Rebirth 2010: I'll be a big shot

Chapter 222 Horae Global Online, the EDA software supplier of baked dumplings!

Author: The bright moon once shone on the ancient river

Chapter 222 Horae Global Online, the EDA software supplier of baked dumplings!

"Mr. He, what do I think of the foreign semiconductor industry?"

Chen Heyu did not inquire about Weng Quanye’s background, technical experience and management style, as this information was based on a detailed report issued by the company before the Spring Festival.

The external content covers five major aspects:

First, collect personal information: He Tingbo’s family, educational experience, and scientific research results, so as to understand her character, moral character, and capabilities;

Second, work history: companies worked for, positions, working hours, reasons for leaving, job responsibilities and achievements, etc.;

Third, salary situation: Analyze salary benefits, bonuses and benefits, and use them to judge whether the benefits formulated by Shanhai Microelectronics can impress candidates;

Fourth, external interactions: He Tingbo’s communication and exchanges with colleagues, departments, at the east level, suppliers, and customers;

Fifth, wrong external cooperation: Investigate her cooperation with other companies, research institutions, media and other related parties, and analyze whether there are improper operations or illegal activities.

After all, whether to recruit the person in charge of a chip company with a market value of tens of billions, there is nothing wrong with being cautious.

Zhang Nan even used three professional back-research agencies to obtain the most accurate research information.

“The market size is huge, but R&D capabilities are poor!”

He Tingbo blurted out without thinking, a trace of worry flashed in her eyes.

"In 2014, China's chip and semiconductor industry showed a rapid growth trend, with annual output value exceeding more than 200 billion Chinese dollars, a year-on-year increase of 18%.

Technology has also improved to a certain extent. Companies such as Huaxin International, Will Semiconductor, and Zhixin Storage have mastered mature production processes and core technologies, and have begun to move into high-end fields, such as integrated circuits, MEMS, etc.

But the problem is equally obvious. The development of domestic chips is still lagging behind, and there is a technical gap of 8-10 years with the world's top processes. The chips produced can seize the middle and low-end markets with thin profits, and the potential is visible to the naked eye.

Beautiful country’s chip manufacturing process has already broken through 14nm and achieved mass production, but they have not even solved the 28nm process..."

She had a wry smile on her face, expressing the sadness of those working in the semiconductor industry.

The mid- to low-end products rely on domestic production and competition is fierce, while high-end products rely on imports, and large profits are earned by international giants.

Just like the illusion that rice, Lianxiang, and Huayao have all been harvested, from communication technology to display chips, a large amount of technical service fees need to be paid.

"If I were to take charge of Shanhai Microelectronics, do I have any good suggestions for the company's development?"

Chen Heyu nodded, whether he agreed with her statement or not. Judging from the answer, He Tingbo was wrong about the current situation of the industry and had a clear understanding of the technical obstacles.

"According to his understanding, the predecessor of Shanhai Microelectronics is Zigang Electronics. The former boss built a wafer processing plant in Jinling, but the packaging technology was stuck. He has a radio frequency packaging technology there that can solve the problem.

That trouble."

He Tingbo took out a technical document and pushed it in front of Chen Heyu.

"Mr. He, do you want him to acquire that technology?"

Chen Heyu said calmly, and did not choose to read the documents immediately. He thought about it with his toes and knew that the contents were not complete.

"No shares!"

He Tingbo revealed her ambition and got straight to the point.

A mature packaging technology can be worth at least 1 billion. Radio frequency packaging is not perfect, but it can solve the current problems of Shanhai Microelectronics.

Perhaps, that was the fundamental reason why she wanted to leave Jiangdian Technology, and the information given by the company was just superficial.

I didn't even notice that she had a chip packaging technology in her legs.

"Three-dimensional and 3D packaging technology will be the mainstream in the future. Tan Hong said that he has no interest in radio frequency packaging technology. It has high cost, complex process, difficult heat dissipation, short service life, and is not market competitive."

Chen Heyu smiled and said.

Although that packaging technology can complete the production of 28nm chips, it has many shortcomings and limitations, which greatly reduces the yield rate. It has a small amount of application space in the fields of wireless communications, satellite communications, radar systems, and medical equipment.

What's more, those core industries are controlled by official and multinational giants, so Shanhai Microelectronics has no chance of getting orders.

"Mr. Chen, do you have a better solution in your lap?"

He Tingbo frowned and asked curiously.

