Tokyo Video Game Tycoon.

However, if we don't look at it from a business perspective and only consider it as Takeyusei's personal opinion, then there is only one answer.

Enter!

However, it's crucial to seize the right moment. With the overwhelming presence of mobile phones, the timing of your response is paramount.

It can't be too early or too late; the handheld gaming market isn't something that can be completely conquered so easily.

For now, the priority is to solidify the position in the home console market, complete the current development plans, and then consider a smartphone for Mikerfu.

Zhu Youxing had a plan, but at this moment, Su Rui Electronics was completely unaware of the impending disaster.

Chapter 648 The Press Conference in Mickford

648

Recently, Yuxing Electronics Entertainment has not focused enough on handheld consoles.

Perhaps because their position is too secure, they don't have any intention of taking it a step further for the time being.

Pokémon, Mario, and other similar games can consistently generate substantial revenue by releasing a new title at a fixed time.

Each generation of Pokémon currently guarantees sales of around five million units, making it a prime example of high returns on low investment.

Of course, unlike the Pokémon manufacturer in his previous life, Zhuyouxing did not become complacent. He still strives to make breakthroughs in graphics and gameplay. Each of his works now shows at least some technical improvement, which is why players love it so much.

However, no new series have been released in the past year or so, resulting in a stagnant player base with no signs of expansion.

Surui Electronics seized this opportunity, hoping to attract more players.

They invested more money in their handheld console, first by releasing more interesting peripherals, and then by creating a number of interesting games.

Among them, casual games are the most numerous, because Surui Electronics discovered from Youxing Electronics Entertainment that casual games are the most reliable type of game that guarantees profits.

Moreover, this type of content has a very large audience.

Developing a simple card game can attract a large number of players who are willing to buy and play it.

Match-3 games like Bejeweled are also a major force in casual games.

While Youxing Electronics Entertainment focused on console games for a year, Surui Electronics quietly and gradually expanded its influence in the handheld gaming market.

More and more people are also opting to play Surrey Electronics' handheld consoles online.

Because the other party is always able to come up with all sorts of new tricks.

By 2005, Surui Electronics' return on investment in the handheld gaming market was very impressive, and its profits were also quite good.

So in 2006, Surui Electronics increased its investment again, intending to seize more market share before Youxing Electronics Entertainment planned to increase its investment in handheld consoles.

Once players have a deeply ingrained impression, it won't be easy for competitors to take back the market.

Meanwhile, in a music theater in the United States, Myron Keyes, dressed in very simple casual clothes, was backstage reciting his lines.

Today is the press conference that was scheduled in Mikefu.

This time, they are going to bring smartphones to the world.

He wants to change people's preconceived notions about mobile phones.

This is no small feat. If his plan succeeds, then Mikefu will become the leader in the future mobile communications field, and countless amounts of money will flow in like a tide.

After years of honing and developing hardware technology, his team finally developed their first processor chip, which was a breakthrough.

This signifies that Myron Case has completely abandoned everything from his former Red Fruit company and returned to his peak.

At this moment, he was full of confidence and couldn't wait to announce his latest product.

However, this does not mean that their products are truly invincible.

Perhaps his products are absolutely leading in the same field, but in another field, there is a competitor that is equally threatening, namely Youxing Electronic Entertainment.

He originally had the opportunity to seize the huge personal computer market when he was still at Apple, and then continue to expand his influence and gradually move into the mobile communications field.

However, the emergence of Yusei Electronic Entertainment disrupted all his plans.

He can say with absolute certainty that it was the birth of Yusei Electronics' game consoles and those dazzling video games that led to a significant decrease in the demand for personal computers among users during those years.

His original plan was that personal computer sales should have been very high at that time.

But the advent of video games disrupted everything.

At the time, Red Fruit also suffered huge losses due to its massive investment in personal computers.

Later, he was ousted from his company by the shareholders for repeatedly insisting on his own decisions, which was truly a disgrace.

He has always remembered this humiliation and is extremely wary of Yuxing Electronic Entertainment, the company that caused him this humiliation.

