Tokyo Video Game Tycoon.

This time, Infinite World doesn't seem to have many new updates, but it's definitely much more enjoyable to play.

Turns out this game is actually quite fun. Could it be that my mindset while playing the game before led to a bad impression?

With that in mind, he ended up playing Infinite World again on the Mikeford platform.

Then he realized that his previous feeling about the game was completely correct.

So far, the Infinite World content in Mikefu is still exactly as it was, while the Battle.net platform has been updating for over a day, and yours is still updating so slowly.

Based on the announcement, it's clear that the Infinite World development team isn't deliberately making things difficult for their former employer by withholding the latest game version update information.

Since the cover page and other content on the platform have been modified, uploading the latest version should definitely not be a problem.

But the gaming platform experience in Mikefu is just so terrible. You can't even take the chances you get. No wonder you've always been unable to beat Youxing Electronic Entertainment. You deserve it.

He then re-entered the infinite world of the Battle.net platform.

The building mode was much more interesting than before. This time, he didn't frequently go on adventures in empty worlds. Instead, he simply settled down in one world and started building infrastructure. Before he knew it, time had passed.

These kinds of farming and infrastructure-building games often kill time in this way, making it feel like time is passing very quickly.

Meanwhile, inside Yusei Electronic Entertainment, the Infinite World development team and producers were celebrating wildly.

On the day the new version of Infinite World was launched, thanks to discounts and promotion on the Battle.net platform, Infinite World achieved a great start on the Battle.net platform.

Sales reached over 100,000 on that day.

They had already given up hope on the game, thinking that a few tens of thousands of sales would be enough.

But now, unexpectedly, sales are much better than anticipated.

The sales of over 100,000 units may seem insignificant, especially considering that the game was on sale. The revenue generated from 100,000 sales would only be around $750,000, which is not a significant return for game development.

But this was only for one day.

"The producer is really great! We've finally achieved some results. The sales figures for the next phase are sure to be good. Perhaps we can achieve sales of 500,000 units in this promotion. That would be a huge success for us, and we could also give a satisfactory answer to the big boss!"

The producer of Infinite World was also excited, but as a manager, he quickly calmed down and said, "No, we can't relax yet. Although the sales of this game have exceeded our expectations, it still doesn't match the money needed for the later maintenance and recovery of the game. We spent more than three million US dollars to barely give Infinite World a new look."

Everyone nodded in agreement.

There's nothing wrong with that; now is definitely not the time to be happy.

"Then, producer, what should we do?"

After a moment of thought, the producer of Infinite World said, "To be honest, the current situation reminds me of what the big boss once told me: the quality of video games is an important factor, but promotion is equally important. Good wine may not need a deep alley, but it can't withstand someone putting inferior wine right at the entrance of the alley, causing people to not be able to smell the aroma of the wine inside."

"Huh? The smell of wine? What does this have to do with our game?" Everyone was a little confused.

"It's just a metaphor. It's a classic saying that's been passed down from that great Eastern country. Our big boss also often likes to use these words to express his views."

"So, what are our plans for the next step: a vigorous promotional campaign?"

The producer of Infinite World nodded vigorously: "That's right, and we need to increase the publicity efforts."

"But we don't have that much money. The budget approved by Youxing Electronic Entertainment for us is very small, and the budget for publicity and marketing is very small."

The producer of Infinite Worlds said confidently, "You don't need to worry about that. I've already thought about this, and I've already figured out how to do it."

"What should I do..."

Everyone looked at each other.

This method was not his own idea, but rather a guidance given to him by Zhu Youxing.

“Video games don’t necessarily need a huge investment in advertising, especially small and medium-sized games. Not everyone will like small and medium-sized games, and sometimes hit games are not all achieved through heavy investment in marketing. I suggest you go the live streaming route.”

The producer of Infinite Worlds took a deep breath and then said to everyone, "We're going to do a live stream."

"Doing live streaming?"

"That's right, it's about live streaming. There are more and more live streams on the internet now, and the number of views and visits is incredible. We can invite game streamers to play our game at a relatively low price. At the same time, we can also set up an official live streaming account to stream our game."

"Also, I was thinking of contacting Facebook to launch a call for submissions based on the game Infinite World, allowing people to create freely, and the winners could receive a decent reward."

This method is the lowest-cost and most efficient way to promote a product.

A few years ago, Zhuyouxing also made a fuss about live streaming, letting people play games like Titanfall on the live streaming platform. They used some exciting enough clips to entice players to buy and try these video games themselves.

This is different from traditional films and television dramas, which cannot be broadcast on live streaming platforms because copyright control is still very strict in this world.

Moreover, the act of watching a TV series is essentially a spoiler, and not everyone wants to watch TV series live on streaming platforms; they would find it boring.

Video games can be streamed without much trouble, and the official platforms even encourage players to stream their games to give them more exposure.

With the development of the internet, the net worth of these online streamers is also rising, but they haven't reached the level of top streamers that Zhu Youxing remembered from his previous life. Most streamers still have relatively weak bargaining power, but they can take advantage of this opportunity to promote their own games at a lower cost.

Without much hesitation, the members of the Infinite World development team quickly began to use their unique skills to find game streamers in different places. At the same time, some of them registered Facebook live streaming accounts and prepared the corresponding game equipment and recording equipment so that they could interact with players in real time.

A few days later, the live stream plan was officially launched, and everyone on the team started to take action to do everything they could to increase the game's exposure.

