Tokyo Video Game Tycoon.

He was in junior high school when video games were becoming popular, and he was about to graduate and enter university.

His unconventional personality made it difficult for him to get along with his classmates, and he quickly became isolated.

He found it very boring to hear others discussing how fun video games were every day.

What's the point of being interesting? It doesn't bring you any benefit.

Relax? You have countless ways to relax; video games are meaningless.

However, today he suddenly became interested in the video game in front of him.

Because the advertisement featured his favorite celebrity, Aika Uemura.

He watched all the TV dramas she starred in.

Everyone has their own hobbies, and it's impossible for everyone to like video games. This white-collar worker's favorite pastime is watching TV dramas.

Speaking of the advertisement, in the ad, Aika Uemura gets off the sofa and stands in a slightly open space, striking a fairly standard pose.

Holding black iron rings in both hands, he stood with his legs spaced apart.

Then she stared intently ahead, her gaze unwavering.

The white-collar worker's doubts were quickly resolved.

Aika Uemura began to follow the instructions on TV and perform exercises such as squats, running in place, and planks.

The white-collar worker's eyes widened slightly.

Is this... a video game?

He had just seen Aika Uemura holding what appeared to be a video game controller, and he was guessing that it was an advertisement for a video game.

He wasn't interested in video games, and if it weren't for Aika Uemura's filming, he wouldn't have paid any attention at all.

But now he is suddenly drawn to what is shown in the advertisement.

His mind started racing, trying to figure out what kind of product it was.

Soon, Aika Uemura in the advertisement began to sweat.

The sweat looked incredibly real, as if there was no faking it, with the clothes gradually becoming soaked through being the most obvious indication.

Under the camera's lens, Aika Uemura, drenched in sweat, exuded an added allure, giving her original innocence a new dimension.

The white-collar worker was so captivated by this unusual product that he stood still on the street, staring blankly at the advertisement on the billboard.

Not only this office worker, but many others also stopped to watch the advertisement in the drizzling rain.

There's nothing particularly special about this advertisement.

But it just makes people feel very comfortable.

Many video games in the past emphasized cool visual effects.

The cooler and more eye-catching the advertisement, the better it seems to sell. It's rare to see an advertisement with such a refreshing visual style like the one we're seeing now.

"Ring Fit Adventure will be released in three months. It's a product that allows everyone to have the opportunity to exercise happily. Please work out with Aika Uemura! Stay tuned."

After Aika Uemura finished her workout, drenched in sweat, the advertisement confirmed the game's release date.

Three months later...

White-collar workers, upon seeing the billboard, almost instinctively want to buy it.

He's not short of money, and he often supports what his idol promotes to the best of his ability.

And this thing does look really interesting.

Of course, this doesn't change his opinion on video games; he still thinks they are boring.

Even games like Titanfall and Final Fantasy, which were heavily promoted and moved countless people, he felt were rather childish and couldn't understand why adults would become addicted to such childish things.

Normally, adults shouldn't be tempted by such things.

Never mind, this isn't something he needs to worry about. Now, let's hurry home.

The advertisement ended, and he prepared to leave.

But then another advertisement appeared.

This time it's not a commercial featuring a star like Aika Uemura, but a group of unfamiliar actors, probably extras.

These people appear as a family in the advertisement, which also features a fresh and elegant style.

The father watches the latest TV program on the sofa, while the child jumps and plays happily on the sofa. The mother cooks in the open kitchen, watching her husband and child with tenderness.

After the meal was prepared, the family gathered together to eat. After the meal, the child suddenly asked with a hopeful look on his face, "Mom, can we play together today?"

The mother smiled gently: "Of course, what would you like to play?"

"Um...I want to play Mario Kart!"

The father, who was standing nearby, looked up at his wife and son upon hearing the sound.

"Count me in," he said very readily.

"Dad, I'm going to beat you to a pulp!"

"Haha, don't underestimate your dad! I'll show you what a powerful father is!"

