Tokyo Video Game Tycoon.

Only a small number of people who believe in being a big fish in a small pond rather than a small fish in a big pond will choose to go to some small companies. As for how they are doing after changing jobs, no one knows. At least none of them became famous after leaving Youxing Electronic Entertainment.

Takeyusei reacted indifferently to the price of the new chip, which made Hayazawa Airi somewhat unable to contain herself.

“Zhuyou, don’t you think this price is a bit high? The chip alone costs $270, and the total production cost will probably be close to $400, which is far higher than any host product we have developed before.”

Zhu Youxing casually said, "There's nothing wrong with that, is there? This time, I demanded that the new game console achieve this level of graphics quality, and to achieve this level of graphics quality, a higher price is acceptable. Songqiao, if it's a chip priced at $270, can we control the final retail cost to around $399?"

At this very moment, Matsuhashi Minoru is also having a remote video conference with Takeyusei.

Upon hearing Takeyusei's question, Matsuhashi Minoru frowned and began to ponder.

She wasn't in charge of production arrangements, but she was now quite experienced and could roughly deduce the actual retail price based on the chip's manufacturing cost.

"At $399, we'll probably lose a little, around ten to twenty dollars."

"Hmm, so that means we're definitely going to lose money in the first year?"

"That's right, but the price of chips will definitely decrease later, and the cost losses in the first year can be gradually made up in the future."

Zhu Youxing waved his hand and said, "It's okay. The initial loss of ten or twenty dollars per machine is nothing. I can afford it. Let's set the price at 399."

Matsuhashi hesitated for a moment before saying, "President, last time Surui Electronics planned to price its console at this price, and the final reaction was obvious. Players didn't buy it. They didn't like the console's high price. Isn't our price of 399 a bit too high?"

Zhu Youxing nodded: "It is indeed a bit high, but it's not really a big problem. We are quite different from Su Rui Electronics."

"President, I think we need to be cautious. Player feedback is very important. If they really hate this excessively high price, it will seriously affect sales."

Zhu Youxing said, not particularly concerned, "Don't worry too much about that. I know what I'm doing and what to do."

"OK then."

Seeing that his persuasion was not very effective, Matsuhashi Minoru stopped insisting.

Yuxing Electronic Entertainment is indeed not in a hurry to suffer this loss, but she is still worried that the excessively high price will cause a strong backlash from players.

Player support is the lifeblood of Youxing Electronics Entertainment. It would be a waste to shut out many players because of excessively high prices.

At this moment, Airi Hayazawa suddenly said, "Takeyu, we can actually lower the price of the game console a bit more. For example, if we sacrifice some game console compatibility and abandon some support for older game architectures, we can save about fifty dollars in average cost, which is actually very worthwhile."

"That's right, President. I think so too. Nowadays, there are very few players of old games. Most players now prefer games with cooler graphics. Those old games really shouldn't be supported anymore."

Chapter 610 Never Compromise

610

For this new console, Zhuyouxing, as always, requires the development team to ensure compatibility and support for older games before developing the console itself.

Universal compatibility can be very convenient, but sometimes compromises on universality can come at an extra cost.

Previously, Youxing Electronics Entertainment was able to snag chips manufactured by some small-scale chip companies.

However, the chip industry has become highly concentrated, with only a few companies offering usable products, which greatly reduces our choices.

However, this also has its advantages, namely, the quality of the chips is more guaranteed.

Conversely, the price will be higher.

In particular, if we insist on not compromising on universal compatibility, then additional costs are inevitable.

Previously, chip manufacturers had tried to persuade Youxing Electronics Entertainment to change their minds, arguing that it was unnecessary to incur additional costs for older games that no longer had a large audience.

But Zhu Youxing did not do that.

He continued to insist on maintaining compatibility with older games.

No amount of persuasion could change anything.

This should be considered Zhu Youxing's own obsession.

From a business perspective, he really didn't need to do that anymore.

But he has ambitions far greater than commercial success, and he doesn't lack the benefits that commercial success brings.

If he really goes bankrupt, he can just rely on his parents, but he can never give up his ambitions.

Despite the persuasion from Hayasawa Airi and the others, Takeyusei shook his head without hesitation: "This is not a compromise. I am willing to always provide support for these veteran gamers so that they can always play the old games they are familiar with on the latest game consoles."

Seeing that Zhu Youxing was so insistent, everyone finally stopped saying anything more.

Saying too much is indeed meaningless.

"So, Zhuyou, how do you feel about the game console in its current state?"

After trying it out, Zhu Youxing nodded: "It's already very good. The game console runs stably. Let's prepare to put it into production."

Zhu Youxing made the final decision, and everyone breathed a slight sigh of relief.

Although the price is indeed a bit high.

However, in fact, Airi Hayazawa and other members of the development team really liked this latest game console.

Because it can display better game graphics than ever before.

This can truly be called a next-generation event, of course, a next-generation event belonging to this world.

This is analogous to a previous generation having graphics at the PS2 level, and then suddenly jumping to the PS4 level.

