Tokyo Video Game Tycoon.

Even though he was already in his thirties, he was still overwhelmed with excitement upon hearing such news.

Fujii smiled and said, "Don't get too excited yet. It's still hard to say whether video games can really become a big business. If the video game industry doesn't develop well in the future, your position will also plummet."

Upon hearing this, Tian Chong immediately thought of the recent criticisms of video games by television stations.

They are determined to crush video games.

Compared to video games, the television industry is still a behemoth, and resistance is very difficult.

"I understand, I will do my best to do this job well!"

"I believe you. Okay, I have other things to do. You can leave now."

"Then Executive Director Fujii can go ahead with his work. I'll go prepare for my new tasks right away!"

As Tian Chong walked out of the office, he excitedly punched the air several times to release his pent-up emotions.

He never did this when he was young.

Tonight, I need to have my wife prepare some good food and drinks to celebrate!

Oh, and there's something even more important: we need to find a way to protect our video game business. This is our territory, after all. We absolutely cannot let video games be suppressed so easily, or we'll lose our entire business.

In Fujii's office, after Ta Chong left, he turned on his computer with great interest and logged into the homepage of Yuxing Electronic Entertainment.

They were still methodically promoting their own games and releasing some data to the public.

"I never imagined that the little guy from the Zhuyou family could turn something he just played with into something so big. Come to think of it, it's only been less than a year... Hmm, what's my share again?"

Chapter 104 The Future Belongs to the Internet and Video Games

When Takeyusei first established the company, handled various procedures, and applied for qualifications for high-value loans, Fujii provided some small assistance.

Without Fujii's endorsement, banks in this bubble-bursting era would not dare to issue huge loans to a startup.

But given Fujii's position, helping someone establish a company and apply for a large loan would be an easy thing for him.

Takeyusei's father had always been a good friend of Fujii, and he rarely refused his friend's child's requests. He even treated the money he gave the child as pocket money and never thought about getting it back.

It's a good thing that a child wants to start a business, but starting a business in this era of bursting bubbles is really a bit reckless.

But he didn't care; if he lost money, he wouldn't say a word.

Consider it tuition for a friend's child, to help him grow.

However, he never expected that Zhu Youxing would actually be able to carve out a market for himself.

It's a completely new market segment, and in less than a year it has already generated a very healthy cash flow.

Based on some data displayed on the official website, he estimated that his investment in Zhuyouxing last year was actually the project with the highest return in recent years.

Fujii rummaged through one of the drawers in his desk and finally found the contract that belonged to Takeyusei among countless others.

This is the shareholding agreement signed with Zhuyouxing.

"Five percent of the shares are pure original shares with no voting rights... It's a bit of a pity, but it also saves trouble. We can just focus on waiting for the dividends every year and not worry about the company's management."

As long as Youxing Electronic Entertainment continues to develop healthily, he may earn a lot of money in the future.

Perhaps I need to work harder to protect this seedling.

No, I need to talk to the other board members and try to persuade them to pay more attention to the video game industry. We can't let those TV guys crush such a company with unlimited potential.

If it crushes you, you'll lose a lot of money.

Fujii immediately got up and left his office.

Sayaka Takenaka has already discussed the interview arrangements with the management of TV Tokyo. The interview will be held on Friday noon, and a radio interview will be included as a bonus. The time slot is up to her choice, and the total price will only be ten million yen.

This surprised Sayaka Takenaka.

If TV Tokyo accepts this interview, it means it will be directly going against the other TV stations. TV Tokyo's position is already weaker than the others, and such a blatant confrontation is unlikely to have a good outcome.

If they agree to the interview program, they should be asking for an exorbitant amount.

In fact, TV Tokyo is headed by the Nikkei Shimbun newspaper.

As a powerful director of the Economic Newspaper, Fujii has no problem influencing its television stations using his influence.

Even if the people there were dissatisfied, they dared not show it.

The newspaper's powerful board members are not someone they can afford to offend; it's not worth it for just one interview program.

Besides, TV Tokyo's status is already what it is, and it has been suppressed by other TV stations many times in the past, so it won't make a difference this time.

Having received orders from above, they understood that Youxing Electronic Entertainment was probably related to the newspaper, so asking for too much money wouldn't be appropriate. Therefore, they asked for a friendly price of ten million to show their sincerity.

Yusei Takenaka was also unaware of these matters. When Sayaka Takenaka mentioned them to him, he pondered for a long time but couldn't find the reason.

Nikkei is probably the only newspaper that intends to get involved in this matter; the other newspapers either don't want to participate because of arrogance or other reasons.

The interview is being conducted by the public relations team of Youxing Electronic Entertainment.

They excel at standing in the spotlight and using every means to protect the interests of their own company.

On Friday, the people from Yusei Electronic Entertainment arrived at the TV station, and Yusei Take also came.

