Tokyo Video Game Tycoon.

Zhuyouxing's intention is to allow these veteran players to fulfill their dreams as well.

In his previous life, Zhu Youxing had several retro-level replicas of old game consoles, which became treasures of Zhu Youxing and his father.

"By the way, President, you also said you had other methods. What could they be?"

"Well, there's no need to rush. Let's take it slow and focus on promoting the current limited-edition strategy. We'll gradually push forward with the subsequent strategies."

Zhu Youxing was not in a hurry to use all his moves right now.

It's possible that releasing limited edition models is enough to increase profits, making other sales methods unnecessary.

"Yes, President." Natsume Yasutaka nodded and prepared to leave.

However, just as he stepped into the elevator, he seemed to remember something and turned back.

"Oh, President, there's something else I'd like to tell you."

"what?"

"Someone is infringing on my rights."

"Infringement? How did you infringe on our image? Did you profit from it?"

Natsume Yasutaka nodded with a somewhat strange expression: "That's right, it's about making money using our game character images, but this kind of profit is a little different."

"How are they different?"

"The people who profit from our video game characters are...those who make short films, and a group of people who run 3D short video subscriptions on the internet."

Zhu Youxing raised an eyebrow.

Yo?

It looks so familiar.

“Explain in detail.”

Natsume Yasutaka blinked as he watched Takeyusei's reaction.

"President, what do you mean by 'details'...?"

Zhu Youxing said, "Of course, we need to explain in detail what kind of company is infringing on our rights. Otherwise, what do you think it is?"

"Oh...it's nothing, it's nothing. The companies that are currently infringing on our copyright by making adult films are some fairly large companies. They haven't obtained our authorization and are using our characters arbitrarily in their films. President, do you need us to stop this behavior? Because it will inevitably affect our image..."

Zhu Youxing said without hesitation, "There's no way to completely ban something like this."

"Then we..."

"We'll sue them for copyright infringement and make more money off them. We can sue them based on the popularity of different characters. Right now, we're in an economic downturn, so this round of lawsuits might bring us extra revenue."

"Oh, and by the way, sue those private subscription-based profit-making activities as well. Why not make that money if it's too good to pass up?"

"Ok, I see."

How do I complete Chapter 957?

957

In some of the official offline stores of Yuxing Electronic Entertainment, the shelves are no longer filled with game cartridges and game consoles, or rather, most shelves no longer display so many duplicate game consoles.

Internet technology in this world has developed to a much more advanced level than Zhu Youxing had anticipated.

People have long enjoyed shopping online.

Offline stores selling video games are among the products most easily replaced by online shopping.

On the one hand, players can directly buy digital versions of games, so they can experience new games as soon as they are unlocked.

On the one hand, physical copies of games can also be purchased through online pre-orders. Then, the official website will estimate the release time of different game cartridges based on the product's initial release date. In this way, most players can buy the latest games without leaving home.

With the availability of convenient online shopping systems, very few people are willing to buy video games offline anymore.

Of course, this excludes the launch day of certain large-scale games.

When top IP titles like The Legend of Zelda, Super Mario Bros., and other top-tier IPs from Yusei Electronics are released, they still attract many players to queue up at nearby directly operated physical stores to buy them.

That way, you might have a chance to meet the game's core developers directly.

Typically, these developers will also visit different stores for autograph sessions when the game is first released, which is also a way to increase the popularity of physical stores.

During the rest of the time, physical video game stores are rather deserted.

However, things have changed slightly recently.

Just recently, Yuxing Electronics Entertainment launched a batch of limited-edition game consoles.

Moreover, each limited-edition game console is designed by a dedicated design team to closely match the style of each game.

For example, the limited edition Switch console from The Legend of Zelda: Breath of the Wild features a dock inspired by the Sheikah Stone.

The base features a very clear Sheikah Stone pattern, and when the Switch is placed on the base, the base emits a crisp sound indicating that the Sheikah Stone has been activated. A light is also specially designed and installed in the center of the base to indicate that the Sheikah Stone has been activated and lit up.

For example, the home console limited edition of Doom features a console shell that serves as the entrance to a demonic lair, from which countless demons seem poised to surge forth and destroy everything in the world.

There are also limited edition consoles for football leagues, designed by professional designers from leagues such as the Champions League, featuring a home console with a design that perfectly matches the style of football.

Each limited edition unit has an incredibly cool and stylish appearance.

Before this, many game-themed limited edition consoles were rather perfunctory, mostly just simply slapping on a skin similar to the game's style, with almost no design difficulty, and were purely for making money.