This time, he aims to seize the market quickly with an invincible momentum, leaving Youxing Electronic Entertainment no time to react.

While they may not be able to shake the dominance of the home video game console market, which is already deeply entrenched, they could still easily drive Yusei Electronics out of the handheld gaming market.

He believes that once ordinary users have smartphones with better overall performance and greater convenience, they will definitely no longer look down on the cumbersome handheld console.

There's really no need to carry two electronic devices when one device can handle the task.

"It's time, Mr. Myron."

The assistant's voice pulled Myron Case back from his thoughts.

He opened his eyes, his gaze resolute.

He nodded, then stepped onto the podium.

The entire lecture hall was pitch black at that moment, with many media personnel sitting in the audience.

These media people weren't initially very interested in their products, but since there hadn't been any major news lately, and Mikeford was very generous by giving everyone who attended the launch event a small gift, they came.

He walked onto the stage, the spotlight shone on him, and his confident expression immediately appeared.

"Hello everyone, welcome to our new era launch event in Mikefu."

"For many years, we have been committed to creating new, stylish products for users that are always at the forefront of technology. So over the years, we have launched more portable music players and lighter computer devices. These are the results of our efforts over the years, and we are very grateful for the support of every user."

"Today, we're going to announce some brand new products that you haven't seen before, but let me keep you in suspense for now. Let's take a look at some of our current product iterations."

Myron Case raised his hand, and the large screen behind him lit up.

It was an advertisement, full of energy, showing a group of skateboarding teenagers having fun on a skate park.

And each of them was wearing headphones.

Accompanied by a series of dynamic musical tracks, Mikef's first new product was officially unveiled.

It was a smaller, more compact box, about the size of two thumbs, which could be clipped to a collar or held anywhere.

Even such a small thing looks like a decoration.

It is also a music player with powerful functions.

This is Mikelford's first new product at this launch event.

Chapter 649 The Grand Plan

649

When the reporters saw the brand-new music player, they all perked up.

It looks smaller and more stylish.

To highlight its decorative nature, this small music player comes in more than a dozen color options, allowing any user to choose a different color to express their individuality.

Furthermore, Myron Case also introduced the product's ability to offer more in-depth customization services during the process, which of course requires additional payment.

The first music player product successfully captured the attention of these media reporters, who no longer seemed lazy.

A brand new and stylish music player—well, that basically completes today's press release task.

They were very satisfied; they came here to find work and also received a small gift.

"I am very happy to tell you something: this product is the result of our latest technological research and development. Don't underestimate this small music player. It is actually the first step in a grand plan."

Myron Case held the player in his hand and walked to the center of the podium, where a display stand had appeared.

Myron gently placed it in a slot on the display stand.

"We also launched a dedicated peripheral playback device for this music player, which transforms this product from a personal electronic enjoyment into a product that can be shared with everyone to listen to beautiful music."

Yes, that's a good idea.

The reporters nodded and then snapped photos.

At this moment, they were only slightly roused.

But that was enough, Myron smiled slightly.

"It seems everyone is now alert, so I think I can now announce our second product."

"As I just mentioned, this music player is one node in our grand plan. I would even say that the music player is a byproduct of the technology in this grand plan. And there are some more interesting products to come, so please stay tuned."

The second video has been released.

This time, it's another group of young people playing with fancy things, but this time they don't have music players tucked into their collars anymore, because they have something new in their hands.

It was a brand new music player with a color screen.

Huh? Another new upgrade? This looks interesting.

Music players with screens aren't particularly noteworthy these days. Other portable devices with screens include smartphones and handheld consoles, both of which are far more advanced than simple music players.

However, this thing is still very small, just like before, which is quite interesting.

Myron Case then gave another brief introduction to the product, and afterwards reiterated to everyone that it was just another byproduct of the grand plan.

It wasn't until this moment that these journalists began to consciously think about the so-called grand plan.

What exactly is this grand plan?

Myron Case didn't give them much time to think; he immediately announced the third product.

This time, the product is a processor.

Myron Case named it the MK1 chip.

This is the initials of his name.