Tokyo Video Game Tycoon.

As for Mikeford, which the two companies are jointly targeting, their video game team is gradually being built up, and they are clearly planning to use video games to regain some market share, but this seems to be very difficult.

After all, the video game market was already divided up by Yuxing Electronic Entertainment and Surui Electronics a long time ago, making it really difficult for others to enter.

Chapter 840 The Era of VR?

840

Before Yushin Electronics Entertainment was preparing to release its own Switch, Morgan Group made a high-profile announcement that its VR products would be in deep cooperation with Yushin Electronics Entertainment, and Yushin himself would release his first VR game on the VR device promoted by Morgan Group.

Leveraging the immense resources (money) of the Morgan Group, they successfully developed the first VR device in just a few months, boasting performance and quality comparable to the company that first launched a commercial VR product.

Sometimes having too much money can be terrifying.

According to Zhu Youxing's estimate, the Morgan Group is roughly the same size as the original Microsoft.

That's the kind of company that could buy a game company with nearly $70 billion in cash by 2022.

Generally speaking, a company may appear to be very large and have a huge market value, but in reality, they may have very little cash on hand, which is inconsistent with their market value of hundreds of billions or even trillions of dollars.

Of course, this does not mean that those companies are extravagant; it's just that each company has its own strategy, and some companies are indeed more conservative.

Morgan Group is that kind of company. It is steady and pragmatic. While Lorenzo was still in charge, there were no major ups and downs. Even if it wanted to enter a completely new field, it would withdraw immediately if it found that the response was not good. It would not be too reckless.

This investment in the VR industry is already a small gamble for them.

This is partly due to the abundance of talent within the Morgan Group itself.

In fact, within the Morgan Group, it took less than a month to create a fully functional VR product.

The rest of the time was spent on debugging and building the entire VR ecosystem environment.

This reminded Zhu Youxing of how Microsoft in the original world, when facing competition from Sony's PS2, also managed to replicate a game console that could emulate PS2 games in just a few weeks.

The talent pool alone is something that most companies can't compare to.

With its abundant capital and a strong talent pool, it's no wonder that the Morgan Group is so powerful.

This time, Morgan Group also had an equally powerful ally to help them.

Zhu Youxing released his debut VR game.

Since their own VR products are not yet mature, Zhuyouxing is not in a hurry. They first test their products on other people's machines to see if the world has enough interest in VR products.

If so, then Bamboo Planet has a whole host of VR games that can be made in the future.

Morgan Group's high-profile announcement quickly drew criticism from the company that initially released the commercial VR product.

They initially made very dismissive and mocking remarks about Morgan Group and Yuxing Electronic Entertainment.

They believe that they don't understand what real VR is at all and are still using outdated ideas to embrace new technologies.

Their company believes that VR should be applied to building an entire virtual world.

Moreover, during this process, their company did indeed produce several decent VR works, which shocked those who were still somewhat ignorant about VR. Many people have begun to praise the company as a star of the new era.

Such praise may have made them a little arrogant, so they looked down on companies that later followed suit and entered the VR product market.

In their view, they are the new era's Mickfu.

Mikefu dominated more than half of the smartphone market with its forward-thinking approach, and they can do the same.

Yuxing Electronic Entertainment?

It's just a company that makes games.

Morgan Group? They just have some money.

This kind of mockery seems to be generating a lot of buzz, and some tabloid reporters, drawn by the scent of it, have started to exaggerate the topic, even describing it as a clash between the new and the old era.

In their eyes, Morgan Group and Yuxing Electronic Entertainment are outdated groups, while the startup is the real future.

Both Yuxing Electronic Entertainment and Morgan Group ignored this and focused on developing their own products.

Morgan Stanley continues to optimize its VR products.

However, in Zhu Youxing's opinion, this thing is indeed good, but like the original VR products, it is really too expensive.

Morgan Stanley, with its deep pockets, priced this product at over $1,700.

Many people were scared off by the price when the product's future was still uncertain.

However, whether this product can sell well is not something Zhu Youxing cares about. He just wants to exchange some technology with the other party using one of his games.

A month before the Switch was released, in early June, Morgan Group's VR product finally rolled off the production line and was officially launched.

After some consideration, the final selling price was reduced to around $1,500, but that is still not something that the average person can afford.

Moreover, this was initially only a game released by Yusei Electronic Entertainment.

It's clearly not worth buying such a product just for a game.

However, Morgan Stanley doesn't seem to be in a particular hurry. They have sufficient cash flow and are not in a rush for short-term gains.

This generation of products is too expensive to sell, but we can just wait for the next product. With their boldness and the strong promotion from the current CEO, Davis, they can at least keep releasing three to five generations of products. Only then can we truly determine whether this VR product can become truly popular.

