Rebirth begins with e-commerce

After the launch of Weibo, with the addition of major stars, the user growth rate is rapid.

At the same time, it also quickly attracted a lot of attention from many previously unknown grassroots.

Many grassroots experts had signed agreements with Luo Xiu before they became popular to become the promotion ambassadors of Pinru Products or the navy.

Of course, Luo Xiu is a super V, with a million fans, which is higher than first-tier stars.

Of course, in another year or two, these fans will start to pour water crazy. Millions of fans are not as good as dogs, and millions of fans are walking all over the ground.

Luo Xiu rarely promotes his products on Weibo, and more often does some charity activities or posts funny jokes on it.

In addition, the group of student models raised by the company have also grown into big Vs, with the number of fans generally ranging from hundreds of thousands to one million.

Unexpectedly, among the employees of Pinru Company, except Luo Xiu, the one with the most fans was Yi Qingfei.

Not long after he opened his Weibo, the number of fans reached nearly two million.

The content on Weibo is all about makeup and skin care.

Sometimes I recommend some cosmetics and skin care products to my fans, which are very popular among female fans.

But his popularity was not because of these female fans, but because of male sceptics.

Weibo in this era can be said to be controlled by men, and the famous grassroots fans are mainly men.

They cannot accept men's passion for skin care, and they cannot accept men's lipstick makeup.

Now a boy has posted a tutorial on makeup and skin care on Weibo, which immediately angered a group of straight men.

You can see a lot of abuse under each Weibo post, and many people also send private messages to chase the scolding, and the content is unsightly.

During the days when the scolding was the worst, Yi Qingfei almost scolded him for being autistic.

He couldn't figure out why he hadn't hurt anyone, but was just sharing some experiences at the request of his fans, so why did he attract so many people to scold him.

Yi Qingfei's work has also entered a bottleneck.

Among the few people in the dormitory, although he was the first to make money with Luo Xiu, Li Shan and Zhao Jianye are now important leaders of the Fried Dot Project, and his status in Pinru is becoming more and more borderline.

The company has a real model, and he doesn't need to play women's clothing, and there are also professional photographers and makeup artists, and his position can be replaced at any time.

The poor work and being besieged on the Internet made Yi Qingfei very negative at one time.

I don't dare to post again on Weibo.

Luo Xiu found that he was in a bad mood? Called him home? Take out two bottles of beer from the refrigerator.

After the two had a few drinks, Luo Xiu asked him: "You are not in a good mood recently? What happened? Is there anything you need to help me?"

Yi Qingfei didn't hide it? He said directly: "It's nothing, he's been scolded on Weibo recently."

"That's all?" Luo Xiu patted his arm. "You just haven't encountered a good era, believe me? How many years will you last? Your spring is coming."

In Luo Xiu's mind, Yi Qingfei is one of the candidates for the "No. 1 lipstick" in his future plan, but the future events cannot be revealed to him.

Otherwise, there might be no future.

It is not so easy to be the number one lipstick. What is the torment before the opportunity comes? He has to hold on himself.

All Luo Xiu could do was give him some spiritual and financial support.

...

Comfort Yi Qingfei? Luo Xiu is now investing in the development of the product such as bag project.

Pinru women's shoes were made smoothly using clothing style.

But the attributes of women's bags and clothes are different.

It’s like a man loves watches and a woman loves bags.

Men’s watches are not just for watching the time, but women’s bags are not just for holding things.

Luo Xiu also had a huge watch on his hand, but he always thought that the watch was too heavy? He was always bound to wear it.

If he didn't go to meet a customer, he wouldn't usually wear it.

Another reason is that the watch does not have a luminous function? There is no way to trick girls into looking at the luminous watch in bed.

If a woman’s bag wants to sell at a price, she must give the product story.

However, women's bag brands with stories usually have a certain history, and what Pinru is most lacking is history.

After thinking about it, the only way that Luo Xiu thought of was to make a joint money.

Although Pinru has no story? But if you find someone or something with a story to make a joint name? Isn’t it a story?

So Luo Xiu posted a Weibo:

【I have a bag, do you have a story?】

Ten people, animals or objects with stories were collected on the entire network and co-branded bags were issued.

With Luo Xiu's appeal and the power of money, after this Weibo post was posted, it was quickly forwarded more than 100,000 words and collected countless stories.

No one expected that the first story to be chosen was an internet celebrity cat named Pudding.

The reason why it became popular was that its owner created four-frame comics on Weibo with its image.

These comics are very popular online and capture a large group of cat slaves.

On Pudding’s Weibo, hundreds of thousands of fans are waiting for updates every day.

Luo Xiu obtained the authorization of Pudding at the cost of three dried fish and launched this "Pinru & Pudding Handbag".

The bag looks very cute like a furry kitten.

The three dried fish are for netizens to see. In fact, Pinru signed an IP authorization contract with the artist, using 6% of the sales of the bag as the authorization fee.

6% sales or 12% supply price are commonly used points for this IP authorization.

In addition to providing IP authorization, the artist must also promote the sale of goods on Weibo to attract his fans to buy it.

The promotional method still creates a complete story for this bag through the four-frame comics he is good at.

This bag is the first perimeter of the pudding, and its design is also very beautiful. The first batch is limited to 1,000 pieces, and it was sold out as soon as it was sold.

Those cat slaves who were not snatched commented on Weibo: "Every time a bag is produced, a cute pudding is killed."

"There is no killing without buying or selling. When will the second batch of goods be shipped?"

"I bought two, so how can the brand distribute one more small fish?"

...

Obviously, the first joint model achieved very good results, which benefited the artist's fans' loyalty and willingness to spend money on him.

In fact, almost all the pudding fans paid for the orders for these thousand transactions, and they have not really made it out of the circle.

These fans who bought bags also recommend them in their respective social circles.

"Sisters, this is my newly bought bag, Pinru & Pudding co-branded model. I finally got one, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh,

"Wow, what a cute bag."

"The picture has been sent to my boyfriend to see if he will do it."

...

The bag itself is indeed beautiful. After the second batch of one was put on the shelves, another 5,000 were quickly purchased, and sales slowly eased.

Obviously this path is right.

Soon Luo Xiu chose the second IP.

This time I am alone, a popular young actress, and Guan Shiyu's sister.