Rebirth begins with e-commerce

"No lives were lost!"

This is Li Shan's first sentence.

"Okay, no need to say more, come back first!"

"I see."

After Li Shan hung up the phone, he was surprised that Luo Xiu didn't scold him.

He knew that the boss's code of conduct had always been to go to the police if something happened, rather than to fight violence with violence.

This time he did not notify his boss and took the initiative to lead others to fight. He was already prepared to be scolded.

Is this the calm before the storm?

Li Shan recalled that when he was a child, he committed a crime in school. When his parents took him home, the calmer he acted, the more painful the beating he received when he returned home.

On the contrary, if he was scolded on the spot at school, he would be fine when he got home.

Thinking of this, Li Shan's heart suddenly became cold, and he bravely went back to the company to see Luo Xiu.

"Brother Xiu, this is all my fault. If you want to scold me, just scold me!"

Li Shan stood in front of Luo Xiu tremblingly, with a feather duster stuck in his back.

"What are you doing?" Luo Xiu pointed to the feather duster on his back, "Are you trying to pretend to be a wolf with a big tail?"

"Brother Xiu, in ancient times there was Lian Po who carried a thorn to plead guilty, but now I, Li Shan, bear a feather duster to plead guilty."

"Pfft~" Guan Shiyu laughed suddenly, "Ningjing is so good, why did you change it to a feather duster?"

Li Shan saw the boss's wife smiling and guessed that Luo Xiu was not in a bad mood, so he explained seriously: "Because beating with vitex is more painful, and feather duster is not that painful."

Luo Xiu patted him on the shoulder, "You are still so impulsive, but as for this matter, I won't blame you. You will do it again next time something like this happens."

"Why?"

This time it was Li Shan's turn to guess what Luo Xiu was thinking.

"Because this is a life-and-death war, we must not lose in terms of momentum."

Although Fantuan is currently ahead of all opponents, it is not easy to survive to the end in this battle for the King of Cups.

After a while, Alibaba will invest in Meituan and send senior executives there to cultivate a strong army of local promoters for them.

Luo Xiu must train his own army before them.

To cultivate such an army is not easy at first, but it is not impossible.

Because the so-called iron soldiers who were promoted by Fantuan at the time were not born iron soldiers, they were all ordinary business personnel.

In terms of ability, they are not as good as those insurance elites, nor are they as good as store sales.

However, under the strict assessment system, they were forced to brave the scorching sun and knock on the doors of each store.

In contrast, Nuomi.com, which is supported by Baidu, does not have such strong combat effectiveness.

Nuomi.com, like their future Baidu Waimai, was still very lax internally during the most intense period of competition with its opponents. Not only did they not have much overtime, but they also had normal vacations.

So they lost.

They are all ordinary salesmen recruited with similar basic salaries. One of them is called the "Iron Army" because they have longer working hours and squeeze the residual value of sales personnel harder.

They know very well that the tighter the time pressure and the higher the KPI is set, the more value can be squeezed out of people's labor.

This is why the city of Xihang is not as developed as the Magic City next door, but its overall overtime hours far exceed those of the Magic City.

Luo Xiu once had a friend who moved from the Magic City to Xihang to work. He thought that he could live a less tiring life by escaping from Beijing, Shanghai, Guangzhou and Shenzhen. Unexpectedly, he was forced to return to the Magic City in the end.

He exaggeratedly said that companies in Xihang did not have off-duty hours, and they worked in the company 24 hours a day to make fortune reports.

Magic City is already a very involuted city, but compared to Xihang, it is simply a nursing home.

It’s no wonder that Lao Ma has spoken out in support of 996,007 several times at the risk of his reputation plummeting.

Because this is an important weight for them to defeat their opponents and the foundation for their foothold.

In this way, they can achieve higher output with lower labor costs.

Until there is a Pin Xixi who works overtime and is even more powerful in the future.

What Luo Xiu is about to face is an iron army in which "one person is worth the output of three people." If he wants to defeat such an iron army, there are only two ways.

First, I am more ruthless than you. If you require that each business must visit 10 stores a day, then I require that each business must visit 12 stores a day.

Second, the number of my sales staff is three times that of yours. Although the output per person is not high, the number of people is three times that of yours. I can also defeat you by relying on the sea of ​​​​people strategy.

The first method is undoubtedly the simplest and most direct, as long as it relies on cold blood. Anyway, Marx also said that the blood of capitalists is dirty.

The second method is very difficult. Three times the number of people means three times the labor cost. Even if you win the market in the early stage, it will be difficult to support the follow-up funds.

Luo Xiu didn't want to use the first method. It wasn't because of his high moral integrity. He also knew that being a "good old man" often ended up with a few months of unpaid wages. In the end, the company went bankrupt and everyone called him "black-hearted".

boss".

The main reason for not using the first method is that he knows that there is no end to the involution. When we ask to run 12 houses a day, the opponent will ask to run 14 houses... and finally challenge the limits of the human body again and again.

Luo Xiu finally used the second human wave tactic. The difference was that he did not recruit local marketing personnel on a large scale, but adopted the strategy of "all the people are soldiers".

Thanks to Fantuan's hundreds of thousands of direct takeout delivery personnel, they go in and out of major restaurants every day and know who the chef is in each store, which waiter is more enthusiastic, and who is kinder.

They have more free time during non-meal time, usually sitting in other people's shops and chatting with the air conditioner blowing on.

Compared with an unfamiliar salesperson who comes to sell products, it is easier for them to gain trust and negotiate cooperation.

For these delivery workers, they can also earn an extra income by negotiating a few business deals during their free time.

For the company, this model greatly optimizes personnel efficiency and can also save a lot of personnel expenses.

The shortcoming is that the personnel are too loose, they don't care much about achieving the results, and they lack a sense of urgency in the battle.

Luo Xiu must make them feel like they are participating in a war.

In this fight, the reason why Luo Xiu acquiesced in Li Shan's tit-for-tat approach was precisely to stimulate the collective sense of honor among these employees.

Regardless of right or wrong, if you bully me, I will bully you back.

If you hit my people, I will hit them back.

If you steal our business, we will take it back no matter what the cost.

Through such trivial things, a sense of collective honor gradually develops in the hearts of employees.

Let this group of stragglers slowly gather into an iron army with combat effectiveness.

If, on the other hand, Luo Xiu punishes Li Shan and fires the employees who got into the hospital after fighting, who will fight for you in the future?

…………

(PS: This story is purely fictitious. Any similarities are purely for accuracy.)