Tokyo Video Game Tycoon.

After news broke that Yusei Electronics was developing a new handheld console, Yusei Electronics has once again fallen silent.

Anyone wanting to investigate further tried every means to contact Yuxing Electronic Entertainment, hoping to get firsthand information.

However, they all received the same answer: no comment.

Since issuing a lawyer's letter and deleting the account of the mysterious insider, Yuxing Electronic Entertainment has continued to promote its latest work, Final Fantasy VII Crisis Core, as if nothing had happened.

No one doubts this work; it's destined to be a very successful one. Some even predict it will be the best-selling game of the year. After all, it has the foundation laid by Final Fantasy VII. With the capabilities of Yusei Electronics, even if they only make a game of three or four stars, they can still ensure it sells like hotcakes.

This is probably the influence of a series.

Within Yusei Electronics Entertainment, there are several other game series that have had the same powerful influence as Final Fantasy.

Mario, Dragon Quest, The Legend of Zelda, Pokémon.

Any one of these would be enough to ensure a company's financial security.

In the midst of this busy break, Zhu Youxing also managed to create two more indie games using a secondary account, one of which was a very low-budget game called "To the Moon".

This is a story-driven video game. Most of the time, players can only watch the stories unfold. Because it's an indie game, the graphics aren't great, and there's no voice acting. However, it still managed to generate a small wave of sales due to its touching story, further solidifying the status of BambooStar's indie game business. At the same time, more people are eager to know who this mysterious 'ruler of Nintendo' is.

Perhaps the more mysterious something is, the more curious they become.

Zhu Youxing thoroughly enjoyed it. His alternate account had no idol baggage, so he could play whatever game he wanted. If he messed up and got scolded, it was only his alternate account that got scolded. He was essentially a stand-in user, and he wouldn't be affected at all. As long as he was happy, that was all that mattered.

Chapter 775 Preparing Early

775

"Boss, it seems that Youxing Electronics Entertainment has switched back to making handheld consoles. I think this is a great opportunity for us."

At the headquarters of the company in Mikeford, when the people there learned that Youxing Electronic Entertainment seemed to be planning to return to its old business, they were all immediately filled with fighting spirit.

Previously, they were so badly hurt by the collaboration between Yuxing Electronic Entertainment and Facebook that they were almost unable to lift their heads.

Video gamers are a group of trendy people who love high technology and the latest and greatest products.

These people are often the pioneers in trying out new products.

Zhu Youxing had these people firmly under his control, and Facebook's smartphones were quite cheap, which gave Mike a headache.

While they were still racking their brains over how to deal with Yuxing Electronic Entertainment, they didn't expect that the company would suddenly change its tactics and start working on handheld consoles again.

This dual-track approach left everyone somewhat confused.

Is this meant to make two products compete with each other?

In today's world, people still view handheld consoles and smartphones as similar competing products, since they are both portable devices.

But smartphones are clearly superior in this regard, and handheld consoles will inevitably be completely phased out.

Does he really expect handheld consoles to turn things around?

Then what happened when you seemed to give up and stopped paying attention to your own handheld console?

Myron Case was in a very good mood after hearing the news.

However, he remained calm on the surface and said seriously, "We can't be careless. No one knows what Yuxing Electronic Entertainment is planning to do yet. Moreover, even if Yuxing Electronic Entertainment really reinvests funds to develop handheld consoles, Facebook is still a tough opponent. Have you thought of any good ways to deal with Facebook's huge game lineup so far?"

"This...not yet." The person immediately became a little guilty.

There's really no way to win in terms of team composition.

Youxing Electronics directly ported games from the entire FC, SFC, GB and other game console families to Facebook's smartphones.

Moreover, these games are all their stock. Even if they were to sell each one for a dollar, they would still make a profit. Not to mention that they often sell dozens of games in bulk for five or ten dollars, as if they were free.

This is the effect of scale. The game development team in Mikefu has only just been formed. How can it compare with so many high-quality games?

These games may be outdated in terms of graphics, but you should never underestimate the spending power of nostalgic gamers.

We don't know how much revenue Yuxing Electronic Entertainment earns, but just looking at the revenue disclosed by Facebook's online store, it's clear that these games are making Facebook a fortune.

With three to five million installations, almost every Facebook smartphone likely has dozens of games installed.

Facebook has made tens of millions of dollars just by taking commissions.

But Youxing Electronic Entertainment earns far more.

Myron Case was even a little envious.

He hated video games, but he had to admit that they could indeed bring in a lot of money.

If he were given such a large game library now, he would definitely put aside all his reservations about video games on the spot and fully promote the process of logging video games onto his own mobile phone.

At this point, Myron Case said, "We can not only make games ourselves, but we can also offer enough incentives to get others to make games on our phones. Aren't there some small teams making simple games before? We can use them as examples, give them benefits, and let others learn from them."

Upon hearing Myron Case's words, his subordinate replied, "But developing games this way also takes time. In a short period of time, we still cannot match the massive game lineup of Yuxing Electronic Entertainment."

Then, the subordinate suddenly remembered something and immediately said, "I remember that Youxing Electronic Entertainment has a competitor called Surui Electronics. They have a lot of games now. They used to compete with Youxing Electronic Entertainment, so they can be considered rivals. Perhaps we can cooperate and achieve a win-win situation."

