Tokyo Video Game Tycoon.

If this press conference were aimed at gamers, he wouldn't have been so verbose.

But this press conference was for the media and peers, so giving a good shout-out to oneself is also a way to increase one's influence.

This is basically an unspoken rule in the industry, so everyone took it for granted and wasn't too surprised.

After speaking for about five or six minutes, Zhu Youxing paused.

"Alright, I'm sure you all came here not to listen to me ramble on, so I won't say any more. Next, I'm going to announce the latest product from Youxing Electronic Entertainment."

Here it comes, the main event.

The fact that the president of Yusei Electronics Entertainment personally came to the United States to promote the product clearly indicates that it is highly valued.

Is Yuxing Electronic Entertainment planning to expand into new businesses?

Everyone is speculating.

At this point, the employees had already pushed a display stand covered with a cloth to the center of the podium.

A spotlight immediately shone on the display stand.

Zhu Youxing slowly walked to the display stand, decisively removed the cloth, revealing the product inside.

People craned their necks to look at the items on the display stand.

Some people even used portable binoculars to examine it carefully.

The sound of cameras clicking was incessant.

"What is that? Is it a camera? And what's that controller? It looks like two sticks. I've never seen a controller like that before. Is Youxing Electronics really trying to expand into new game console businesses again?"

Upon seeing the new product, Aiden immediately smiled and said, "Hayakawa-san, it seems you really guessed wrong. They really are planning to release a new game console. Look, the new controller has already been released."

At this moment, Hayakawa Ueto did not react to Aiden's words; he simply stared intently at the product on the display stand.

On the display stand, there are only two cylindrical handles, one of which has a joystick and directional keys.

The other controller features the signature ABXY logo of Yusei Electronics Entertainment, along with joysticks and buttons.

The button layout immediately reveals that this is a controller meant to be held in the left and right hands respectively.

But why separate the left and right sides of the handle?

Also, why is it cylindrical, and why is there a special sphere in front of the cylinder?

Also, there's that camera.

Suddenly, a few more things popped into Hayakawa Ueto's mind.

However, he was still unsure of what was going on.

"Please witness the arrival of a new era of gaming. I have named this product 'Motion-Sensing Game.' Actually, you should have already seen this in our previous GS1 promotions, but at that time our product was still in the experimental stage, so we did not focus on promoting it."

Somatosensory!

correct.

Hayakawa Ueto remembered.

It was indeed mentioned in the GS1's promotional materials.

However, at that time, they only talked for a few minutes before quickly moving on.

People who don't pay much attention to this will probably overlook it quickly.

However, as a fellow game company, and second only to Yusei Electronics Entertainment, Hayakawa Ueto was bound to be more concerned about Yusei Electronics Entertainment's every move than others.

"Sensory perception" is a completely new term, but it's also easy to understand.

It allows people to play games through physical movement.

This camera is clearly something used to capture players.

"I'm sure you all still have a lot of questions about this product, so I'll demonstrate it for you now. Please welcome Ms. Minoru Matsuhashi, our US regional manager."

Chapter 341 Catching Someone Off Guard

Minoru Matsuhashi is not a good gamer.

She is usually completely occupied with work and is a well-known strong woman in the industry.

In some areas, she works even harder than men, and that's why she's always been respected by her peers in the gaming industry.

Aiden didn't think much of technically-minded leaders like Takeyusei, but he greatly admired Matsuhashi Minoru. He frequently sought opportunities to contact Matsuhashi Minoru, promising him extremely high returns and shares, hoping that the other party would come to Surui Electronics.

If I had such a powerful henchman, Su Rui Electronics would definitely develop faster.

Unfortunately, Matsuhashi Minoru didn't respond to him at all.

That makes sense. At Youxing Electronics Entertainment, she was the head of North America. Coming here, she would have to be subordinate to someone else. Besides, Youxing Electronics Entertainment has great potential and earns no less money than Su Rui Electronics. She has no reason to come here.

However, even though Matsuhashi Minoru is not good at playing games, when she stood on the stage at the press conference and held the brand-new controller, she started playing very smoothly.

This demonstration features a tennis game.

Overall, the game seems to have some redeeming qualities.

However, by using a motion-sensing camera, the approximate positions of the controller, remote control, and player can be accurately captured.

People looked at this entirely new form of game presentation with slight surprise.

