Tokyo Video Game Tycoon.

Chapter 470 A Carnival

Actually, Zhu Youxing was quite curious. It must be that some people added more settings and rules to the monsters, which gave them more realistic life reactions.

Honestly, if it weren't for the limitations of the game console's performance, Zhuyouxing would really like to present all of this content.

He had considered it before, but he hadn't because of functional limitations.

However, this was based on his forward-thinking vision and his desire to achieve excellence.

However, it seems that there are others who share similar thoughts. Zhu Youxing feels that it is appropriate to have a good conversation with such people. These people pay great attention to details, and they will be very useful in future large-scale AAA games.

One person's strength is ultimately limited, and it's impossible for one person to think of all the content of a top-tier game like Grand Theft Auto V.

Any top-tier, large-scale game is absolutely the result of the collective wisdom of countless people.

Zhu Youxing understood this very well, and all he needed to do was share his forward-thinking vision and understanding of the development of video games; no one was better suited for this task than him.

After competing for two years in 2001 and 2002, Surui Electronics also gained a certain market share through its own means.

Furthermore, they have also reached out to some non-gamer groups, making them willing to buy Surui Electronics' game console products.

Although these buyers may hardly ever buy any games, they buy the console simply because it's a relatively inexpensive disc player.

However, this is still quite good for Surui Electronics' development strategy.

As for Zhuyouxing, relying on its high-quality games, it still firmly holds the top spot in the game market, unshakable by anyone.

Moreover, as time went by, some people who didn't play games before started to pay attention to the GSL handheld console.

This handheld console features some casual games that, while seemingly simple, are incredibly addictive and captivating.

Don't underestimate these casual games; they are actually the game types with the highest return on investment.

Just like a comedy movie, the investment is small, but once it creates a chemical reaction, the cost can be recovered many times over.

This is also very evident in sales figures.

More than half a year has passed since the release of the GSL, and the total sales of the game console have exceeded 20 million units. Surprisingly, the first game to break the 10 million mark was Fruit Ninja.

This game, which perfectly utilizes the new touch features of the GSL, is absolutely perfect for this handheld console.

This makes even girls who never play games want to play a couple of rounds.

The elderly, adult women, and others are all drawn to this game.

If the sales figures for this game were released, it would probably shock many people.

However, almost no one paid attention to these things.

Or perhaps Zhuyouxing didn't intentionally promote these things.

Perhaps no one expected that casual games could have such a great effect.

At the beginning of 2003, in addition to the development of Monster Hunter and the acquisition of flash memory manufacturers, what attracted even more attention was the tenth anniversary of Yusei Electronics Entertainment.

Ten years is a significant period for any company.

Ten years can change a lot of things, and a company that can stand firm for ten years can truly be called a successful enterprise.

Moreover, Yuxing Electronic Entertainment is now a complete and undisputed success.

To date, no one has surpassed Yuxing Electronic Entertainment in the gaming industry.

And the tenth anniversary naturally calls for a grand celebration.

Preparations for the celebrations began around the end of last year.

This is a celebration for the company, and Zhuyouxing also believes it is a celebration for the players.

This marks the tenth anniversary of players around the world experiencing high-quality games, and he is very honored to have brought joy to this world.

Therefore, Takeyusei decided to hold the celebration in Tokyo's largest open-air stadium.

At the same time, he can also spend a lot of money this time to hold a carnival that belongs to himself and also to the players.

The 10th anniversary is a time to release some high-quality games, as well as preview some future games.

"President, have you decided on a name? What's the final name for this 10th anniversary celebration?"

At the company headquarters, Zhu Youxing's assistant asked Zhu Youxing a question.

"A name... I think I have an idea."

"What's it called?"

“I think… it should be called Game Star Carnival, and if possible, I hope that such a carnival can be held every March in the future.”

At this moment, Zhu Youxing couldn't help but recall an event that a well-known game company used to hold every year in his previous life: BlizzCon.

Excluding the disastrous BlizzCons ​​after 2018, every previous BlizzCon was truly a festive occasion for Blizzard Entertainment and its players.

Countless players will flock to this carnival event that everyone longs for.

