Tokyo Video Game Tycoon.

The advent of mobile internet and the increased functionality of smartphones inevitably led to the rapid decline of the handheld gaming market, which only began to recover more than a decade later.

There is very little information about Zhu Youxing that can be found online, and it is impossible to find any more in-depth information.

This means that it can only be done by Matsuhashi Minoru or someone else.

Looking at the information about Myron Case online, Zhu Youxing realized that he should take some countermeasures.

It's time to temporarily abandon the handheld console business and quietly wait for the moment when handheld consoles return.

Just as Takeyusei had predicted, Matsuhashi Minoru brought over more information about Mikefu Company early the next morning.

Information obtained through multiple channels, including retailers, parts suppliers, and contract manufacturers, indicates that Mikelford is indeed undertaking a large-scale project.

While detailed product lines are unavailable, it can be inquired that the other party is using communication-related technologies, all of which are closely related to mobile phones.

In other words, Mikeford was already trying to develop mobile phones, and given Myron Keyes' personality, he probably wouldn't develop a simple feature phone.

Upon seeing this information, Takeyusei knew that the era of smartphones was probably really coming!

Chapter 549 Mad Myron

549

San Francisco, Silicon Valley, USA.

Mikefu Company.

After years of hard work, Mikefu has regained the glory it once had at the peak of Red Fruit Company.

And under Myron Keyes' leadership, they are constantly climbing to even greater heights.

At this very moment, Myron Case is wearing a cleanroom suit and overseeing the development of a new product in a cleanroom laboratory.

He hadn't slept for three days and three nights.

But he also seemed to have unlimited energy, constantly focusing on product development without ever getting tired.

Being his employees was certainly not a good experience. Since the boss hadn't left, they felt awkward leaving as well. Moreover, Myron Case's salary was quite high, so they felt embarrassed to just leave work.

What's in front of everyone now is a mobile phone with a design completely different from the past.

This is the sixty-third product prototype.

It had already undergone sixty-two iterations before this, each time going through rigorous testing by Myron Case before being sent back for redevelopment.

Myron Case is extremely meticulous, never overlooking even the smallest flaws, almost to the point of being obsessive-compulsive.

Even the internal structure and layout of the phone are very particular, and must be laid out according to his requirements, because Myron Keyes said that this is the most reasonable design layout that he and other related designers have researched over many years.

He also proposed designing the mobile phone as an integrated unit with a built-in battery, keeping it as simple and concise as possible, just like the portable music player his company currently sells. Myron Keyes wished he could make sure there wasn't a single button on the device.

Of course, that's impossible.

This is Myron Keyes' ambitious project after many years.

He had long foreseen that the future belonged to the mobile internet.

This was a very forward-thinking idea; it was the first thing that came to mind when he personally entered the internet world.

Therefore, developing a mobile phone that can access the Internet was his long-cherished wish.

But sometimes things don't go as planned.

Just when he was at the height of his career at Red Fruit Company, Youxing Electronic Entertainment appeared.

They conquered the US market with an unstoppable and domineering momentum.

Myron Case had just successfully developed a small, portable device and was preparing to mass-produce it for market testing to see how the market would react.

However, the sudden surge in popularity of Yuxing Electronic Entertainment caused disagreements among the company's shareholders.

Many shareholders were caught off guard by the rise of Yuxing Electronic Entertainment.

Then came a series of bad news: the market share of many of Hongguo Company's products was rapidly shrinking.

The personal computer business was hampered by the emergence of home video game consoles.

Most people just want to play games, and video game consoles only cost an average of one or two hundred dollars, while a Red Fruit personal computer can easily cost thousands of dollars. When compared like this, everyone will subconsciously choose the cheaper product that will make them happier.

The rapid shrinking of its product line quickly led to Hongguo Company becoming unprofitable.

Previously, Myron Case had invested a lot of money in new product development.

Now that the product development is halfway done, problems have arisen with the old product line, which is a bit of a headache.

The shareholders panicked and immediately asked Myron Case to come up with a solution, but he insisted on using a completely new music player product to open up new markets.

However, the shareholders believed it was very risky.

If you're doing fairly well in your existing market, suddenly talking about expanding into a new market in this somewhat dangerous situation is tantamount to gambling.

After all, these people don't have the foresight to know which products will be truly popular in the future; they can only look at things from the perspective of the present.

Given the current popularity of Surui Electronics' portable music players, developing a new similar product would likely result in a crushing defeat, so it's better to stick with the existing market.

Moreover, seeing how profitable video games are, shareholders also want to invest some money in the industry.

Myron Case argued his case forcefully, hoping to stick to his plan.

However, as his company continued to expand, his influence was no longer what it used to be.

He was forced to defend the existing market and then develop a video game console.

