Tokyo Video Game Tycoon.

The fact that Cyberpunk 2077 was released at this exhibition is an exception for GameStar Entertainment in recent years.

However, the Bamboo Star wasn't actually intended to be exhibited at the game expo; it was just that the time was almost up.

The game expo is the perfect time to hold this event in the middle of the year; there's really no need to hold a separate game showcase at other times.

Moreover, online live streams lack interaction; they simply showcase the game and amaze players, but most players can't experience it firsthand and can only watch helplessly.

Now that there are game expos, we can create more offline interactive projects.

Following this, Youxing Electronic Entertainment also arranged several promotional activities.

The team will travel to different key cities in different countries for on-site promotion, bringing along the voice actors of some of the main characters who have already been announced to participate in the promotional activities.

Also included is the licensing of Cyberpunk 2077 related merchandise.

Shortly after the game expo ended, Youxing Electronics Entertainment launched a public bidding process for licensing game IPs for related merchandise.

In the past, bidding for game merchandise was mostly limited to toys and clothing, but this time the cyberpunk franchise involves a much wider range of merchandise licenses.

From the cheapest little stickers to racing collaborations, they have it all.

These related manufacturers were quite surprised, wondering if Yuxing Electronics Entertainment had gone mad, how could so many players be willing to buy so many peripheral products?

Cups, towels, smartphones, smartwatches, and related books.

These are just relatively mediocre licenses in Cyberpunk 2077; some of the more extravagant licenses are even at the level of car brand licenses.

There are also luxury-level licenses, such as those for bags.

"Is Youxing Electronics short of money lately? Could it be that they invested too much in Cyberpunk 2077 and are now running into a deficit?"

After Yuxing Electronic Entertainment announced a series of licensing tenders, the leadership of several companies began to investigate what Yuxing Electronic Entertainment was all about and why it suddenly wanted to create so many licensing collaborations for a game.

They had not experienced the kind of battles that Zhu Youxing had gone through, and naturally they did not know that in the world he lived in, CDPR's promotion of Cyberpunk 2077 reached an extremely exaggerated level.

Aside from the game itself not being entirely satisfactory, CDRP did a truly impeccable job in terms of marketing and promotion.

Unfortunately, the core gameplay itself was terrible, making the whole game a terrible one.

Upon arriving in this world, Zhu Youxing no longer needed to worry about the quality of the game itself; he only needed to worry about whether the players could handle a game whose content was already overflowing.

Since there's nothing to worry about with the game itself, the marketing and promotion can simply be replicated from the original Cyberpunk 2077 marketing model.

However, things didn't go as smoothly as expected.

Product licenses are not easy to sell; for example, a license for a certain car is very difficult to sell.

There's also little interest in licensing related to luxury goods, because luxury brands emphasize elegance and sophistication, and in their eyes, video games are still considered somewhat beneath them.

However, this is not a problem. If one company doesn't work, we can switch to another. This kind of licensing is just a minor episode. In the end, a startup luxury brand that specializes in popular fashion bought the license for the bags and related products.

Then there are other mainstream peripheral licensing, such as licensing for smartphones and smartwatches. Zhuyouxing directly handed this over to Facebook, producing a batch of Cyberpunk 2077 limited edition phones and smartwatches.

There's no need for so much formality with family; just make sure everything is arranged clearly for them.

Finally, there are some limited edition commemorative cups, limited edition medals, and other items that will be released along with the Cyberpunk 2077 limited edition device.

With the funds recouped from these licensing collaborations, the team had reached a scale of nearly 30 million US dollars. Just then, the team had some new game ideas and plans, so Zhuyouxing simply waved his hand and reinvested the money into the subsequent development of Cyberpunk 2077.

This game isn't just going to end with the initial content; there will be large-scale expansion packs to follow. The goal is to create a series IP with significant influence, not just a single video game, like top-tier IPs such as Marvel and Star Wars.