Moreover, this carnival will only have one main player, namely Youxing Electronics Entertainment; no other manufacturers will be allowed to join.

If the carnival idea is managed well, it will become the biggest window for promoting their games in the future. This is far more efficient than actively participating in entertainment exhibitions and is also easier to cultivate the loyalty of core players.

These core players will then truly become lifelong supporters.

Unless you pull some crazy stunt, like asking "Don't you guys have cell phones?" as the grand finale, you absolutely couldn't do something like that without a ten-year stroke. Zhu Youxing himself didn't think he could do it either.

"The Game Star Carnival?" the assistant muttered to himself. The name was quite fitting, as it sounded like a festival celebration.

Furthermore, the president stated that this will be an annual event in the future, and if it is successful, it will indeed be very helpful for the future.

Zhu Youxing then said to his assistant, "By the way, gather all the company's management personnel together. I think it's necessary to have a good talk with them about this carnival and discuss how it should be organized. I can't always be the one making all the decisions."

"Ok."

The assistant was very excited because she already felt that the carnival would be amazing. Although Bamboo Star was still just a promise, it was already something to look forward to.

Before long, the management team members, each busy with their own tasks, came to Zhu Youxing's office.

Chapter 471 Carnival Vision

471

Zhu Youxing's office is large enough that it could easily accommodate five or six hundred people for a meeting, since the entire floor belongs to him.

Everyone in the company's middle and senior management positions came here.

They already knew what Zhu Youxing was going to announce before they arrived, but they still looked on with anticipation.

"Everyone, you should now understand what this year means for our company, right?"

Airi Hayazawa said loudly without hesitation, "Of course it's the company's tenth anniversary! I've been with the company for ten years now, and I really have dedicated my entire youth to it."

The others nodded in agreement, and many of them showed expressions of emotion.

Many of them have been with the company for at least five years, and each of them has developed a deep affection for it, treating it like a real family.

This is also thanks to the gentle management style that Zhuyouxing has always adhered to, which is of course based on the premise that the company's overall performance is very good, and is also the result of the efforts of these people.

The company's rapid growth is also a gain for them, whether in terms of money, status, or spiritual fulfillment.

Zhu Youxing smiled and nodded: "That's right. I started making arrangements for the 10th anniversary celebration at the end of last year. Today is the moment I made a decision. I will give a general overview of the celebration process. As for the details, you will decide for yourselves."

"detail?"

The crowd was slightly puzzled.

They hadn't expected this.

Are there any details that we need to decide ourselves?

It's just a short program, followed by the invitation of some well-known musicians, actors, and so on to perform, and finally a grand announcement of the program's end.

What other tricks could there be?

Seeing the puzzled looks on everyone's faces, Zhu Youxing knew that they obviously hadn't thought that far ahead yet.

This is a good opportunity for me to teach them a lesson and show them how to properly celebrate.

Zhu Youxing said to everyone, "The celebration I want to hold is not just a formal celebration. I prefer to call it a 'carnival', a carnival event for all players."

Carnival?

This is easy to understand.

In some countries, national celebrations take the form of carnivals, with countless people participating, creating a very lively atmosphere.

But how do you organize a carnival about video games?

Nobody knows.

The previous BlizzCon also accumulated experience through repeated events, finally reaching its peak in 2016 and 2017.

That was truly a very good year.

"Simply put, it can be considered a super-large exhibition just for our company. This time, we will not only have a small exhibition hall, but I have also prepared two halls."

Zhu Youxing then took out the map from the side.

The location of the carnival, which had been prepared beforehand, has been marked on the map.

That's a very large stadium in Tokyo, which has hosted world-class events in the past.

There seem to be plans to renovate it in the future, in preparation for a possible future Olympics.

"This stadium will be our home ground. I plan to host an esports tournament here. This tournament will be an official event directly under our control. If possible, I would even like to use the country as a distinction and stop using the club name. I would like to call it the Esports World Cup."

A video game World Cup?!

Everyone stared wide-eyed.

They had never dared to imagine this before.

World Cup.

This is a very long-standing event.

It is one of the most famous football matches.

Its reputation is almost comparable to that of the Olympic Games.

Zhu Youxing then planned to elevate esports competitions to the same level as well-known traditional sports events.