Tokyo Video Game Tycoon.

However, due to the frequent release of major game titles during this period, players' enthusiasm for buying video games has reached unprecedented levels, which has led to a situation where game cartridges cannot keep up with the pace of player purchases.

Bamboo Star has begun considering expanding its flash memory plant by building a new one elsewhere to meet the future needs of gamers.

Game sales will continue to rise, and eventually, more and more games will break 10 million sales in their first week. Plan ahead, even if you don't need them for a short time, just reserve your spot now.

The increase in sales naturally led to a massive influx of money.

Players are genuinely and willingly spending their money on video games.

Yuxing Electronic Entertainment has made a profit of seven or eight hundred million US dollars in just this period of time, which can be described as extremely profitable.

In terms of social aspects, players have also developed a stronger sense of admiration for Zhu Youxing himself.

Bamboo Star is their god.

Only a god could create a game as good as NieR: Automata.

They hope that God can create more NieR: Automata in the future.

At the same time, tech professionals involved in artificial intelligence also stepped forward and praised the game NieR: Automata.

They said the game gave them new inspiration for their research in artificial intelligence.

Artificial intelligence may indeed give rise to intelligent life, and machines can also continuously evolve.

Some experts have also pointed out that there are many theories in NieR: Automata that are well worth studying.

However, these marketing efforts were actually fueled by Youxing Electronic Entertainment.

The story of NieR: Automata is more related to sociological knowledge, it's just that it's given a science fiction artificial intelligence skin. But such hype is indeed an easy way to increase the game's sophistication and also helps with its expansion.

For people in the field of artificial intelligence, this isn't too much of a dishonest form of advertising.

Since the definition of artificial intelligence has not yet been fully established in the world, no one could object to them calling it a model of artificial intelligence.

Among them, Yuxing Electronic Entertainment has made a profit and won a good reputation.

Chapter 764 We Must Be Quick

764

With the release of several outstanding first-party games in succession, GSX sales also saw a surge.

Previously, many people thought that video games were just for children and didn't have any profound meaning.

But when they started learning about video games from NieR: Automata, they were surprised to find that video games had already evolved to a whole new level without them even realizing it.

Modern video games are no longer limited to simple adventure, level completion, and rescuing princesses.

Even in the early days of Dragon Quest, some elements of human nature and intrigue that only adults could understand were added.

Children just need to know who the bad guys are when they play games, and then they can immerse themselves in the fun of the game.

Adults can also experience a deeper dimension in this game, making it truly suitable for all ages, with everyone finding different kinds of fun.

After Dragon Quest, Final Fantasy completely departed from the traditional princess rescue story.

Love, family, patriotism, and a sense of mission, among other things.

The stories told in video games have become so profound that they are no less compelling than those in some excellent films and television shows.

July is a rare quiet time for the gaming industry.

Many game companies did not release any new blockbuster games during this period.

Surui Electronics released its latest Sun Knight series earlier this year.

July is not a good time to release well-known works.

According to statistics from consumer professionals, people's desire to spend on entertainment is lowest in July and August, perhaps because the weather is too hot and most people are just thinking about escaping the heat.

The peak season for video game consumption is generally from Halloween until the New Year.

However, while there weren't any major new releases in video games this month, another sector saw new capital entering the market.

That is the smartphone industry.

Facebook has finally officially announced that its first smartphone product will be unveiled in mid-July. The invitation includes many well-known figures in the consumer electronics field, including Yusei Takeshi himself.

"Myron, have you heard? Facebook is planning to release its own mobile phone product too!"

Inside Facebook's headquarters in Mike Fukuoka, Myron Case listened to his team report on the latest industry news, among which the announcement of Facebook's first smartphone was a particularly noteworthy detail.

"Well, I see."

Myron Keyes didn't seem to take it too seriously.

It's not that he doesn't care, it's just that so far, no matter which manufacturer releases their latest smartphone, none of them have shaken Mikefu's position.

Mikelford can be considered to have struck gold in the smartphone industry, effectively blocking the path for later entrants and establishing Mikelford's absolute dominance in the smartphone sector.

Moreover, one of the most important things is that Mikefu's MK series has an incredibly high gross profit margin.

After deducting costs for research and development, manufacturing, marketing, packaging, and transportation, each MK series phone can generate a net profit of approximately 40% to 50%.

If this data were released, it would be enough to make many manufacturers extremely envious.

But there's not much point in being envious now. The MK series phones are top-notch in quality, with their stylish appearance and rich features being their biggest advantages.

Even though some manufacturers produce smartphones that offer far better value for money than the MK series, most users still tend to choose the most fashionable and stylish products.

