Rebirth 2010: I'll be a big shot

Chapter 159: Here comes the ruthless one, take the other party’s software off the shelves directly

Author: This month once Teru Furukawa

Chapter 159: Here comes the ruthless one, take the other party’s software off the shelves directly

"Hey! Ah Hao, why are you wearing Kangaroo takeout overalls today? Have you changed your job?"

Fei Bo, the owner of the food stall, looked at the other person and asked with a smile.

While he was talking, he was still busy cooking with his hands, not daring to delay at all. Since the establishment of two takeaway platforms, the business has become more and more prosperous.

"Kangaroos have better welfare. If you don't run away, you'll be considered an idiot."

Ahao curled his lips and said.

He took out his mobile phone and searched around the table. He didn't find his order, so he said angrily: "Brother Bo, the speed of placing orders has dropped a lot. Did you work too hard at night and have no energy during the day?"

"Hurry up, sister, I'll make hundreds of orders a day, even a tough guy can't resist."

Fei Bo smiled and cursed.

"Do you think I should shut down Berry Tuan? Not to mention the orders, there are a lot of complaints, they are either overtime, or they have a bad attitude, and even the hard-earned money is not enough to compensate."

Thinking of this, Fei Bo asked Ah Hao for his opinion.

After all, the other party has done it in Berry Tuan and Kangaroo, and knowing the internal situation can help him make correct judgments.

"Anyway, recently, many of the riders in the Berry Group have left their jobs and gone to Kangaroo. I can't tell you about other situations. You can figure it out for yourself."

Ah Hao said meaningfully.

Although Berry Tuan raised the unit price by 10%, in his view, this behavior was tantamount to charity.

"You want me to go back and work hard for just such a small amount of money. Are you kidding me?"

Ahao is more determined to stay in Kangaroo.

"Who is related to whom? I have Bao Huazi in my pocket. See if it was left in my store last time."

Fei Bo shook his thigh and motioned for Ahao to come and get it.

"I told you earlier. I said I bought a pack of good cigarettes last time, but they disappeared before I could smoke them. It turned out that I dropped them at Bo Ge's place."

Ahao's eyes lit up when he heard this. He took out an unopened pack of Huazi from Feibo's pocket with a smile and put it into his pocket.

"Tell me quickly, do you want to shut down the backend of Berry Group?"

Fei Bo watched him put away the cigarette, but still looked like it had nothing to do with him, and asked angrily.

"To tell you the truth, most of the people at the site where I work have switched jobs to Kangaroo, and the situation is similar at other sites.

Newcomers who have just arrived are not familiar with the route. How can you expect them to deliver the goods in time? The longer the service lasts, the higher the after-sales rate will be."

Ah Hao smiled and said calmly.

"Okay, okay, then I'll listen to you. I'll lock him up for a few days and let me know when the situation improves."

Have you had lunch? Brother Bo will make you a bowl of spicy rice noodles?"

Fei Bo flipped the pot coquettishly, turned around and asked.

"Brother Bo is treating me to a treat, how dare I not give him face? I want to see how this rice noodle is made spicy?"

Ah Hao nodded and took a few minutes to fry the rice noodles. It was more than enough time.

…

As soon as the kangaroo made a move, Berry Tuan was in a panic.

As time went by, a large number of merchants gradually discovered that the delivery speed of Berry Tuan was slow, the route planning was unreasonable, and the after-sales service was too many. In order to avoid trouble, they chose to close their stores one after another.

Faced with increasing pressure, Berry Tuan began to increase its marketing strategies and actively carried out various preferential activities, hoping to attract more users and merchants to stay.

However, things went against expectations. The new users acquired with huge launch costs and marketing expenses retained less than 3% the next month. Wang Xin was so angry that he fired a director of the foreign investment department on the spot.

“Customer service is lazy, are you making this up?”

"What kind of garbage platform does it not deal with problems when there are problems, pushes back and blocks, and charges high packaging fees."

"The riders don't make phone calls, don't send text messages, and leave the takeaways at the door. They all have such awesome attitudes."

“The rider’s delivery is slow and does not match the displayed delivery time. He often delivers the goods ahead of time, which is excessive!”

"..."

On major APPs, the ratings of Berry Tuan Takeaway have dropped crazily, and the first ten pages are all filled with one-star negative reviews.

Lao Wang's scalp was numb when he saw it. He knew that even if normal users had after-sales problems, they would first contact customer service to solve them.

Judging from the number of visitors to customer service, there are not so many complaints at all.

Someone must be up to something secretly behind the scenes!

"Boss, the other party has hired trolls, and their tactics are too despicable. I will organize a group of people to raise the ratings first, and then ask the operations department to launch a campaign to provide free coupons for good reviews..."

Wang Huiwen is a veteran who has experienced the "Thousand Regiment War". When encountering this kind of situation, he quickly came up with a corresponding solution.

"Well, deal with it as soon as possible."

Wang Xin nodded helplessly and readily agreed.

