Tokyo Video Game Tycoon.

“Okay, I’ll make the arrangements right away. My company is currently researching online shopping sales channels, and I’m planning to find a way to open up the entire sales network. If I can obtain exclusive sales rights for low-priced game consoles, it might have unexpected results.”

Hayakawa Ueto finally made up his mind to take a gamble with Nagao Ame. Failure is not terrible; what is terrible is giving up at the very beginning.

A price difference of fifty dollars still seems like a significant amount, but if we have better graphics, it's not impossible to win. What follows is the real battle of the game; whoever has the best game will ultimately win this competition.

……

The four-day International Consumer Electronics Show has quietly come to an end.

However, the topic has generated significantly more buzz this year than in previous years.

In previous consumer electronics shows, only a few outstanding products received coverage occasionally.

This year is different. The fierce competition between Surui Electronics and Youxing Electronic Entertainment has become a hot topic.

Humans may really enjoy being bystanders.

This kind of scene of them vying for each other always ignites their burning passion for gossip.

'The epic battle between Yusei and Shuri, the ultimate gaming machines, is underway!'

A life-or-death competition is inevitable; who will ultimately emerge victorious?

Breaking news! Brown Entertainment, a subsidiary of Hack Brown, has announced that its titles will be simultaneously released on both Yusei and Suri platforms. Is this a strategy of killing two birds with one stone?

The era of truly booming development for the gaming industry has arrived!

News headlines of all kinds have been popping up everywhere these past few days, and people have had their fill of gossip.

Players rarely have the opportunity to get their hands on such gossip, so it serves as a kind of spice in the gaming experience.

How players choose naturally becomes the focus of attention. For a time, the streets and communities were filled with reporters interviewing people about video games. They would look for young people or children to conduct surveys on games and find out which games they liked.

The current result shows that Yuxing Electronic Entertainment has a certain advantage, but it cannot be said that absolute victory can be guaranteed at this time, and everything is still uncertain.

Chapter 440 The Great Battle Begins

The survey revealed that children under the age of thirteen clearly preferred the game consoles and titles from Yuxing Electronic Entertainment.

Because many of the games from Yuxing Electronic Entertainment are indeed more geared towards younger children, kids tend to prefer them.

Yuxing Electronic Entertainment also has absolute dominance in this age group.

When it comes to teenagers aged thirteen and young adults in their twenties, the preference between Youxing Electronics Entertainment and Surui Electronics is roughly evenly split.

Many of these teenagers were not gamers at first; they were drawn into the game world by their classmates or friends.

In their judgment, gameplay was secondary; the quality of the game's graphics was more important.

With its enhanced visual appeal, the two new game consoles from Surui Electronics are clearly more attractive.

This time, Yuxing Electronics Entertainment only released a handheld product, and the graphics of the home game console are still slightly inferior to those of the PS2 era.

The difference between it and the new PNF home console released by Surui Electronics is really quite large.

On the home console front, Takeyusei didn't necessarily try to catch up in terms of graphics, but instead continued to focus on developing games step by step.

Because Takeyusei wanted to seize the last bit of market share before the rise of mobile smartphones. Once mobile smartphones completely dominated people's field of vision, handheld consoles would really decline.

Moreover, it is estimated that it will decline for at least ten years.

I'll take advantage of this time to fully capitalize on the handheld gaming boom.

They plan to launch a new home video game console after mobile smartphones have taken off.

He happened to have a lot of games on hand that were powerful enough for the PS2 console, and the release of these games one by one would be enough to create a strong competitive advantage, so he wasn't particularly worried.

Now I'll focus on working on handheld consoles.

Furthermore, one's own handheld console doesn't necessarily have to be made entirely of the handheld games from the previous life; some console games with slightly lower performance but which didn't have time to be made can also be logged in.

At this very moment, Zhu Youxing had countless ideas for game development in his mind.

After the International Consumer Electronics Show ended, many people didn't remember any groundbreaking electronic products that year, but they still vividly remembered the 149 from Youxing Electronics Entertainment.

And so time slowly passed until February.

The advertising competition in February was particularly fierce, even more so than before.

Surui Electronics is buying up all sorts of advertising space to run its ads.

They even turned their attention to Facebook, even though they knew it was the main battleground for Yuxing Electronics Entertainment. But Yuxing Electronics Entertainment wasn't exactly in control of the narrative, and if they paid enough, Bob would definitely agree to advertise for them.

However, YOO's business overlaps with Facebook's in some areas, and the two companies already had some subtle competitive relationship, so the idea of ​​advertising on Facebook was temporarily abandoned.

However, in other areas, Surui Electronics has invested heavily.

Especially during the Super Bowl, the biggest event in the United States in early February, which is like the Spring Festival Gala of the United States, Suri Electronics spent seven million US dollars to buy multiple advertising slots, including a 30-second halftime ad, a banner ad in the stands, and an ad during the halftime show. This price immediately broke the record for the highest price ever paid by a single company for Super Bowl advertising slots, leaving many people stunned.

More and more people are finally realizing that the intensity of this competition is probably beyond their imagination.

The Super Bowl in the United States is the highest-rated annual television program, comparable to Japan's Kohaku Uta Gassen and China's Spring Festival Gala.

The price for inserting advertisements into such programs is astronomical.

This is an advertising space that only truly top-tier companies can afford.

