Rebirth 2010: I'll be a big shot

Chapter 175 35 million units sold, 20.2 billion licensing fees!

Author: This month once Teru Furukawa

Chapter 175 35 million units sold, 20.2 billion licensing fees!

The mobile phone industry in 2014 was in turmoil.

In the fourth quarter, rice won the first place in the shipment list. With a market share of 15.4%, it left brands such as Huayao, Sanxing, Lianxiang, and Apple behind.

"Boss, Rice 4, Rice Note and Hongmi Note sold a total of 9.2 million units in Q4, with total revenue of 20.9 billion Chinese dollars and a profit margin of 5.7%..."

Rebus sat on a chair and talked.

The highest net profit in the quarter was only 1.19 billion, and it did not exceed 4 billion in a year. It is hard to imagine that this is a mobile phone company with sales of hundreds of billions.

Most of the profits have been made by communication giants, chip, memory, and screen manufacturers!

Domestic mobile phone brands really only earn a hard-earned fee.

"Rice's annual mobile phone shipments are 73 million units, and the proportion equipped with Moss intelligent voice system is 48%. It is expected that next year, this proportion will be as high as more than 65%..."

He went on to add.

Chen Heyu nodded when he heard this, picked up the coffee cup, and took a sip. The aroma was rich and mellow.

In one year, the sales volume of Daimimos co-branded mobile phones has reached 35 million units, and the licensing fee alone can collect 3.5 billion!

The total shipment volume of the remaining five mobile phone manufacturers is 167 million units, and they need to pay 16.7 billion yuan in system usage fees. In the domestic market alone, Future Technology can easily earn 20.2 billion yuan!

If Chen Heyu is willing to liberalize authorization, this number will double!

Although the software industry employs few people, it is extremely profitable. This is why he immediately invested in the field of artificial intelligence after accumulating a certain amount of capital.

If you have money, you can have spare time to do other things.

"Are there any relevant plans for overseas markets?"

He thought for a while and asked.

Rice has firmly occupied the number one position in domestic smartphone shipments. If it wants to develop, it needs to find new markets.

"In response to the competitive environment and user needs in Europe and North America, we have formulated a development plan. Let Cheng Xi introduce it to you."

Rebus raised his eyes and looked at his assistant, gesturing for him to supplement.

"Okay, Mr. Lei."

Cheng Xi was already prepared. He connected the device cable, set up screen mirroring, opened a desktop file, smiled slightly, and said calmly.

“The marketing department’s plan is mainly based on the four dimensions of market analysis, brand building, product development and supply chain management. It wants to create new, fashionable and differentiated products to open up overseas markets.

First, the Ouberry region is one of the most competitive markets in the global mobile phone industry. The main competition comes from manufacturers such as Sanxing, Apple, and Huayao.

These companies have unique advantages in terms of brand awareness, technical strength, product design, supply chain capabilities, etc. Rice can only rely on Moss. We need to fully consider factors such as regional culture and consumer habits, and give full play to our own advantages in order to be more successful. Quickly adapt to market demand.”

She paused and saw that the two bosses were listening carefully, so she continued:

“Second, Rice must do a good job in brand positioning and promotion, establish a high-quality, high-performance, and high-value product image, and rely on its epoch-making artificial intelligence voice assistant to strive to win the love and trust of young consumers.

Third, in response to the consumer demand of the Ouberry market, Dami is preparing to launch mobile phone models with regional characteristics and carry out localized designs in terms of language and operating system to provide users with a more convenient and personalized experience.

Fourth, strictly manage suppliers in accordance with international standards, optimize the supply chain and logistics system, and ensure product quality and delivery cycle..."

"Boss, do you have any other instructions regarding the development strategy for overseas markets?"

After Cheng Xi finished speaking, Rebus asked Chen Heyu for instructions.

"Tianzhu's market can be the first to give up."

Chen Heyu reminds me.

"Tianzhu is the second largest mobile phone market in the world, second only to China, and it is in the golden period of rapid development in the field of smartphones. If Dami abandons this market, it will be a huge loss for the company.

Boss, can you talk about the specific reasons? Last month, the board of directors just passed a resolution to build a factory in Tianzhu."

Rebus said in confusion.

"The policy risks are too great. There is no spirit of contract on that land. If something goes wrong, it is not impossible that all the hard work over the years will be wasted."

Chen Heyu explained.

In the last life, rice worked hard for ten years and created 20,000 local jobs, but five billion in assets were robbed. It is better to abandon this market early to reduce losses.