The mother continued to gaze tenderly at her husband and child, her eyes brimming with happiness.

The white-collar worker once again stood still, staring blankly at the content of the advertisement.

It feels like home.

It's been so long since I've felt this way.

He has a wife and children.

But he was so busy every day that he had almost no chance to communicate with his children and wife.

Looking at the heartwarming scene in the advertisement, he suddenly felt a very strong desire.

He also wants to have opportunities to communicate with his family like this.

In the advertisement, the child happily and proactively helps his parents clear the dishes, then dashes to the sofa and skillfully switches the game to Mario Kart.

"Hurry, Mom and Dad! I must win first place today!"

Then, the parents affectionately walked over to their child, each picked up a controller, sat down next to their child, and chose their own character in Mario Kart together.

The child chose his favorite Mario, the mother chose Princess Peach, and the father chose Bowser without hesitation.

After the roles were selected, everyone looked at the TV screen at the same time.

Then a very exciting piece of music started playing.

"I'm going to be number one today!"

The game officially began with a child's vow-like words, but the advertisement ended abruptly at that moment.

Video games bring people closer together.

A slogan quietly emerged, and this advertisement struck the white-collar worker's heart like a heavy hammer, leaving a lasting impression.

Chapter 710 My Wife, Let Me Experience It

710

"Ring Fit Adventure is just a way to gloss over the negative aspects of games; how can it compare to real fitness?"

Sociologist Gene expressed his disdain.

On the very day Ring Fit Adventure was announced, he saw many people on social media platforms promoting the game.

In different regions, the Ring Fit Adventure has been promoted in different ways.

In Japan, they invite the most famous pure and innocent actresses to shoot commercials, aiming for the most refreshing and innocent look.

In the United States, the focus is more on fashion, transforming female celebrities into a group of vibrant young people exercising with fitness rings, looking drenched in sweat.

In regions like the UK, the advertisements take on a British gentlemanly style, with male models in sharp suits performing various Ring Fit Adventure moves directly on the street, carrying a unique European humor while also showcasing the characteristics of the Ring Fit Adventure.

Because of the targeted promotional methods for different regions, the advertisement received a lot of positive reviews as soon as it aired, with many people saying they would watch it several times just for the sake of the advertisement.

But this doesn't stop Gene from continuing to look down on video games.

So he also tried his best to use his social media platforms to promote the negative aspects of video games.

He believed that the Ring Fit Adventure was just a gimmick and that it couldn't actually perform any fitness functions.

He believed that the profuse sweating in the advertisement was just a show, and that the actual experience would likely be much less impressive if players actually got their hands on the product.

Indeed, some people believed Gene's words and chose to wait and see before making a purchase.

However, most people are simply unaware of the facts.

For example, the white-collar worker who is attracted at first sight.

He doesn't have much need for social networks in his daily life, and spends most of his time going between work and home, so he has hardly been affected by such comments.

On the day Ring Fit Adventure was released, he took a rare day off to come and buy it.

After buying it, he couldn't wait to go home and experience it properly.

"Huh? Honey? You seem to be home early today."

The wife of the white-collar worker is a gentle and virtuous woman. After sending her husband and children to work and school in the morning, she will tidy up the house and do laundry. Then, she plans to go out and chat with some women in the neighborhood to exchange the latest news. This is probably what most women in Japan do nowadays.

Even in 2007, many Japanese women were still accustomed to becoming full-time housewives after marriage. Despite policies that encouraged women to fight for their rights and receive equal pay with men, social inertia was difficult to change in reality, and it may take several generations to adjust.

The wife was very surprised to see her husband come home so early, as he usually doesn't.

"I took the day off today, so let's not talk about that, honey. I bought something pretty interesting, do you want to try it out?"

"Something interesting?" His wife asked curiously, then suddenly remembered something, her face immediately turned red and she became shy.

"Honey...did you come home so early just because of this interesting thing?"

"Pretty much. I think this should help enhance the coziness of our family."

"Uh?"

The wife was stunned.