Besides Cyberpunk 2077, the new game consoles and games from Suri Electronics, Mike F. Co., and Brown Entertainment are also the focus of attention.

Moreover, judging from the online discussion, it seems to be even more popular than Cyberpunk 2077.

Cyberpunk 2077 gives the impression of a completely real world, and players enjoy the feeling of wandering in this world, but in reality, the game itself doesn't offer much novelty.

Cyberpunk 2077 focuses on a solid and steady approach with a rich amount of content. However, the technical aspects of the game itself are difficult for players to fully appreciate, at least at the player level.

In comparison, the game consoles and games launched by the other three companies are clearly much more innovative.

All three companies made breakthroughs based on their original foundations.

Surui Electronics has the latest high-speed reading function, which allows characters to seamlessly travel through many time and space to fight. This gameplay is quite novel and can be regarded as a brand-new way of playing games that combines with technology. This form can be compared with the technological innovation of motion-sensing games.

Hack Brown has released its first first-person shooter role-playing game, bringing together players who are used to shooting and shooting. Since players in this world haven't played the Destiny series, Hack Brown's game is naturally considered very trendy. Moreover, Brown Entertainment has a lot of experience in online games, and players are eagerly waiting to play this game. Some even say they are willing to grind for months to get their hands on it.

Finally, there was a demonstration of several high-definition games from Microford on the tablet.

The chip design capability that allows graphics previously only available on high-performance consoles to appear on tablets and even their smartphones is truly remarkable. Many gamers have already said they are willing to buy Mikef's tablets and phones just for these high-quality games, so Mikef's attempt has clearly been a success.

Chapter 1046 The Popularity Is Being Drained

The three games have generated a lot of discussion, but Cyberpunk 2077 is relatively less popular.

However, this is reflected in game pre-orders; Cyberpunk 2077 has already reached ten million pre-orders on the Battle.net platform.

A few days after the press conference, the gameplay demo of Cyberpunk 2077 was also released online, and any player could download and play it for free.

The number of downloads is also in the tens of millions, reaching over 30 million.

This is something that other companies can't even come close to.

Moreover, the cyberpunk cultural trend is slowly emerging.

This is entirely due to the cyberpunk culture driven by the game Cyberpunk 2077.

This was originally a cultural genre that was gradually becoming marginalized. There are quite a few in the world's cultural circles, and cyberpunk was not very famous in the past.

However, Cyberpunk 2077 has collaborated with other brands and launched various trial activities to let more people understand cyberpunk itself, making the topic of cyberpunk gradually become popular.

Previously, the works of directors who made cyberpunk-related films and TV series were also brought out again and then carefully reviewed and analyzed by relevant critics.

Zhu Youxing had also watched several related films and television series, and he found that some of them were no worse than Ghost in the Shell, Akira, and Blade Runner from his previous life.

Moreover, it is much better than in the previous life in terms of both quantity and average quality.

It's clear that this world is quite strong in terms of film, television, and animation culture.

Moreover, related topics are increasing, and Facebook has even created a special section for cyberpunk-related videos, which has further boosted the popularity of cyberpunk-related topics.

Naturally, Cyberpunk: Edgewalker, a spin-off of the Cyberpunk 2077 game and directed by renowned animation director Shinji Asami, also came into view.

This is an officially designated derivative cultural work, so it's normal that it receives more attention because it's officially approved.

However, there is only a 30-second trailer available so far, which is a montage of videos featuring the protagonist, David Martinez, at the beginning of the film. Most people can't figure it out yet.

But they were very interested in the upbeat-sounding game music in the trailer.

The music has a slightly husky and unique dreamlike feel. Although it's only thirty seconds long, it fully embodies the chaotic feeling of cyberpunk itself.

Many music producers have also expressed their approval of the music in the trailer.

This music is the most classic track from Cyberpunk: The Borderlands, "I Really Want to Stay at Your House".

This music plays throughout the animation, always appearing during the most special times for the protagonist, David Martinez.

