Tokyo Video Game Tycoon.

The company earned $500 million that year from revenue generated from the entertainment industry.

Half of this $500 million came from an early investment in Yuxing Electronic Entertainment by a major shareholder long ago.

With profits reaching hundreds of millions of dollars, how could anyone not be envious?

Moreover, they only hold a very small share of Youxing Electronic Entertainment.

However, Yuxing Electronic Entertainment has shown no intention of accepting further investment so far.

They have money; they don't need that little bit of investment from outside.

Seeing the somewhat envious look on the shareholder's face, Myron Case felt a little uncomfortable.

This shareholder's intention is as if investing in themselves is merely a backup option.

If Youxing Electronic Entertainment accepts investment, these guys will probably immediately start throwing money at it.

It's damn bad. It takes so much effort for me to squeeze more money out of these guys, while Youxing Electronic Entertainment can get the favor of capital without lifting a finger.

What's so great about video games? Without powerful enough hardware, how can excellent video games be created?

Myron Keyes' deputy said, "It was precisely because of the involvement of GameStar Entertainment that Facebook has greatly improved in terms of operating system and software richness. We are somewhat weak in this regard. We are a company that values ​​physical products and tend to open up software development to others. We do not have our own software and game-related R&D teams."

The shareholder said, "But video games are indeed a very profitable field. Look at Yuxing Electronic Entertainment now. They can easily sell a million copies of a game, which is tens of millions of dollars in revenue. There are also many games that have sold over ten million copies, which is hundreds of millions of dollars in revenue. How long would it take you to earn that back if you were selling mobile phones?"

“It won’t be long before we earn it back,” Myron Case replied almost without hesitation.

"Believe me, the potential of smartphones in the future is enormous, and they can earn just as much as so-called video games. Right now, they are just in the stage of expanding the market and have not yet truly revealed the full potential of smart products. In the future, let alone hundreds of millions of dollars in profits, even tens of billions of dollars in profits will not be a problem."

Myron Case still wields considerable influence within the company, and he is indeed a very insightful individual. His commitment to the smart product line has consistently resulted in revenue growth. After a brief discussion, the shareholders present did not offer any further comment.

Since Myron Case can still ensure his company is profitable, they can patiently watch him continue operating the business.

And if anything changes in the future, they will probably be the first to run away.

After the meeting, Myron Case felt quite depressed.

Half of today's earnings call was spent by a group of guys discussing GameSpot Entertainment and video games; they clearly felt that the video game market had a very promising future.

This is really annoying.

Despite their dissatisfaction, Yuxing Electronic Entertainment's reputation and revenue are undeniable.

They have the capability.

Even he now has to build his game development team from scratch.

Seeing how people on Facebook were making huge profits from such a simple Candy Crush game, it would be a lie to say he wasn't envious.

However, the team he recruited was generally weak. Why was there not a single developer at the level of Zhuyouxing?

Chapter 813 Old Acquaintance

813

As the new year begins, Facebook hasn't been idle either.

Last year, Facebook established a foothold in the smart market through various means, and the biggest contributor to this success was undoubtedly Game Star Electronic Entertainment.

They have won over a large number of gamers by selling a variety of licensed games.

These gamers are often the most trendy and the most willing to try new things.

Once they are won over, just as Zhu Youxing said, these people will spread exponentially through word of mouth, which is equivalent to free publicity, far superior to some ordinary publicity methods.

Although Bob didn't quite understand what "tap water" meant, he could roughly figure out what Zhu Youxing wanted to do.

……

Recently, more and more ordinary people have started to play video games.

Similarly, more and more people, like warehouse manager Davidson, initially came into contact with games like Candy Crush Saga to pass the time in short bursts of free time.

Then, through their growing interest in video games, they explored some more complex games.

Some people have started playing some relatively old games on their phones.

These old games have one very significant advantage: they are cheap, affordable, and plentiful.

Fifty dollars can buy a complete collection of all Super Mario games from the SFC era.

One hundred dollars can buy a complete set of all the games released by Yusei Electronic Entertainment during the FC era.

You can get a package of all the first-party games from the NES and SFC eras for $300.

Of course, if you don't want to spend that money, you can also consider buying a subscription membership. The first month on your phone costs only one dollar, and then ten dollars every month thereafter to enjoy all the first-party games from the FC and SFC era.

As for third-party games, they will be available for free to subscribers from time to time, essentially a rotating system for experiencing various games.

Online, there are always occasional people who strongly recommend this membership model.

They almost all have the same set of rhetoric.

"Look everyone, for just one dollar on your Facebook phone, you can enjoy all the first-party games from the NES and SNES era for a whole month! These games used to cost thirty or fifty dollars each, and now they're only one dollar! One dollar isn't a bad deal, one dollar isn't a scam! Pay now!"

