Tokyo Video Game Tycoon.

Meanwhile, at Surui Electronics, Hayakawa Ueto was anxiously awaiting the release date of his game console.

There are less than five hours left until the official release.

They were only a few days apart from the release of the game console by Yuxing Electronics Entertainment, and that was achieved despite drastically shortening the release time.

Finally, the goods in stores all over the world are ready, and the online shopping service on YOO Long Tail Rain's side is also ready. He really didn't sleep a wink last night.

This high-profile publicity campaign is aimed at expanding market share.

If possible, it would be best to surpass Yusei Electronic Entertainment.

Therefore, he repeatedly assured the board members that they would provide funding and manpower to help him win this competition.

The overwhelming advertising and promotion proved to be very effective. Now, long queues have formed at many of Surui Electronics' stores around the world, which was very rare in the past.

Chapter 449 Evenly matched?

As it turns out, players' desire for good games is endless; at least thanks to the overwhelming advertising, both of Suri Electronics' launch consoles sold extremely well.

In some areas, there have even been shortages.

Surui Electronics has stocked up on a large amount of inventory for this purpose, but it is still somewhat in short supply.

So at least the results on the first day looked pretty good.

The heavy mood I had felt before because of playing Yuxing Electronic Entertainment games has been greatly relieved.

In addition to playing games, the two game consoles can also provide multimedia entertainment, which adds extra competitiveness to the product. Moreover, the initial price has been reduced by another fifty dollars, making it more affordable for a wider range of people. As a result, the buyers are not limited to ordinary gamers, but also include more people with multimedia entertainment needs.

Once the sales volume of this product reaches a certain level, profits can be generated through products such as game discs, movie and music discs, etc.

This is also something Hayakawa Ueto assured other non-game-related departments.

His next plan is to release his own DVD movies and TV shows.

Detroit Film Group will certainly release its films and TV shows on DVD at its own pace; the rest is simply a matter of persuading other film and television companies to release high-definition DVDs in the Suri digital format.

We have a great advantage in this regard because we use our own patents and don't even need to pay any patent fees.

However, if Yuxing Electronic Entertainment wants to expand in this direction, it will inevitably have to pay a lot of tuition fees, which is the advantage of large companies.

Previously, Hayakawa Ueto admitted that he had always been led by the nose by Takeyusei, but this time he wants to rely on the advantages of a large company to forge his own path.

The fact that the two companies' products were launched almost simultaneously naturally attracted the attention of economic media.

Even before the two companies were ready to release their products, countless professionals had already made various speculations.

Many of them believed that Surui Electronics had a greater advantage.

This time, Surui Electronics truly mobilized the entire company's resources, which is different from the previous small-scale operations.

When top electronics giants get serious, game companies with only one industry focus have little chance of resisting them.

Perhaps this is the end of Yuxing Electronic Entertainment's good days.

Seeing the packed stores on the first day of Suri Electronics' release, it seems even more certain that Yuxing Electronics Entertainment might really fail this time.

Of all the media outlets, only those within the Nikkei News system were actively promoting Yusei Electronics Entertainment, though they appeared somewhat isolated and outnumbered.

Ultimately, the first-week sales figures for both products from Yuxing Electronics Entertainment and Surui Electronics were released.

Yuxing Electronics Entertainment's GSL handheld console sold 1.21 million units in its first week.

Surrey Electronics' PNV handheld console sold 800,000 units in its first week, while its PNF home console sold 1.03 million units in its first week.

Surui Electronics can be said to be in a very favorable situation.

Suddenly, the number of media outlets claiming that Surui Electronics had won doubled.

As always, Nagaoyu was very flamboyant, expressing his opinions on his various online platforms.

Previously, he was prepared to acquire Yuxing Electronic Entertainment for 10 billion US dollars because he saw its potential, blah blah blah...

In short, the point of all this is to say that I thought it was a great honor for you to want to buy your services before, but you didn't appreciate it, so don't blame me for using ruthless methods to crush you.

Of course, I would welcome you to sell if you are still willing, but it is definitely not worth 10 billion US dollars, maybe 2 or 3 billion US dollars would be enough.

Longtail Rain really hasn't forgotten about Yusei Electronics Entertainment; even now, they're still thinking about acquiring it.

At this very moment, on Takeyusei's desk, besides the first-week sales figures for the GSL game console, there were several other sets of data that did not need to be made public.

That is the sales of their current generation of home console, the GS1, as well as the sales of a series of motion-sensing and casual games.

As an older product, it wouldn't normally attract much attention, but in fact, the GS1 has recently accounted for a large portion of the company's sales revenue.

Moreover, the GS1 is not sold at a loss.

According to recent statistics, the GS1 sold one million units in the past week.

The accompanying motion-sensing devices and games have also sold over one million units.

