Tokyo Video Game Tycoon.

This time, he will be launching multiple projects, covering almost all mainstream genres. It can also be seen as a test of the company's team's development capabilities, to see if the team can handle the development of so many top-tier projects at the same time.

Even if it was ultimately confirmed that the team was still not capable enough, Zhu Youxing had a general idea of ​​how to lead the team to conquer cities and territories.

Meanwhile, Minoru Matsuhashi immediately set off to personally negotiate brand licensing agreements with FIFA, the Premier League, the Champions League, and several major European car manufacturers.

Negotiations with car manufacturers went very smoothly, and many manufacturers showed great interest in current video games.

They don't care about the licensing fee; of course, the more the better, and no one would refuse that, but that's not the point.

The key point is that several car manufacturers' reputations skyrocketed after collaborating with Yuxing Electronic Entertainment's Need for Speed. Now, even many children can quickly identify several licensed car models from Need for Speed.

The impact on fame is significant. In the short term, the effects of fame may not be immediately apparent, but if we extend the timeframe to ten or twenty years, when these children who developed a strong impression of a particular brand through playing Need for Speed ​​grow up, they will likely subconsciously choose vehicles that evoke their childhood memories.

In Europe, car manufacturers often have a history of fifty or sixty years or more, and there are several car manufacturers with a history of over a hundred years. This is the heritage of the long-established industrial continent.

These century-old factories place great importance on long-term interests, as well as their own reputation and word-of-mouth.

This could allow their company to continue to profit for decades to come.

Chapter 545 Forcing Capital into Involution

545

In the past, a small number of established car manufacturers questioned video games and looked down on their influence, even believing that licensing video games would lower their brand value. But now they have learned their lesson, especially after seeing their competitors gain more fame as a result. These car manufacturers are now also getting restless.

To show their sincerity, these car manufacturers, who had previously looked down on video games, offered a very generous licensing price in hopes of gaining the approval of Yuxing Electronic Entertainment. At the same time, they also decisively dismissed the relevant managers who had previously been in charge of brand licensing.

Matsuhashi Minoru naturally accepted all the benefits that were offered to him.

This is a battlefield of business. It's okay if you looked down on me before, but when I grow to the point where you need to take me seriously, you'll have to obediently bow down to me and offer more benefits before you'll be considered for joining us. That's the price to pay.

While Takeyusei was organizing its team to launch a fierce development offensive, Matsushita Minoru spent two months traveling all over Europe to secure licenses from all the major car manufacturers.

Matsushita is essentially the second-in-command at Yusei Electronics Entertainment, so having her personally facilitate the negotiations was the most sincere move. The car manufacturers were very pleased, and everything went smoothly.

Matsuhashi immediately shared this good news with Takeyusei, and the car manufacturers were very willing to provide detailed tuning data for each model of their cars to help make their cars more attractive in Need for Speed.

Matsuhashi Minoru is also quite cunning. In order to get these manufacturers to hand over this data voluntarily, she would always casually mention that other car manufacturers have already provided some car model data. The more detailed the data provided, the more complete the modification functions in the game will be. Players of car games will more or less like to modify cars, so cars that are easier to modify because of complete data will be more attractive to players.

Upon hearing this, the car manufacturers who had not yet provided detailed data immediately summoned their relevant departments and presented all the data with open arms.

As a result, with Matsuhashi going door-to-door saying this, car manufacturers started to compete amongst themselves, eager to hand over all the data for all their car models to Yusei Electronics.

Of course, these figures are the kind that can be made public and have nothing to do with the confidential information of their respective companies. These car manufacturers wouldn't be foolish enough to hand over their confidential information to a game company.

These values ​​are all things that anyone with the time and the idea can test, even if they buy a car themselves. Asking the car manufacturer to provide them only reduces their own labor costs.

Zhu Youxing was in a good mood after receiving this data, as it did indeed save a lot of time. The Need for Speed ​​game, which was originally expected to take one and a half to two years to develop, could now have its development time reduced by three or four months.

The US team that was preparing to develop Need for Speed ​​was also very happy, and the development efficiency was greatly improved.

The negotiations for the car brand licensing went very quickly; the next step was to negotiate the licensing for the ball sports.

As for negotiating firearms, this is not a big problem, as most people cannot be 100% familiar with all types and models of firearms.

