Rebirth begins with e-commerce

2012 Pinru Group Mobilization Conference.

Luo Xiu delivered a speech on stage and determined the five major goals of the group in the new year.

First: The e-commerce department strives to make another 12-year sales target on the basis of 11 years, with sales reaching 8 billion. Among them, the Pinru series product target is 3 billion, the headquarters operates the brand target is 3 billion, and it is distributed to third-party operated brands 2 billion.

Second: The rice balls maintain the first place in life group buying market share, the first place in takeout market share, the third place in commodity group buying market share, and the total sales exceed 10 billion. It strives to surpass Vipshop, and Suning.com becomes the third largest e-commerce platform after JD.com.

Third: The comprehensive layout of the same-city distribution network in first, second and third-tier cities across the country has been completed, and we strive to achieve next-day delivery in major cities.

Fourth: Pinruhao Museum has opened 300 new stores throughout the year, and the number of products doubled, striving to exceed 1 billion in annual turnover.

Fifth: In addition to headlines, Pinru Technology has added three new platforms: music, video and live broadcast, and strives to exceed 50 million user registrations.

These five goals are written into the company's behavior manual and every employee must read them carefully.

And make each task a schedule and hang it in a prominent position in the company, and put pressure on departments with lagging progress at all times.

In the past few years, Luo Xiu rarely sets strategic goals internally.

Because almost everything he wants to do is within his control, just arrange employees to execute it.

It’s different now. Whether it is the number of employees in the company or the size of the business, it is far beyond Luo Xiu’s control. The company must be managed through a strict articles of association.

For such a huge organization, clear goals must be set in order to clearly guide everyone's direction.

None of these five goals is easy. Once announced, it immediately caused employees to wail.

First of all, the e-commerce department, where major leaders gathered together to hold a meeting to discuss countermeasures.

"Last year's 4 billion was already the limit. I will have to make 8 billion this year. Apart from the normal growth of the market, I really don't know where to get increments."

"Owned brands and headquarters-based brands are relatively easy to control. The 2 billion distributed to third-party agencies has the largest variables. It is difficult to predict whether the group of people in the e-commerce industrial park will have any trouble."

"We have to set a stricter assessment system for them. If the target warning is not completed in the first month, and if the store is taken back if the second month is not completed."

...

In the conference room of the rice ball, Li Shan slapped the table and shouted: "I have heard that JD.com will do 100 billion yuan in annually, and Taobao will do 1 trillion yuan. We don't have much to buy takeaway life group purchases. If we cannot complete this year, the gap between us and them next year will be even greater, and the situation we face will be more difficult."

"Mr. Li, our traffic is not on the same level as them!"

"Don't tell me excuses, I just want to hear the way to accomplish my goals."

...

Headline News Conference Room:

“Now the platforms that make music and videos are not very profitable.”

"Music is all pirated. Even a large-scale platform like Kugou is losing money. The videos are divided equally by Youku Tudou. It is difficult for third parties to insert them. It is really difficult for us to enter this time."

"Music and videos can still be understood. What is the live broadcast platform Mr. Luo mentioned? Can anyone explain it?"

Luo Xiu pushed open the door and strode into the conference room, "What do you don't understand?"

"Hello, Mr. Luo!"

"Hello, Mr. Luo!"

"Hello, Mr. Luo!"

When everyone saw the boss coming in, they stood up and said hello.

Luo Xiu waved his hand and said politely: "Please sit down, everyone, I'm here to attend your meeting just to find out what difficulties you have and what are the places you need my help?"

"Mr. Luo, music software such as Kugou have now occupied the market, and many musicians say that Chinese music is dead, why do we still make music?"

"These are two questions, I'll answer you one by one!"

Luo Xiu found a place to sit down, "First, although music software such as Kugou have occupied the market, they are occupying the PC market. Now Xiaomi has released a 1999 mobile phone, and the future will inevitably be the world of handheld computers. We are now focusing on mobile music apps that focus on mobile phones, which is very promising."

"Second, we all know that if an authoritative person jumps out and says that the property prices will drop in the future, then we should buy a house quickly. Since the musician says that Chinese music is dead, why are we still standing there? Buy the copyright quickly?

Now it is a world of pirated copies. No one pays attention to copyright. People who work hard on music are not doing well. But our country is developing, and the country will definitely pay attention to copyright in the future. If we can take advantage of the current cheap copyright and get a large amount of music copyrights first, it will definitely help us build the music platform."

Luo Xiu remembered the copyright war clearly in his previous life.

In 2012, musician Song claimed that the music could not be done anymore and wanted to change his career to sell roast duck.

This incident caused a lot of controversy on the Internet. Later, the media revealed that Song and Gao joined forces to play a role in a bad mood in my country's music industry so that they could search for music copyrights at low prices.

Although the parties involved denied this, they did buy copyrights in large quantities while singing bad news and bringing these copyrights into a new music company.

By 2013, everyone knew that the genuine era was coming and the copyright was already crazy. At this time, the giants led by Penguin finally joined the battle.

In 2014, Alibaba entered the market and acquired Tiantian Gou Ting and Xiami, which accelerated the process of the war.

NetEase Cloud Music, known as the Internet suppression cloud, did not join the battle until 2016. Although NetEase Cloud attracted many literary scholars in terms of user experience, it was eventually removed from the shelves because a large number of songs had no copyright, which made many loyal users helplessly abandon them.

Although Penguin will occupy the largest market share in the future, they have spent huge amounts of money to acquire copyrights and there is a risk of monopoly.

Those who acquired copyright at a low price before Penguin entered the market were the only ones who really made a fortune by making a fortune by making small profits.

Luo Xiu is now the right time to get copyright, and it is just at the lowest price to buy at the bottom.

Even if you don’t do it in the future, you can make a lot of money by replacing this batch of copyrights.

In the future, Luoxiu will also build a short video platform, which also requires a lot of music copyrights.

If TikTok owns a large amount of music copyrights, it is not necessary to play those divine songs back and forth.

"Mr. Luo, we listen to you. Now we will set up a copyright group specifically for copyright acquisition."

After hearing what Luo Xiu said, everyone nodded, and no one raised any objections.

They knew that their boss had never made any mistakes in his judgment on the future situation.

"You can talk about the others slowly. You can help me get Jay Chou's song first." Luo Xiu gave instructions.