But clearly, no one noticed this side.

Because it is not a listed company, it does not need to proactively disclose these data to the public; at most, it only provides some data to the government for routine financial audits.

If he doesn't proactively release the game's sales figures, nobody will know at all.

That's exactly the effect that Zhu Youxing wanted.

Make a fortune in silence.

Before they realize the impact of casual and motion-sensing games, quickly increase your user base and let them immerse themselves in their own world.

The gaming market is actually a very traditional commercial market, where sales figures almost represent everything.

Inside a certain Youxing Electronics store, an unremarkable customer is looking around.

He hasn't bought any products since he arrived at the store; he's just been observing the customers coming and going.

Occasionally, he would take out a notebook to make some notes.

He was a market investigator at Surui Electronics. Since Youxing Electronics Entertainment became a competitor of Surui Electronics, their marketing department had taken on the additional task of investigating Youxing Electronics Entertainment.

Since Yuxing Electronic Entertainment is not a publicly listed company, it has no obligation to disclose any data to the public, making it very difficult to investigate detailed information.

The marketing department staff were quite happy, because this gave their idle employees something to do, at least ensuring they kept their jobs.

Their current task is to investigate the release status of Yostar Electronic Entertainment's latest handheld console, the GSL.

Yusei Electronics Entertainment did release sales figures for the game console for promotional purposes, showing that it broke one million units in the first week.

However, it's highly likely that Yusei Electronic Entertainment won't release the data directly after the first week.

Detailed data can be obtained through connections with third-party stores and US department stores.

However, Yusei's first-party store sales figures can only be roughly estimated using this very cumbersome method.

This kind of work can actually be considered optional; the absence of this data will not significantly affect the overall direction of the decision.

However, because most companies in Japan practice lifetime employment, there are many long-term employees who are essentially doing nothing. When they are dismissed, there are often large severance packages. Generally, companies pay these employees the minimum wage to keep them afloat.

In order to demonstrate their importance, they pay special attention to market research and claim that they can only obtain first-hand key information by personally participating in the research at competitors' stores.

That's why people like him found a way to survive.

Chapter 450 Please Don't Misunderstand

"Hmm, another small mountain of GSL has been sold out. This stuff is really popular."

The investigator from Surui Electronics stood by the shelf, observing and taking out a pen to record the approximate data.

The GSL handheld console has been selling very well these past few days, with products piling up like mountains, only to be quickly sold out on the same day, only to be piled up again.

This cycle repeats itself, and on average, a small mountain of game consoles is consumed every hour. Each small mountain contains about two hundred game consoles on average. The investigator only needs to record the average consumption rate of these small mountains, so the work is relatively easy. Occasionally, he can even take some time to play in the demo area.

"I'm sorry, sir, our GS1 gaming consoles are temporarily out of stock, but a new batch will arrive tomorrow, so please be patient."

Not far away, a shop assistant was apologetically explaining to a customer.

The investigator instinctively turned his head and saw a young female customer.

That's really rare.

No, it's not uncommon; at least in the last few days, he's seen more and more female customers.

In addition to female customers, there were also many elderly and middle-aged people.

These are people who shouldn't normally be considered part of the console gamer community in the gaming market.

But these people also seemed to have developed an interest in video game consoles.

It probably wasn't bought for myself; it's more likely a gift for my child or a relative.

The investigator thought to himself subconsciously.

Huh? Wait a minute, the GS1 home video game console is sold out in this store?

This game console has been on the market for a year or two, so why is it still out of stock?

As a member of the marketing department, he could at least make a rough estimate of the sales performance of some products.

Generally speaking, if there are no production capacity constraints, a product will definitely have sufficient supply a year after its release.

Unless some unexpected circumstances occur, such as some advertisements having a good effect in certain regions, making people in those regions want to buy products that have been on the market for one or two years.

Or perhaps it's a special case.

There was a case where a celebrity's private photos were exposed, revealing that while the celebrity was advertising a skincare product, they were secretly using a competitor's product, which in turn caused the competitor's product sales to skyrocket.

So, should we record this abnormal situation?

The investigator thought about it and decided to make a note of it.

Sales of the GS1 home video game console from Yuxing Electronics Entertainment are abnormal, with stock shortages occurring at official direct stores. However, specific sales data needs to be investigated in conjunction with other channels.

After making this record, he considered that he had almost finished his work for the day.

Next, it's time to enjoy the games from Yuxing Electronic Entertainment!

He couldn't wait to go to one of the demo areas and start playing. At the same time, to avoid looking too different and arousing suspicion, he decided to buy a GSL handheld console that was currently selling well.

Please don't misunderstand, I just want to avoid being suspected, it's definitely not because I want to play the game of my competitors.

Well, if you have a handheld console, you'll definitely need to buy two game cartridges, right?