Tokyo Video Game Tycoon.

Last time, Youxing Electronics Entertainment wiped out all its competitors with a price of 299, which was simply unbeatable. Coupled with Youxing Electronics Entertainment's blockbuster games, Su Rui Electronics could only barely survive by pouring money into it. All the other game console manufacturers went bankrupt after this battle.

This time, Hayakawa Ueto thought that Yusei Electronics Entertainment would do this again.

The returns from low prices are still quite attractive. As long as the market opens up first, the losses can be recovered later.

Surrey Electronics also intends to do the same, so it plans to price the product at $299, which is the lowest cost they can control.

However, this time Yusei Electronics Entertainment suddenly changed its strategy, and Hayakawa Ueto realized that he could take advantage of this opportunity to seize some market share.

If Zhuyouxing really wanted to lower the price further, he could, but he would have to abandon the old games.

Compatibility with older games will affect the cost of current game consoles to some extent. At present, the technology is not yet advanced enough to allow all older games to run on emulators. Some of the performance and cost will inevitably be passed on to these older games that would not have made much money otherwise.

But Zhu Youxing insisted on doing so.

It's simply because he's unwilling to give up on those nostalgic old players, just like the countless old games he missed in his past life.

No one could understand Zhu Youxing's thoughts.

The press conference by Yuxing Electronics Entertainment ended in silence, with gamers clearly reacting strongly to the price increase of the game console.

However, they haven't shown any obvious signs of it yet.

However, many people have already started discussing it online.

The internet is now highly developed, and the mobile internet has a relatively mature market, but it is not as popular as it was in Zhu Youxing's previous life.

However, the immediacy of mobile internet is being fully utilized at this moment.

The latest prices for game consoles from Yusei Electronics Entertainment appeared on Facebook's discussion forum immediately.

"What? The price of the game console from Yuxing Electronic Entertainment has also increased to $399? I'd rather keep playing the old games than spend an extra $100."

"But the new console has Super Mario Galaxy, the latest Dragon Quest, and the latest soccer, basketball, and racing games."

"That...that doesn't change my mind. There are so many cheap and fun games on older consoles, why should I buy a new one? Just for a few launch titles?"

"That's right. Games are already very expensive. A good game can easily sell for $60 or even $69. Buying such an expensive game console on top of that is really not worth it!"

"Exactly, even if the graphics are better and the game is more fun, it won't work. When it comes to entertainment, what's the difference between playing something else?"

Similar discussions quickly filled the game's discussion community on Facebook within just a dozen minutes.

Most people said they weren't interested in the new game console.

One hundred dollars is a sum that die-hard gamers won't hesitate to spend.

However, for families who are not particularly knowledgeable about games, the $100 price difference becomes quite noticeable when parents buy a game console as a gift for their child.

It's really not worth it to buy this game console when there are cheaper options available.

Just then, Surui Electronics' press conference began as scheduled.

At this moment, Hayakawa Ueto was more confident than before, and his confident smile came from the heart.

This time, they may have the opportunity to expand their territory in the gaming market.

If they take advantage of this price increase in game consoles by Yuxing Electronics Entertainment, they can profit from it.

He proudly announced his latest PN series product, which boasts game consoles with performance comparable to those from Yuxing Electronics Entertainment, but is priced at only $299, a price they've subsidized by a small amount.

Before announcing the prices, the many games they announced didn't generate much of a reaction from players. They just thought these games would be pretty fun, but compared to the amazing games showcased by Youxing Electronics Entertainment, Su Rui Electronics' games paled in comparison.

If the launch games from Youxing Electronics Entertainment generally achieve a rating of four stars or higher, then most of the launch games from Surui Electronics should be around three and a half stars.

These two halves look similar, but when you actually compare them side by side, you can feel a very obvious difference.

This is a subconscious intuition, an intuition that comes from playing countless good games.

However, its next-generation graphics are enough to attract a group of graphics enthusiasts.

When Surui Electronics announced the price of its game console, players cheered for the first time.

They felt that the price here was acceptable to them, or at least showed sufficient sincerity.

Online, Surui Electronics' reputation also soared overnight.

They believe that Surui Electronics' game consoles are very well-made and they would be very willing to try them out if possible.

Surui Electronics' promotional materials are equally impressive, so it's definitely worth trying out Surui Electronics' latest game console.

The senior management of Surui Electronics was pleasantly surprised by the sudden appearance of so much related discussion online.

They hadn't had much hope before, because Yuxing Electronic Entertainment was indeed very powerful.

But I didn't expect that simply making some concessions on the price of the game console would garner so much praise.

It seems that many of their previous strategies were flawed. If they had known that low prices could generate this kind of response, they would have done so much earlier.

Amidst widespread praise, Surui Electronics' stock price soared. The press conference brought numerous benefits, and Hayakawa Ueto was already eager to launch the next round of promotional campaigns.

By the way, Youxing Electronic Entertainment is about to open its own carnival. Should we also organize our own game festival?

Such opportunities to promote oneself are rare, so one must make the most of them.