"Cheng Xi, record this and include it in the company's core strategy manual, and do it according to Mr. Chen's wishes."

Rebus thought for a moment and then told his assistant.

It was rare for Chen Heyu to make a request. Although the reason was not very good, he did not want to refute the other party's face.

The rice phone and Moss intelligent system have given him the ambition to enter the mid-to-high-end market. It doesn’t hurt to listen to Mr. Chen’s side of the story on Tianzhu’s development strategy.

The original plan to build a factory in Tianzhu can only be put on hold indefinitely.

What's more, Chen Heyu is the real big boss. If he opposes it, it will only increase the mutual resentment.

"Have other manufacturers behaved unusually recently?"

Chen Heyu said.

In order to help rice gain time for development, the second-generation Moss licensing contracts for Huayao, Kupai, Lianxiang and other brands will not take effect for another year and a half.

Seeing that rice occupies the first position in the market, these people will definitely make some small moves.

"I have spoken to the group from above and told me not to go too far. As for the dirty information revealed by my friends, I just pretend I didn't see it."

Lei Jun smiled "hehe", obviously not taking it to heart.

After all, rice only enjoys the benefits of the upgraded version of Moss, and even if you scold it a few times, you won’t lose a piece of meat. It’s better to turn on the horsepower, increase production capacity, and fight back in the market.

"There will be pressure on technology in the future, so just hurry up. When the contract comes into effect, I will find ways to improve Rice's competitiveness in software."

Chen Heyu smiled slightly, opened his mouth and promised.

He wants Lei Jun to understand that after settling in Rice, Future Technology’s mentality is not to just sit back and enjoy the success, but to provide strong support.

Regardless of software, hardware, or funds, he has the ability to serve as rice's backer.

"Boss, is he going to enter the field of system research and development?"

Rebus asked curiously.

Rice's own MIUI operating system is the result of a large number of optimizations and improvements based on the Android system, adding some new functions and special effects to provide a more refined user experience.

But in the end, we still haven’t gotten rid of Android’s underlying framework.

It was said that Huayao was preparing to independently develop a new system, which made Lei Jun scoff. Based on his usual understanding of his friends, it must be another reskin operation.

"Of course we are making chips."

Chen Heyu shook his head and smiled slightly.

"chip?!"

Lei Jun swallowed his saliva, his face was in disbelief.

China has a complete chip manufacturing industry, but the scale of the industry is not large, the manufacturing process is not advanced enough, and the testing and packaging links are relatively weak.

Those who dare to get involved in the chip field must have strong technical research and development capabilities and advanced manufacturing equipment. How to solve these problems?

His mind was in chaos, and the tycoon was worried for a while that Mr. Chen was taking too big a step, which would eventually affect Rice.

"I know it's difficult, just take it step by step."

Chen Heyu saw the other party's expression and knew what Rebus was thinking, so he smiled softly.

"You still have to have dreams, what if they come true?"

Rebus grinned and said haha ​​casually.

In my heart, I didn't believe that future technology could develop chips. I just thought that Chen Heyu was young and ignorant, arrogant and arrogant, and was dazzled by successive victories.

How to solve the problem of high-precision photolithography machine?

How to deal with high-purity silicon wafers, photoresists, and masks?

If the chip industry could just talk the talk, why would Lao Lei sell mobile phones?

"If Teacher Ma knew that you were setting him up behind his back, he would definitely not be able to forgive you."

Chen Heyu joked.

"Mr. Ma is busy experiencing the wonderful feeling of being the richest man. He spends all day shopping, so he has no time to talk to me."

Lei Jun said with a smile.

Indeed, after Ali was listed on the market, Ma Yun raised a large amount of money and began to make waves in the domestic Internet market, acquiring Weibo, Gold, Haier Electric, Youku, Ali Pictures, etc., and she acted like a local tycoon throughout the process.

"I believe Mr. Lei's future achievements will not be lower than those of Ma Yun.

Your dream is to make the Rice Group one of the top 500 companies in the world. Give you three years and let us wait and see."

Chen Heyu encouraged.

With the blessing of future technology, if rice is still struggling in the domestic market three years later, it will be considered incompetent by Lei Jun.

"With the boss's words, I will try my best. Let's have dinner together tonight. I know a good restaurant that you will definitely like."

Rebus changed the subject after seeing that the serious conversation was over.

"Then it's up to you."

Chen Heyu raised his wrist, glanced at the time, stood up and said.

Drink a cup of coffee and have dinner, today's itinerary is very complete.

(End of chapter)