Myron Case thought for a moment and thought it seemed feasible, so he nodded and said, "Okay, you follow up on this matter and try to settle it as soon as possible. If Surui Electronics makes any requests, we can try our best to meet them."

"I understand." The subordinate turned and left immediately, intending to find a way to persuade Surui Electronics to join the Mikeford camp.

At that moment, Myron Case was also thinking about something else: he felt that Surui Electronics actually had quite a lot of potential. It was a long-established Japanese electronics giant, and he could consider acquiring Surui Electronics once his company was large enough.

I just don't know if it's convenient to acquire it from Japan.

Clearly, the reminder from his subordinate had made Myron Case realize that there was such a gold mine as Surrey Electronics.

If they could acquire this gold mine, the benefits to Mikefu would be considerable.

Returning to Yusei Electronics Entertainment, Myron Case thought for a long time but still couldn't figure out why Yusei suddenly wanted to make a handheld game console.

With the intelligence networks among these large companies, it would be easy for them to determine the accuracy of the previously leaked information.

Large companies can roughly guess the price of a competitor's products just by hearing a few words from their partners.

It's probably difficult to find out details about the handheld console's appearance, specifications, and future price.

Therefore, it seems certain that Yusei Electronics Entertainment will be making a handheld console.

Myron Case also believes that handheld consoles can no longer pose a threat, as this is no longer the era when electronic technology was still very weak.

In this day and age, the future trend is for devices to have multiple functions. Game consoles that can only play games or watch movies will inevitably become obsolete.

But thinking about it now, it's still a relief.

The sudden change in decision-making by Yuxing Electronic Entertainment has greatly reduced his stress, and the threat from Facebook has also decreased significantly.

However, he still needs to be on guard at all times.

Facebook is now selling its products at low prices, similar to a low-profit, high-volume strategy.

While low profit margins and high sales volume can indeed lead to a surge in sales, this approach also has side effects.

The strategy of low profit margins and high sales volume will create a habitual mindset among customers from the beginning, making them think that the product is positioned as low-end and cheap, which is completely different from Mikefu, which is expensive from the start and is typical of products that are developing in a high-end direction.

But this is only the present. It's uncertain how Facebook will develop in the future. They might suddenly release a high-end product at any time, which would be the moment that shakes their position. They need to prepare in advance.

While developing video games is one aspect, we also need to accelerate the development of our own chips.

Chapter 776 Visit

776

The development of handheld consoles will take a long time.

The first step is negotiating chip orders for game consoles with processor manufacturers, which is a rather lengthy process.

With technological advancements, the selection of processor manufacturers is becoming increasingly limited, forcing us to choose the most suitable one from a few limited options to become the future partner of the Switch.

But Zhu Youxing's requirements remained unchanged.

It must be open source, easy to develop, and have a high degree of compatibility with games.

It needs to meet these requirements while also being cheap enough.

It doesn't need to be the most powerful processor, but it absolutely needs to be the most stable one.

This matter can be left entirely to the engineering development team; we can simply wait quietly for the final result.

Development of Final Fantasy VII Crisis Core is nearing completion, and it is expected to be officially released around October, which is plenty of time.

He himself stayed in the fifth development team for the rest of the time to oversee the final work.

Final Fantasy VII Crisis Core is considered one of the top titles. Although its production cost was not high, only around 7 million US dollars, it was still a work in which a lot of effort was put into it.

"President, there's a phone call for you. It's Bob from Facebook calling."

At this moment, Zhu Youxing was continuing to monitor the development progress of Core Crisis to ensure that no mistakes would occur at the end, when his assistant came over with a phone.

Bob?

Zhu Youxing took the phone.

"Hey? Bob, what's up?"

“Mr. Takeyu, I am on a plane to Japan and should be able to meet you soon.”

"Huh? What are you doing here?"

Zhu Youxing was quite surprised. This guy should be very popular in the United States right now, with all kinds of businesses thriving. He shouldn't have much time to come here.

"I originally planned to go directly to Huaxia Huaxia, where I have new business that I plan to expand. But then I thought that since I was just passing through, I should definitely meet with you, Mr. Zhuyou, otherwise it would be too impolite."

"Going to China? To expand business?"

“That’s right!” Bob sounded excited. “China has a population of over a billion, making it the most populous country in the world. This country is constantly rising, and its technological development is rapid. Their internet is also gradually taking shape. My team of consultants and I have been studying this for a long time because China is very likely to be a new growth point in the future. So I want to be sincere and go to China in person to discuss business there.”

Zhu Youxing seemed to realize something.

This also reminded him of some things that had happened in his original world.

Facebook originally had ambitions to enter the Chinese market and expand its reach.

According to the original idea of ​​the world's Mark, theoretically it would indeed be a new growth point in the future. If handled properly, with a market of over a billion people, Facebook would definitely grow even more terrifyingly in the future.

It's a pity that the Facebook in the original world wanted to enter China, but didn't want to abide by Chinese rules.

China has an open attitude towards these foreign internet companies. However, some companies simply do not want to abide by these rules. Therefore, no matter how much profit these internet companies offer, China will absolutely not allow them to enter.

This is considered a bottom line.