This game is awesome

When "Battlefield" and "Victoria" won two major awards, he was surprised that the boss of Fanxing was so young, and there were so many talented people.

However, Gu Qingshi had not attended a single class in the first month of the semester, and the old professor never called the roll, so he had no idea that Gu Qingshi was actually in Dongda.

The old professor thought for a moment and said kindly, "Student Gu, is this your first day here? Why don't you come up and introduce yourself to me?"

Self introduction?

Gu Qingshi has never liked the behavior of putting on a mask and dissecting oneself in public.

But the old professor was really nice and didn’t even deduct her marks.

It would be too embarrassing if we don't agree to this request.

So Gu Qingshi sighed and walked up to the podium.

"I'll just take up some of your free time. As you can see, I'm the person in charge of Fanxing, Gu Qingshi. I'm sure many of you have already known me through the Internet or the news, so I won't go into details.

"I hope everyone's studies go well..."

The rest is just boring formalities, but no one feels bored when it comes from such a good-looking and famous girl.

Professor Jiang also laughed and joked, "I was teaching for most of the class and you were sleeping soundly. It was only when Student Gu said a few words that you all woke up."

The freshmen laughed in a friendly manner.

"In that case, why not let classmate Gu give you a lesson? She has much more practical experience than an old man like me."

Professor Jiang opened the textbook on the podium to the corresponding chapter and said to Gu Qingshi, "Do you need to look at the textbook?"

I haven't agreed yet, Professor...

Gu Qingshi was also upset. Could you please let me know in advance next time if you want your students to give a lecture?

"Let me take a look..."

Gu Qingshi took the book and took a general look at its contents.

Professor Jiang opened the third chapter of the theoretical foundations of game design, the main content of which is the promotion and marketing of games. This part is the intersection of game design and advertising media. No wonder Professor Jiang's lecture was so boring.

As a game developer, the promotion and marketing part is left to the professionals in the promotion and marketing department. Game designers only need to have a general understanding and not be deceived.

After taking a quick look, Gu Qingshi sighed slightly. This textbook was very old, even worse than the "Eternal Life" online game development notes that she often read - this was written by Bai Jie two years ago, and it simply recorded the problems encountered during the development process and the lessons learned from her own perspective.

Gu Qingshi put the textbook aside, looked at the watch, and asked, "Do we need to leave get out of class first?"

Suddenly, a tsunami-like sound came from under the podium.

"unnecessary!"

"Just keep talking!"

"No matter what Shibao says, I will listen carefully!"

Oh my god! Can't you read my mood? Can't you see I'm about to go to bed...

Gu Qingshi felt so miserable that she could only cheer herself up and continue teaching.

When the freshmen saw Gu Qingshi open her mouth, they immediately quieted down and were more focused than usual in class.

Gu Qingshi tapped the podium lightly, indicating that she was about to start the class.

"As you all know, Fanxing is currently developing a new game, Baldur's Gate, but we encountered many problems during the development process. For example, the development staff had to adapt to the new engine and outsource art resources... But these are secondary. The most important problem is the biggest problem that plagues the development progress."

"I'm going to keep you in suspense here. Can any of you guess what the problem is?"

The group of new turtles looked at Green Bean with wide eyes.

Gu Qingzhi in the front row raised her hand.

"Please say."

Gu Qingzhi said succinctly, "Money."

This one word immediately triggered a faint laugh.

Gu Qingshi also laughed, "Please sit down."

"Funding is a key issue, but the biggest question is not that. It's 'what is the purpose of designing this game?'

“When designing a game, should you prioritize your own likes and dislikes, or should you consider the market’s response?”

This is a classic topic.

Because it is a classic, there are still different opinions even now.

Immediately, several people raised their hands.

Gu Qingshi randomly picked a male classmate.

"From a personal perspective, I think the market should be the priority. After all, developing games is a commercial activity, and I have to be responsible to my colleagues in the studio and investors. But if I really get started, I will most likely do it according to my emotions."

Gu Qingshi nodded slightly and asked him to sit down.

“That’s a smart answer. But it’s not entirely correct. If following the market is rational and correct, then Victoria and Battlefield wouldn’t have exploded in popularity, which is obviously contrary to past market conditions.

"Battlefield's explosive popularity can be attributed to the player base accumulated by Stars and the effect of the World Game Expo, so why can Victoria also be successful?"

Gu Qingshi tapped the table gently to calm down the students who were raising their hands restlessly.

"Now turn to page 102."