Youxing Electronics Entertainment could certainly afford it, but Zhu Youxing didn't do so because it would be like giving money away for free. He had already built a good reputation, and now that Su Rui Electronics was burning through money, he didn't need to be in a hurry.

Department stores are now their main market, and the game consoles of Youxing Electronic Entertainment are their best-selling products. No merchant would refuse such a golden goose. On the contrary, they would give Youxing certain advertising discounts and take the initiative to advertise with Youxing.

Isn't this better than licking the boots of the Super Bowl advertisers?

Ultimately, it is estimated that Surrey Electronics invested at least $50 million in advertising, while Yuxing Electronics Entertainment also spent around $10 million.

The main issue is that Zhuyouxing only needs to promote one product, while Surui Electronics needs to promote two products simultaneously.

Yuxing Electronics officially launched its new handheld console in early March, and Surrey Electronics was not to be outdone, launching its console just five or six days later. Moreover, leveraging its worldwide sales network, Surrey Electronics decided to launch it simultaneously worldwide.

The continents of Europe, Australia, Asia, America, and even Africa are all included.

This is the advantage of having a large scale; their sales network is everywhere.

The online and third-party platforms were entirely handled by YOO, which was also planning to launch an online shopping service. Previously, it wanted to promote it in Japan, but the Japanese zaibatsu strongly resisted, which made it very difficult for it. However, it was much easier to promote it in other regions. People in Europe and America are more willing to accept new things, especially new things in the Internet field.

After all, they were the ones who first started this internet trend.

In comparison, Yuxing Electronic Entertainment is somewhat lacking in sales network.

So far, it has only conquered the US department store market and the Japanese market. In other regions, it has only just begun to achieve a certain scale and has not yet truly formed absolute dominance.

By the end of February, titles such as The Legend of Zelda and New Super Mario Bros. had been completed and were already in the mass production stage of cartridge manufacturing.

This time, each of these two first-party launch games prepared more than two million cartridges, and the investment in this part alone exceeded tens of millions of US dollars. This does not include the game development costs, shipping costs, and store revenue sharing costs, which will be calculated after the games are sold.

Other game cartridges are similar; Zhuyouxing provides approximately 100,000 to 500,000 cartridges of each game to third-party launchers.

Such production volume is already quite challenging. Zhuyouxing wants to produce more, but the cartridge manufacturers are already struggling to keep up, as their production capacity cannot meet the increased demand.

In the last few days of February, Surui Electronics' advertising and promotion reached a new peak.

In this world, sometimes having a loud voice can be an advantage, making more people remember your product. Even good works can be neglected in this situation. Many critically acclaimed but commercially unsuccessful games in the past have suffered from this effect to some extent.

Chapter 441 Welcoming the New Era

March 1st is a very special day.

The building for Youxing Electronic Entertainment has been officially completed.

Located in Minato Ward, Japan's most concentrated area of ​​high-tech industries.

The final construction completed the building, which had 50 floors.

Thirty floors are dedicated to game development, ten floors to hardware development (such as game consoles), and the remainder to other administrative departments, such as marketing and publicity, copyright development, etc.

There are also multiple underground levels used to store the company's servers and important data.

And at the very top, naturally, is the exclusive boss level that belongs solely to Zhuyouxing.

Zhu Youxing has achieved one of his life goals: owning his own building and even having a whole floor to himself.

Sometimes you have to be a little vulgar, and Zhu Youxing doesn't shy away from that.

The previously rented building will continue to be leased, and it will provide a place for people with dreams of game development to live in in the future.

Since the rent is no longer a big deal, it's better to use it to weed out the bad and free up some game developers from the burden of rent, giving them a more relaxed and free development environment. Who knows, one or two new game development stars might emerge from this pool, making the rent a huge profit in comparison.

At the same time, the oldest office building where Takeyusei used to be located, that old three-story office building with a monthly rent of only 200,000 yen, was purchased at a reasonable price through Takeyusei's government connections. The exterior of the building was completely preserved, and the interior underwent another major renovation, transforming it into a place that players can visit, essentially their own small game museum, open to the public free of charge on a regular basis, so that players will always remember their company.

"Zhuyou, what do you think of this outfit?"

At Takeyusei's house, Hayasawa Airi was standing in front of the living room mirror, examining her appearance.

Her appearance today is completely different from her usual style.

Normally, she either wears an engineer's white lab coat or casual sportswear that's easy to move in.

Today, she wore a formal dress.

A light purple long dress and her hair styled in an updo accentuated her mature charm.

It was only after learning about this that Zhu Youxing finally realized she was quite feminine; he had never noticed it at all before.

Zhu Youxing paused for a moment, then nodded and said, "It's so beautiful, I don't even know how to describe it."

"Don't move, your clothes aren't tidied up yet."

"Oh."

Tsukino Aya stood in front of Takeyusei, carefully adjusting his tie and suit.

This is the first time Zhu Youxing has dressed so formally.

In the past, he has always had a casual style and has not been particularly concerned about his serious image.

But today is very special; it symbolizes the company moving into a new phase.

A top-tier company will inevitably have a building that truly belongs to it.

The location of the building is roughly equivalent to the company's status in the country.

The fact that a fifty-story building could be constructed in the port area is enough proof of this.

Even Zhu Youxing was unusually serious for once.