These limited editions, on the other hand, show a lot of sincerity.

Most importantly, these limited edition consoles are not expensive, generally only a few dollars more expensive than the regular versions.

No hardcore gamer can resist the allure of these limited-edition consoles.

However, these limited-edition units are available for purchase in limited quantities online.

Sometimes, limited-edition devices sold online might attract tens of thousands of people vying for them, but limited-edition devices sold offline might not have as many buyers. Therefore, sometimes players have the opportunity to snag a really good limited-edition device offline.

This has led to the return of bustling activity to the offline stores of Yuxing Electronic Entertainment.

However, these limited editions are unconventional customized products and cannot be mass-produced. The number of limited edition gaming products produced worldwide is only around 100,000.

While it's possible that more production batches will be added later, the cost will be spread across each game IP, and the price will be evenly distributed among willing buyers.

Even so, in a short period of time, sales of Yuxing Electronics' Switch handheld and home game consoles increased by about 15%.

This is still somewhat lower than its average sales during its peak period.

To gain more benefits, it is clear that we need to find other avenues.

By the second half of 2015, after looking at the revenue data, Zhu Youxing felt that he should probably bring out that big weapon.

Of course, this powerful weapon isn't anything particularly groundbreaking. It's not a top-tier game, since top-tier games are also difficult to produce and can't be mass-produced.

However, there are several other ways to significantly stimulate players' spending.

"President, the limited edition plan has indeed boosted Xiaoling's career quite a bit, but it feels like it's just a temporary fix. It's hard to increase the sales of most games, and it seems like the player base has reached its limit."

Without looking up, Zhu Youxing asked, "Have you done any surveys on the internet about how many video game players there are now? I mean, the number of users including those using mobile phones, handheld consoles, and all entertainment related to video games."

"This... is around one billion, which is actually quite a terrifying number. However, the consumer group is not large. More than 80% of them are people who play free mobile games, and the remaining 20% ​​are the actual consumers. This number has remained unchanged for several years."

"A billion? That's still a bit too little."

Zhu Youxing smacked his lips and said.

According to the memories of the original world of Zhuyouxing, there were as many as four billion video game players in the original world.

I've sold hundreds of millions of FC game consoles even in places like South Africa.

The total sales of the Famicom (FC) game console have now reached an astonishing 600 million units, a sales record that is unprecedented and likely to remain so. Even Takeyusei himself would probably find it difficult to surpass such sales figures.

However, these 600 million sales did not actually bring in much revenue. FC maintained a break-even or occasional small loss in sales in its later stages.

The purpose is actually to further expand the player base.

But now it seems that this speed is still a bit slow.

"President, we already have a billion people, isn't that enough? I think we should actually shift our focus and invest more funds in developing in-game purchase models. Look at our Dead or Alive Xtreme, isn't it a very popular example?"

"That would be acceptable, but I'd like to find some other methods."

Zhu Youxing is no longer short of money. He has enough money to squander for a long time without dragging the company down.

Solving the revenue problem now is just a side effect.

"We should do something that is more in line with our style and that will also benefit the players."

How to do?

Several people looked at Zhu Youxing, trying to discern a solution from his expression.

Chapter 958 Believe me, it's possible.

958

"It seems that we have no other choice but to use that method."

Zhu Youxing muttered to himself.

"President, what is that?"

Zhu Youxing asked, "Hmm... let me ask you first how the sales of our Battle.net platform, as well as the digital versions of games on home consoles and handhelds, are going?"

"The situation is alright. More and more people are starting to actively choose digital games, but more people still prefer to buy physical copies because physical copies have one advantage: they can be sold or lent to others who want to play them after they're done. To be honest, President, this actually has a significant impact on our sales because we can't make any profit from these resales."

The rental sector has always been on the fringes of copyright worldwide.

In the earliest days, there was a videotape rental and sales industry. At that time, videotape rental and sales shops did not need to pay any copyright fees to the copyright holders, and could rent out the videotapes they purchased at very low prices for others to enjoy.

Throughout this entire process, the copyright holder gains no benefit whatsoever; the only advantage they might receive is increased reach and popularity of the film or television series itself.

However, it is clear that copyright holders prefer to receive real money.

Instead of these vague and ethereal things.

In the original world, and in this world, there have been many instances of copyright holders suing shops in the videotape rental and sales industry for copyright infringement.

However, they often lose their cases because the property of the person who buys the videotape is sacred and inviolable, and the person who buys the videotape has the right to dispose of his property and no one else can interfere.

After numerous lawsuits, the copyright holders finally gave up on this practice and stopped insisting on charging licensing fees.