For some people who are starting to develop an interest in video games, this low-cost way of experiencing gaming is almost irresistible.

Some console gamers are naturally no longer very interested in these older games.

But for these new players, it was like opening up a whole new world.

Pixel-art graphics don't diminish their enjoyment of exploring the game.

In Super Mario, accidentally finding a hidden brick and getting a giant mushroom can make you happy for a long time.

The adventure in The Legend of Zelda, culminating in the final defeat of the boss, is equally memorable.

After they've had their fill of playing these old games, when they see those visually stunning games that make them want to play just from the trailers, they almost instinctively reach for their wallets to buy these latest titles.

At this time, Youxing Electronic Entertainment's Battle.net platform and home console platform began to launch various discount activities.

Some games are sold at a discount of 70%, 80%, or even 90% off the original price. Previous blockbuster games can also be experienced for very little money, which is a huge profit.

This further lowered the entry barrier for these players, and at this point, Zhu Youxing finally revealed his true intentions.

These players eventually became a group of people who began to love video games.

Moreover, what Zhuyouxing did not expect was that among these players who began to enjoy video games, there was also a group of users from Mikefu products.

They liked the MK series phones and played some mediocre games on them.

What? You actually play games on an MK series phone? You can even play those games? If that's the case, I recommend you buy a GSX game console and you'll understand the true charm of video games.

Under this influence, they actively buy the latest game consoles and video games, immersing themselves in the world of video games and becoming video game players.

Unbeknownst to many, video games are revitalizing themselves on new platforms, causing their user base, which had been growing slowly, to surge dramatically again.

The surge in the gaming population brought about by smartphones is indeed remarkable.

Given time, Zhu Youxing believes that the world should eventually grow to the scale of the original four billion players, or even larger.

While Zhu Youxing was lost in his daydreams, an old friend suddenly approached him.

It's been a long time since we've really talked. He's been busy working for Youxing Electronics Entertainment, and even though he's become a senior executive, he still can't stay idle. Today, he made a special trip back to meet with Youxing.

"Zhuyou, it's been a long time."

The man went straight to Zhu Youxing's office on the top floor and greeted him very warmly upon seeing him.

Looking at that shiny head and that rough voice, Zhu Youxing felt a sense of familiarity.

This person can be considered one of the earliest partners.

"It has been a long time since I've seen you, Mr. Ota. How have you been?"

Bald-headed Ota Masashi used to be the owner of an entertainment hall.

He was the first to accept the game console sold to him by Zhu Youxing, and he made a fortune from it.

Later, he resolutely decided to follow Youxing and transformed his shop into the first Youxing Electronic Entertainment official store that offered free trials and sold video games.

The shop is still open to this day, even though the area is now sparsely populated. It has not closed down, which can be seen as a way of remembering the past.

Ota touched his shiny forehead and laughed heartily, saying, "It's still the same. I'm busy promoting game consoles every day. You know, this is all I know how to do now. I don't have anything else to do. I can't develop games either."

Zhu Youxing smiled knowingly. Da Tian is now the vice president of the marketing and publicity department, in charge of many things. Youxing Electronic Entertainment's growth to this point can be attributed to his efforts.

"Why did you suddenly come here today?" Zhu Youxing asked.

"On one hand, I came to see you, and on the other hand, I wanted to talk to you about my new publicity strategy. Of course, it might not even be considered a new publicity strategy."

New publicity methods?

"Tell me about it," said Zhu Youxing.

Chapter 814 Rediscovering the Feeling of Youth

814

Ota looked at Takeyusei and said, "Takeyu, I wonder if you still remember how you felt when you first created a game?"

What was it like when you first created a game?

Zhu Youxing recalled for a moment.

Back then, it was just me and Airi Hayazawa working day and night in the attic, trying to create the first game console as soon as possible. I also developed the first Super Mario game.

That was truly a crazy period.

He was fearless and only wanted to bring the best video games to the world.

"Of course I remember, I think I'll never forget that feeling for the rest of my life."

Ota continued, "And then? After you created the game console and the game, what did you do?"

"Back then, Airi Hayazawa and I would go to the nearby park to demonstrate to the children how to play video games."

"Then you should remember the children's reactions back then, right?"

Zhu Youxing nodded: "That's for sure."

As Takeyusei nodded, he seemed to have guessed what Ota Masashi was about to say.

“I’ve been thinking a lot lately. I feel that our game development has been quite successful so far, but we are gradually forgetting the feeling we had at the beginning. I think we might be able to promote the game again through on-the-ground promotion. And this time we will be facing a larger audience. Before, we were facing children. Now, we will be facing a larger adult population and use a more top-notch game to impress them.”