Tokyo Video Game Tycoon.

If the GBA didn't already have a very rich game lineup, Suri Electronics' preemptive move would have been explosive.

After watching the future meet-and-greet, everyone except Zhu Youxing looked rather solemn.

After about ten minutes of silence, Hayazawa Airi finally couldn't bear the heavy atmosphere any longer and spoke up: "Suri Electronics' new game console is really attractive. Can we announce our handheld console ahead of time? Otherwise, we'll really fall behind others."

Zhu Youxing smiled and said, "Do you think we'll lose?"

Airi Hayazawa shook her head: "That's not necessarily true, but I don't feel quite at ease knowing they've taken the lead. Look, we've already developed a new handheld console, and it's definitely no worse than theirs, so why not announce it?"

After thinking for a moment, Zhu Youxing said, "If we announce it now, it would seem a bit like we're in a hurry to prove ourselves, so I'd rather wait until the Consumer Electronics Show to exhibit it. I also believe that players are very patient."

Good things come to those who wait. If we're not prepared, and Su Rui Electronics releases its new game console, then Zhuyouxing might really have to be a little anxious.

But now, there's no need to rush. Their products are basically finalized, and all that's left is continuous testing. So their pace isn't slower than the competition's; it's just that their promotional time will be slightly delayed.

However, it won't have a significant impact.

People from other departments also expressed their opinions. Some agreed with Zhu Youxing's words, while others felt that they should respond now, at least to let the public know that their own company also has a major product launch.

However, Zhu Youxing felt that it was unnecessary.

Actually, they had already announced it before, but not openly. Instead, they promoted it through the chip manufacturers they partnered with, highlighting the orders they had signed. This had already given players some anticipation.

Chapter 410 Assigning Tasks

In conclusion, Zhuyouxing has no intention of disrupting his own rhythm; he will continue to develop and promote the game console at his own pace.

However, at this time, the game development teams should also be getting busy.

If you have a game under development that's nearing completion, then finish the current project first.

However, if the game development is just starting out or only halfway through, then port it if possible, and suspend the project if it cannot be ported.

This time is different from the previous game console releases.

Previously, the enemy's competitive ability was not strong; they could be overwhelmed simply by relying on some powerful first-party game lineups.

But this time, Surui Electronics was clearly aggressive.

With simultaneous promotion of two game consoles and the release of multiple first-party games, their investment this time is estimated to be at least over $1.5 billion.

The development cost of the new handheld console from Yuxing Electronics Entertainment is over 200 million US dollars, and that's only if Yuxing can point out the way; otherwise, the cost would be even higher.

Fortunately, I am now a large company with billions of dollars in deposits, so I can afford this kind of development investment.

Moreover, he was the one who made the decisions; whatever he said about how to invest was absolutely no question. There was no need to negotiate or argue with anyone, so the development process was very smooth and without any delays.

Zhu Youxing looked up and said, "Airi, your engineering department should now go all out to manufacture a few more engineering prototypes, and then put the development kits that facilitate game development into production. Next, we will focus our development efforts on the new handheld console."

Then he looked at Minoru Matsuhashi, who was having a remote meeting via video conference.

Matsuhashi Minoru currently controls the engine development team and the initial stages of the development teams for some of the large-scale games planned for the future.

“Matsuhashi Minoru, you need to keep in touch with the engine team. We need them to continuously optimize the engine. Isn’t it just so happens that Surui Electronics has shared their latest game data? We can learn from them.”

Zhu Youxing should really be glad that he set the licensing rules for the game engine back then.

Any company using Unreal Engine must share all development data with the engine team free of charge.

This sharing is also intended to enable faster engine development, much like in the chip industry, creating an absolute data monopoly that leaves newcomers only able to look up in awe.

Those who signed this authorization agreement didn't really understand the importance of data at the time, because it was something that was very easy to imitate, and there seemed to be no need to keep it secret. But Zhu Youxing, who came from the future, valued the importance of data.

One or two sets of data may not seem like much, but once the data reaches a certain exponential level, the effect is completely different.

While developing the game, Surui Electronics also shared the complete game development data and engine team.

This is Zhuyouxing's back garden.

Engine teams can indeed use these methods to quickly iterate on the game engine, thereby providing better service to users.

But Zhuyouxing essentially got free data from other game companies, and getting something for free is definitely a great feeling.

This data can all be helpful to the game development team at Youxing Electronic Entertainment.

"Also, does your new team have any ideas for new games or gameplay? If so, let them come up with ideas, and as long as I think they're good, I'll pay them whatever they ask for, without setting any upper limit."

With Takeyusei's assurance, Matsuhashi Minoru clearly felt much more confident.

She had previously recruited and gathered a game development team of more than 400 people.

In the US, a game development team of over 400 people is considered a truly super-large team.

This team has been a great help in previous game developments.

This time, Zhu Youxing plans to give these people the freedom to develop games, also intending to test their ability to develop games independently. They can't always rely on him to provide inspiration; they also need to find ways to create their own inspiration.

"I understand, I'll do it now."

Matsuhashi Minoru was a man of action, eager to get things done immediately.

However, Zhu Youxing stopped him directly: "It's already night over there, go to sleep and behave yourself, or I'll dock your pay."

Takeyusei certainly didn't want his capable assistant in the US to die suddenly. Matsuhashi Minoru had saved him a lot of trouble; he was truly an excellent employee, no less capable than any man. Takeyusei absolutely had to cherish someone like that.

