Rebirth begins with e-commerce

Luo Xiu called Lin Baoer into the office, closed the door, and gave a serious education.

"Boss, I was wrong."

Lin Baoer's cheeks were red, and she lowered her head to admit her mistake in shame.

"Be careful next time, don't let everyone ask me for an interview."

Luo Xiu rarely scolds employees. Even if he wants to scold employees, he will call her into the office and close the door and scold her again, instead of humiliating people in front of all employees of the company.

"I see that the sales of several stores he has worked in before are good, and I'm afraid I'll misunderstand it."

Lin Baoer explained.

"That depends on how he did it. Everyone can do it. We don't need to spend so much money to hire an operation director who can only do it."

Luo Xiu didn’t mean that brushing orders was useless. In this era, he could indeed make sales more effective if he knew how to brush.

Not to mention this era, even in ten years, brushing orders may be the fastest way to start a new store.

Even so, Luo Xiu still resisted the act of brushing orders.

This is not because he has any moral integrity. Capital is profit-seeking and too moral integrity, which means he cannot get along with money.

In the previous 618 event, Luo Xiu also agreed to the platform. If the task cannot be completed, he will achieve the goal.

But he hates employees who regard "brushing" as the only means of operation.

Luo Xiu asked Lin Baoer to sit down and said seriously: "As an important department in the company to select talents, HR must have a pair of perspective eyes."

"What perspective?" Lin Baoer subconsciously covered her chest.

"Well, I mean having eyes that see through the essence of things." Luo Xiu looked at her, "We all know that if you want to make a computer chair a hit, you need customers to search for the three words [Computer Chair], and the system can rank our products in front."

"If I were the person in charge of Taobao's search engines, I would definitely hope that the search results would be to rank better products at the forefront and poor products at the forefront."

"The system is dead. It can only sort the search results according to the standards set by programmers, such as those with high sales, high praise rate, and high return rate..."

"Ideally, if I put a new product on the shelves, if the price is cheaper than others, the quality is better than others, and the design is better than others, the system can identify it through big data and rank the product in a higher position."

"And the essence of those seven-day spiral order brushing is to deceive the system and make the system mistakenly think that this is a good product, so as to rank it first and gain more traffic."

When Lin Baoer heard this, she couldn't help but refute: "Isn't it a good operation to deceive the system and make her own products ranked first?"

"You are right. This is what e-commerce people think about good operations now. They believe that what operations need to do is to study the latest rules and new loopholes in Taobao."

"This is the same as students studying how to cheat."

"Someone has made a lot of money by cheating and going to a good high school, cheating and even cheating (bribery), but can you say this is the best student?"

"The best students must not be students who study how to cheat. The best operations must be not those who study system vulnerabilities."

Lin Baoer digested it for a long time before nodding and asked, "So what kind of operation is the best operation?"

"We all know that exams are to select excellent students to receive better education, and systematic rules are also to select better products to promote them to consumers."

"The best operation is not to exploit system vulnerabilities, but to use the system to help you improve your products and let the system tell us what shortcomings our products and services are."

"Brushing orders can temporarily deceive the system, allow consumers to place orders, and create a hit product in a short time, but a bad product will become a bad reputation one day."

"We spent so much effort to select products from the furniture city, find the best furniture factory to help us produce, and spend millions to build a real-life studio...

What we do is to truly present the best products to customers. I believe that if we do these things well, we will definitely get high scores in this exam.”

"Our goal is to become a world-class brand. What we want is a talent who can get the first place in the class without cheating."

"Boss, I understand, this is the most important lesson in my life!"

Lin Baoer stood up, bent down 90 degrees and gave a big gift.

Luo Xiu joked: "Don't do this, it seems like a dead person bowing."

"Puff, boss, you are not serious anymore. I thank you sincerely."

"Please treat me to a good meal, or complete this month's recruitment task ahead of schedule, which will better reflect your true feelings."

"Goodbye, boss."

Lin Baoer left Luo Xiu's office without hesitation.

...

After Liang Youwei was rejected by Luo Xiu, he felt a sense of resentment.

He always thought that he was excellent and every store was very successful. He valued Pinru when working, but he didn't expect that his own tricks would be completely denied.

It was as if he thought he was a prince charming, but he was rejected by Cinderella.

Liang Youwei soon found another furniture-making e-commerce company, not for anything else, but just to defeat Pinru by himself.

Just to be able to stand in front of Luo Xiu one day and say to him in person: It was your loss that you didn’t choose me at the beginning.

After Liang Youwei joined the new company, he quickly started the new store, with sales far higher than Pinru Home flagship store.

However, after his sales reached a bottleneck, Pinru was rising long every day, like a turtle. Although he walked slowly, he always headed towards the end.

Liang Youwei's store was quickly surpassed by Pinru, and the gap became bigger and bigger.

Suddenly, Pinru Home Furnishing is already the second leader in the furniture industry after Lin's Wood Industry.

This is different from the practice of any category in the past. There is no trace to be found, only real sales.

In the e-commerce group, the operations of each company are discussing how Pinru has built a store.

"They didn't seem to have done anything, they put the product on the shelves, put it there and sold it."

"They don't have a very high position in the express train, and the estimated promotion costs account for less than 20%.

"The sales volume of each item is relatively average, and there is no particularly popular model."

"It seems that the platform has not arranged a large promotion."

...

Everyone discussed for a long time, but no one knew what the reason was.

At this time, Liang Youwei spoke in the group and said, "Don't study it, they will know that it is the sales volume that was released at a glance."

Someone asked: "How do you know they are brushing?"

"This is the method I taught them when I first interviewed their company, and of course I know."

"But... why are your sales not as good as him?"

There was a silence in the group.

Liang Youwei quit the group chat.