For example, if a battle royale game appeared in the original world, there would be a sniper rifle called 98K. After the game became popular, many players would instinctively say that any bolt-action retro sniper rifle they saw was a 98K. This is why most players really have very few opportunities to handle firearms.

Even though guns are not banned in many countries and ordinary people still have the opportunity to come into contact with firearms, the number is still relatively small compared to the overall population of the world.

Moreover, even if one gets to handle firearms, one can only have the opportunity to handle a few popular types of firearms at most; most will not have the chance to handle them at all.

Therefore, there is no shortage of firearm licenses. There are also very convenient ways to circumvent copyright by simply making minor modifications to the appearance of firearms and then giving them a very similar name, which carries almost no legal risk.

However, this approach cannot be taken with star athletes, related events, or car brands and related events, because cars and football are more mainstream products. Unless the licensing agreement falls through, it is best to try to reach a settlement on licensing matters.

Youxing directly handed over the development of Need for Speed, FIFA, and Counter-Strike to the team in the United States. As a result, the team had to expand its manpower again, and many talented people were scrambling to get a job at Youxing Electronic Entertainment. Now Youxing Electronic Entertainment is like a holy land, and countless people hope to get in.

Meanwhile, the media also reported on the matter extensively, which immediately made Su Rui Electronics nervous. They believed that Youxing Electronics Entertainment was planning to launch another arms race, preparing to compete with them by developing multiple games on a large scale.

Surui Electronics had no choice but to bite the bullet and proceed.

The gaming division has been performing well, which is why it has been able to sustain itself. However, repeated suppression by competitors will inevitably cause some dissatisfaction among shareholders.

To this end, Hayakawa Ueto once again requested that the game companies he collaborates with and his largest partner YOO increase their investment in games during this period. Surui Electronics is willing to make certain concessions on game sales revenue during this period to encourage these companies to work harder to develop games.

However, apart from YOO, the game companies all seemed to lack fighting spirit. Their current development pace has already stabilized, and it would be somewhat counterproductive to disrupt their own company's pace for the sake of Su Rui Electronics.

External discussions and excessive tension from competitors will not affect the internal operations of Yuxing Electronic Entertainment.

The US team expanded rapidly, quickly forming a team of about 1,300 people. They then split into three teams to develop shooting, racing, and ball games, which also expanded the US branch.

It's not that Takeyusei didn't want to use a Japanese team to develop shooting, racing, and sports games; it's just that since it's a Western-style game, it's more appropriate to let Westerners develop it themselves. There are significant differences in cultural traditions between Asia and Europe and America. Even if Takeyusei could forcibly change the Japanese team's development style, it would still make the development team feel awkward, thus reducing their enthusiasm for development.

Anyway, it's all the same whether it's domestic or foreign development.

Need for Speed ​​and Counter-Strike quickly got into the main development track, while the FIFA soccer game team was a little slower. Licensing wouldn't affect game development, but soccer itself requires a lot of motion capture data, making the development more difficult than the other two games.

Chapter 546 A Big Deal

546

"Hello, Ms. Matsushita, my name is David Webber, and I am a member of the FIFA Executive Committee. It's a pleasure to meet you."

FIFA's headquarters are located in France, a country often described as a romantic place with beautiful cityscapes, rich cultural heritage, and world-renowned landmarks such as the Eiffel Tower and the Louvre.

In this parallel world, such buildings are the same as those in the original world, with the same name and not much difference, except that the people who built and designed them are different.

However, Matsushita is not in the mood to experience the romance of this country now; she is more focused on her career.

For Matsuhashi Minoru, career was far more meaningful than so-called romance, or rather, career success was her greatest romance.

Matsuhashi Minoru was dressed in a smart and professional outfit, possessing both the unique gentleness of an Eastern woman and the strength characteristic of a modern woman. She is a rare strong woman.

David Webber had investigated Matsuhashi Minoru's background before he arrived.

This is an extraordinary woman who, by chance, entered Youxing Electronic Entertainment Company and, through her efforts, rapidly expanded Youxing Electronic Entertainment's business empire.

If the president of Yusei Electronics Entertainment is the soul of the company, then Minoru Matsuhashi should be the backbone of the entire company, an absolutely important part.

The fact that Yusei Electronics Entertainment was able to become a world-renowned corporation in just ten years is definitely thanks in large part to Minoru Matsuhashi.

David Webber dared not neglect such a commercially successful woman, so when Matsuhashi Minoru proposed a visit and authorization negotiation, he warmly welcomed her arrival.