Chapter 130 [Nine Fourth, Sudden]

“If you have ever been in contact with a game studio or company, you should know the importance of publicity and promotion.

"Publicity and marketing are the magic stroke that turns an unpopular game into a popular one, the tip of a knife piercing the heart of the players." Gu Qingshi recited the original sentence from the textbook.

Although she was also reading from the textbook, her classroom response was much better than that of Professor Jiang.

Almost all the students were taking notes attentively.

There is actually not much to say about promotion and marketing, as many things can only be understood but not expressed in words.

For example, Tang Manyan was in charge of publicity and promotion when she was in Longyuan. Her publicity and promotion was the first step for Bai Chengming to get started, and it was also a key step for "Broken Sword" to transform from an unknown third-rate online game to a game with monthly revenue of tens of millions.

The methods used are somewhat despicable and are obviously not suitable for being openly instilled in students in the classroom.

This includes Gu Qingshi's own publicity and promotion, using her status as a high school girls' student to create hype, which is still despised by many game developers.

It’s just that Gu Qingshi doesn’t care about the rumors at all.

Gu Qingshi just spoke a few simple words.

“But publicity and promotion work is not independent of other departments. When the progress of publicity and promotion is higher than the progress of development, such excessive publicity and promotion is not only unfavorable to the release of the game, but even harmful.

"For example, Long Yuan's Broken Sword. The original director of the Broken Sword project, Bai Chengming, is also an old acquaintance of mine. He was once in charge of the numerical value of Industrial: 1800, and later jumped to Long Yuan. Bai Chengming's numerical value is really short-sighted, and he even had a grudge against me after he jumped..."

When the students from the Game Design Academy heard Gu Qingshi bring the topic to personal grudges, they immediately pricked up their ears.

Gu Qingshi is the designer of "Victoria" and "Battlefield", and Bai Chengming is the designer of "Scarlet Illusion".

The personal grudges of top game designers! Who wouldn’t want to eat such a big melon?

What he said is much more interesting than Professor Jiang crawling like a turtle in front of the textbook!

"The first thing Bai Shuozhi did after entering Longyuan was to reuse Tang Manyan, who later became the main force in the publicity and promotion of Broken Sword and is now the person in charge of the Linlang Project."

Another key figure emerges.

He was also the main force in Broken Sword's publicity and promotion and the person in charge of the Linlang Project... The freshmen were all shocked.

It turns out that there are such gossips in the developer circle! ?

In the classroom, the freshmen were whispering excitedly.

Gu Qingshi did not say anything to stop them, but just knocked on the table with her knuckles to get everyone to be quiet.

"Then why did Xiao Tang come from Longyuan to Fanxing? We have to mention the promotion of Broken Sword.

“Does anyone know what the early promotion of Broken Sword was like?”

The freshmen shook their heads.

"Broken Sword" was not well-known in the early days, and most of them were in school at that time and were quite unfamiliar with the game.

"Then let me briefly explain. In the early days, Tang Manyan gave Broken Sword a lot of new ideas. Including the seven-day login rewards and the daily experience cap, all of which were created by Manyan."

WTF! WTF! WTF! It turned out to be this big guy!

Everyone's eyes widened.

If you just mention Broken Sword and Tang Manyan, most people may not have much impression. But if you mention the login rewards, experience caps, copy restrictions, fair competition and the like that are rapidly spreading to major games, then they will be very clear about them.

It seems like this is the big devil who has brought disaster to the entire MMORPG and even the entire industry!

"Please be quiet."

Gu Qingshi said this softly, and the whole place fell silent.

They still want to listen to stories, but they can't offend Teacher Gu.

“These promotional methods brought a large number of new players to Broken Sword, but Broken Sword and its white value also fell into a public opinion crisis because the promotion did not match the actual product.

"Man Wan, who was in charge of publicity and promotion, was also fired because of this incident. She later moved to Fanxing to be in charge of the Linlang Project."

"The excessive publicity mentioned on page 103 of the textbook is as bad as too little, and that's the reason."

“I hope everyone can pay attention to this issue in future work.”

Gu Qingshi took a sip of water and looked at the watch.

"I'm fifty-five now. I'll stop here for today. Today is my first day at school, so please take good care of me."

After he finished speaking, there was a wave of applause from the audience.

Professor Jiang was also applauding. He had to admit that the little girl lectured much better than he did. Her voice was neither hurried nor slow, and she kept using examples to support her teaching, which was lively and interesting.

Professor Jiang reflected for a moment and nodded slightly.