Tokyo Video Game Tycoon.

Takeyusei looked at Hayazawa Airi and said, "Airi, your engineering team also needs to cooperate. The manufacturing of this fitness ring is definitely not something that He Dongzhilang and his group can handle. You need to help as well."

Hayazawa Airi, who was standing to the side, was already somewhat lost in thought.

She began to fantasize about how much a fitness ring could help with her slight excess fat.

This sounds much more interesting than practicing swordsmanship at your home kendo dojo.

Upon hearing Zhu Youxing's words, she immediately came to her senses and said, "No problem, I will fully support this matter."

"Alright, let's get started now. We need to develop this game in the shortest possible time and show them what benefits video games can bring."

"understand!"

Everyone stood up, looking excited and enthusiastic.

They had been infuriated by those troublemakers before.

The video games they painstakingly created were deemed worthless, yet they had no reason to refute it.

This might be an opportunity to prove oneself.

After assigning the tasks, Zhu Youxing's mind began to wander to other things.

It's pointless to try and shut those guys up with just a Ring Fit Adventure game.

Unity is the most important thing.

So, whom should we unite with?

Of course, they're people from the gaming industry.

In addition, there were other well-known figures in society who were asked to endorse their side.

So how do we do it? Or rather, what kind of well-known figures should we look for?

The best way to defeat a scholar is to use what he does best to crush him.

Of course, Zhu Youxing is not good at sociology, and he doesn't know much about issues such as animal protection and human rights, nor is he interested in learning about them.

However, this does not mean that Zhu Youxing is unable to deal with these guys.

The best way, of course, is to find their arch-enemies and rivals, sponsor them, and make them weapons in your own hands.

Zhu Youxing already had a plan in mind.

However, this is definitely going to be a long battle, so we can't be impatient.

……

Time passed quietly, and after a sociologist named Gene made some unfavorable comments about games, a bunch of weirdos joined in, each using their own methods to condemn the harm caused by video games.

They made it seem as if video games were truly heinous, even more evil than drugs.

Many game companies cannot withstand the pressure under these circumstances.

They are not all as confident as Yuxing Electronic Entertainment.

Their respective companies are backed by people with certain social standing, and they naturally don't want their invested companies to be at a disadvantage in public opinion.

Since these people are criticizing some of the negative effects of the game, then they should be done with it.

Making money is nothing to be ashamed of; the best thing is to make more money while also having a good reputation.

Therefore, in a very short period of time, some content, such as hunting animals, overly beautiful characters, and violent content, was cut as much as possible.

Seeing how easily the game development company backed down, these people began to push their luck even further.

They began to question whether the rating system spearheaded by Yuxing Electronic Entertainment was appropriate.

They felt that even the slightest trace of blood should be classified as requiring the blood to be 16 years or older.

This sparked a backlash from people in the game development industry, but these unscrupulous individuals refused to back down, resulting in a stalemate between the two sides.

This is more harmful than beneficial to the gaming industry.

These loudest voices can easily sway public sentiment.

This led to an aversion to video games.

Chapter 707 Sales are King

707

The situation seems to be escalating, with some smaller countries getting involved and claiming that if game companies don't adjust their rating systems, they will ban the games from sale in their countries.

This makes many game companies even more nervous.

The previous verbal attacks against these demons and monsters only damaged their reputation.

However, the national ban on sales directly harms their interests.

So, under repeated demands from the shareholders of some game companies, they had no choice but to cut off their own arm and begin to adjust their game creation strategies, becoming more and more constrained.

The atmosphere in the gaming industry suddenly became somewhat somber.

Game developers are unhappy with their work, and players are finding that the games they want to play are not as appealing as before, leading to a growing sense of dissatisfaction.

What's happening in the video game industry is making many sectors happy.

For example, the television industry.

Many people have long believed that video games have taken away most of their viewership, especially several major Japanese commercial television stations that have previously opposed video games.

Seeing the decline of video games, they wanted to kick them while they were down.