Furthermore, we should especially emphasize the inspiring story of the Infinite World's unwavering perseverance to evoke people's compassion.

The game critic was one of the independent media outlets contacted by the official team. When he learned that Infinite World wanted him to share his thoughts on the game, he readily agreed.

On the one hand, the game has begun to move him, and on the other hand, he is now starting to feel the urge to promote the game to others.

And this game critic is also very efficient.

Shortly after the official invitation was extended, he proactively gave the game a four-star rating in the review system.

Such a game rating stands out starkly in the current list of ratings for games in the Infinite World universe.

According to real-time statistics, so far, most of the players who have marked themselves as having played this game are still criticizing it. They have been deeply disappointed by the game and are no longer willing to pre-order it.

One-third of the reviewers gave the game a half-star rating.

The current overall evaluation of the game can be summarized as overwhelmingly negative reviews.

To date, no game on the Battle.net platform has received overwhelmingly positive reviews.

Infinite Worlds set a precedent by becoming the first game on the Battle.net platform to receive overwhelmingly negative reviews, with over 10,000 players leaving comments. It's truly baffling why these players would still be interested in buying the game on Battle.net. However, this is somewhat embarrassing for the development team of Infinite Worlds.

They felt a lot of pressure because of this.

They were overjoyed to suddenly see a very small number of high-star reviews appearing in the game's ratings.

"Infinite World is a game that has been released for some time. First of all, I must say that the game was terrible before version 1.0."

"That can't even be called a game."

"But a game isn't necessarily bad at the beginning, and it won't necessarily stay bad forever. Video games can also make up for it. I chose to buy this new Infinite World game with the mindset of watching it become a joke. I had already bought all the popular games on the market, so I didn't need to spend any more money. This Infinite World became an alternative."

"Then I discovered that this game, which I had previously criticized relentlessly, was actually surprisingly fun."

"There are still some limitations to what you can do in this brand new infinite world game."

"Either complete the main storyline or just wander around aimlessly, eventually giving up on the game because every world is so boring."

"But this time is different. This game has added a new feature, which is the sandbox building function. This has made the game more fun. Now I want to say that I am starting to hope that the game can improve. I hope the game can continue to improve. I am willing to spend more money to support the development team so that they can continue to update the game stably. The game has a really good foundation. It was just that the bad experience at the beginning ruined its reputation. But given time, I believe that the game will still shine."

This game critic became quite addicted after playing it for a day or two.

He's an enthusiast of farming and infrastructure development, so it's not too surprising that he quickly gave it a positive review again.

Other well-known game critics, on the other hand, were noticeably more cautious.

They only gave a relatively positive and acknowledging assessment of this major update, without saying anything more.

They are quite protective of their reputation, afraid that saying something unnecessary might damage it.

Currently, this infinite world is only barely playable; it's far from being a masterpiece.

However, given their involvement with Yuxing Electronic Entertainment, this latest update does seem to indicate a promising future for them.

The team did not give up. The producer of Infinite World still remembered Zhu Youxing's earnest teachings. Now is not the time to relax. He has to continue to find ways to expand the advantages of the game.

So he directly instructed his team to use the remaining money to buy advertorials.

It might sound a bit bad, but as long as it works, that's fine. Right now, the only thing that can prove the team's ability is the game's sales and player feedback.

If, as Zhu Youxing said, the aroma of the wine is masked by the inferior liquor sold at the alley entrance, then that would truly be a loss.

This time they didn't mess up the game again; they made a lot of changes, which is something to brag about.

Then, in the following days, there were more and more related articles on some forums. Even more outrageous, the team simply put aside their follow-up development work and joined the ranks of online trolls and article writers.

The Infinite World is their only chance to prove themselves, and if they miss this opportunity, Yuxing Electronic Entertainment will not keep them around.

Even if it seems like they're using any means necessary.

But in today's internet age, this is actually quite normal behavior.

Even without the internet, similar behaviors would have occurred frequently in the era of television and newspapers.

The culture of advertorials has a long history.

Perhaps their actions were indeed very effective. In the following days, Christmas had passed and people were preparing to gradually return to work and life. The sales of Infinite World did not decline much and were able to maintain sales of tens or hundreds of thousands per day.

When the first million sales were achieved after the 1.1 update, the entire development team cheered so loudly they almost turned their work area upside down, causing people from other development departments to frequently come over to take a look and wonder why they were so happy.

Those who haven't experienced the lowest point in their lives may find it difficult to understand the pain endured by the Infinite World development team.

They experienced being attacked, insulted, and subjected to cyberbullying, which almost escalated into real-world threats of violence. Someone actually sent their development department razor blades and weapons, along with a message threatening to destroy them.

Having gone through all of this, they cherish this hard-won success all the more.

Chapter 1172 Two Agents

Reputation recovery is not something that can be achieved overnight.

Simply updating the building and online gameplay might make the game a little more interesting, but it's not enough to get more players back.

Two days later, the Mikeford platform seemed to have realized what was happening and uploaded the latest version of the Infinite World update.

Soon, the average number of online users in the Infinite World in Mikefu also began to increase.

These are players who bought the game before, but were deeply hurt by it.

They were pleasantly surprised to see that Infinite World was still being updated, and they also noticed that this update was significantly more fun, so they all returned to the game.

The number of concurrent users, which had previously dwindled to less than 100, has rebounded to over 10,000.

However, Mikelford did not reap much benefit from the new developments.

Most players still went to the Battle.net platform to play the infinite world, so the Battle.net platform made a small profit as a result.