Rebirth begins with e-commerce

Why do medical advertising make money? Because the industry is more profitable.

Advertise a cake shop and sell a cake worth 200 yuan. After removing the costs of materials, labor, store rental, etc., there may be only 100 yuan in profit left. The owner can only pay an advertising fee of 80 yuan for the business.

If you advertise a fake drug, you can sell a drug for 10,000 yuan, and the cost of the drug is negligible. If a fake drug dealer spends 5,000 yuan to advertise, he can still make 5,000 yuan.

This is why the most profitable businesses are written in the criminal law.

Because of a medical incident in 2016, in order to restore its reputation, KD announced vigorous rectification of medical advertisements and down-lined 126 million medical information in 2,518 medical institutions.

Earlier, a song that claimed to not do evil was fined US$500 million for fake drugs and illegal drug advertisements, and then removed 130 million false advertisements.

Of course, the so-called removal of many medical advertisements is a short-term public relations behavior. Whether it is a certain degree or a certain song, it is still full of medical advertisements.

Especially for a certain song, the slogan of not doing evil is very touching, but if you think about it carefully, it seems a little wrong.

It seemed like a man ran to the street and shouted loudly: I won’t do bad things.

Can this make people move?

Are those companies that use the slogan "Make the world a better place" more touching?

This makes people feel that all powerful companies will inevitably do evil, and as long as they do not do evil, they are the greatest kindness.

It is like the president of a major power's greatest contribution to world peace because he did not launch a war.

It’s like a person is very strong, he wants to kill someone every day, and one day he doesn’t kill anyone, and then everyone praises him for being kind.

Another person is very weak. He helps an old lady cross the road every day. One day he doesn't help him, and everyone will only scold him for being immoral.

The evil man can become a Buddha immediately by putting down the butcher's knife, but the good man has to go through eighty-one difficulties. This Buddha is also a person who bullies the good and is afraid of evil.

The final result was that after O'Hare won the award, he turned around and started a war.

Companies that claim to not do evil will also be indiscriminate.

In fact, a truly good person will not say to everyone: I am a good person, and I will not do evil.

It seems that only bad people will keep emphasizing to others that I am a good person, you have to believe me.

Luo Xiu was unable to abandon the huge profits of medical advertising.

I gave up medical advertisements today and educational advertisements tomorrow. The day after tomorrow I will find that there are only some less profitable advertisements left to accept, and the income I earn cannot even maintain the company's operating costs.

...

Go home tonight.

Guan Shiyu asked casually: "How is your work today?"

"good."

"Are you thinking about me?"

"Think about it!"

"How many times did you think about it? When did you think about it?"

"Think about it."

Luo Xiu was absent-minded in every answer, and even answered the questions that were not answered. If other girls heard their boyfriends chatting like this, they probably had started asking questions in a series of ways:

Do you no longer love me?

Is there another woman outside?

I knew you were a bastard!

Do not touch me!

Then he started crying and stumbled and bite people.

Guan Shiyu didn't. She just walked behind Luo Xiu, covered his eyes with her hands, and asked softly in his ears after she let his thoughts come back, "What are you worried about?"

"I'm thinking, what conditions will your father agree to marry you to me."

Luo Xiu didn't want to bring trouble to two people.

Men are like this, keeping all the problems in their hearts, not willing to say them out, and think that they should solve the problems by themselves.

And I mistakenly thought this was great.

"Little fool, if my dad doesn't agree, I'll steal the household registration book and get the certificate with you."

Guan Shiyu turned to Luo Xiu and hugged his neck, "Are you thinking about work? Come and listen quickly, why don't I be angry."

"It's nothing, it's just about headline medical advertisements. I'm finding a reason to accept this bad money."

"You always think too much and take responsibility that does not belong to you."

“Is there any?”

"You only have to do one thing, that is, to control the review level, as long as you ensure that the advertiser is a legal and compliant hospital and has complete qualifications, your responsibility will be over."

"However, although those private hospitals that can invest millions or tens of millions of advertisements every year have complete documents, they can spend so much money to invest in advertisements, there must be some unscrupulous activities."

"That's not your responsibility. If you don't have that much power, why should you take such a big responsibility?"

"I'm going to a dead end."

Luo Xiu suddenly realized that, holding Guan Shiyu and kissing her hard.

In fact, whether it is a certain song or a certain degree, they have dual guarantees of systematic review and manual review.

If you want to place drug advertisements on a certain song, you must obtain the online advertising certification of the Pharmacy Council and connect to the Food and Drug Administration database.

However, in the case of system, there are still customer service that helps fake drug dealers bypass system review and successfully hang up fake advertisements.

It is hard to say clearly that this is a business department that violates the system formulated by the company in order to achieve performance, or is it that the company's upper-level team itself acquiesced such an incident for profit and shareholders' interests.

After all, more than 90% of the profits of these two companies come from advertising business, and medical advertising is the main part of it. In some gray areas, it has more than 10 billion profits each year.

...

The next day, Luo Xiu returned to the company and announced the opening of access to medical advertisements.

The premise is to conduct triple review of this type of advertisement.

First, there is a machine review, and then there are two random cross-examinations.

First: Ensure that all products operated by advertisers must be legal and compliant, and special industries must have corresponding qualifications;

Second: Advertising slogans do not exaggerate publicity, and must comply with the provisions of the Advertising Law;

Third: The advertising acceptance page shall not contain information that misleads consumers;

...

Auditors and business personnel must sign a responsibility letter. As long as there are loopholes in the audit, people will be tracked.

Luo Xiu felt that it would be enough to meet the above requirements. Although some of the advertising fees of illegal advertisers would be sacrificed, the medical field is still there.

As for how much conscience these private hospitals have, whether they will delay the patient's condition in order to make more money, it is the responsibility of the hospital and the regulatory authorities.

Headlines are just a start, and the advertising volume will not be very large. What makes more profitable is the short video platform to be built in the future.

The more important thing at this stage is to accumulate users rather than to quickly monetize them.

Therefore, Luo Xiu would rather make less money now than maintain a good reputation.

...

...

(ps: This story is purely fictional. If there is any similarity or coincidence, please do not take the role.)