finalized the title sponsor.

At this time, I probably haven't gone to Jiaduobao yet. It's the time when their advertising department is running into obstacles.

In business negotiations, what you fear most is that your trump cards will be revealed clearly.

Now Mr. Wang feels like this, as if every move he makes is predicted by the other party. The whole negotiation gives him a chill down his back.