I created the myth of the Great Old Ones.

How to increase click-through rates for short videos?

[A step-by-step tutorial to achieve 500,000 views online in one day!]

[Ten things to keep in mind when posting old videos to increase views by over 100 times!]

Such questions are numerous, and it seems everyone wants a piece of the pie from the traffic of video websites in this era.

Lu Ban randomly clicked on a highly-rated answer.

Among the hundreds of likes, the answers detailed how to create a viral video by considering aspects such as video title, topic selection, cover, and content. They were vivid, colorful, and illustrated, making it seem as if simply following this method would guarantee a popular video submission.

Then he saw the end of the answer and clicked on the answerer's old video profile to see what kind of videos this amazing content creator made.

Then Lu Ban saw the view counts of several videos in his personal space.

The highest number was less than three thousand, and it was a reposted video.

"..."

Lu Ban angrily closed the page.

That makes sense. If you could really create a viral video just by relying on these theories, why would anyone want to share it with you?

So-called success theories are all just motivational fluff!

Lu Ban read a few more stories he had just written before he heard birds chirping outside the window.

This signifies the arrival of morning.

The east was already showing the first light of dawn; at four in the morning, the city of Wuhan belonged to the hardworking!

He thought for a moment, went downstairs to a 24-hour fast food restaurant to have breakfast, washed his face, and waited until the whole city was gradually embraced by the golden sunlight before turning on the video on his phone.

Lu Ban quickly discovered that this video was not the Sadako videotape that would bring misfortune if not forwarded to another person within seven days.

The video shows Lu Ban playing that scary little game last night.

Chapter 006 [A Video That Should Not Be Watched at Night]

In the video, Lu Ban checked the situation under the bed, took away the doll, turned off the light, lay down on his bed, put his hands by his sides, looked calm, and slowly closed his eyes.

This has obviously been edited to some extent, since there was quite a long gap between these two events.

Upon seeing this, Lu Ban immediately paused the video and searched from this angle, but found no hidden cameras.

"Looks like it was the system that caused this..."

Lu Ban clicked play again.

The room was dark, but the video was relatively clear, although the image quality was a bit poor, with occasional flickering characteristic of surveillance cameras.

In the quiet video, the sound of a heartbeat can be heard from the phone.

thump--

thump--

thump--

The heartbeat sound was incredibly realistic, and strangely synchronized with Lu Ban's current heartbeat, sounding as if it were coming from his own chest.

As his heartbeat gradually slowed, Lu Ban's expression softened, and he seemed much more relaxed.

At this moment, the wardrobe door next to Lu Ban's bed was suddenly pushed open slowly by some force, and an unnatural creaking sound rang out amidst the soothing heartbeat.

But Lu Ban couldn't see what was in the wardrobe.

It seemed as if the clothes in the closet had moved, as if the blanket had been pressed down by something, as if something had brushed past his clothes.

These things are all unclear, based on mere speculation, and cause great anxiety.

Suddenly, a scratching sound burst from the phone.

Even though Lu Ban had already experienced it firsthand, the sudden scratching sound still startled him, and he almost threw his phone away.

Sizzle sizzle sizzle—

The scratching sound was more real than a heartbeat, as if some unknown creature inside the phone was trying to tear the screen and break out. Even the phone case that Lu Ban touched with his palm vibrated at a high frequency.

Lu Ban in the video also seemed to be affected; his expression was serious, and he tried to get up.

"here it is……"

Lu Ban recalled the situation at the time and took a slight breath.

That was the moment when he was conscious but unable to move his body!

Now, he could clearly see his body twitching slightly, and several dark handprints appearing on his exposed ankles, wrists, neck, and other parts of his body!

It was as if several unseen things were lying on his body, restraining his hands and feet.

Upon seeing this scene in the video, Lu Ban hurriedly glanced at his wrist. Although there were no bruises or marks, it was throbbing slightly, and he didn't know if it was just psychological.

"almost……"

Lu Ban estimated that it should be time for him to wake up. He looked around carefully, keeping an eye out for the kind of scare tactics where a face suddenly appears to frighten someone.

In my memory, the next thing Lu Ban would do was get up and grab a crowbar to look under the bed.

"You're up...?"

Lu Ban found that he had gotten up from the bed, but his movements were very stiff, like a zombie that had been dead for a long time, with his joints stiff.

In the scene, Lu Ban, holding a crowbar, slowly approaches the bedside.