However, although this product was too expensive to be widely adopted, Morgan Group learned the ground promotion and marketing model used by Yuxing Electronic Entertainment.

Since it was anticipated that this thing might not sell well, we simply put it in major department stores and some entertainment shops so that people could try it out for free. It was like losing money to gain publicity, and it was also a way to maximize the value of this first-generation product.

It would be a huge loss if a product that can't be made ended up being shelved without ever being showcased or tested.

At the same time, Zhu Youxing also gave Morgan Group a suggestion on how to increase the brand awareness of this new product.

……

A huge advertising slogan was displayed in a department store in the United States.

Legendary business tycoon Lorenzo will be present to showcase VR products representing the new era. All interested users are welcome to come and observe, and are also welcome to purchase!

This is Zhu Youxing's method. Lorenzo is a household name in the United States. He represents a new era of American spirit and is also the object of pursuit for many high-level intellectuals.

For them, having the opportunity to meet such a person, even just to exchange a few words, would be a great honor. So, Lorenzo's sudden decision to personally promote the product, which had already stepped down from his position, immediately aroused the curiosity of many people.

As a result, the department store was packed on the day Lorenzo gave his presentation.

Chapter 841 I know you're in a hurry, but don't rush.

841

"Everyone, welcome to the place."

Lorenzo, who was nearly seventy years old, stood on a raised platform specially prepared by the department store.

He was here personally promoting their company's latest VR product.

This is the suggestion given by Zhu Youxing.

Lorenzo is a symbol; rather than spending money to hire famous celebrities for promotion, Lorenzo is more likely to attract people.

And it won't cost much.

In fact, if this suggestion had come from someone within the Morgan Group, it might not have been able to persuade Lorenzo to take the helm.

He was already preparing to retire, and now that he was almost seventy years old, he naturally didn't want to show his face in public anymore.

However, Zhu Youxing was someone who had helped him a lot and could be considered a close friend of Lorenzo despite their age difference.

At this time, Zhu Youxing's suggestions were actually easier to persuade him than those from within the company.

In addition, he was genuinely interested in this new technology and the game that Zhu Youxing personally helped create, so he took the initiative to become a promotional ambassador.

At this moment, Zhu Youxing also stood quietly in the crowd, watching. Of course, he deliberately hid his face to ensure that he would not be discovered by others.

He's quite well-known now, and he doesn't want to be recognized here.

Zhu Youxing nodded below. Isn't it much more effective for someone like Lorenzo to promote something than for any celebrity?

How many people who truly like Morgan Stanley's technology products would actually buy a product just because it's endorsed by a celebrity?

They were drawn more by technology and fashion trends than by celebrity influence.

At this moment, hundreds of people have gathered below the stage.

More people were clamoring to come in, but they were all ruthlessly rejected.

Department stores don't want too many people to cause any accidents involving people like Lorenzo; they also suffer from too many people.

Of course, if someone is waving money around and saying they want to buy VR products, they're happy to let that person in and will greet them with a very warm smile.

As for whether others will hurl insults because of this? They don't care.

This is a market driven by capital. Those willing to pay are the gods, while those unwilling to pay are just spectators. When you need these people, you might treat them well, but now that countless people want to get in, it's a case of supply falling short of demand. So they don't need this burden of not paying; they're fine with whatever they can get.

"I am very happy to personally demonstrate this VR product to everyone. To be honest, before this, I only knew that this product was developed by us, but I had hardly ever used it. I just memorized some operating instructions before coming on stage. However, my people told me that this product is very easy to use, and even children who cannot read the instructions can quickly learn how to use it. So I just stood here and demonstrated it to everyone."

Everyone looked up, their eyes darting expectantly at Lorenzo.

Some of them looked at him with admiration, because he was one of the symbols of many Americans.

Some are genuinely interested in this technological product.

If it is indeed as convenient to use as Lorenzo claims, then given their social class, they could afford such a product.

It's not a big deal if it gathers dust.

We were already very satisfied to be able to see Lorenzo and the others here.

Immediately afterwards, Lorenzo picked up the VR glasses that were placed to the side.

It was a bulky helmet with a design similar to the original VIVE in the original world.

However, thanks to the relatively rapid development of technology in this world, it quickly skipped the basic technology of using four-corner cameras for positioning and came to the point where it could define an area simply by using the locator carried by the machine itself.

The moment he put on the helmet, the large screen behind Lorenzo lit up, allowing everyone to see Lorenzo in VR.

It was a circular hall with an area of ​​about three or four hundred square meters, where optional blocks were suspended in the air.

At this moment, some notification messages also appeared on the screen.

These prompts continuously guided Lorenzo on how to use the product.

In addition to the glasses themselves, this VR headset also features a pair of uniquely designed detachable controllers.

The suggestion for a separate handle was originally proposed by Zhuyouxing.