Tokyo Video Game Tycoon.

Chapter 420 Life is truly unpredictable.

Seeing Martha drenched in sweat, both men and women would feel that this exercise is very effective. As long as you work hard enough, you can sweat as much as Martha.

With this in mind, even more people are considering buying motion-sensing games.

And Martha has achieved her goal.

This kind of high-intensity work can only last four or five hours a day. Of course, she could persevere a little longer, but she also has heavy academic studies to do and family to take care of, so she can't put all her energy into this kind of odd job.

But she couldn't hide her excitement when she received her reward of over two hundred dollars today.

She had played enough games today, and at this moment she felt that this kind of motion-sensing game seemed really good. She could play games continuously, exercise continuously, and earn money continuously. It was a combination of the three things she needed most. There was simply no better job than this.

There are several other people like Masha who provide escort services in other department stores. They are all reasonably good-looking and have decent figures, and they are also gamers.

Of course, just a few people are definitely not enough.

Matsuhashi also recruited some male and female models with very fit physiques, but their pay was significantly higher than that of the others.

Motion-sensing games quietly began to become popular in the United States.

During this period, Surui Electronics was working hard to prepare for the launch of the new PNF game console.

This is a collaborative effort across the entire industrial chain of Surui Electronics.

The audio and video division is responsible for providing proprietary technical standards for audio and video interfaces, as well as tuning the equipment to achieve effects comparable to high-end audio players.

The multimedia department then integrated its own multimedia system into the PNF's built-in operating system.

PNF's built-in operating system did not seek any external support. They believed that they could easily create their own game console system on their own, thus avoiding the leakage of the operating system's source code.

The CD drive component was handled by the company's dedicated product development department, which strives to use their best product materials. This time, they clearly intend to maximize the configuration of this machine and try to create a home audio-visual multimedia box that can be used by the whole family.

This is significantly different from the development direction of Bamboo Star, which has always focused on serving players. Bamboo Star, on the other hand, wants to expand its user base through this approach.

This has alerted the somewhat sensitive Morgan Group.

Simply dominating the gaming market is not as effective as having a large population with diverse needs.

Therefore, Morgan Group was able to allow Yusei Electronic Entertainment to develop freely and was even willing to provide technical support. In addition, some of Yusei Electronic Entertainment's works were later released on PC, and a basic Battle.net online system was established, so the two parties had a certain foundation for cooperation.

However, seeing Suri Electronics' aggressive move to conquer households with its brand-new electronic products made Morgan Group very wary.

Zhuyouxing hasn't done anything yet, but it's quietly using motion-sensing games to attract more new players.

But Morgan Stanley acted first.

In the second half of 2001, they also launched their own multimedia suite software, which was free.

As long as users are connected to the internet, they can watch all kinds of the latest videos online.

As a result, Morgan Stanley quickly acquired the broadcasting rights to many popular TV dramas.

Surui Electronics wants to attract users with multimedia entertainment, and we can do the same. Plus, it's currently free; as long as you're connected to the internet, you can watch it.

Meanwhile, a new department was quietly established within the company: the Electronic Entertainment Department.

The purpose of this department was to also get involved in the video game industry.

Even with the help of Yuxing Electronic Entertainment, they realized that it might not be enough. They also needed to find a way to have their own game development department and produce games that were exclusively their own.

Since making games is generally profitable these days, opening this department at least won't cause any financial losses for the company. We can let the department develop gradually. Let's just get it set up first and see how it develops in the future.

This is where the confidence of large companies lies: they can easily create a new department, and even if that department suffers serious losses, they can afford it.

Morgan Group's actions left Zhu Youxing completely bewildered.

In his previous life, he did remember that Microsoft did feel the crisis when Sony launched the PS2, and then quickly set up a game division to deal with it, which eventually led to the birth of XBOX, one of the console game manufacturers later known as the "Big Three".

However, perhaps because of the fact that his own game company had a partnership with the Morgan Group, unlike Microsoft in its early days when it had no game-related support, the Morgan Group did not shift its focus entirely to games. They merely set up a department to try making games, but had not yet thought of making game consoles.

Perhaps Morgan Group also believes that it will not gain much in the game console market. Yuxing Electronics Entertainment is a formidable opponent, and the only threat to Surui Electronics now lies in the invasion of multimedia.

Morgan Stanley Group then focused its efforts in this direction, acquiring the copyrights to numerous films, television series, and animations to develop its own film and television platform.

Isn't this the prototype of the streaming media platform Netflix that came later?

Unexpectedly, Morgan Group seems to have inadvertently embarked on the right path.

Streaming platforms have indeed become a super lucrative industry in later generations, and more importantly, they have firmly controlled hundreds of millions of users.

Once you have users, you have money. This is especially true for top companies like Morgan Stanley; once they have users, they can do all sorts of things.

Therefore, there must be many geniuses in the Morgan Group, just like Microsoft in the previous life.

In the past, Microsoft also had a group of geeks who could create a game console comparable to the PS2 in a very short time, and even emulate the PS2, which was quite outrageous.

If they hadn't been afraid of copyright infringement lawsuits, Xbox might have actually blown up the PS2's house back then.

However, this way, I can quietly stand aside and be a bystander.

Surrey Electronics is a world-class electronics industry giant, while Morgan Stanley is a world-class top technology company.

The fact that one side is from Japan and the other from the United States makes this very interesting.

Originally, Surui Electronics intended to treat Youxing Electronics Entertainment as a competitor, but unexpectedly, it inadvertently offended the Morgan Group.