However, only a minority of people dare to do this, because the video game industry has now become their main source of advertising revenue.

Even though television may seem somewhat dilapidated now, its position in the television industry remains unshakeable.

Running advertisements on television is also a very cost-effective method.

Video games, with their ample funds, can always afford to spend lavishly on advertising space.

TV stations still rely on the video game industry to make money, so those who want to take advantage of the situation will naturally not succeed, and even those who come up with such ideas will be punished.

Criticizing customers? Don't you care about the money?

If you don't want money, then don't expect a salary in the future either. Let's all contribute to this cause for love.

As a company in the spotlight, Yuxing Electronic Entertainment naturally attracts a lot of attention.

Many people are eager to see what kind of counterattack Yuxing Electronic Entertainment will have.

Previously, the president of Yusei Electronics Entertainment personally stood up and argued with those so-called scholars.

He openly criticized these scholars in front of all the media, saying they were just bored and had nothing better to do. Naturally, many people were not afraid of making things worse and wanted to fan the flames even more fiercely.

However, these factors do not affect the operation of Youxing Electronic Entertainment.

The company continued doing what it was supposed to do.

Despite the strong public outcry, Yuxing Electronic Entertainment remained unmoved.

Yuxing Electronic Entertainment even took advantage of this time to increase the update frequency of games such as Monster Hunter, actively encouraging more players to play online games.

Since your animal rights organizations are criticizing Monster Hunter for being too cruel, then I'll go even further and show no respect for these monsters and demons.

Yusei Electronic Entertainment also ignored the issue of character aesthetics.

Final Fantasy character models developed by peripheral development teams are also selling like hotcakes.

The models of Alice and Tifa, in particular, sold extremely well.

The team even planned to release a life-size model, but because the cost of making it was too high, they estimated that they would lose money, so they had to give up.

These shady characters were extremely dissatisfied with the fact that Youxing Electronics Entertainment completely ignored their actions.

Why are you so special?

Other game companies have already begun to compromise, but you remain unmoved. It seems you haven't learned your lesson.

Okay, then we'll raise our voices even louder, let more people hear our voices, and then reject the game you've developed.

"Reject Yuxing Electronic Entertainment! This is a company with absolutely no sense of social responsibility. They don't listen to the voices of the people at all; they just arrogantly make the games they want to make. This kind of company has become an arrogant dragon!"

"Reject all products from Youxing Electronics Entertainment. Their growth is a disregard for the voices of the people. Youxing Electronics Entertainment should be made aware of the voices of the people!"

"Zhuyou, shouldn't we do something?"

The noise outside grew louder and louder, and Tsukino Aya, who had been paying close attention to the outside world, could no longer hold back.

As her bedmate, she also wanted Zhu Youxing to hear some of the sounds from the outside world.

At this moment, Zhu Youxing is leaning against the bed, holding a laptop and looking at the progress of the game development.

"Zhuyou, I'm talking to you. Shouldn't we do something about this?"

Zhu Youxing said, "Simple."

"Simple? Do you already have an idea?"

"There are some, actually my people have already started taking action."

"So what are you planning to do?"

"Of course, we should slap them in the face," Zhu Youxing said with a smile.

Late at night in Japan, a new page quietly appeared on the official website of Yusei Electronic Entertainment.

That page is called Sales Statistics.

This sales statistics page shows the weekly sales figures for games under the Yuxing Electronic Entertainment umbrella.

Since these guys keep talking about boycotting Yusei Electronics, let's see how well Yusei Electronics' sales actually turn out.

……

"Haha, our voice is getting louder and louder, and even Yuxing Electronic Entertainment doesn't dare to respond to us directly. Obviously, our plan is very successful!"

In a conference room, a group of people were having a very smug discussion.

They were members of some of these demonic and monstrous groups.

Recently, they took advantage of the criticism leveled against the gaming industry to join in and make a name for themselves.

"Our website now has over 100,000 registered users. See? This is the effect of chasing trends. I think we should continue our efforts."