At this moment, the video switched to a shot taken from behind Lu Ban, the angle making it look like a photographer was secretly filming from inside a cabinet.

Lu Ban's head slowly lowered, and the image moved accordingly.

Meanwhile, the heartbeat in the video continued to repeat, but this time it became slightly more rapid.

The camera showed the dark underside of the bed, the piled-up dust, and the doll staring intently at Lu Ban!

Sizzle sizzle sizzle—

The heartbeat that had been playing in the background suddenly stopped, replaced by an even more intense scratching sound that exploded from the phone. Lu Ban felt the phone vibrating, and he instinctively flung it away. The phone fell onto the table, and the speaker's beeping made the entire phone vibrate wildly, making a buzzing sound on the table.

From Lu Ban's side view, the video came to an end as the scratching sounds reached their peak.

After a brief black screen where only his own face was projected, the screen lit up again, and Lu Ban woke up with a start, as if what had just happened was a nightmare and reality was still safe.

The camera followed Lu Ban as he looked around and then glanced under the bed.

There were only those boring garlic cloves and crosses; otherwise, it was empty.

In the video, Lu Ban seemed relieved, and the heartbeat that had been lingering in his ears disappeared. Lu Ban's emotions outside the screen also gradually stabilized.

Just then, the camera zoomed out, gradually returning to the initial perspective.

In this slowly zooming-in shot, Lu Ban saw that the comical and grotesque Lanlanlu doll was perched on his shoulder, its colorful eyes staring at the camera, its wide-open mouth seemingly laughing wildly.

click -

The scene abruptly ended.

Lu Ban broke out in a cold sweat.

He vaguely felt something pressing on his shoulder. He didn't turn around directly, but only looked at it through the reflection of the computer screen.

Nothing at all.

"...I almost lost my mind again."

Lu Ban finally felt relieved.

This video, perhaps because it was based on his own experience, or perhaps because it was well-edited and well-rendered, made him feel somewhat terrified and extremely frightened.

"Is this one of my rewards for completing the game?"

Lu Ban pondered that these kinds of supernatural short videos are always very attractive. After all, the public has a curiosity-driven mentality, and when they see these short videos, they will unconsciously click in to seek excitement.

Lu Ban wasn't sure if the video could reach five million views, but the content itself was fine. If it was lucky enough to ride some trending topic, it might just take off.

However, this video is a bit long; including the setup, it's almost forty minutes long.

In the short video field, the optimal length is under two minutes, and the most essential and attractive gimmick needs to be released within the first fifteen seconds.

After all, short video users have very little patience and seek quick and intense stimulation; a 40-minute video is too long.

Therefore, Lu Ban decided to upload the video to the old video website.

However, he also did some editing and color grading, cutting out lengthy parts to emphasize the terrifying and eerie scenes. He also increased the volume for a period of time, removed the gameplay details of the mini-game to prevent others from imitating it, and shortened the video to about six minutes.

His account name on the old video website was "Motionless". He had previously uploaded several different types of videos, among which the video editing had the lowest number of views, which is a perfect example of how making MAD videos is a dead end.

The video with the most views just over 10,000; it was a casual snapshot of the cats downstairs.

Lu Ban did a quick search on the old video website for paranormal videos and found quite a few. However, most of them were old stories from the last century. After all, with the advancement of photography equipment in the new century, ghosts were too scared to come out.

Lu Ban entered the video title "[Do NOT open this at night!!!]", then selected the "Daily Life" category in the "Life" section. The website automatically extracted the content as the cover image, and then clicked "Upload".

Once the review process began, Lu Ban stretched and prepared to take a nap before thinking about how to capitalize on the trending topic.

As Lu Ban lay down on the bed and closed his eyes, trying to fall asleep, a sudden inspiration flashed through his mind.

Unable to move in bed, seeing the Blue Road doll under the bed and hearing the scratching sound that was driving me crazy, these should all be part of my dream.

So, how was this video filmed?

Chapter 007 I can't be the only one who gets tricked!

early morning.

It was just dawn.

But some of the streamers are still awake.

For example, this streamer named "Li Baitu".

He streamed on an old video website, mainly drawing. Virtual streamers are quite popular now, and Li Baitu draws character images for these virtual streamers. Originally working behind the scenes, he later drew his own character and started streaming.

Because virtual streamers with Li Baitu as their persona are all doing well, he himself has also gained some popularity. As a night owl, Li Baitu often streams from the early hours of the morning until dawn, just like today.

"...Let's watch a few more videos and then end the broadcast."