"Future Technology purchased a semi-three-dimensional packaging technology overseas, which is similar to Korea's Fan-Out packaging. By expanding the copper cover layer on the wafer and adding local laminates to achieve a three-dimensional structure, higher density interconnection can be achieved

and integration.”

Chen Heyu slowly explained.

The packaging technology that the LD Innotek laboratory spent billions of dollars and countless R&D personnel on was purchased overseas, which made him feel particularly comfortable.

"From your introduction, it is indeed very close to Fan-Out's product characteristics, such as high density, high integration, low cost and excellent electrical properties, which cannot be matched by RF packaging technology."

He Tingbo's eyes lit up and her heart brightened. If Chen Heyu's words were not mixed with water, then Shanhai Microelectronics would have cocoa and become the first single-conductor company in China to achieve mass production of 28nm chips.

Although it is inconspicuous now, once it succeeds, it will not only receive public awards, but also receive a large number of official orders. It is likely to surpass Huaxin International in one fell swoop, and its market value will increase more than ten times, reaching the 100 billion mark.

The total market value of Jiangdian Technology is over 30 billion, which is better than the original Zigang Electronics, but the gap is not obvious.

For example, Mingshanhai Microelectronics is backed by the mountain of future technology, has no shortage of research and development funds, and has acquired advanced packaging technology. It can be said that it is only one step away from taking off.

"Mr. Chen, although he is responsible for the technical line at Jiangdian Technology and is in charge of R&D budget, human resources, intellectual property and patents, etc., it will not be involved in the marketing and sales modules. He is confident in taking up the position of CEO."

He Tingbo revealed her true thoughts for the first time, she was tempted by the wrong position.

"Let me talk about my understanding of operation and management. Based on the current resource situation of Shanhai Microelectronics, if I want to be the first in the industry in two years, what details need to be done?"

Chen Heyu said without comment, he wanted to see her leadership skills.

“First of all, strengthen technological innovation, introduce outstanding talents, design a market-competitive 28nm chip as a first step, and achieve mass production as soon as possible to attract the attention of the public and build the company’s product visibility;

Secondly, expand market share, use advanced packaging technology, reduce production costs, formulate appropriate product strategies and pricing plans, expand customer groups, and increase market share;

Thirdly, reasonably control costs: improve production efficiency, reduce production costs, optimize supply chain management, achieve large-scale production, and win cost advantages for market competition. He has a lot of experience in that area;

Initially, respond quickly to market changes: flexibly adjust product and marketing strategies, accelerate adaptability to the competitive environment, and meet market demand with excellent, new and stable product quality..."

He Tingbo talks eloquently.

Chen Heyu listened very carefully. His judgment of the wrong talent was based on two points. On the one hand, he relied on his own knowledge and eyesight to judge, and on the other hand, he relied on system prompts.

It wasn't until He Tingbo finished speaking that a familiar sound sounded in his mind, making him suddenly understand that the wrong side was true, and her ability had been recognized by the system.

"Mr. He, do you have any other requests for salary and benefits?"

Chen Heyu thought for a moment and asked directly.

"Mr. Chen, do you want to hire him?"

He Tingbo never thought that she, who was used to seeing big waves, would one day be excited because she passed the interview.

"Yes, welcome me to join Shanhai Microelectronics."

Chen Heyu smiled softly and said warmly.

"Mr. Chen, he is very satisfied with the treatment. Give him a month and he needs to finish the job."

He Tingbo stood up and spoke solemnly.

Chen Heyu didn't know that his unintentional move had actually lured Huaxin Technology's future technical director and senior executive president to his employer in advance.

"Mr. Zhang, give him a gift as a gift to Mr. He."

Chen Heyu ordered to Zhang Nan who was standing aside.

Ten minutes later, Zhang Nan returned to the office and asked in a low voice: "There are many candidates behind me, do you want to meet me?"

"Let's take a look and see if it's suitable. Let's put it into future technology for a while and observe it for a while. If possible, we'll give you a new opportunity."

Chen Heyu thought for a while and said.

Then, he met with three more candidates, among whom he was quite satisfied with the VP of Operations Department of Rockchip Electronics.

Wang Maosong, currently the Vice President (VP) of Rockchip Electronics Operations Department, has more than 20 years of experience in the semiconductor and electronics manufacturing industry.

In 1995, he graduated from the Automation Department of Qinghua University and joined Anson Mei, a semiconductor company in Guoji Quanming, as a chip engineer.

In 2003, he joined Rockchip Electronics and successively served as technical manager of the research institute, senior project manager, and marketing director.

