Tokyo Video Game Tycoon.

He planned to contact the US side as soon as he returned to his hotel and negotiate with Youxing Electronic Entertainment to launch a promotional campaign for the new game.

"Mr. Zhuyou, I'd like to ask what the name of the game you mentioned is?"

Zhu Youxing replied, "It's called Candy Fun."

Chapter 780 Terrifying Development Speed

780

Bob's main purpose in coming to Youxing Electronic Entertainment was to personally meet Zhu Youxing, the person who had helped him a lot, to thank Zhu Youxing in person again, and to flatter him a little.

Then, the second reason is to see if we can find out any ideas about new games or new plans.

Game sales are now gradually hitting a bottleneck, and sales figures are not showing a continued upward trend, so he is eager to see if Mr. Zhuyou has any ideas.

This time, Zhu Youxing actually had some ideas.

He would be very satisfied.

This trip was definitely worthwhile.

Back at his hotel, he immediately contacted his team in the US and told them to get in touch with Yuxing Electronic Entertainment right now. Yuxing Electronic Entertainment was developing a new video game that might turn the tide again. He told them that if they dared to mess things up, they were all fired!

Bob was never polite to his employees.

He's a profit-driven guy; he'll do anything that brings him the greatest benefit, but he'll kick out anyone who dares to interfere with him, leaving no one alive.

Zhu Youxing went to the company's mobile game department after Bob left.

Currently, the mobile game department has the fewest members among all game development teams because initially they only needed to port games and develop some games with relatively low development difficulty.

And this would only require about three or four hundred people to meet these requirements.

Upon arriving at the mobile game department, Zhu Youxing gathered everyone together for a brief meeting.

The development of Candy Crush Saga is not difficult.

The game logic of match-3 games is very simple. What requires a little thought is the design of the game's UI and match-3 content.

These are things that designers will need to do by losing a little hair to study.

Fortunately, Yuxing Electronic Entertainment is currently quite large in scale.

Zhu Youxing easily transferred some designers from other development teams to the mobile game department to assist with the design.

The amount that one person can design is limited.

But what if there are a hundred people?

What if there are two hundred people?

Zhu Youxing simply called over all the available designers in the company to help with the design.

Zhu Youxing first provided a design style for Candy Crush Saga.

First and foremost, it needs to be cute enough; the UI design, as well as the drawing of various icons and covers, should be rounded and adorable.

Secondly, there are the special effects after elimination.

This special effect is meant to give people a satisfying feeling after the elimination.

This exhilarating feeling is somewhat elusive, so Zhu Youxing simply gave a standard answer. He had spent a lot of time playing match-3 games in the original world, so he could describe the match-3 effects in the original world to every designer, allowing them to understand the elimination effect of the match-3 game as quickly as possible.

Then comes the production of sound effects and music.

This one is actually the simplest.

You don't even need to find too many composers to help you.

Yuxing Electronic Entertainment's backup game resource library contains millions of various game music tracks and sound effects.

Most of these were discarded designs after the game design process.

However, it's not to say that these were all low-quality music and sound effects. The reason they were scrapped was more because they didn't fit the style of the original game design.

Therefore, these sound effects will be preserved and become part of the game's resource inventory.

This is another benefit of large-scale game development.

That means designing enough resources to store them, so they can be used sooner or later.

This will also save a lot of game development time in the future.

Zhu Youxing brought in more than a dozen composers to design sound effects and music according to his requirements, while also searching for suitable resources in these resource inventories to directly apply or make slight modifications.

This task is much simpler and easier than drawing and design.

Finally, there's the development of the game program.

This is actually not a difficult problem at all.

We've made match-3 games before.

It was originally called Bejeweled.

The underlying rules of match-3 games are exactly the same. This is just a redesign and enhancement of the original, with some additional functions and gameplay added.

Originally, Bejeweled only had some simple match-3 rules and some simple quick-elimination items.

These are fun to play, but not exciting enough.

In mobile games, the focus should be on enhancing the enjoyment aspect.

Add more elimination items so that players can eliminate more content by clicking.