Previously, Yuxing Electronics Entertainment had only explained the general direction of motion-sensing games.

But until gameplay footage was released, no one knew what a real motion-sensing game would look like.

But now they know.

With the help of a motion-sensing camera and a special remote control, players can now move around in the game, just like playing tennis at home.

In addition to tennis, there are also motion-sensing games such as golf and baseball.

It seems that sports games have suddenly opened up a whole new world because of motion sensing.

The reporters in the audience were naturally very happy.

Because this is a completely new technology, their news mission for today can be considered complete.

Meanwhile, some of their predecessors were quickly brainstorming ideas about haptic feedback.

Several companies that own game consoles, such as Hongguo, Lierda, and Surui Electronics, are researching the feasibility of motion-sensing games.

"Luke, can this motion-sensing game be implemented on our game console?"

A manager from Hongguo Company immediately asked one of the engineers who had come with him.

They also had their own promotional products today, but after hearing about the activities of Youxing Electronics Entertainment, they immediately brought an engineer over to gather information.

After seeing the actual gameplay of motion-sensing games, almost no one would doubt their fun anymore.

Sports and adventure may be some kind of innate human instinct.

The reason video games became popular in the first place was because of the captivating adventures they offered.

Whether you're a hero, a soldier, or a plumber rescuing a princess, it's all a form of adventure.

This fully taps into the adventurous genes inherent in human nature.

If video games simply satisfy people's need for adventure, they are already successful products.

Now, this product has a new direction for development: motion-sensing games.

When asked by his boss, Luke quickly pondered for a moment using his engineering knowledge, then said uncertainly, "It is indeed possible, but the cost would be very high. If it were me, I would consider creating a completely new game console instead of adding this feature to an existing one."

This boss didn't understand the technical aspects, but since Luke, as an engineer, said so, it meant that adding this feature to current game consoles was almost impossible.

His expression was somewhat unpleasant.

Their game console, developed by Red Fruit Company, has been on the market for over a year.

However, a year or so is simply not enough to break even.

If you ask him to talk to the higher-ups about developing a new game console now, wouldn't he just be asking to get a severe scolding?

Clearly, they will miss this rare opportunity.

But he added somewhat reluctantly, "What if we force motion-sensing functionality onto our current game consoles?"

Luke said, "Then we would have to create a new peripheral core hardware and adapt and adjust it to the current game console chips. This could lead to unpredictable vulnerabilities. In this process of trial and error, we might spend much more time than we imagined, and it might not be more cost-effective than developing a new game console."

Luke had already made it very clear, but if his boss really wanted to do it, he could just do it; after all, he wouldn't be the one who suffered the loss.

To date, engineers like him who are purely technical have not been highly valued, and he has long since lost any sense of belonging to Redfruit.

He also misses the days when Myron Case was still around.

At that time, Myron Case at least respected technical talents like them, and even though the salary wasn't high, it still made them willing to work for him.

But once the new leadership came to power, their good days were over.

The company has fully shifted its focus to commercial marketing, and is now cutting corners wherever possible on the products themselves.

These engineers had been complaining for a long time, but to little avail.

Now he's just lying low, letting his boss do whatever he wants, and he'll just obediently take the money and do the job.

Apart from Hongguo Company, Lierda is pretty much the same.

However, Lierda's own new machine has been on the market for two or three years, which is almost time to develop a new game console. This is a good time to add motion-sensing functionality.

However, it will probably take another year or two before we can actually mass-produce motion-sensing products.

In comparison, Surui Electronics has the biggest advantage.

Surui Electronics has always had an advantage in the development of such new technologies, and their PN2 game console has been on the market for several years and is also in the process of being replaced.

If we speed up the pace, we might even be able to catch up with the pace of Shangxing Electronic Entertainment and not be left too far behind.

Hayakawa Ueto decided almost without hesitation to invest new funds in motion-sensing research and development.

As Surui Electronics gradually gains a certain audience in the gaming market, the restrictions he faces at the company headquarters are gradually decreasing, his disposable funds are slowly increasing, and his say is becoming more significant.

After the demonstration, a motion-sensing experience area was set up on the test site, waiting for players to truly experience this new form of motion-sensing.

In addition to the brand-new motion-sensing technology, there was another highly anticipated item in the game experience area: new demo content for Final Fantasy VII.