Life is truly unpredictable.

Chapter 421 Drawing Hatred

It started as a clash between a gaming company and an electronics industry giant.

But the sudden entry of Morgan Stanley turned it into a clash between a top American technology company and a top Japanese electronics company.

This was something that many people did not expect.

However, through a simple analysis by industry analysts, they realized why Morgan Group suddenly launched an attack on Surui Electronics.

Morgan Group quickly purchased various advertising spaces to promote its multimedia software channels, and in a very short time, it developed something similar to a TV box.

Initially, some people in the company suggested developing a game console similar to PNF, but this was quickly rejected by senior management.

They believe that their current partnership with Yuxing Electronic Entertainment is in a honeymoon period, and Yuxing Electronic Entertainment is often very cooperative in developing the market with them. The two sides can complement each other. If they develop a game console, it will obviously worsen the relationship between the two sides.

Leaving aside the future, from the current perspective, a deterioration in the relationship with Yusei Electronics Entertainment is not beneficial at all.

Zhuyouxing had just signed several new game collaboration projects with them.

The Bamboo Star Project will develop some of the more famous PC games that will be known in later generations.

If this leads to a deterioration in relations between the two sides, and the world's top gaming companies become their enemies, that would not be a good thing.

Now, the influence of Youxing Electronic Entertainment is also not to be underestimated.

So Morgan Group simply launched its own TV box-like product.

Surui Electronics intends to promote the adoption of its own Blu-ray disc playback standard, which is a brand-new high-definition format standard for this era.

In the original world of Takeyusei, Sony Electronics' Blu-ray playback standard ultimately prevailed. The factors contributing to this victory were quite complex, and Takeyusei didn't quite understand them. In any case, the other competitor completely disappeared, leaving only the Blu-ray standard.

As a result, Sony became the initiator of the Blu-ray standard and the one who holds absolute power in this field.

It is precisely because of this advantage that Sony Electronics has made a fortune.

Ultimately, the setting of standards is inseparable from interests; whoever controls the discourse controls the upstream of money.

At this moment, Zhu Youxing suddenly realized that Su Rui Electronics' ability to operate across multiple fields seemed impressive, but similarly, operating across multiple fields also meant that it had different competitors in different fields.

Su Rui Electronics' enemies are not just Zhu Youxing; their company is large, so they face even more competitors.

As for Zhu Youxing, he started at the pinnacle of the game industry. As long as he doesn't expand into other industries, his only enemy will be the game industry.

Whether or not Blu-ray is used, or some other high-definition format, is irrelevant to Zhuyouxing.

Looking back from a later perspective, Zhu Youxing understood that the obsolescence of CDs was inevitable, and the CD drive on the GS1 was merely a transitional device. While it might still be indispensable in the future, the more important thing was actually the internal and external storage devices.

Imagine a future where a TF card the size of a fingernail can have 1TB of storage, which is incomparable to optical discs.

Morgan Group's TV-box-like product, in addition to being able to watch online videos, also has a built-in CD drive that can play a different company's high-definition format. This is a standard battle between the two companies, and Zhuyouxing seems to be being ignored.

This is actually better; we can take the opportunity to quickly leverage motion-sensing games to attract users before they even realize it.

In the second half of the year, Surui Electronics originally intended to issue a challenge to Youxing Electronics Entertainment, but instead attracted resistance from Morgan Group. Surui Electronics successfully brought itself an extremely powerful adversary.

For a time, the major advertising slots were dominated by ads from Surrey Electronics and Morgan Stanley, with the two sides fiercely competing for advertising space.

Meanwhile, Yuxing Electronic Entertainment took the opportunity to acquire other advertising slots, most of which were for television and online platforms.

The advertisements mostly featured well-known movie stars playing motion-sensing games in front of a television.

Thanks to such advertisements, more and more people have become interested in motion-sensing games.

You can work up a good sweat and enjoy the fun of exercise with your family.

This transforms exercise, a somewhat monotonous activity, from a solitary activity to a family-friendly form of entertainment.

The feeling is clearly different.

GSSports is the full name of this motion-sensing game. In its previous life, the game was originally called Wii Sports. It was released along with the Wii game console. Thanks to this game, the Wii, which originally seemed like a very strange and eccentric monster among game consoles, achieved tremendous success.

The low cost of game consoles and game development allowed for huge profits, and no one realized the enormous market potential before success.

Yuxing Electronic Entertainment quickly launched its own motion-sensing game at this opportune moment.

In some places, game consoles have even been out of stock.

Many games haven't even sold much yet, but the game consoles have sold out first.

Core gamers who wanted to buy game consoles and more games were the first to voice their dissatisfaction. They seriously suspected that Yuxing Electronics Entertainment might be getting too big for its britches, as the production speed of game consoles was slowing down. Were they planning to abandon old gamers and devote all their energy to new game consoles?

In the first month after motion-sensing games were heavily promoted, the GS1 game console, whose sales were gradually declining, suddenly surged from about one million units per month to more than three million units per month.

Along with the increased sales, the accompanying motion-sensing games and controllers also saw a surge in sales.

A motion-sensing controller sells for $65, with a cost of $10. A motion-sensing game disc sells for $55, with the cost being only the disc packaging, which is no more than $5.

This is outrageous profit, far exceeding the profits of any previous game.

But customers don't care; as long as this thing brings them happiness, they don't care how much it costs.

This price is just the upper limit that Americans and Japanese can afford, which shows that the control is quite ingenious.

At this time, many people's attention was focused on the standards battle between Surui Electronics and Morgan Group.