Rebirth begins with e-commerce

After the meeting, Luo Xiu came out of the company and walked casually on campus.

He likes to think about problems during these aimless walks.

The campus seems to be very lively today. Many boys are holding banners in their hands and looking for a conspicuous place to hang them.

At first Luo Xiu thought that some big shot was coming to the school, but when he took a closer look at the slogan on the banner, he couldn't help but laugh out loud.

【Yangda girl, my mother’s only designated daughter-in-law.】

【Celebrating Girls’ Day for you today, and celebrating Women’s Day for you tomorrow.】

【Good-looking girls are all the same, but mechanical girls are one of a kind.】

【*** belongs to the world, 09 foreign language girls belong to us.】

【No matter whose woman you are tomorrow, you are my goddess today.】

Because Women's Day sounds bad and we don't know when it will start, major universities celebrate Girls' Day on March 7, the day before Women's Day.

At this time of year, boys begin to use their imaginations and hang creative banners on campus.

In addition, you should also go out of your way to give gifts to the girls.

Luo Xiu, who had been away from campus for a long time, seemed to have returned to his youth after seeing these banners - no, he was really reborn and returned to his youth.

Girls' Day has been gradually forgotten in later generations, but in 2010, it was still a festival that could arouse great popularity on the Internet.

All major forums are filled with hot posts about Girls’ Day.

Luo Xiu thought that on such a meaningful holiday, the girls in Pinru were still working overtime for tomorrow's 38th event, but as the boss, he got off work early.

So he turned around and returned to the company, excitedly announcing loudly:

"I almost forgot, today is Girls' Day, we can't just spend it like this."

The girls raised their heads in surprise, waiting for the boss to announce the Girls' Day benefits.

"Our target users are mainly young girls. We can take advantage of the popularity of Girls' Day. I decided to organize an online marketing event to attract traffic for our 38th big sale tomorrow.

So please everyone, please work overtime for a while today to get this activity started."

What? Our holiday benefit is overtime?

The girls were all stupid.

The boys burst into laughter at first, and then their smiles slowly solidified when they thought that they also had to work overtime.

"Wait a minute, aren't you going to give us holiday benefits?" An Yi asked reluctantly.

"There is no time to do this now, let's plan the event first."

Amid complaints from employees, Pinru’s Girls’ Day marketing campaign was quickly launched.

Luo Xiu posted a Weibo post:

[Select the most creative slogan for Girls’ Day? Each girl in the winning class will receive a 1,000 yuan shopping voucher? It can only be used to purchase items such as women’s clothing, women’s bags and women’s shoes, and is valid for one year.]

Additional items on Weibo include 38 event poster pictures and event rules.

The way to participate is very simple? Post on Weibo and @Luo Xiu and Pinru’s corporate Weibo? Attach the banner picture of the competition. The Weibo with the most likes within 24 hours will win the reward.

In order to spread this activity as quickly as possible? Luo Xiu also mobilized more than a dozen big Vs to forward this Weibo post.

An hour after the blog was posted, the event became popular in college circles.

On Luo Xiu and Pinru’s corporate Weibo, the top ten likes are announced every once in a while.

At first, everyone only participated in the activity for shopping coupons? Later, they fought for the honor of the class, and finally they fought for the honor of the school.

Only a few hours after the event started, the top ten have already received more than 100,000 likes, and they are basically in school classes with more girls.

Because only girls can get rewards? Girls are more active in sharing Weibo links to various groups? Ask group friends to help forward and like.

What is unexpected is that the number of likes on Weibo from a student at Yang University is rising rapidly, and his copy is: [I wish all the girls in Class 09(1) of Civil Engineering at Yang University a happy holiday... Wait, our class

No girls!】

The comments under this Weibo post made people laugh even more.

"The former civil engineering dog came over and liked it."

"Remember when there were two girls in our civil engineering class who were pretty pretty? Everyone thought it was 43 versus 2, but they didn't expect them to be together."

"Hahaha? I gave you a thumbs up."

"Suddenly I felt that the computer science department was not so miserable."

…

At the end of the event, this Weibo won the first place in the number of likes with an absolute advantage.

According to the rules, all girls in Class 09(1) of Sheep University Civil Engineering can receive 1,000 yuan of products such as shopping vouchers? However, there are no girls in this class.

Pinru, this Girls’ Day event was so lonely?

"I seriously suspect that Pinru is involved in cheating."

"Hahaha, I believe those are real likes? Because I also liked them."

"No way? The sympathy score for the civil engineering banner is too high."

"Then what should we do now? Pinru wanted to give benefits to girls? But it didn't happen?"

…

Luo Xiu was a little dumbfounded after seeing this result, and immediately posted a Weibo post:

[The staff has verified that there are indeed no girls in the class. In order to express sympathy for them, Pinru decided to give each of the 45 boys in the class a 1,000 yuan Pinru shopping voucher. Since this voucher can only be used to purchase women's clothing,

Women's bags and women's shoes, so they can only be redeemed and used after they are out of singles, and they are valid for one year.】

After this Weibo was posted, a group of girls came over and left messages:

“A boy from class 1 of Sheep University’s civil engineering class is online to fall in love with and then break up after getting shopping coupons.”

"The civil engineering man has suddenly become a popular man."

"The day when the value of civil engineering men soared."

"Pinru is worried about Tumu Man's happiness."

"Boys can also wear women's clothing, why do they have to find a boyfriend to use it?"

…

The dramatic results made this event even more explosive and became a hot topic among netizens for a long time.

These three words, "civilian man." once became a buzzword on the Internet today, which means a boy who is willing to give himself gifts such as bags.

Sure enough, the best marketing activities often come from the unexpected.

This marketing event also brought a lot of traffic to Pinru stores. During the three-day event, Pinru women's clothing sold a total of 7 million. Including women's shoes and bags, the total sales exceeded 10 million.

Although the sales volume is only one-third of last year’s Double Eleven, these two events are not of the same level.

The original plan for the project was to sell 7 million, but due to a successful marketing campaign, it unexpectedly sold 3 million more.

Moreover, the greatest value of this marketing event is not the sales volume of this period of the event, but the brand exposure of over 100 million, which greatly enhances the popularity and reputation of Pinru.

Taking advantage of the fact that the price of online celebrities has not yet risen, Luo Xiu decided to plan at least one similar marketing campaign every month.

What Pinru lacks now is not sales volume, but brand value.