Tokyo Video Game Tycoon.

"Expand our publicity efforts in the United States, although we can change our approach slightly this time."

How to change it?

"Using a prize-winning contest for promotion is simply to recruit players who like the game, give them autonomy, and allow them to design their favorite character outfits on the official platform. The most popular outfits will be implemented in the game later, and they will also receive some extra rewards and a certain percentage of future sales, allowing them to experience the fun of creating their own games."

"Huh? Is this considered creating a game? It's just designing outfits."

“Of course it counts as creating a game,” Zhu Youxing said matter-of-factly. “Any creative activity related to games counts as creating a game, even if sometimes you’re just adding a little bit of special effects to a character in a game, or adding some changeable outfits.”

"Oh, by the way, call Belair, the person in charge of the Battle.net platform. I also need to talk to him. You'll need to work with him from now on."

"Ok."

Natsume Yasutaka now greatly admires Takeyusei.

Of course, he had admired him before, but this time it was slightly different.

The United States has officially banned the sale of this game.

It seems that those human rights hooligans who like to cause trouble have won.

He felt he should avoid the limelight for now; it was just a game that couldn't be sold in the US, which wasn't a big deal.

However, Zhuyouxing still managed to find a way to sell it in the United States.

If those human rights thugs knew this, they'd probably be furious.

And that is indeed the case.

In the United States, a human rights association has just received some not-so-pleasant news.

The game Dead or Alive has been released.

However, it only means that it is banned from sale in the United States.

It can be sold normally in other countries and regions.

However, this can still be considered a success.

However, they did not enjoy the fruits of their success for long before they received some less-than-pleasant news.

For some reason, the promotional campaign for this game, which is banned from sale in the United States, has not stopped.

"Why is this game still being promoted? Aren't they no longer allowed to sell it in the US? Isn't continuing to promote this game in the US a completely unprofitable endeavor?"

"We are investigating..."

"No need to investigate anymore. Just now, Youxing Electronic Entertainment launched a new event."

What activity?

"We are looking for costume designers for the game Dead or Alive. The winner will receive a $100,000 reward, plus additional revenue sharing from costume design."

"What's that? And why is there a $100,000 reward?"

Among the association members, some only heard the key point about the $100,000 reward.

One hundred thousand dollars is not a small amount of money for the average American.

However, Yuxing Electronic Entertainment, with its deep pockets, directly used the money to reward some prize-winning contest activities. What exactly is this for?

Suddenly, someone in the crowd started thinking: If I got that $100,000, how would I spend it...?

Chapter 887 A Game Without Technical Ability

887

The interest in the "death or life" contest continued to rise for some time afterward.

Especially in the United States, it may really be true, as the saying goes, the more you block and restrict, the more you will arouse the curiosity of ordinary people.

This has led to a continued increase in sales of Dead or Alive beach volleyballs.

This game is banned in the United States, but anyone who wants to play it can simply switch to another country/region to purchase it with a few clicks.

As a current partner of Youxing Electronics Entertainment, Surui Electronics has also had the opportunity to see the general sales situation of Dead or Alive.

The game's sales continue to rise, and it's not just the base game that's selling well; it also features a brand-new in-app purchase system.

This in-app purchase system is different from the mobile game Candy Crush Saga. In this game, in-app purchases only allow you to dress up your favorite character in prettier clothes.

This clothing has no real meaning; it can only be appreciated as an appearance for the character in the game, and it is not a physical object.

Moreover, a single piece of clothing in this game can easily cost ten or twenty dollars.

That money could be used to buy some older classic games, or to get some fried chicken.

Surprisingly, Suri Electronics discovered that people were very enthusiastic about dressing up their characters in games.

The hidden revenue generated from this is quite substantial. While Youxing Electronics Entertainment won't directly disclose this data, Su Rui Electronics can glean some clues.

For Surui Electronics, it was as if a new world had opened up, realizing that there were alternative ways to make money in video games.

Video games are not limited to the base game and subsequent DLC expansions.

You could actually launch a product similar to that of Youxing Electronic Entertainment.

However, in fact, Youxing Electronic Entertainment has already been doing things like adding skins and outfits to games for a long time.

In the game Counter-Strike, a weapon skin feature was directly introduced.

Moreover, this has become the most profitable place for Counter-Strike.

Just like in the original world, you need to spend money in Counter-Strike to get the key to the treasure chest, and then use the key to open the treasure chest.

The feeling brought about by this randomness is extraordinary.