Chapter 617 Falling from Grace

617

Yuxing Electronic Entertainment may be about to fall from grace.

A single wrong decision could reshape the gaming industry.

In some media outlets, especially those related to economics, there has been a recent fondness for discussing the competition between Surrey Electronics and Yuxing Electronics Entertainment.

Both sides were neck and neck, each seemingly possessing their own advantages.

With its strong lineup of games, Yuxing Electronics can now offer a sufficiently low-priced game console to win over more players.

Who will ultimately win?

No one can judge.

However, most people are not particularly optimistic about this venture by Youxing Electronic Entertainment.

"After years of being an industry leader, Youxing Electronic Entertainment has finally become an arrogant dragon, no longer paying attention to the expectations of players, but stubbornly doing its own thing. Such a company, especially one that is still operating independently, has no future. Perhaps the only way to save Youxing Electronic Entertainment is to go public and raise more money, and then use that money to lower the price of game consoles and win back the reputation of players."

"According to Fells' economic theory, Youxing Electronic Entertainment will experience a period of growing pains before it realizes its mistakes. However, this realization will inevitably cause them to lose a portion of the market, and this loss will be quite painful."

Various opinions are rampant, and it seems that they all think that Youxing Electronic Entertainment is going to fail this time.

Some even felt that Yuxing Electronic Entertainment would go bankrupt at any moment.

Ultimately, they believe that Yusei Electronics' entertainment business is too singular, having only developed the gaming industry all along, and still not going public. Its president holds more than 90% of the shares, giving him absolute dominance.

They believed that such absolute dominance must have its advantages: if the ruler's strategies were always absolutely correct, then the company would continue to thrive.

But when this ruler becomes a tyrant, an arrogant and complacent person, and begins to decline, then no one can save the company.

Among them, some are opportunists trying to take advantage of the situation.

They were hired by some competing companies specifically to smear Yuxing Electronic Entertainment.

Among them are some large companies that were once driven out of the gaming industry by Zhuyouxing.

These large companies had all tried to develop game consoles to enter the game market before, but Yuxing Electronics Entertainment's game consoles and games were too dominant, and coupled with their own unethical practices, they planned to take shortcuts by copying and imitating.

Yuxing Electronic Entertainment's legal team, which spends hundreds of millions of dollars annually, is overjoyed, frantically filing lawsuits everywhere to protect its interests.

These companies all harbor some resentment towards Youxing Electronic Entertainment.

When Youxing Electronic Entertainment was thriving, no amount of slander from them could change anything.

However, now that many voices in the market are predicting the downfall of Youxing Electronics Entertainment, they have followed suit.

At the same time, their minds started to wander again.

Is now a good time to consider developing a new game console and entering the market?

If Youxing Electronic Entertainment were to collapse, the market it vacated would be quickly divided up by those who followed suit.

They might even become the protagonists of the new era.

The thought alone was a little exciting, and they couldn't help themselves. While continuing to vigorously slander Yuxing Electronics Entertainment, they also announced to the public that they were about to develop a new type of game console.

Some have even brought out their own PowerPoint presentations, claiming that they will be the first to launch the next-generation handheld console.

However, they made no mention of their own game's starting lineup.

There was a lot of discussion outside, but within Yuxing Electronic Entertainment, there was never a single voice of doubt.

Or rather, most of them no longer have the time to pay attention to outside opinions.

Their work has been incredibly busy lately.

My daily work schedule is packed, and if I'm not focused, I might not finish my work before I leave.

Of course, they can also consider working overtime, and Youxing Electronic Entertainment has a very comprehensive overtime policy. However, after so many years at Youxing Electronic Entertainment, they have become accustomed to focusing on doing their jobs well during working hours and trying their best not to work overtime.

After get off work, because they were too focused on their work all day, they had no interest in watching the news. They were more interested in finding something to entertain themselves, such as playing a similar game that they were preparing to make, to see if there was anything worthwhile about it, which would also help them pass the time.

But even if they pay attention to those defamatory news reports from the outside world, they probably won't react much.

Over the past ten years, Youxing Electronic Entertainment has made almost no mistakes, which has led its employees to unconsciously trust all of Youxing's judgments.

If Zhu Youxing were to ask them all to go outside and do pole dancing at this time, saying it was for the sake of better game development, they would have no objections.

As for Zhu Youxing at this very moment, he is conducting an interview.

The interviewers weren't game developers, but rather people for entirely new positions that had never been filled before.

Voice actor/dubbing artist position.

In games prior to Yuxing Electronic Entertainment, most games did not require very good voice actors.

Because at that time, games focused more on graphics and gameplay, while voice acting was just an occasional bonus.

The voice acting in Street Fighter is considered to have a lot of lines.

But this time, the profession of voice actor is absolutely necessary.

Beyond voice actors, Zhu Youxing plans to also find some actors with good acting skills and relatively low prices in the film and television industry to form a professional team that integrates motion capture and voice acting.

What he's going to do next is create cinematic storytelling games.

Among the games released in this initial launch is Metrorod, a cinematic narrative game used for testing.