This improvement in graphics is enough to amaze players.

Zhu Youxing put down the controller and said, "First, distribute a few engineering prototypes to our own game development team. They need to start preparing as well. The price of this game console is indeed quite high, but I'm not completely unprepared. Players may be dissatisfied with the price of the game console, but they will definitely not be dissatisfied with a sufficiently excellent game."

Zhu Youxing wore a confident smile.

A game console is merely a medium; no matter how expensive it is, there is a limit to its potential.

In their previous lives, both Microsoft and Sony experienced a significant drop in sales due to the price of their game consoles.

Price is certainly a major factor, but there is another very important reason: while raising the price of their consoles, these two companies did not raise the quality of the games on their consoles to the same level.

I spent a different amount of money, but I got a similar gaming experience on a cheaper console next door. So why should I buy your more expensive game?

Just for a few exclusive games? Sorry, die-hard fans of exclusives are still a minority; most players will choose based on how fun the game is.

Once the development of the new game console was completed, these products were immediately distributed to several game development teams.

This time, Zhuyouxing is going all out to convince players to buy this more expensive game console.

He wants to let players around the world truly experience the next-generation games that belong to his era.

First, he arranged the first game, a game that reached the level of a masterpiece: Super Mario Galaxy.

This is a game that incorporates motion sensing, offering an experience completely different from many previous games.

Of course, one masterpiece alone is not enough; a sequel to Mario Kart could also be made.

Mario Kart now has a very stable player base. Players seem to really enjoy this kind of kart racing entertainment, and there are even more players who like this game than Need for Speed.

Furthermore, Mario Kart has another advantage: it doesn't require licensing from any car manufacturers. In fact, some car manufacturers have even approached Yuxing Electronics Entertainment hoping to license their own car brands to Yuxing Electronics Entertainment for free.

But Yusei rejected all of these offers. He believed that an entertaining cartoon game shouldn't incorporate too many realistic elements, which was the standard for the Mario series.

Next, there's the sequel to Dragon Quest, and even Metroid, a game whose development has been temporarily halted for three or four years, as well as the sequel to Castlevania, a high-definition remake of The Legend of Zelda: Ocarina of Time, Super Soccer Tournament, and sequels to NBA basketball.

With several top-tier masterpieces being released simultaneously, the development teams will likely face immense pressure. However, Zhuyouxing has given them ample time, approximately a year and a half, to prepare for and develop the games.

For the development of a normal AAA game, this amount of time would probably not be enough. However, with the mind of Zhu Youxing, a transmigrator, the development direction can be very clear from the beginning, without taking any detours. Therefore, the development efficiency can be increased by at least 30% on average.

Therefore, Zhu Youxing's pressure is not particularly great.

Once the development of the game console was finalized, the next step was to start preparing for marketing and promotion, which is something Matsuhashi Minoru excels at.

Not long after the game console was finalized, Youxing Electronics Entertainment began releasing its latest advertisements on multiple advertising platforms.

The advertisement is titled "Welcome to the true next generation! Yuxing Electronic Entertainment will be announcing its latest products at the 2005 International Consumer Electronics Show. Stay tuned."

Apart from these words, this advertisement has no other notable features.

But this one sentence alone is enough to stir the hearts of countless players.

In fact, most players could guess that it was the latest game console.

After all, the GS1 game console has been around for many years, making it one of the longest-running game consoles.

So the calls for a new game console have been around for a long time, but back then, one excellent game after another was being released, and the players' voices were often silenced by these blockbuster titles.

However, with official confirmation this time, players are clearly no longer able to sit still.

Chapter 611 The Storm Is Brewing

611

The word-of-mouth advertising alone spread rapidly among players.

"Have you heard? Yusei Electronics Entertainment is probably going to announce their newest game console!"

"What? That's great! I've been saving up for a new game console for ages, but Yusei Electronics just won't announce anything about it. Is it finally coming? When are they planning to release it?"

"The press conference should have been held at the 2005 International Consumer Electronics Show."

"Huh? It'll take that long? I thought it would be released soon."

"This is fast enough, you should be satisfied."

There are many similar discussions.

Meanwhile, various media outlets also began to take action after seeing this new advertisement.

They used their various dubious information channels to publish all sorts of information about the new game consoles online, some true and some false.

The term "next generation" has naturally been mentioned by many media outlets.

The term "next generation" is used very aptly; the word alone is enough to make people understand that this will be a very significant innovation.

The question of what the game console will look like is already generating a lot of excitement.

Surui Electronics immediately became nervous after that.

Finally came.

Previously, Yuxing Electronic Entertainment's sudden shift to developing the Battle.net platform left them somewhat puzzled.

Their sources already knew that Yuxing Electronics Entertainment was developing a new game console, and they had made general inferences about its performance.

In order to compete, they naturally have to keep up; otherwise, if they can't keep up with the competition in terms of picture quality, the market may be completely dominated by Yuxing Electronic Entertainment.