Gambling is one of the most primal human desires and one of the easiest things to bring pleasure. Given the opportunity to make money, Zhu Youxing would naturally not hesitate.

Counter-Strike still frequently tops the Battle.net bestseller list thanks to its loot box feature, which is a powerful tool for making money and allows Youxing Electronic Entertainment to have a steady stream of cash flowing into its pockets.

Let's get back to the game Dead or Alive Xtreme Beach Volleyball.

Due to its continued popularity, coupled with the so-called prize-winning contest, the response from players in the United States has been extremely enthusiastic.

This game is classified as 16+ because it contains a lot of sexual content, especially various sexual innuendos.

But this did not dampen the players' enthusiasm.

In the month leading up to the contest, more than 10,000 users submitted their entries.

To this end, Youxing Electronic Entertainment has also launched a separate design software, so that more people can try to design costumes for Dead or Alive game characters with almost no learning cost.

You don't need to worry about not being able to design the outfit you want. As long as you have enough creativity, you can get enough attention.

Some non-governmental human rights associations in the United States were naturally quite unhappy.

They immediately reorganized their manpower, protesting again in front of the branch office of Youxing Electronic Entertainment, and once again issuing a joint letter to complain about Youxing Electronic Entertainment's behavior.

However, this time the US government was somewhat powerless to help.

Yuxing Electronic Entertainment has taken advantage of a loophole to some extent, and some people within the US government are quite unhappy with these non-governmental human rights associations.

It is because of you that we cannot legitimately play the game Dead or Alive.

I was so sick of those ugly games I played before, and now that this one looks a bit normal, you guys are protesting.

As a result, U.S. government officials were somewhat negative, stating that Star Entertainment's actions had not violated any regulations and that they had no right to interfere too much with a company's marketing activities.

In other words, even if Dead or Alive is banned in the United States, the US government cannot prevent Yusei Electronics Entertainment from continuing to promote the game under the premise of a sales ban.

Without the help of the US government, these grassroots human rights associations can no longer make any waves.

Even though people protested in front of Yusei Electronics Entertainment every day, it couldn't stop them from continuing to promote the game Dead or Alive.

And perhaps because these people were so conspicuous, ordinary people who were originally unfamiliar with the game also became curious.

After they discovered that the game was actually quite interesting, they all joined the ranks of those supporting Youxing Electronic Entertainment.

In this process, a new group of people launched a new initiative, hoping that the aesthetics of cultural and entertainment products in this world could be more normal.

We don't mind cultural diversity or a rich variety of races, but every race has its own unique beauty, and you only use ugly characters for promotion, which is somewhat of a racial stigma.

Perhaps these grassroots human rights associations never imagined that what they were advocating for would backfire on them.

After half a year of tinkering, the game Dead or Alive has become increasingly popular due to various events.

Meanwhile, the number of protesters gradually decreased because no one was willing to spend money on such futile work anymore.

Moreover, during this process, these non-governmental human rights organizations discovered that their own members were also involved in the prize-winning contest about life or death, choosing to submit their work to Youxing Electronic Entertainment.

Yusei Electronic Entertainment naturally wouldn't let this opportunity pass by, and directly designated the work submitted by this guy, and even Yusei directly reserved a spot for this submitted costume.

For them, having someone do this is a betrayal, and such behavior is often the most damaging to their morale.

This left these people disheartened.

The game Dead or Alive has achieved its intended purpose to a certain extent.

Game companies such as Surui Electronics and Brown Entertainment have also actively responded to the call and begun to develop more games with characters that conform to the aesthetics of normal people.

After all, nobody wants to turn down money.

Yuxing Electronic Entertainment did absolutely nothing but create a beautifully designed character-raising game that cost only ten or twenty million US dollars, and they were able to rake in huge profits. So, can't they do the same thing? This kind of thing doesn't require any technical expertise.

Chapter 888 I'm willing to do anything

888

Christmas is a peak season for video game sales every year.

If a new game console or game is released, sales during Christmas often exceed those of other times of the year.

People at this time are usually not too stingy.

Unless you're a top-tier gaming company like Game Star Entertainment, no one would easily miss out on the Christmas season.

During this period, countless game companies will go to great lengths, even resorting to desperate measures, to gain a sliver of exposure.

Advertising costs are also highest during this time period.

At this very moment, a game is playing on a giant screen in Times Square, New York City.

The latest installment in the Sun Knight series has been released to great acclaim! Welcome to the adventure world of Sun Knight!