Tokyo Video Game Tycoon.

"Hehe, this is interesting."

Gene gave a meaningful smile.

"Professor, what are you talking about?"

"Oh, you mean a letter? It's a request for me to experience video games. It seems they intend to change my opinion about video games this way."

"Professor, would you try to change your mind?"

“Of course not,” Gene said without hesitation.

"It's certain that video games can be addictive, so why should I change my mind?"

"Professor, wouldn't you like to try playing the game?"

“It’s not that bad.” Gene glanced at the game console on the table.

"It's fine to play around with it."

Gene was very confident; with the wisdom of a sociologist, he would not easily become addicted to this kind of entertainment.

The letter from Yuxing Electronics Entertainment was very sincere, and he appreciated their attitude.

The fact that the other party did not retaliate angrily despite the unreserved criticism is already a sign of great composure.

Therefore, he felt that the company's products were at least worth trying.

However, he still holds the same view: it is nothing more than an entertainment product with no social value whatsoever.

As for the game console that the other party has now mailed to him, he might as well treat it as a social experiment and experience it for himself, to prove that this thing is meaningless.

Ring Fit Adventure? It's more of a gimmick than a practical tool. How can you really get proper fitness done with a game?

The letter didn't just recommend that Gene try out Ring Fit Adventure; it also recommended that Gene try out more video games, and even listed a list of games that Gene should try.

However, these games were not provided by GameStar Entertainment; they were only recommended.

But Gene felt it wasn't necessary; he figured he only needed to try Ring Fit Adventure.

Chapter 712 What can games really bring?

712

Ring Fit Adventure certainly can't compare to professional fitness training. The game's initial development goal wasn't to strive for professional fitness training, but rather to provide a lighter, more accessible, and simpler way to exercise, allowing people to get started with fitness through the game and lowering the barrier to entry for high-intensity workouts to some extent.

As it turns out, Yuxing Electronic Entertainment did indeed achieve this.

The game sold over five million copies in its first week of release.

This might not be too surprising for Yusei Electronics, a company known for producing many masterpieces, but the feedback from the public regarding Ring Fit Adventure is the most significant.

Hey friend, have you heard of Ring Fit Adventure?

What kind of fitness training?

"It's Ring Fit Adventure, it's a game."

"Games? I have no interest in games."

"Looks like you're really out of touch. This is the hottest game right now. If you haven't tried it, it's definitely one of the biggest regrets of your life."

"Hmm? It's just a game, what's there to regret?"

"How about this, come to my house, and I'll demonstrate it for you myself!"

……

Online, many people shared their purchase experience as soon as they bought the Ring Fit Adventure.

They almost all gave the same feedback: they were tired.

For fitness enthusiasts, the various exercises in Ring Fit Adventure are considered simple, but there are probably only one in ten fitness enthusiasts in the world; the vast majority are ordinary people.

They tried out the Ring Fit Adventure as soon as they first encountered it, and then found that they were already exhausted and completely worn out without even realizing it.

But at the same time, the exhilarating feeling after exercising is so real.

This isn't just about the mental satisfaction that games provide; this time, Ring Fit Adventure also gave my body a great workout.

As the game is accompanied by encouraging voices, people will spontaneously want to follow the instructions and move in rhythm.

After the first week, the first batch of players who made the purchase shared fitness-related data on various social media platforms through their active sharing.

To make it easier for these people to share, Yuxing Electronic Entertainment has made the fitness data of Ring Fit Adventure as concise as possible, such as the calories burned, the types of exercise performed that day, and some comparisons, comparing the effects and intensity of your exercise with similar exercises.

In comparison, these people are more eager to share and more willing to share their fitness data on their social media platforms.

As a result, fitness data images related to Ring Fit Adventure circulated on many platforms in a very short time.

People who are unfamiliar with the fitness data are quite surprised when they see it, because it is not something that the people who publish the data could do. These people are usually very resistant to fitness, so why is the intensity of their fitness training suddenly so high?

With these questions in mind, they took the initiative to ask the friends who shared the data on social media platforms, wanting to find out exactly what was going on.

Then, feeling smug, these people took the initiative to share the game they were playing.

This surprised some people who were unaware of the situation.

game?

Video games?

When can this be used for fitness?

People who express such surprised questions are usually ridiculed by those who share their experiences, who say they are too old-fashioned and completely unaware that times are changing. Video games are no longer limited to mere entertainment; they can also provide genuine physical exercise.