Five years later, he was transferred to the Rockchip Electronics operations department as the head of the marketing and operations department, responsible for market planning and promotion.

"Mr. Wang, to be honest, Dong Lai has been selected as the CEO of Shanhai Microelectronics. I admire his personal resume and ability very much.

So there are two positions for reference. One is the sales VP of Shanhai Microelectronics and is also in charge of the marketing and operations departments. The other is the vice president of the Future Technology Research Institute. It is a transitional position. If there is a new one in the future,

For business department positions, he will give me priority."

Chen Heyu said sincerely.

Wang Maosong is the second candidate to make the system react, which shows that he is very capable, at least in terms of operation and management, and has an expert level.

"Mr. Chen, he chose to work as the VP of Sales Department at Shanhai Microelectronics. That position matches his experience very well."

Wang Maosong smiled and readily agreed to come to the east.

Those who are capable should have room to perform. Promotion and salary increase are inevitable sooner or later. He is in a difficult situation at Rockchip Electronics and is squeezed out by a major shareholder. It is better to jump out of his comfort zone as soon as possible and join Shanhai Microelectronics.

"Thank you, Mr. Chen, for your favor. He will certainly live up to my expectations."

Wang Maosong said seriously.

When Chen Heyu heard this, he nodded slightly with satisfaction. With an outstanding marketing management talent and an academic expert who understands technology, the management of Shanhai Microelectronics has been initially established.

"When can I start working?"

Chen Heyu asked specifically.

"at any time."

Wang Maosong immediately replied that the major shareholder, who was displeased with him, begged him to mention his resignation. I was afraid Dong would tell him to get out in a second.

"Well, then I will complete the employment formalities first and help him go to Shanghai to take over the business. It will take a month for the other person in charge to take office."

Chen Heyu warned.

"No, boss."

Wang Maosong is so sophisticated and tactful, he can quickly switch titles.

When Chen Heyu saw this, he didn't take it seriously. There was no big problem with Keli and his character, and he didn't care about other details.

…

"Please note that each function of the subsystem module must be tested to ensure that each use case can be correctly covered!"

Chen Heyu was walking in the chip factory laboratory and said to the heads of each group standing next to him.

"Hong Jun, I am responsible for data isolation, ensuring that the data used in each unit test is independent and does not affect each other, so as to avoid false positives or false negatives in the original test."

He turned around and explained to Hong Jun.

"Guaranteed to complete the mission!"

Hong Jun said cheerfully, he didn’t expect that just a few months after joining Future Technology, he could figure out the underlying code framework of the EDA software.

That kind of efficiency was unimaginable to him before. Chen Heyu played a key factor in it. He led the team to overcome R&D problems, sorted out the results and designed prototypes, and added sufficient R&D funds and equipment to make it so fast.

Unit testing is carried out in an orderly manner, followed by integration testing and system testing to ensure the integrity, reliability and stability of the system and main functions.

Initially, based on the successful testing, the software was deployed and released. Chen Heyu named it "Xihe", and the English name "Horae" means "God of Time" to express the future technology's commitment to continuous development in a limited time.

A vision to continuously push the frontier and advancement of electronic design technology.

Become the true "God of Time"!

"Boss, when will you be in the city?"

During the weekly business meeting, Zhang Nan asked for his opinion.

"On April 1st, the foreign version and the overseas version will be released at the same time, including the Moss Chat Enterprise version."

Chen Heyu replied.

Thousands of miles away in North America, a beautiful country with rapid technological advancement, I heard that a company in China announced that Horae Online planned to enter the field of EDA software, which made them burst into laughter.

The senior executives of Cadence, Synopsys and Ansys had disdainful expressions on their faces. What kind of high-level EDA software can be produced in China?

There is an EDA software supplier called Graphics. After Horae came online, it was the first to buy it and conduct a comprehensive analysis.

"The effectiveness is very good, and the design process and algorithm are efficient and advanced enough, which is a level better than their company's products."

Report by the researcher responsible for the disassembly analysis.

"Can it be reproduced in reverse?"

Baldwin, the president of the laboratory, asked with a frown.

"The wrong party's confidentiality technology is very powerful. Even if the reverse deduction is successful, they will bear the risk of intellectual property infringement."

The researcher shook his head, not wanting to be criticized for "plagiarism".

"Future technology is really an ambitious company. After taking over half of the artificial intelligence market, I really want to get involved in EDA, hum."

Baldwin snapped.

After pondering for a while, he made a call and asked the marketing and public relations departments to intervene to suppress the new software.

(End of chapter)