Tokyo Video Game Tycoon.

"Uh...you bought it?"

"correct."

"Then lend it to me!"

"Didn't you say you didn't want to play?"

"I didn't say that, you must have misheard me."

……

Just days after Lorenzo unveiled his VR product, Morgan Group's latest VR product went on sale.

After that fairly successful promotional campaign, many people made their purchases on the spot without hesitation.

Of course, some people inevitably feel that they have been ripped off and that buying this thing is a waste of money.

Because so far, the only useful thing about this thing is playing with beat sabers.

Buying such a device just for a game is really a waste.

However, the on-site sales staff did manage to convince them.

VR is the key to a new era; the sooner you get involved, the more you can brag about it to those around you.

If you refuse this stepping stone, you'll just be following the trend when VR truly becomes popular.

So, do you want to be a follower or a trendsetter?

Such promotional language has a certain degree of suspicion of consumer inducement.

However, after hearing these words, many people willingly paid for this product that represents the future.

Whether this truly represents the future remains to be seen.

Subsequently, the VR product sold approximately 50,000 units in its first week, which is a respectable sales figure for an emerging product. This boosted Morgan Group's confidence, leading them to increase their investment in the VR industry.

Morgan Group's ambitions go beyond simply making money.

The companies that have grown to their current level crave more influence and market position than money.

With these two things, money will basically flow to them continuously, so they don't need to worry too much about how to make money.

So even though only tens of thousands of VR units were sold this time, and even though they had already invested three or four hundred million US dollars in R&D costs, Morgan Group didn't hesitate and immediately invested another billion US dollars in VR product development.

Judging from this approach, it seems that Morgan Group intends to dedicate itself to the VR field for several years.

This reminded Zhuyouxing of Facebook in his original world.

They also made a big push into the VR industry, which dragged them down. I wonder if the Morgan Group in this world will repeat the same mistake.

Following this, Yusei Electronics Entertainment also announced that Beat Saber would be available on the Switch at some point in the future.

This news seems to indicate that Youxing Electronics Entertainment is also about to enter the VR industry. However, Youxing has a clear understanding of its own positioning: this thing is just for playing. It will only make some games on VR and will not do anything more.

The company that initially created the VR commercial product is now very frustrated.

They were the first to launch commercial products, but now more people are starting to pay attention to the Morgan Group.

The company quickly filed a complaint with the U.S. Securities and Exchange Commission, arguing that Morgan Group and Yuxing Electronic Entertainment abused their market position and forcibly seized the market that originally belonged to them.

However, the U.S. Securities and Exchange Commission is not stupid. A company's operations, publicity, and market share are all indicators of a company's strength.

If you truly possess technological and cultural concepts that far surpass those of other companies, then you will naturally dominate the market as quickly as Mikelford.

But clearly, this company doesn't have that capability.

However, Morgan Group is indeed too powerful; even a slight foray into an industry can immediately cause a stir.

This is indeed something worth paying close attention to, to prevent the Morgan Group from growing to a size they don't want to see.

For Zhuyouxing, the VR industry is more like a simple trial, and they have focused more on the game consoles themselves.

After the hype surrounding Beat Saber died down, Yuxing Electronics Entertainment once again increased its investment in the Switch.

They and Surui Electronics seem to be evenly matched in terms of marketing and promotion.

It seems that the two sides have entered a new round of fierce competition.

But in reality, both sides only have one opponent, which is Mickford.

This company once ruthlessly seized most of the handheld console market, and now Surrey Electronics and Yuxing Electronics Entertainment have joined forces to cause trouble for Mikeford.

Myron Case, as the CEO of Mikeford, was no fool; he was well aware of the current thoughts of Surui Electronics and Youxing Electronic Entertainment.

He couldn't just sit idly by and wait for his fate, so at this time he announced the latest work from his own game development team.

This is a very standard role-playing game.

This game has long been recognized as the standard answer in game development. Myron Keyes doesn't know what kind of video games can sell well, but at least video games that use the standard answer have a certain market.

Their game will also be available on their mobile platform, as expected.

Chapter 844 First Release

844

Although Myron Case is trying his best to catch up with professional game developers, and although he doesn't expect his games to be recognized by everyone, he just hopes to at least retain some users, the reality is that players are now saturated with better games.

You can play better video games on Facebook Mobile, and the smartphone experience is just as good as Mike's. So, from the perspective of video game players, they have almost no other choice. Facebook Mobile is their best option.

No matter how hard Myron Keyes tries in this regard, it won't make much of a difference.

Especially with the Switch about to be released, Facebook simply replaced all the ads on its platform for a whole week with ads for Yusei Electronics' latest console and games. Of course, Yusei didn't take these ads for free; they still had to pay enough. However, unlike others who needed to pay extra to get these ad slots, they only needed to pay the normal advertising fees.