He had never been to a TV station before and wanted to take this opportunity to visit, and then see how his family members were performing, and whether any unexpected incidents could be rectified.

Just as Zhu Youxing was waiting for the interview to begin, a man in a suit walked over.

"President Zhuyou, it's a pleasure to meet you!"

This person is a deputy director of the TV station, and Sayaka Takenaka had previously negotiated with this deputy director's subordinates.

Normally, this kind of thing wouldn't attract the attention of a deputy director; it's just a minor time adjustment.

But things are different now. Now that the matter of Youxing Electronic Entertainment is related to the newspaper's senior management, his attitude as the deputy director immediately made a complete turn, and he personally took charge of this interview program, hoping to get closer to the newspaper's senior management.

"Hello, Director Kubo, it's a pleasure to meet you. I didn't expect such a small matter to attract the attention of the station director."

Director Kubo waved his hand: "This is no small matter. It's a life-or-death crisis for the entire industry. The topic is currently generating a lot of buzz, which can also increase the appeal of our TV station."

Several other television stations wanted to suppress video games as much as possible in an attempt to revive the television industry and at least make them return the five percent of viewership that video games had taken away.

TV Tokyo chose to ride the wave of popularity, using the hype to promote video games, which might indirectly increase viewership.

However, it was just a trial; the main reason was orders from the newspaper above.

Kubo, the station manager, sighed and said, "Times have really changed. Television stations are gradually declining, while your video games are a rising star that is completely unstoppable."

Takeyusei's heart skipped a beat: "Director Kubo seems a bit different from other TV stations?"

Kubo chuckled dismissively: "Those TV stations are a bunch of stubborn fools who only care about their own meager ratings and completely ignore the trends of the times. Look at the internet now, it already has 30 million users and will continue to grow. I think the future belongs to the internet. And your video games have the same potential."

"The internet? It seems Director Kubo has a good eye."

Kubo is not young, but his thinking is very unique.

Perhaps their perennial position as the youngest station has led them to give up on competing head-on with other television stations.

They intend to fight in other ways.

It was someone else's decision, and it had nothing to do with him, so Zhu Youxing didn't pay much attention to it.

"Speaking of which, President Takeyu, does your company have any plans to raise funds recently?" Kubo asked, seemingly casually.

"Financing?" Zhu Youxing was taken aback, then shook his head. "We don't have that plan for now. Our cash flow is very healthy."

It's not just about health.

It's incredibly healthy.

The company's current reserves are already close to 10 billion.

If Zhu Youxing were someone focused on making money, he would probably have already planned to use this money to expand the company, invest heavily in promising companies, and find ways to make money grow.

However, he felt that this was enough. Moreover, a healthy cash flow is actually quite important. Having money in hand gives you peace of mind. In his previous life, he had just experienced the global pandemic. People in China are generally more likely to avoid risks because of their savings habits. They survived the most intense period of the pandemic and eventually rose to prominence worldwide.

Moreover, Nintendo in its previous life was also a money-saving fanatic with a terrifying cash flow, which enabled it to weather the initial crisis through a series of clever maneuvers; otherwise, it would have gone bankrupt long ago.

Chapter 105 Television Public Relations

Zhu Youxing doesn't need any financing at all now; the entire company is completely under his control.

He felt this was good, unless certain conditions, such as government shareholding, made it easier for him to do business.

The rest involves giving employees incentive shares and management shares.

Putting these factors aside, Zhu Youxing did not intend to allow anyone else into his company, to prevent others from interfering with his decisions.

Kubo was taken aback by Takeyusei's answer.

Is the cash flow healthy?

Your company is clearly in its growth phase right now. At times like this, you're burning through cash like crazy to expand the market. How can your cash flow possibly be healthy?

Kubo may have underestimated the expansion potential inherent in video games.

All you need to do is make a good game, spend money on promotion in the early stages, and the rest is up to players to buy.

Almost every promotional campaign recoups the money made after the game's release.

Of course, the main reason is that every game made by Zhuyouxing is a masterpiece, and each one has an extremely high return on investment.

Even now that the financial crisis has hit, Zhu Youxing remains calm.

Kubo's sudden inquiry about financing was for his own benefit.

He felt something was amiss when his superiors asked him to pay extra attention to the video game industry, especially Yuxing Electronic Entertainment.

This industry has absolutely nothing to do with newspapers and television stations, so why is it suddenly attracting so much attention?

Although he didn't understand, it didn't stop him from paying attention to video games.

He should have kept an eye on it, but after spending several days focusing on the video game industry, he suddenly realized it was a behemoth of steel.

A new industry can steal four or five percent of the total viewership of a television station that has been built up over decades within a single year.

While there may be other variables involved, video games are definitely the culprit.

Otherwise, those four TV stations wouldn't have gone so far as to shamelessly bash video games.

This indirectly represents the expansion power of video games, as well as the potential of this industry.