"Hello Mr. David, you probably already know why I'm here."

David smiled and nodded: "That's right, we already know, and I've discussed it with the other committee members. They are all very interested in your so-called cooperation authorization."

“Then let’s not delay and start a more in-depth discussion now,” Matsuhashi Minoru nodded and said.

After a brief exchange of pleasantries, David Webber led Matsuhashi Minoru to the business negotiation office, where several other committee members were already waiting.

When Matsuhashi Minoru entered, everyone stood up and gave him a friendly smile.

This guy is here to give them money.

Previously, they didn't have many opportunities to enter the gaming industry, mainly because they didn't understand the industry and couldn't comprehend it at first, so they didn't dare to enter this unknown industry rashly.

But that doesn’t mean they don’t pay attention to this industry.

Prior to this, Yuxing Electronic Entertainment had already demonstrated the market potential of sports games with its own strength.

NBA licensing, tennis licensing, racing licensing, and so on, all bring profits and fame to both parties involved in the licensing, making it a win-win situation.

Therefore, FIFA has recently expressed interest in getting involved in the gaming industry.

There just never been a chance.

But now that Matsuhashi Minoru has taken the initiative to come to them, they are naturally very happy to welcome him.

This is the world's number one game company. It would be fantastic to have such a game company help them develop a video game.

This will save them a lot of trouble. All they need to do is provide authorization for the name, and then they can just sit back and wait to collect money and increase their fame.

Minoru Matsuhashi sat at one end of a long table with two of his men, while at the other end sat several FIFA officials, ranging in age from forty to seventy.

After exchanging a few pleasantries with the group, Matsuhashi Minoru took out his project proposal.

This is the proposal that Zhu Youxing had prepared for her beforehand.

It includes all the production plans and arrangements related to the football game, down to the smallest detail.

From a professional perspective, Takeyusei even resembles a highly skilled professional football manager, explaining various data in great detail.

Actually, this is just Zhu Youxing's perspective as a programmer.

Several people took the proposal and began to read it carefully, with several officials nodding from time to time, seemingly indicating their approval of some of the contents of the proposal.

Meanwhile, Minoru Matsuhashi was also explaining things from the side.

Given their own company's influence, FIFA's current situation, and the potential outcomes of a collaboration, it all seems like a very promising future.

However, these are just side dishes; the real main course is the licensing fees and the details of future cooperation that we need to work on.

These materials are concentrated in the latter part of the proposal.

When these people turned to the last few pages, they saw the offer from Yuxing Electronic Entertainment.

The license is worth $300 million and has a ten-year term. The license fee for the first five years can be paid in a lump sum, and subsequent fees can be paid annually or in a lump sum, depending on the circumstances.

With just a nod from them, FIFA could easily obtain $150 million in cash, and the eyes of several officials immediately lit up.

At the same time, they also began to look Matsuhashi Minoru up and down from time to time.

I really didn't expect the other party to be so wealthy and generous as to pay in cash instead of negotiating with an IOU or something. This shows a lot of sincerity.

The group was very satisfied, but they couldn't show it on their faces; they simply maintained a calm and smiling demeanor.

“Ms. Matsushita, your proposal is excellent and very beneficial to both of us. To be honest, we really can’t think of any reason to refuse your cooperation.”

Matsuhashi Minoru remained outwardly calm, but inwardly he was somewhat pleased.

This means that the other party has accepted our offer, and the subsequent negotiations should go more smoothly.

So she immediately said, "Gentlemen, may we settle this matter directly?"

"No rush. These things can't be rushed. After all, it involves a business worth hundreds of millions of dollars, so we always need to be careful."

At this moment, a FIFA official, who was close to seventy years old and had always been very composed, spoke calmly.

Matsuhashi looked at the other party, then nodded and said, "We understand. However, if we can reach an agreement as soon as possible, your FIFA will also be able to obtain funds faster. At the same time, we can immediately start promotional work and strive to launch the game as soon as possible, so that both of us can benefit from it."

The older official said, "Of course I understand, and I am very satisfied with this proposal, but rules are rules. However, Ms. Matsushita, you can rest assured that we are very sincere in our cooperation. You can be completely at ease with that. An organization as large as ours would never go back on its word."

Matsuhashi Minoru was prepared for this. Since the other party had shown a satisfied attitude, that was enough. So she said, "How long will the discussion take? We should be prepared."