The unique electronic music lyrics are magical.

Then these music producers began frantically searching for the composer of the music, to see which master it was.

Someone who can produce this music should at least be a well-known figure in the industry.

But after searching for a long time, I still couldn't find out who the composer was.

Finally, someone found Shinji Asami himself, because even the composer, executive director and everyone else in the animation didn't know where the music came from. They only knew that the director had given it to them directly and told them to use it in the animation.

Then, Shinji Asami gave them the answer.

The lyrics for this music were written by Zhu Youxing himself, and he also composed the music.

Zhu Youxing composed the music and wrote the lyrics himself, and even made the music the main theme of the entire animation, which shows that Zhu Youxing really attaches great importance to this animation.

Then, industry professionals who produce music all felt that Takeyusei was really too versatile, and that he could handle music so easily.

At the same time, they were also glad that Takeyusei himself seemed to have no intention of fully entering the music field, so there would be one less fierce competitor among his peers, which could be considered a stroke of luck among musicians.

At the end of 2018, Surui Electronics officially launched its latest game console, which, as promised, does indeed have an extremely high loading speed.

Many games used to load in less than three seconds on this console; sometimes you didn't even have time to react before the game was already loaded.

In the past, this loading process would take at least ten seconds, but now the average loading time is only two or three seconds, which has left players somewhat bewildered.

Many players have gotten used to doing something else while loading to keep themselves occupied, but now that the loading speed is so fast, the game seems to have completely changed.

Many game developers did not anticipate this situation, as game loading was already a crucial part of the original programming process.

Some games will display hints during the loading process, reminding players of in-game trivia or introducing the game's world.

Now that the loading speed is so fast, many of the game tips prepared during the loading process have become useless, because no one can read all those game tips in such a short time.

This did create a series of chain reactions.

However, players are quite happy after getting used to it. Previously, many games would take one or two minutes to load, but now it only takes a few seconds. It's like jumping from the steam age to the information age all at once.

Some have called high-speed loading a technological innovation comparable to motion-sensing games, and it's certainly not just empty boasting.

However, while the new game console was released, it was a bit embarrassing that some games that were originally scheduled to be released at the same time could not be released as planned.

The most anticipated launch game for all players, Time Traveler, has been delayed...

The official explanation given by the game development team of Surui Electronics is that some irreversible vulnerabilities have appeared in the new technology, and their entire team is working urgently to fix them. The game can only be officially released after the fix is ​​completed.

This really hindered Surui Electronics' conquest efforts.

But what players in this world may not know is that game delays are actually the norm in the entire industry.

It's abnormal that all the games at Yuxing Electronic Entertainment are made too perfectly.

Video games are an extremely complex system, and as the size of a game increases, this complexity becomes more and more likely to cause major problems due to seemingly minor issues.

Cyberpunk 2077 initially struggled with the integration of various gameplay features. Often, once a new game feature was completed, other game features would conflict with it, leading to serious bugs. The Cyberpunk 2077 team lost countless hairs because of this.

This hair loss isn't from working overtime, it's purely from worry—worrying about how to solve a technical problem.

Fortunately, the final result was good, and these problems have now been resolved, at least there won't be any serious vulnerabilities.

If even someone as visionary as Yusei Chiku could achieve such success at Yusei Electronic Entertainment, other game companies simply cannot expect to have it so smoothly.

This delay by Surui Electronics seems to be a sign of trouble.

Then, Brown Entertainment experienced a similar situation, with their games being temporarily delayed due to some issues. Meanwhile, in Mikeford, their games were not delayed and the consoles were released as scheduled, but they were riddled with bugs, frequently crashing and freezing during gameplay.

All three companies wanted to release their latest products before the end of the year, which ironically damaged their reputations.

On the other hand, Yuxing Electronic Entertainment is quite steady, with everything proceeding in an orderly manner and the publicity and promotion taking place step by step.