In terms of style, Myron Keyes is indeed a genius. His rigorous approach to smartphone development and design makes the MK series stand out.

Is Morgan Stanley a large company? It's the No. 1 in the personal PC industry, with its operating system accounting for over 90% of all PC installations, demonstrating its dominant position.

However, even for such a top-tier company that started with operating systems, when they tried to develop and release a smartphone, it didn't achieve much success.

Later, several other telecom giants also tried to launch their own smartphones.

To this end, they even resorted to slightly monopolistic tactics, such as restricting certain communication technologies to mobile phones developed by their own company.

Even so, they still couldn't shake Myron Case's position.

It's no wonder Myron Keyes didn't react much to Facebook's foray into making phones.

Compared to telecommunications giants and operating system giants, Facebook is still very young.

Myron Case is now more concerned with the latest product development progress: "Where is our desktop operating system development at?"

During the meeting, the technical lead said, "We've completed more than half of it. The next step is testing. Perhaps it won't be long before our own PC operating system can be released to the public."

Myron Case nodded with satisfaction: "Very good, you did a great job. Keep up the good work and try to shorten the time even further. Don't worry about the bonus or anything. As long as you can complete the task perfectly, you will be paid enough."

Satisfactory compensation is the ultimate reason why people are willing to stay and develop products.

With the boss's words, the technical lead had no further questions and then urged his subordinates to speed up the research and development process.

"What's the latest chip development progress? I hope that the MK3 phone will actually use the chip we developed ourselves. Are you really able to do that?"

The person in charge of chip development quickly assured him, "Boss, please rest assured, I promise to completely overcome the challenges of mobile chip development in the last six months and strive to achieve success before the release of the MK3."

"Then I'll wait for your good news."

Myron Case inquired about the details of each company's operational progress, one after another.

Now Mikefu is preparing to expand its ambitions, from smartphones to personal PC operating systems, then to personal PCs, and then to some lighter mobile office devices.

But all of this requires money.

Don't be fooled by Mikef's high gross margin; Myron Case himself doesn't actually receive much salary. He reinvests all his earnings into the development of new products.

He almost always went all in, investing all the funds he had into new research and development.

If it weren't for the sheer popularity of the MK series smartphones, which consistently generated a steady stream of cash flow for them, Myron Case would probably be heavily in debt by now.

But Myron Case wasn't really a gambler; his all-in bets were purposeful.

He was well aware that this was a land grab, and he absolutely could not be slow; he had to be fast, so fast that others couldn't react.

Chapter 765 Facebook is out of the question

765

At the Facebook launch event, a number of professionals from the consumer electronics industry gathered, all of whom had been invited to attend the launch of Facebook's latest smartphone.

The press conference hadn't even started yet, and some people were already whispering among themselves.

"I never expected that Facebook would want to invest in smartphone development."

"That's only natural. After all, the smartphone market still seems to be a huge untapped market. It's impossible for Mikefu to swallow the entire market on its own. It's still a good strategy to compete for the smartphone market at price points outside of Mikefu."

"This makes me want to make a smartphone too. Is it really that profitable?"

"Of course. Look at Mikeford. Before this, it was just a company with a little reputation, but now, thanks to the brand-new smartphone market, it has become a hot company on Wall Street. Countless investment tycoons are begging to invest in Mikeford."

"Such a thing actually happened? Does that mean Mikefu won't be short of money?"

"No, not at all. Mikeford is very careful in choosing investors. So far, only two investors have successfully invested in Mikeford, holding five percent and seven percent of the shares respectively."

"Huh? The shareholding is so small? Why is that? Usually, a star company like this would try every means to quickly increase its scale through capital in the early stages, right?"

"You don't know this," one person said with a hint of smugness. He was clearly someone who knew the inside story.

"You don't know? Do you know something?" Several people turned to look at the guy at the same time.

"Of course I know some of the general details, because I was a witness myself. In fact, you were all witnesses too, but you've all forgotten about it."

"What exactly is it? Stop keeping me in suspense!" the group urged impatiently.

"You should know who the CEO of Mikefu is, right?"

"Of course, this is a very famous guy recently, named Myron Case."

"So do you know what he did before becoming the CEO of Mikelford?"

"Hmm? I don't think I've investigated that."

"I don't think I... have any recollection of it."

These people began to recall carefully and then discovered that they knew nothing about Myron Case's past.

The person who was keeping everyone in suspense said, "It's understandable that you can't remember, after all, that was several years ago. But you should still remember the name of a company I'm talking about. Have you heard of Red Fruit Company?"

One person immediately exclaimed in surprise, "Ah! Is that the company that wanted to invest heavily in game development, only to have its console sales plummet? I have a very strong memory of that."