Ultimately, Myron Case failed to maintain the existing market share, which shareholders considered mismanagement, and he was ruthlessly ousted from the company he founded.

This is truly a humiliation; if it were an ordinary person, their will would probably be completely broken.

But Myron Case is no ordinary man. He can quickly recover and start a new company from scratch. This time, he is more cautious and careful, and he will maintain his absolute control when accepting capital.

Now, he has regained his success, while the Red Fruit Company he once founded has completely disappeared.

When Red Fruit Company declared complete bankruptcy and no one took over, Myron Case felt extremely distressed.

It felt like the death of one's own child.

But he was helpless; at that time, even if he wanted to do something, it would be fraught with risks.

One wrong move and your current company could be ruined once again.

So he could only watch silently as Redfruit Company completely disappeared. Then, at the last moment, he recruited the last remaining essence of Redfruit Company, namely the personal computer development team, into his new company and then developed new products.

After years of biding his time, he has finally reaped the rewards, and his long-cherished wish has finally come true.

What lay before him was a 63rd generation Internet mobile communication device, or simply a mobile phone, or an Internet phone.

I've heard that some companies like to call this kind of product a smartphone, which is quite simple, straightforward, and easy to understand.

In short, this product represents an attempt by him to make a big splash.

He is very confident of success this time.

He picked up the 63rd generation mobile phone, pressed the side button, and the phone slowly lit up.

A circle with a missing corner appears on the phone screen, representing a kind of imperfect beauty, symbolizing that one is always striving for perfection but can never reach that perfect form.

The phone enters the main interface, with options arranged in circles. Myron Keyes raises his thumb and gently swipes the screen, which quickly responds, adjusting the interface according to his finger.

The touch controls are perfect, the interface is perfect, everything is perfect.

It's amazing how useful touch technology is. Youxing Electronics Entertainment is so forward-thinking; they've integrated touch into video games, which inspired Myron Keyes to think about using touch to operate his phone.

Speaking of which, I have to thank Youxing Electronic Entertainment. Without Youxing Electronic Entertainment, my product wouldn't exist.

Chapter 550

550

Zhu Youxing seemed a bit absent-minded these past two days.

He clearly foresaw the arrival of the era of internet-connected mobile phones.

This made him feel slightly powerless.

It seems inevitable that handheld game consoles will have to be put on hold for the time being.

It's not that we've completely given up, but the focus will shift away from that and towards more complex, better-looking console games.

Investing too much in handheld consoles can easily bankrupt you.

Despite his absent-mindedness, Zhu Youxing has always maintained a passionate attitude towards game development and has not relaxed.

This is my main job, and I definitely can't give it up.

Even with the advent of the smartphone era, he still wants to develop games.

Video games are an indispensable part of this world. Even though video games are impacted by smartphones, at least they won't go hungry.

However, at this moment, Zhu Youxing received a special invitation.

It was an invitation from the Millison Film Awards Committee, inviting him to attend the annual Millison Film Awards festival.

Millicent's annual film awards are similar to the Oscars in Bamboo Star's previous life, only the names are different.

The reason I was invited was because of a movie from last year: Final Fantasy VII: Advent Children.

This film is of great epoch-making significance. As a fully CG film, it uses digital technology to build an incredibly realistic world, which not only has a profound impact on the gaming industry, but also has caused quite a stir in the film industry.

Although this world has advanced technology rapidly and has a rich cultural content, there seems to be something strange about it: the utilization of new technologies is not as good as in its original world.

If we calculate by year, top-tier special effects movies like Avatar should have appeared in the world before the millennium.

But this world doesn't have that, or rather, no one in this world is willing to invest too much money in full special effects.

Even in blockbuster movies, people in this world prefer to film using real weapons and real guns. Only a small number of science fiction films use a lot of special effects.

But when Final Fantasy VII: Advent Children appeared, it was as if the eyes of the people in this world were opened. They realized that full-effect movies could be made like this, and that full-effect movies were so awesome.

Just after Final Fantasy VII: Advent Children sold over a million copies and its box office in Japan quickly surpassed 7 billion yen, several media groups, including Detroit Film Group, quickly followed suit and launched new full-effects film development projects in a short period of time. Most of the special effects development software they used was Unreal Engine.

Whether from the perspective of a provider of the Unreal Engine or a pioneer of new film technology, Zhu Youxing deserves to be invited as a guest on Millison's Film Awards.

The letter also mentioned the film Final Fantasy VII: Advent Children, which has been nominated for a series of awards, including Best Foreign Film of the Year, Best Animated Film of the Year, Best Screenplay of the Year, Best Action Film of the Year, and Best Music of the Year.

This also shows Millison's selection committee's approval of the film.