Rebirth begins with e-commerce

In order to get the app online as soon as possible, Luo Xiu acquired a music playback software that was on the verge of bankruptcy.

A batch of music copyrights was obtained, and by playing the edge ball, many songs that did not have copyright were also launched.

Anyway, the management is not strict now, and if you really investigate, someone will take the blame and will not be involved in the head office.

Therefore, not long after, Zhiyin went online on iOS and Android systems.

When it was launched, it first conducted a large-scale public beta, and the fresh interface and comfortable usage experience were well received by users.

After reading the feedback from the public beta, Luo Xiu said happily: "You should promote this app quickly and strive to gain one million users next month."

"Mr. Luo, don't worry, the promotion department has been promoted as planned."

"Very good. I have too many things now. I can't experience everything personally. You should be more attentive."

"We will definitely not let you down!"

Seeing their confidence, Luo Xiu swallowed some of the words they wanted to give in to them.

This battle made them rush first. Even if something went wrong, it would be regarded as accumulating experience.

They are all a group of dynamic young people, and Luo Xiu hopes that they can have their own ideas instead of becoming tool people who only follow the boss's instructions.

...

About a week later, Luo Xiu asked them to submit their reports.

More than one million yuan in promotion costs have been spent, and less than 20,000 new users have been added, with an average customer acquisition cost of more than 50 yuan.

In comparison, the cost of acquiring customers in headlines is only a few dollars, which is one-tenth of his.

"You have the nerve to submit such an answer?" Luo Xiu threw the report heavily on the table, "Liu Fang, what's going on?"

"Mr. Luo, we are also referring to the promotion plan of the previous headlines. I don't know why it didn't work this time." Liu Fang said tremblingly.

She also felt very guilty about wasting so much money from the company.

"Refer to the last plan? It means you are not doing this seriously." The smile on Luo Xiu's face disappeared, and he changed into a serious face.

"Our headlines are different from traditional news clients, and they are all in their own style. As long as we promote those news titles that can attract people and get exposure, users are interested in this title and want to read the main text, they will download our app."

Seeing that they were all silent, Luo Xiu continued, "The software for listening to music is different. The definition of copyright is still very vague. The same song can be listened to on all platforms. Why do others have to give up the software they have always used to download our soulmate after watching your advertisement?"

"When we enter this industry and spend so much energy and material resources to make this product, we must not repeat what others have done, but meet the new needs of users."

"People have the desire to talk and share beautiful things. When users hear a song that can impress him, and see a text that impresses him, they often have the desire to share it with others."

"At the same time, people also need to socialize and get recognition from others. They hope that these sharing can get more responses from people, likes and comments."

"The biggest difference between our music app and competitors is that it has strong social attributes. Users can write a comment and share it on QQ and Weibo when listening to a song."

"We named Zhiyin. Not only does the system know what users like, but it can also help our users find Zhiyin, let two users who like the same style become Zhiyin, let a group of people with common preference become Zhiyin, and share the singer's information gossip in the same group."

"These are the characteristics of our software. Our promoters should tell users about these characteristics, tell them that this is a 'new' version of the music app, and tell users that we've 'reinvented the music player', which is different from what you have used in the past."

...

Luo Xiu said a lot of truths before he stopped, picked up the cup and took a sip of water, and continued to ask: "You are all very smart and excellent people. Can't you think carefully before doing things?"

Liu Fang explained: "Mr. Luo, we do not have enough work experience and have never learned this knowledge before."

After hearing her words, Luo Xiu put down the water cup and said slowly: "You have never learned it before, because smartphones have only started to become popular in the past two years. Many university teachers are still using elderly phones. They have never used smartphones, so it is even more impossible to teach you how to promote an app."

When everyone heard the boss say this, their hearts finally let go of a little.

At this time, Luo Xiu's tone changed, "Since I have never learned and have no experience, why should I recruit you highly educated people? Those junior high school students have never studied, and their salary requirements are lower. Why don't I recruit them?"

"Because you learned a lot of knowledge that you didn't know what it was for at that time, but you might be able to use it one day. You have to think more and think more to use this knowledge."

"My colleagues in the e-commerce department also didn't understand e-commerce before entering the company, and there were no e-commerce talents in society, but they could do better than everyone. Why can't you?"

Luo Xiu's words made them all lower their heads in shame.

Finally, Liu Fang mustered up the courage and said, "Mr. Luo, you are right in criticism. Please give us a last chance. Next week I will definitely come up with a result that will satisfy you."

"What if it doesn't work next week?"

"I'm willing to pay all the responsibility."

"Okay, then I'll give you another chance. If it doesn't work, I'll replace you all."

Luo Xiu could see that Liu Fang was the kind of person who became more courageous and never gave up, so he promoted her to be the person in charge of his soulmate and criticized her so severely.

If it were other little girls, they might have cried long ago when their boss said this.

The facts were indeed as Luo Xiu expected.

After the meeting, Liu Fang kept all the colleagues in the project team and formulated new promotion plans.

"Brothers and sisters, I just issued a military order to the boss. This time I only allow success and failure. If you don't come up with a perfect plan today, no one is allowed to get off work."

"Sister Fang, what exactly do we do?"

"Although the boss criticized us harshly, he pointed out the direction for us. It was obviously wrong for us to take the hard marketing path before. Our product has good social attributes, and we should take the social promotion route."

"Yes, we should mobilize tens of thousands of existing users and encourage them to share the songs on social platforms."

"I'll plan an activity plan to listen to songs and test personality. Based on the songs the user likes, the system can generate a personality analysis report similar to the constellation. Users need to share the report to social platforms such as Weibo to view the content report content."

Liu Fang nodded, "This plan is very good, try to say as much good as possible in the analysis results."

"Then I'll hold a micro-fiction competition. Users create micro-fictions with songs as the theme, and select first, second and third prizes based on the number of likes, and receive generous cash rewards."

"Your idea is very good. In order to win the award, those who participate in the creation will definitely mobilize their classmates and friends to help like it. One passes to ten, ten passes to hundreds, and the download volume of our software will take off soon."

...

The project team discussed in the conference room until 12 o'clock in the evening, and each person came up with at least an executable promotion plan.

Although these young people have no experience, they have wild ideas and active thinking, and many ideas can make people shine.

This is also one of the reasons why Luo Xiu insists on using new people instead of recruiting elderly people in society.

Of course, new people need to use new people. Those experienced elderly people will only say that this is not possible, and that is not possible. They are conservative in their behavior, are afraid of making mistakes, and only want to keep their jobs.

Young people don’t have so many concerns, they only know how to rush forward.

What Luo Xiu wants is a team that is wild and unaware of making mistakes and bravely rushing forward.