"Let the technology department seize the time to develop the intelligent order dispatch system, otherwise we will be extremely passive in the second half of the competition."

Wang Xin added.

"Okay, I've written it down."

Wang Huiwen replied and turned around to execute it.

…

Kangaroo's counterattack continues, and Pei Yi has increased support on both the user and merchant sides.

User perspective:

First, provide coupons and promotions: new users can enjoy free first order or 15 yuan instant discount, while old users can enjoy special coupon activities;

Second, the limited-time order-free gameplay with full participation: three cities are randomly selected every day, and at a fixed time node, the first 10,000 ordering users will return the entire order amount;

Third, launch a user membership system to improve user loyalty;

Fourth, strengthen brand building and place multi-form advertisements on TV stations, video websites, and portal websites.

Merchant perspective:

First, provide a free trial period for new merchants to attract new merchants to settle in;

Second, refine operations and allocate professional operation coordinators to help merchants increase their growth rate on the platform;

Third, the merchant hierarchy system: through accumulated order volume, sales, etc., it reduces service fees, increases store display traffic, and increases merchants’ silent costs on the platform;

Fourth, provide differentiated services, such as customized promotion plans, data analysis reports, etc., to increase merchants' trust in Kangaroo.

With a two-pronged approach and two combined punches, Kangaroo's order volume, customer unit price, and repurchase rate skyrocketed, and the average daily order increased by more than 30%.

Berry Tuan and Qiandu were immediately helpless and were beaten to the point of retreat!

Users and merchant resources are being lost at a rapid rate. The market share that has been gained through hard work can only be watched as it becomes less and less, and it is incompetent.

They don’t dare to imitate the kangaroo’s gameplay!

Once it is followed up, it means that the gross profit income will be reduced by more than one billion every year, and this number will increase day by day until the company is completely brought down.

…

"Mr. Lei, please help me carry out something. Remove the Berry Tuan delivery software from the Rice App Store."

Chen Heyu called Rebus and gave instructions.

He's not bad at playing dirty either!

"Yes, Mr. Chen."

Lei Jun did not hesitate and agreed immediately.

As for the big boss, does he have any other choice besides obeying his orders?

“Should we add a restriction so that rice users cannot install the Berry Tuan takeout app?”

Lei Jun thought for a while and came up with a more ruthless plan.

"Is it technically possible?"

Chen Heyu sneered, did not refuse, and asked enthusiastically.

Lao Lei, you have done an even better job than me. You are worthy of being a top figure who emerged from the era of barbaric melee.

"There's no difficulty."

Rebus said confidently.

"According to what you can tell, the other party's software has security risks and there are malicious behaviors to gain positive reviews."

Chen Heyu said lightly, not forgetting to give the other party a hat.

the next day.

Berry Tuan Takeaway Division.

The boss of the data department just sat down and turned on the computer. He glanced at the core data of the day and instantly discovered that the order volume was declining at an extremely rapid rate.

He immediately analyzed the channel source, device type, mobile phone brand, etc. from multiple angles, constantly retrieved data for comparison, and quickly found the main reason.

Today, the daily active users of rice phones suddenly dropped by 80%, and the number of new users was 0.

He frowned and reported the situation to the marketing department for investigation.

“Hey, I’m Lao Shao from Berry Tuan. There is a bug in your rice phone and you can’t install the Berry Tuan takeaway app. What’s the matter?

Yes, can you help me find out the reason?"

Marketing Director Lao Shao received the notice and brought a test machine. Sure enough, there was something wrong with Rice's mobile device. Not only could his own software not be found in the app store, but even the installed Berry Tuan takeout app could not be opened.

His first reaction was that there was a loophole in the other party's system, so he found an acquaintance to report it.

"Brother Shao, it is said that the decision was made by the head office, saying that your company's software has a risk warning, so it was removed from the shelves overnight.

I don’t know the specific situation, why don’t you ask other people?”

The vague tone on the other side made Lao Shao understand that this matter was not simple.

He thought for a moment, put the collected data files and information in the attachment, and sent an urgent email to the big boss.

When Wang Xin learned about it, he looked stunned and without thinking much, he directly dialed Rebus's mobile phone number.

"Mr. Lei, is there any misunderstanding between us? Why did you remove Berry Tuan Takeout from the app store?"

Wang Xin was puzzled.

Rebus is a senior in the business world and the Internet, but he shouldn't bully others too much. He suppressed his anger and asked patiently.

"Mr. Wang, it's not that I want to target you, but do you know who your opponent is?"

Lei Jun said happily.

"You mean, Chen Heyu, the big boss of Kangaroo Flash, has other forces behind him that make you afraid?"

Wang Xin heard the meaning behind his words and made insinuations.

"Mr. Wang, that's all I can say. I suggest you find an investment banker to help you ask for directions."

Rebus hung up the phone immediately.

Wang Xin's face was gloomy and uncertain. He was holding his mobile phone and clenching it loudly. It seemed that young men like Kangaroo were not easy to deal with.

(End of chapter)