Rebirth begins with e-commerce

The promotion of variety shows such as If You Are the One, plus the promotion of various online forums, all of them were concentrated in this 618 event, and more than 7,000 juicers were sold.

After the event discount, each unit will be 2,700 yuan, and the transaction volume will be nearly 20 million yuan.

The dozens of other electrical appliances combined only sold for more than 10 million.

Juicer is just a niche product, and its market capacity is far less than that of other electrical products, but reality is so magical.

This kind of high-priced product is usually reluctant to buy, but when it comes to a big promotion, I place an order on impulse.

JD.com's operation immediately called to congratulate him, congratulating Pinru Electric for exceeding 30 million in sales during this event.

Luo Xiu didn't be polite to him, and asked him directly when he would refund the platform promotion fee.

Although I earned more than 10 million yuan in this activity, I still have to cry in front of the platform.

Otherwise, they will definitely try their best to squeeze more profits from the merchants.

JD.com's 618th anniversary celebration can make Pinru Electric sell more than 30 million in an event, which is definitely worthy of being a big blow.

However, in terms of speech and publicity, Brother Dong still missed Lao Ma a lot, and he didn't know how to build momentum afterwards.

After this event, most e-commerce insiders didn’t know how the sales were.

No wonder Double 11 became so famous later than 618.

For Luo Xiu, it is necessary to make so much money at one time.

By the way, I also called the rice balls to come over and inform everyone of their plans after financing.

In order to accommodate employees of the three companies, Luo Xiu even borrowed an auditorium from the school.

By the afternoon, the staff had already entered the venue one after another.

Among them, the e-commerce department was all present, and representatives from Fantuan.com and the electrical appliance factory were sent to attend.

There were less than 300 employees in total, but the auditorium that could accommodate 2,000 people was filled.

It turned out that many students and teachers in the university town heard the news and also scrambled in to listen.

The meeting begins.

Luo Xiu walked onto the stage confidently with the microphone in his hand.

"Good afternoon, dear friends! I am Luo Xiu."

There was a lot of applause at the scene.

After the applause, the whispering sounds in the venue did not quiet down.

There are too many students coming to listen and there is no teacher to maintain discipline, so this phenomenon will naturally occur.

"Today's meeting is mainly to draw big cakes for everyone...not...it is mainly to hold a commendation meeting."

Luo Xiu deliberately created a slip of tongue, which caused laughter on the scene, and everyone's attention was focused on him.

"In the past six months, both Pinru and Rice Ball have achieved good results. The main purpose of today's meeting is to bring out these results and brag."

Speaking of this, the audience has basically calmed down and want to hear how he blew.

"First of all, I want to blow up our Pinru Electric Appliances. At the beginning of the year, we acquired Yucheng Electric Appliances Factory and renamed Fengcheng Pinru Electric Appliances Co., Ltd. Currently, half of Pinru Electric's products have been produced and sold by themselves.

We have increased our efforts in independent research and development, and the new juicer has been successful. During the just-passed 618th anniversary celebration, 7,420 juicers were sold, with a total transaction amount of more than 20 million yuan."

Just as the number was finished, the audience was in an uproar.

More than 20 million may be just a house in the city center in the future, but in the minds of these students now, it is an endless number.

Then Luo Xiu introduced Pinru men's and women's clothing, shoes, luggage, etc. categories, which hit everyone's nerves again and again.

As for big brands such as Nike and Procter & Gamble, they don’t spend much time introducing them.

For Luo Xiu, these brands are just tools for making money and do not give him much sense of accomplishment.

"Everyone sees that our Pinru e-commerce makes so much money, but don't forget that we have another money-lossing product, that is Fantuan.com."

The three words "money-losing goods" made everyone laugh.

Fantuan.com started making its fortune in the university town, and most of its classmates ordered takeout or purchased daily necessities through it.

Students are no longer familiar with this website.

Everyone knows that Fantuan.com often distributes large coupons, which is simply doing charity.

"Just this money-lossing product, the current valuation is $200 million."

As soon as Luo Xiu finished speaking, the students below suddenly exploded and whispered to each other:

"Just kidding, just build a website and only have more than one billion Chinese coins?"

"Who gave this valuation? Is there any authoritative proof?"

"Didn't the rice ball keep losing money by subsidizing? Why is the valuation so high?"

...

After calming down, Luo Xiu continued to say: "We just sold 10% of our shares and received $20 million in financing. Now we have a total valuation of $200 million, and it also allows our founding team to earn tens of millions of dollars."

At this time a chart appears on the screen.

Original shareholder structure of Rice Tuan:

Luo Xiu: Common stocks of 90,000,000, accounting for 90%

Li Shan: Common stocks of 5,000,000 account for 7%

Zhao Jianye: Common stocks of 3,000,000 account for 3%

There are only three original shareholders, and even Guan Shiyu has no share.

Li Shan and Zhao Jianye both joined from scratch. In the early stage, they were mainly busy with this project, one was responsible for business and the other was responsible for technology.

Especially Li Shan, who jumped from Pinru to Rice Ball in the early stage, was responsible for the big and small affairs of rice balls.

During this period, he watched the original e-commerce team share bonuses again and again, and he did the most tiring work and got the least money.

It can be said that without him, there would be no Fantuan.com.

If the rice ball ultimately fails, then he has nothing.

Fortunately, he is half successful at this stage.

"The investors in the Series A require 5% option to be issued to the management team before financing, so our equity structure has changed a lot after financing."

Luo Xiu turned to the next page ppt.

Luo Xiu: Common stocks of 90,000,000, accounting for 76.95%, valuation: US$159.3 million

Li Shan: Common stocks of 5,000,000, accounting for 5.985%, valuation: US$11.97 million

Zhao Jianye: Common stocks of 3,000,000, accounting for 2.565%, valuation: US$5.13 million

Employee shareholding: 5,263,158 common stock, accounting for 4.5%, valuation: US$9 million

Xiaoyu Capital: Common stocks: 11,695,906, accounting for 10%, valuation: US$20 million

The scene was quiet because everyone was counting how many zeros there were on the table.

Ordinary employees of Fantuan.com, such as Yang Tianqi, stared at the 4.5% equity that belonged to the employee's shares.

They are not original shareholders and can only be assigned a portion of this 4.5% equity after working for two years.

Yang Tianqi now has an annual salary of hundreds of thousands, while Zhao Jianye has a monthly salary of several thousand yuan, but Zhao Jianye also owns the company's original shares.

The world is so wonderful.

Luo Xiu smiled and said, "You are not wrong. Li Shan is now a millionaire, and Zhao Jianye also has a net worth of millions."

The audience exclaimed again.

They were already numb about how much money Luo Xiu made. They just didn't understand why Li Shan, a working person, suddenly became a millionaire. Although this millionaire was only valued, it only existed in theory before the moment it was truly cashed out.

Luo Xiu was very satisfied with everyone's reaction and continued: "I've finished bragging. What I really want to tell you today is that you have joined a very great company. As long as you work hard, the company will definitely not treat everyone badly. Our corporate mission is always only one, that is..."

"Let every employee have a room to live in!"

Everyone shouted out together.