Through such sharing, those people also tried this so-called Ring Fit Adventure out of curiosity.

Then, within a month of its release, sales of Ring Fit Adventure surged dramatically.

Sales reached five million in the first week. Under normal sales patterns, sales would drop by 80% starting in the second week, with very few exceptions.

However, this Ring Fit Adventure was a very special exception.

After selling five million units in the first week, sales dropped slightly in the second week, with global sales around three million units.

But sales rebounded in the third week, with nearly four million units sold.

Then, in the fourth week, word-of-mouth suddenly spread across major social media platforms, and more and more people flocked to buy Ring Fit Adventure, bringing sales back to five million.

The sales figures for this month sound truly terrifying, and in some areas, Ring Fit Adventure even sold out, which indirectly led to a rapid increase in the price of Ring Fit Adventure in certain regions.

Although the official store still sells at the original price, the supply shortage inevitably leads to this situation.

However, this situation certainly won't last long, and Yuxing Electronic Entertainment will try to bring the sales price back up.

And this is only reflected in game sales.

In terms of public opinion, Yuxing Electronics Entertainment also made good use of this opportunity to bring up the question of what video games can actually bring to people again.

However, this time Yuxing Electronic Entertainment did not make an explanation themselves; instead, they used some topic discussion sections on their younger brother's Facebook social platform to generate discussion among most people.

This time, there's no need for Yuxing Electronic Entertainment to offer any further explanation.

Anyone who has experienced Ring Fit Adventure will readily become a fan of Yuxing Electronic Entertainment.

Because they truly experienced the benefits of Ring Fit Adventure.

"Hello everyone, I am a professional fitness athlete. First of all, I want to declare that I am not paid by Youxing Electronics. I sincerely recommend the Ring Fit Adventure game released by Youxing Electronics this time. It is a game that is very suitable for ordinary people to get started with fitness. If you are interested in fitness, Ring Fit Adventure is definitely an introductory product that you should not miss."

"I am a PhD in ergonomics, and I won't discuss the harm that video games cause to people here. What I'm talking about here is the Ring Fit Adventure peripheral that comes with the game itself. In my opinion, this Ring Fit Adventure should be enough to win this year's Best Industrial Design award. It's a standard answer in industry, and I really can't find a more typical industrial design product than Ring Fit Adventure. If anyone wants to refute me, I'm prepared!"

……

People from different professional fields have begun to spontaneously share their passion for video games on social media platforms.

Some people affirm the positive effects of video games, while others acknowledge the benefits they bring to human industrial design and technological development. For a time, video games seemed to be something with many advantages.

Chapter 713 Publicity Ambassador

713

From the very beginning, Zhu Youxing was convinced that this would be a long-running war of words.

People from different fields are all arguing for their own interests.

The same goes for that sociologist.

So all I can do is make sure everyone benefits and everyone shuts up.

Of course, if someone is really stubborn and disobedient, then I don't mind giving them a good talking-to.

This sociology professor named Gene is now in his home, slightly questioning the meaning of life.

He believed that video games were a very superficial thing that could not bring any meaningful value to human society.

Regardless of the game, he has always believed that his opinion will not change.

But the scene of completing the Ring Fit Adventure game that was now in front of him left him speechless for a long time.

He is the kind of person who enjoys fitness and has the time and free time, so even though he is in his fifties, he looks very energetic.

It was precisely because of his understanding of fitness that he believed video games could not become a product that could replace professional fitness.

But so what?

Why does the Ring Fit Adventure aim to replace professional fitness equipment?

For example, his daughter, who originally had no interest in fitness, has now become a fitness enthusiast because of Ring Fit Adventure.

In just one month, her daughter, who was prone to obesity, miraculously lost three kilograms.

This is a fairly normal weight loss result, but it's practically a miracle for my somewhat lazy daughter.

This all started when he received the game console and Ring Fit Adventure from Yusei Electronics Entertainment.

He took the game console and games home with him after get off work that day.

My daughter just graduated from university and is currently at home with nothing to do.

She was also curious when she saw her father come back with a new gadget.

Then, after her father Gene fiddled with it for a while, he successfully started Ring Fit Adventure. Gene then tried out Ring Fit Adventure himself, following the game's instructions.

His assessment of the game at the time was that it was worthless.