Furthermore, the average completion time of Bejeweled Maze has been reduced from five to ten minutes to less than three minutes.

Most mobile game players who enjoy match-3 games play them in short bursts of free time.

If we want to make the most of our fragmented time, then we should try to minimize the time it takes to complete each level.

As long as I have enough levels, I'm not worried about anyone finishing them.

Finally, all the resources were brought together to complete the game development. And because the game was simple enough, with more than 500 people involved, even the testing could be completed quickly.

From the moment Zhu Youxing issued the order to the completion of the Candy Fun project, the entire process took no more than a week.

Meanwhile, Facebook was also busy during this week.

After Bob gave the order, his people immediately contacted Youxing Electronic Entertainment, obtained the first-hand development information of Candy Crush Saga, and then began the game's promotional work.

They first spent a lot of money to run Candy Crush ads on several advertising platforms that day.

Needless to say, Facebook itself is also heavily promoting Candy Crush Saga on its video platforms, rental platforms, and online shopping platforms.

Purchasing a membership to the video platform will grant you $10 worth of power-ups in Candy Crush Saga, which will launch a few days later. These power-ups will allow you to achieve higher scores and clear levels more easily.

By completing an online order worth more than ten dollars, you can randomly receive game items worth up to ten dollars.

These self-owned advertising spaces were perfectly coordinated, while other advertising platforms also launched a strong promotional campaign.

They even spent a lot of money to replace some of the original advertising slots.

In any case, Facebook and Yuxing Electronic Entertainment are rich and powerful, so advertising platforms are naturally happy to cooperate with such companies.

They are very generous with their money, much better than other companies that drag their feet and make a lot of fuss over paying advertising fees.

With such an advertising blitz, it would be difficult for the average person not to know that Facebook's mobile phone is about to launch a new game.

Chapter 781 Non-Game Player

781

Developing a decent game in a week is practically a pipe dream for most game companies.

However, for Youxing Electronic Entertainment, it was a very simple matter.

The sheer size of the user base is something no other game company can match right now.

No need for 996, just regular working hours are fine.

The biggest expense during these seven days was probably human resources, rather than other game development costs.

One week later, Candy Crush Saga was launched on time.

It became the first mobile game under Facebook's umbrella to feature in-app purchases.

Before this, most mobile games were based on a buy-to-play model. Even if there were in-app purchases, they were usually just trial versions, similar to buy-to-play games releasing new expansion packs later on.

This is also a relatively new thing for some people who are not interested in games.

"You can get $10 worth of props by making a reservation, $10 worth of props by subscribing to a one-month Facebook video membership, and $5 worth of props by participating in an online shopping draw. That's a total of $25, which seems pretty good."

Davidson stared at his phone, which displayed the Facebook app store interface.

There is a countdown timer on the main interface, and this countdown timer is the countdown to the launch of Candy Crush Saga.

Davidson isn't a gamer; he's a warehouse manager at a warehouse company. His job is to take inventory, which is relatively easy, but he has to be on call at all times, leaving him with little free time.

But he still enjoys the job.

When he has nothing to do, he will take a book and read it in the warehouse. When he needs to work, he can put it down and start working at any time.

However, he recently got his hands on a new and trendy gadget: a smartphone.

This is a newly emerging electronic product.

It wasn't that he was particularly interested in the product, but rather that everyone around him was starting to talk about it, and it was being considered an essential product for the new era.

Davidson also wanted to be a little more fashionable and not fall behind the times, so he bought a smartphone and spent time in the warehouse learning how to use it.

Originally, he was considering smartphones from the Mickford family.

But that's really a bit expensive.

The MK1, which has been on the market for two years, is still selling for $400.

On the other hand, Facebook's smartphones are just as powerful as the latest MK3, yet they only cost $299.

This made him hardly hesitate.

In the United States, not everyone can afford to buy the latest and most fashionable products without caring about the cost; Americans also have a need for value for money.

It is precisely because of its low-price strategy that Facebook has been able to capture a certain market share and begin to expand its influence.