Tokyo Video Game Tycoon.

First of all, YOO's team did come up with the idea of ​​shortening the duration of the football game, which is definitely not a problem.

But they had absolutely no idea what to do next.

Before this, they had almost no similar games to refer to.

The only possible reference is the Super Football Tournament previously launched by Youxing Electronic Entertainment.

However, the Super Football Tournament doesn't have many distinctive features.

This game seems to have transitioned from the NES era not long ago; it has only a very simple gameplay and is completely unrelated to other games.

They had to figure out how to create their own ways to play.

However, this is completely inferior to the very mature football game gameplay that Zhu Youxing already possesses in his mind.

They might have the opportunity to develop a new football game that rivals the one created by Takeyusei, but the development cycle will definitely not be short.

Because they need to constantly try and fail, constantly finding the most suitable way to play the football game from various gameplay options, which is far less efficient than Zhuyouxing's clear direction and speed from the beginning.

With enough developers, Zhuyouxing is confident that it can complete the development within a year. But what about YOO? They simply don't have that opportunity; their development time will only be much longer.

Football games are a great example of the industrialization of video games. As long as there is a stable source of ideas, game development will not be too difficult.

Although FIFA has continuously tried to innovate in terms of gameplay, most players still mainly play the same few gameplay modes, which continues to keep players paying for annual subscriptions.

Zhu Youxing hasn't actually played FIFA that much, but he has a good understanding of the gameplay. There are some techniques that he can't implement yet, but he can slowly incorporate the mature techniques in his mind into his football game, like squeezing toothpaste.

Technologies that enhance realism and AI technologies that will gradually become popular can be added to it over time.

In addition, this time Bamboo Star also plans to introduce an online mode.

The internet is now fully mature, greatly reducing the pressure on online games. Look at StarCraft now; there's almost no lag on Battle.net, allowing players to enjoy online battles to their heart's content.

Because of its virtually lag-free online battles, this game is especially popular with players who enjoy playing against other people.

At this time, many people vaguely sensed the market potential of competitive games and tried to launch their own competitive games, which sold quite well. However, this is a game system that requires continuous operation, and subsequent server maintenance also requires money. Once the number of players in competitive games reaches saturation, how to make money becomes a headache for many game developers.

With the addition of online competitive mode, football games have become a completely new type of football game.

After arriving in the United States, Takeyusei practically lived in the company premises, just like before.

Employees in the company can switch between day and night shifts, and they always see Zhu Youxing, which they find very unbelievable.

Over time, even those who were initially very lazy became embarrassed to slack off, because the team's overall atmosphere had shifted to a state of focused work, and slacking off would be very noticeable.

You can go to get off work and leave work normally, but you absolutely cannot slack off during normal working hours, otherwise it's really easy to be looked down upon.

Zhu Youxing watches the development of the football game almost every day, almost non-stop.

That's not all; Zhuyouxing also occasionally follows up with promotions for football games.

They rented a large billboard in Times Square, with each ad lasting fifteen seconds, running 200 times a day for a total of four weeks.

These four weeks will be divided into four phases. The first phase is the pre-launch promotion of the football game, which aims to let more players know that there is a football game. The second phase is advertising on mainstream TV stations and internet platforms.

The United States is not the main battlefield, but it will definitely be hit along the way. The rent for the area around Times Square is about two million US dollars, which is not too expensive and is completely acceptable.

Then came the advertising campaign in the main European market.

Facebook is also dominating Europe and has virtually no rivals in the social networking arena.

As the major shareholder, Youxing Electronic Entertainment decisively made this one of its advertising directions.

The ads were hidden within the social information that users normally see in social media feeds.

When users see social media posts, they might inadvertently see someone who seems like a user posting a message about a football game. The first requirement is that the content be eye-catching enough, such as some very classic football matches in the world where players have the opportunity to rewrite everything and help their supported team win.

In addition to these, there are television commercials and large billboards.

For a time, billboards advertising football games could be seen all over Europe.

Since Youxing Electronics Entertainment has already done so, YOO naturally can't slack off, otherwise it's very likely that it will have already lost in the first place.

As the internet has brought the world closer together, the saying "good wine needs no bush" has become increasingly rare. With sufficient publicity, one can indeed achieve greater success, especially in Europe.

The weekly advertising costs for both parties alone have exceeded two million US dollars.

As Nagaoyu looked at the long list of data reports, her mood grew increasingly heavy.

That's really damn good.

Where does Youxing Electronic Entertainment get so much money?

Shouldn't they have almost no money left?

If they have so much money, why are they so hung up on the small difference in price when it comes to getting the FIFA brand license?

It's not like you're paying all the money at once; he only wanted to pay annually from the beginning.

In the end, Youxing Electronic Entertainment chose to give up, and he thought that Youxing Electronic Entertainment was really out of money.

But in the blink of an eye, they reached agreements with many European football event organizing committees for licensing, which cost no less than FIFA licensing. Then they started investing heavily in advertising, as if they really had plenty of money.

By the way, this company still only belongs to Youxing Electronic Entertainment. Countless investors want to become a part of Youxing Electronic Entertainment, even if they don't have any voting rights.

If Zhu Youxing loosens his grip even slightly, countless investors will probably be waving their cash and clamoring for me to get on board too.