Matsuhashi felt a warmth in his heart; this was the kind of boss worth following.

So Matsuhashi Minoru verbally agreed, but she still planned to make proper preparations overnight.

As for the other departments, they were all assigned different tasks by Zhu Youxing.

Department heads immediately sprang into action, and this time, Youxing Electronic Entertainment entered a very fast-paced state.

A few days later, in the president's office at Surui Electronics, Hayakawa Ueto was looking at the latest company performance report.

After reading it, he looked up at Aiden, the current head of the US branch and his good friend, who had been waiting for some time.

However, Aiden is now not only the head of the US branch, but also the vice president of the head office, second only to Hayakawa Ueto, and is considered one of Hayakawa Ueto's most trusted members.

Now, in addition to handling affairs in the United States, Aiden also serves as the long-term head of the video game division, a position one level higher than that of the division's director.

"Aiden, how's the advertising for our latest game console going?"

Aiden could be very casual in front of Hayakawa Ueto. He crossed his legs and leaned back in his chair, saying comfortably, "Very good. The response online is very strong, especially in Europe and America. They are very welcoming of high-definition game consoles."

In the United States, players are more willing to accept games with better graphics. In Japan, there is a trade-off between graphics and gameplay, but players in the US market are much more straightforward.

We're willing to spend money on any game that offers similar gameplay but boasts stunning graphics.

Anyway, we Americans have plenty of money. If you dare to do it, we dare to buy it.

Currently, online surveys of players' expectations show a very strong response from American gamers.

They all said to shut up, take my money, and that they wanted to buy these two game consoles right now.

Hayakawa Ueto was in a good mood, it seemed his strategy had worked well, and indeed, excellent graphics could attract more players.

At this point, he had to thank Zhuyouxing. If he hadn't been willing to license the Unreal Engine, they wouldn't have been able to develop a game with excellent graphics and decent gameplay in such a short time.

Although the cost was high licensing fees and data sharing, he felt it was worth it.

"So, what about the reaction from Yusei Electronics Entertainment? Have they reacted to our new product release?" Hayakawa Ueto pressed again.

Upon hearing Hayakawa Ueto's question, Aiden slightly toned down his relaxed demeanor and said, "They didn't react at all, which is really unusual."

Chapter 411 The Wavering Players

"No reaction at all?" Hayakawa Ueto frowned.

“That’s right.” Aiden nodded. “Youxing Electronic Entertainment hasn’t reacted at all this time. I seriously suspect that they’ve prepared something amazing this time, but unfortunately, no matter how much money we spend, we can’t get any more detailed information.”

It is common knowledge that Yusei Electronics Entertainment is preparing to develop a new game console.

However, no one knows for the time being whether Yuxing Electronics Entertainment plans to develop a handheld console or a home console.

In terms of profit margin, home consoles definitely have a higher profit margin.

A single game on a home console can now sell for around sixty dollars on average.

Handheld consoles are cheaper, as this is a compromise, with prices generally hovering around forty dollars.

In reality, the human and material resources invested in handheld games and console games are not that different.

In that case, home consoles would obviously have a better profit margin.

However, Yuxing Electronic Entertainment has always been a company that doesn't follow the usual path.

It wouldn't be surprising how they react.

This is also something that gives Hayakawa Ueto a headache.

In fact, Hayakawa Ueto's release of two brand-new game consoles at this time was also an attempt to test Yusei Electronics Entertainment's true intentions.

He was very ambitious this time, and even had a backup plan.

If Yuxing Electronics Entertainment makes a ruthless move, they can immediately bring out their backup plan: the handheld console can improve its performance through external hardware modules, and they can also announce some hidden features that were originally planned to be released gradually.

For example, handheld consoles can play entertainment content from proprietary discs, expanding the disc system beyond just games and increasing multimedia appeal. This multimedia functionality can also attract users beyond gamers, indirectly turning them into customers of their products.

Similar expansion peripherals are also available on the host machine.

So far, the motion-sensing function of Yuxing Electronic Entertainment's GS1 has gradually matured, but it has remained lukewarm and has not had a significant impact.

However, Hayakawa Ueto believes that this may eventually become a commercial opportunity, but in the short term, he is still unsure about the direction of the game and doesn't know which direction to develop.

It seems that some of the motion-sensing sports games from Youxing Electronics Entertainment haven't made much of a splash, suggesting that motion-sensing sports games aren't a successful path.

So he wanted to wait for Zhu Youxing to make the first move, and then learn from him.

Unfortunately, Yuxing Electronic Entertainment remained unmoved, which was somewhat like him taking the initiative, but his opponent easily dodged it and didn't fight back at all.

But Hayakawa Ueto will never underestimate his opponent.

Based on my experience competing with Yusei Electronics Entertainment multiple times before, I'm certain that Takeyusei is holding back a big surprise.

The calmer the situation, the more cautious you need to be.

Hayakawa Ueto said, "It seems they've decided to announce their new product at the Consumer Electronics Show. It's a real shame. I thought I could use reverse psychology to get them to leak some information beforehand."

Aiden grinned and said, "Actually, it's fine now. Our response has been very good. Even if Youxing Electronic Entertainment really has some big surprises, we're not necessarily worse than them."

Hayakawa Ueto nodded: "That's right, we're definitely no worse than anyone else in terms of technical capabilities."

However, Hayakawa Ueto couldn't help feeling uneasy inside.