Facebook remains the world's largest social media platform to this day, and based solely on this platform, Mikelford is no match for Facebook.

Most importantly, smartphones in Mikerfu don't have a dedicated Facebook app; users have to access Facebook through a web browser, which significantly diminishes the user experience.

So Myron Keys isn't having an easy time right now either.

His competitors were stronger than he had imagined.

……

On July 1st, at this time of year when it should be the hottest, many people had already lined up in long queues in front of every amusement park and department store.

During this period, almost all games not released on the Switch chose to avoid the market.

For the gaming industry, having a giant like Youxing Electronic Entertainment is fortunate, because such a company gives them a clear goal to pursue.

If you don't know what kind of games to make, then take a game development course offered by Youxing Electronic Entertainment. If you don't have any goals in game development, then just work towards the direction of Youxing Electronic Entertainment.

However, sometimes having a giant like Yusei Electronics Entertainment can be considered a misfortune.

That is, whenever Yuxing Electronic Entertainment makes any big news, it will inevitably steal all the attention.

Prior to this, many business people believed that the Switch produced by Yuxing Electronics Entertainment would not sell well, because this game console was neither fish nor fowl and did not seem like something that could sell well.

However, in reality, the number of players queuing up to participate in the initial purchase exceeded their expectations.

While players are wondering what's so fun about this new game console from Yuxing Electronics Entertainment, they still obediently buy it, leaving past business commentators speechless.

Some past business practices seem to no longer apply to Youxing Electronic Entertainment. With so many people supporting it, they can do whatever they want, even if this game console is a bit bizarre.

Some smart people have already shut their mouths and are quietly observing how things develop, deciding not to make any rash statements until the final public opinion on the Switch has settled.

Only a few slightly more cautious business commentators believe that Yusei Electronics' console release strategy was not good. Too many seemingly excellent titles being released together will indirectly affect the sales of Yusei Electronics' own products. A better strategy would be to release games one at a time.

At each store, various bundled purchase strategies were displayed.

To boost the sales of the Switch, Takeyusun has brought out all of its best products and hidden gems.

First up is The Legend of Zelda: Breath of the Wild, a game that is considered a landmark in the history of video games.

Yusei Zelda created the game with great respect. He participated in the entire development process and, unusually for him, stayed at the company for an extended period to oversee the first 90% of the game's development, ensuring that no problems arose.

This is a product that showcases the world as a top-tier open-world game. Zhuyouxing hopes that it can at least reach the level of the original The Legend of Zelda: Breath of the Wild, otherwise it would be a disservice to the game being released into the world.

Then comes the mysterious sea.

In the original world, probably no one would have thought that this game would be released on the Switch platform, since these are two game companies that are openly and secretly competing.

But it doesn't matter in this world, since it was all made by Zhuyouxing, so it's perfectly reasonable to put it on any platform.

Furthermore, the graphics of the first Uncharted game were already good enough to be released on the Switch, so there shouldn't be any major issues.

Following that, there were a series of games such as the latest work by Metrorode, the new Mario Odyssey, and so on, each of which, when released in a single period of time, was enough to become the focus of attention for that period of time.

With this wave of releases, even Zhu Youxing feels that it will be difficult for such a situation to occur again in the future.

On the one hand, companies also need to be efficient.

With so many top-tier games appearing in the same period, the attention given to all games is spread out evenly. Players only have so much energy; they can't possibly pay attention to every single game all the time.

However, this is also the significance of launch titles. With these top-tier games as a backdrop, a brand-new type of game console can achieve better sales.

"Aiko, your wish really worked!"

At the entrance of the largest official store of Yusei Electronic Entertainment in Tokyo, Japan, the trio of Won-chan, Aiko, and Mion-chan arrived early in the morning and formed a long queue.

Digital games are popular now, but people still prefer to buy physical copies.

Physical copies of games provide a sense of security, and it would be a real shame to miss out on such a grand launch, considering that a new generation of game consoles typically takes five to six years, or even six to seven years, to be released.

So participating in such a queue once every five or six years is still possible.

Prior to this, Aiko had made a wish at the Yusei Carnival that Yusei Electronic Entertainment's games could be made more and better.

This Switch launch is truly a wish fulfilled, with a barrage of games being released all at once, almost overwhelming players.

Aiko remained calm at this point: "I just had a simple wish, but I believe that Yusei Electronics Entertainment can continue to make good games, so it can't be said that my wish worked."

Chapter 845: Traveling Together

845

While looking around, Kazumi casually asked, "Oto-chan, Aiko, speaking of which, what games are you planning to buy?"

Yin-chan answered very decisively, "Needless to say, I've already made my choice, of course I want them all."

"Huh? Buy them all? But will you be able to handle them all?"

Yinjiang shrugged: "Take your time playing."