Rebirth begins with e-commerce

The app's infrastructure is completed soon.

Luo Xiu decided to name it "Toutiao" without using his original name.

The first section is "Recommended", followed by: hot topics, videos, entertainment, current affairs, international, sports, fashion, digital, automobiles...

The content at the beginning of each section is produced by the current major forum masters, Weibo big v and other great people, and is of high-quality content.

Among them, the video sections are of the highest quality and are all exquisitely produced.

The following are content transported from the Internet.

At the beginning, there were too few things, so I could only move some other people's things to fill my own content library.

After completing the internal and public beta, the headline news app finally came on the shelves.

Now Luo Xiu is facing a headache for all app creators. How to promote this app?

How to increase downloads?

There are many ways to promote it, and the most effective one is the built-in mobile phone.

Unfortunately, Xiaomi phones have not come out yet, otherwise they can be directly built-in.

The second is the mobile system application store, such as Google and iOS; and the recommendations in the mobile phone manufacturer's application store, such as Samsung App Store, the future Xiaomi Store, and Huawei App Market...

All of these require a lot of money and need to negotiate with mobile phone manufacturers. Luo Xiu wants to wait until the conditions are more mature before proceeding.

Now he decided to use these creators to promote first.

The first creators brought not only high-quality content, but also their own popularity.

They are all celebrities on other websites, forums, and Weibo, and they have a certain number of fans and appeal.

They can use their appeal to attract people from other websites.

In order to stimulate them to attract people, Luo Xiu decided to start the creator sharing plan in advance.

On foreign video websites, after creators publish videos, they can enjoy the advertising share according to the number of views.

It is said that Li Ziqi's annual advertising share income in Youtube can reach tens of millions, and a person's influence is comparable to several Confucius Institutes.

In addition to earning foreign currency by yourself, it can also attract countless foreigners to travel.

In the environment where foreign media control international speech, people can see a different China, a China that is not demonized.

Of course, Li Ziqi's video is not the whole picture of China, nor is it the whole picture of China's rural areas.

China needs more creators to show off their different looks. Li Ziqi is needed, and the Lord of Mystery is also needed, which is popular among foreign readers, even if the mysterious world is closer to the West.

China does not only look like foreign media cameras, nor does it only have underworld filters.

We need more creators, and first of all, we must ensure that these creators have a good creative environment.

If a certain point had not been the first to start reading for paid time, and online literature was still relied on generating electricity for love, there would not be such a person who would engage in online literature writing, and there might not be any works like the Lord of Mystery who went abroad.

One thing that is commendable about the Toutiao system is that it allows content creators to share the revenue of advertising on the platform.

It turns out that those moderators of Tianya, experts of Tieba, and various knowledge sharing on Baidu... creators provide a large amount of content for the platform. The platform makes high profits. While eating meat in big mouthfuls, they don’t even leave a bite of soup for the creators.

If a creator wants to cash in and earn income, he can only contact the business to accept advertisements.

...

The first creators who released content in headlines were surprised to find that as long as they had a certain amount of reading, they could get profits.

Due to traffic, this income is still very small, and most people only have a few cents a day.

But this is the first time that many of them have made profits on the Internet by relying on textual content.

This made their enthusiasm completely open up, and they quickly called on their fans to download the app to help them increase their reading volume.

With the influx of fans and the spontaneous publicity of fans, more people have poured in, and their income has also begun to rise. From a few cents, a few cents, to a few dollars, dozens, or even hundreds of dollars a day.

Luo Xiu also posted a creator income ranking list on the homepage, among which Yi Qingfei ranked first, whose daily income quickly exceeded 1,000 yuan, which means that he can earn 30,000 yuan a month by relying solely on the advertising share of content creation.

Of course, with the current registration volume of this app, it cannot achieve such a high income.

Luo Xiu deliberately created several great gods, spending hundreds of thousands or millions of dollars to place their links on other platforms, and their clicks naturally grew rapidly.

Next, Luo Xiu began to advertise in major media.

The slogan of the advertisement is: Here, everyone is the creator of life.

Case 1: She likes to draw comics and draws stories one after another, but no one appreciates them. Her parents don’t understand her hobbies, and the teacher advises her to focus on studying, and her classmates laugh at her. In the headline news, she gained recognition and applause.***, 17 years old, student, Toutiao’s monthly income is 30,000 yuan.

Case 2: He likes current affairs comments. His wife thinks he talks too much, and his daughter and son-in-law say he loves bragging. In the headline news, a group of like-minded people guide him and criticize current affairs. ***, 58 years old, laid off worker, Toutiao's monthly income is 25,000 yuan.

Anchou 3: She loves gossip on celebrities, loves to watch TV shows, and knows entertainment news well. Her husband said she is still dreaming at the age of time, and her mother-in-law said she ignores her children. In the headline news, she has her own career.***, 32 years old, full-time mother, Toutiao’s monthly income is 22,000 yuan.

...

Everyone sees children, elderly people, and housewives who can easily make so much money on the Toutiao account, and their content is just average and they can do it themselves.

So he rushed in and opened his headline account, dreaming of making money on this.

The income from the ranking list was updated in real time. They saw that the top creators' income continued to increase, and not long after, someone earned 100,000 yuan a month.

Countless people with stable income have begun to dream of becoming a freelancer and making money by relying on creation without being angry with the leader or boss.

While everyone is jealous of the rankings, they cannot see that the thousands of creators only have a few cents of their daily income below the rankings.

At this time, some successful people began to share if they promoted their headline accounts.

The first step is to mobilize your own friend group, let your relatives and friends follow you, and mobilize them to download the headline account.

The second step is to promote and divert traffic to other platforms.

Step 3...

While promoting their headline accounts, creators are also promoting this app.

Thanks to the spontaneous promotion of these creators, the download volume of headline news apps quickly reached four million.

As a dark horse, he quickly entered the rankings of major app stores, which aroused discussion among his peers.

"The download volume of headlines has grown so fast? Did you browse it?"

"Apple's policies have been a bit loose recently. It's been so many days since I've been dealing with this brush."

"I heard that giving money can make the platform turn a blind eye."

"Don't be so sad, let's see their daily life."

"Instead of being so sad here, it's better to learn how others promote it."

...

(ps:Thanks to "God's Will" and "Reader 1248956170755817472" for the reward.)