Tokyo: Oreimo

But the next second, he saw the little witch being shot through the heart, but she did not die on the spot.

Originally tightly bound by ribbons, its mouth suddenly opened, and a creature with a strange expression crawled out.

Hideo Nomura's breathing stopped.

On the television screen, all that remained was Mami Tomoe's stunned expression.

bang-

The beer can in my hand fell onto the table, and the thick foam splashed onto my slippers.

......

The following day, at the Kadokawa Manga Editorial Department.

"Everything is progressing as expected, and the anime viewership is steadily increasing."

The second episode of "Magical Idol Yumi" maintained a stable viewership rating of 11.8%, while the third episode saw a slight increase to 12.3%.

The feedback from the production committee has been very positive; sponsors have increased the budget, and the development plan for related merchandise has been launched.

"If we can maintain this data, our ranking in the same period will be quite high."

Iori Setsuna was in a very good mood.

If things continue like this, the year-end bonus will definitely be substantial; now it all depends on Editor-in-Chief Yamazaki.

The other party promised to use this as an opportunity at the end of the year to help her get a promotion.

"Speaking of which, Saito should be finished soon, right?"

Last week, Iori Setsuna specifically checked the ratings for "Puella Magi Madoka Magica," and the second episode's viewership plummeted to 8%.

Since it's a paid channel to begin with, this kind of drop already shows signs of being halved.

Animation production series often experience frequent interruptions due to poor performance.

After all, for a pay channel like NHK, cutting losses is the best course of action when programs with declining viewership are struggling.

Losing a little money is better than nothing.

With a "let's watch the show" mentality, Iori Setsuna asked her assistant for the latest NHK viewership ratings report.

The third episode of "Puella Magi Madoka Magica" had an average viewership rating of 7%.

"Ha, isn't this about to be the end?"

Iori Setsuna grinned.

"What are you laughing at, senior?"

The newlyweds nearby gathered around and glanced at the ratings report.

"That's terrible. This result is incomparable to Yumi's at all."

"What are you talking about? How can an animation produced by a small company compete with Yumi?"

"Yumi's work is the most successful anime adaptation in the past six months."

The newcomer who said those words added in his mind, "Apart from Cardcaptor Sakura."

"Huh, but this anime's peak viewership is really high, it's 18%, and that's at the 21-minute mark. Isn't the anime almost over?"

Hearing the different voice, Iori Setsuna paused for a moment, then looked down at the report in his hand again.

"Something seems off. This isn't a normal growth curve. I've never seen anything like this before."

The newlyweds whispered among themselves, with some suspecting there was a problem with the report and preparing to contact other departments to confirm its accuracy.

"The report should be correct."

A familiar voice appeared beside her, and Iori looked up abruptly, frowning as she looked over.

She recognized the voice.

She saw Hideo Nomura holding a coffee, mingling among a group of newcomers.

"Nonsense, the data anomaly is obvious. How could viewers switch channels when the animation is almost over?"

Iori Setsuna didn't have a good impression of Nomura Hideo.

The other party had been very close to Ritsu Saito before.

"Editor Nomura, don't speak up for him just because you have a good relationship with your former colleague. You need to know your place."

Iori Setsuna gave a cold laugh.

"It's no surprise that Ritsu Saito's anime performed poorly, since it lacked any innovation. The anomaly in the report is clearly a data error."

"This isn't the first time; there have been times when mistakes have been made before."

Hideo Nomura took a sip of coffee, his expression indescribably strange.

"There might have been mistakes in the past, but not this time. If you don't believe me, or if you can't understand it, editor Iori, you can check out the online discussions. You'll be pleasantly surprised."

Chapter 140 From Now On, Things Will Return to Normal

On Sunday, July 16, the online reaction was like a volcanic eruption.

On major forums, social networking sites, and anime discussion boards, keywords such as "Puella Magi Madoka Magica" and "Durarara!!", have been climbing at an astonishing rate.

"Huh? Huh??? What's going on in episode three???"

"I'm completely shocked. Is this really a magical girl anime?"

"Mami-senpai... my Tomoe Mami..."

"How do people who have been following this show since the first episode feel now? I was saying last week that this show was too bland, and now I'm so embarrassed."

"Are the production team devils? The first two episodes were so heartwarming, just for the third episode?"

"If I had to describe how exaggerated my reaction was at the time, I would have been stunned in front of the screen after seeing that scene. I didn't even skip the ending theme, which I usually skip, and then I was startled again by the sudden change of the ending theme."

"I had a bad feeling when Mami Tomoe said that long string of words, but I didn't expect it to unfold like this."

“When I look back at the first two episodes now, every line is like a flag, and every scene is like a foreshadowing. The script is far more meticulous than I imagined.”

"Has no one noticed all this time? The screenwriter's name for this work..."

"Gen Urobuchi! The scriptwriter for Fate/Zero and Clannad, is this guy a demon? Does he have to have people die in every single one of his works?"

"Love and justice, healing the soul... my foot!! You old scoundrel! Give me back Mami's head wwwww"

"No, no, no, is Madoka Magica anime like that?!"

"What happened? What happened in episode three?"

There were also some viewers in the audience who hadn't watched the third episode or had changed the channel before the end.

The sudden surge of negative comments online immediately piqued the interest of viewers who had previously left.

"Why is everyone talking about Mami's head? Is there some new setting?"

"Someone, please explain this!"

.....

On a well-known animation forum, the number of comments on a post is increasing at an astonishing rate.

[Title: (╥╯^╰╥) Apologizes for previous comments on "Puella Magi Madoka Magica" www]

Posted by: Daidouji Tomoyo's Camera.

"I shouldn't have said that the plot of this animation was mediocre. I apologize m(__)m. It's not mediocre at all. I was completely blown away."

"From today onwards, I will only comment on anime after watching the third episode."

"My face is swollen. I wonder if yours is swollen too?"

1: Anonymous User >> Daidouji Tomoyo's Camera

"hahahaha, the poster looks so cute kneeling down!"

2. Asami was captured >> Tomoyo Daidouji's camera

"What a hilarious reaction! But you can't be blamed for it; it's all the screenwriter's and director's fault. They're completely deceiving the audience; it's absolutely outrageous!"

"I'm curious about the families who watch this work as a regular magical girl anime. As far as I know, although it's marked as 15X, there are still quite a few elementary school students watching it because of the style of the first two episodes."

3. The Black Cat of Clow Reed >> 2

"I watched it with my younger siblings. They already knew they were wrong, and they were so scared that they didn't fall asleep until 3 a.m.

"Rumiko Takashiro has gone astray too."

4. Yumi is not as good as Asami >> 3

"Take your younger siblings to watch 'Magical Idol Yumi', that's more suitable for kids."

5. The Black Cat of Clow Reed >> 4

"It's impossible. Once you've seen it, you can't go back. They can no longer accept that kind of mediocre setting."

6 ......

7 .....

135. Gen Urobuchi

"Everyone, thank you so much for today! From now on, Gen Urobuchi will return to his normal self!"

136. Song of the Azure Sky >> 135

"The real body?"

137. Machete Bearer >> 135

"He's provoking us! He's provoking us!"

138. Anonymous User >> 135

"We've spotted wild Gen Urobuchi! This guy actually dares to show his face again, brothers, let's go!"

139. Cat lovers >> 135

"'Returning to normal Gen Urobuchi'... So 'normal' means torturing someone to death? Please, have some decency!"