That must be it. That guy Zhu Youxing finally compromised. He also needs more money and capital to make more money.

Chapter 566 Transfer of Investment

566

While speculating about why Yusei Electronics Entertainment had so much money, Nagao Yu also began to adjust some of his company's financial investments.

Nowadays, YOO is involved in a wide range of fields.

Nagaoyu has always been ambitious to create a super media conglomerate that encompasses all aspects of the entertainment industry.

He firmly believes that the entertainment industry will be the most terrifying money magnet in the future, and as long as he builds a solid foundation in the entertainment industry, his future will be limitless.

So, in order to achieve this goal, he began to make all sorts of crazy investments in the entertainment industry from the very beginning.

Acquiring shares in television stations, acquiring entertainment product production platforms, acquiring game studios, establishing their own internet video platform, and then establishing their own internet shopping platform—everything revolves around the internet, aiming to lay a solid foundation for their entertainment empire.

However, this foundation requires a lot of money; he has already spent hundreds of billions of dollars.

His previous boast of acquiring Yuxing Electronic Entertainment for tens of billions of dollars was not just empty talk.

He was indeed a very visionary person. He realized at the time that YOO Electronic Entertainment had a dominant position in the gaming industry. Even if the company couldn't make money in the short term, YOO would become the absolute ruler of the world's gaming industry in the future.

However, Zhuyouxing completely ignored Changweiyu, so Changweiyu had no choice but to acquire dozens of game studios of all sizes, which cost about a billion dollars.

Next came the acquisition of television station shares. He spent approximately one billion US dollars to acquire 15 percent of the shares, thus securing his place in the television media industry.

Following that, he began building his own video and social media platforms, and is now trying to drive traffic to them, which has cost him over a billion dollars.

These two investments were his way of learning how Facebook currently operates.

Facebook rose to prominence as a social network, and then, by a twist of fate, the movie Final Fantasy VII made its own video platform an overnight sensation. Now, it has become a terrifying money-making machine with over a million monthly paying users.

Changweiyu was naturally very envious of such video platforms, so he also tried to create similar social networks and video platforms. However, as a latecomer, he needed to invest more funds to reach the scale of Facebook, and he also needed to invest more energy to compete with Facebook for market share.

Fortunately, Japan is quite averse to foreign capital, especially from the United States, and Facebook's development in Japan has not been particularly smooth, which has given YOO's social platform a place to survive.

Then, he invested another $100 million to build a domestic online shopping platform.

Finally, there's what made him famous: internet portals and news platforms.

This cost him the most money, almost half of the capital invested in him.

At this moment, his liquid funds were running low, which made him feel somewhat dazed.

What happened? I had plenty of money before, but I didn't expect to spend it so quickly.

But thinking about it, it makes sense. All the investments I make are long-term investments; they're betting on future success.

Short-term investments at present are acceptable.

However, the capital behind him may already be somewhat dissatisfied.

It probably won't be easy to get money from the investors behind it now...

With this in mind, he finally decided to temporarily put aside the investments in the video platform and the online shopping platform for a while, and instead allocate a portion of the funds invested there to game development.

Now he is focused on competing with Yusei Electronic Entertainment for market share in Europe. Hayakawa Ueto also agrees with his idea, which is of course because it will not affect Hayakawa Ueto's profits at all. He is happy to see Nagao Amane so keen on fighting with Takeyusei, which means he can have a powerful henchman without spending too much money.

After making the decision, Nagao Yu called over her deputy and told her about it.

"President Nagao, our current game business is already doing very well. I don't think we should gamble on developing a football game. The risk is too great. Moreover, our video platform and online shopping platform are gradually improving. I don't think we should withdraw funds from these two departments. It will affect morale and our future plans."

Don't you know about long-tailed rain?

No, of course he knew, but he didn't want to think about it now, because the way Zhu Youxing used a kind of reverse psychology seemed to have made him a little obsessive, determined to prove with a game that he could be better than Youxing Electronic Entertainment.

Moreover, he had already invested so much in licensing fees and development funds; if he just gave up, wouldn't all that money be wasted? This was something he absolutely could not accept.

Moreover, if he were to give up now, the shareholders above him would probably come and kick him to the ground.

You spent so much money and then just gave up? What was the point of your previous decision? Did you really consider this money your own?

Nagao Yu waved her hand: "You don't need to worry about these things. At least I'm still in charge of this company, right?"

The assistant opened his mouth, then nodded slightly and said, "You're right, you're still in charge of the company."

"Then stop wasting my breath. I want to do it now. Do you expect me to give up just like that?"

"Do not……"

Ultimately, this assistant can only be considered an employee.

He was just expressing his concerns out of professional habit.

But if even the boss himself doesn't care, then why should he care about so much?

However, this made him somewhat worried.

What does the future hold for this company?

In the past, he would have felt that the future was bright because everything was going very smoothly and there was plenty of money. As long as he could get through the initial stage and stabilize his brand, the media group would definitely be successfully established.

But now, things are suddenly a bit hard to say.

Following Changweiyu's orders, some of the funds from the video and online shopping departments were eventually reallocated to the game development department. Most of these funds were allocated to the development and promotion of football games, with development accounting for 30% and promotion accounting for 70% of the costs.

And doing so has a series of consequences.