Tokyo Video Game Tycoon.

However, the lawyers hired by Takeyusei were no pushovers. They argued their case logically and persuasively, from the technical difficulties and costs of research and development to the relationship between Japan and the United States at the national level. They managed to convince the jury and the judge, and won the case without any major incident.

Then there were several more similar lawsuits, all prepared by a group of guys who wanted to deliberately target Zhu Youxing.

Even if they couldn't actually win the lawsuit, they wanted to make Zhu Youxing feel bad, affect his mood, and make him less serious during game development, thereby damaging their company's reputation.

However, their wishful thinking ultimately failed.

Even if Zhu Youxing's mood is affected, he can still easily copy the high-quality games from his previous life. If it's just copying, it's no wonder that his mood wouldn't be affected.

On the contrary, Takeyusei was quite productive during this period, releasing at least five first-party games every month, as well as several games from third-party and first-party co-working studios.

Every month, players can buy at least thirty top-quality games, and at the same time, they can choose from more than fifty average-quality games.

Zhu Youxing intends to use facts to slap those who want to see Youxing Electronic Entertainment make a fool of themselves, to show them that no matter what they do, it cannot affect our development.

Firstly, games produced by Zhuyouxing often sell over 500,000 copies on their first release, and they also earn a lot of money from platform revenue sharing with other manufacturers.

With this back-and-forth, plus the continued revenue from many older games and the sales of game consoles, Yuxing Electronic Entertainment's monthly net profit is close to four or five hundred million US dollars.

Then Zhu Youxing would ostentatiously use this money to publicly announce how much he had invested in the lawsuits.

In short, it's all about projecting a nouveau riche vibe: I'm not short of money, I can afford a team of lawyers, can you?

This nouveau riche attitude infuriated many of his rivals.

They don't go through the litigation process without paying a price; they also dedicate at least 30-40% of their energy and resources to it.

But more than a month later, Yuxing Electronic Entertainment continued to thrive, making money as usual, and its momentum was simply unstoppable.

This has once again shocked the industry, astonished by the money-making ability of Yuxing Electronic Entertainment and the extravagant spending of Bamboo Yuxing.

He really spares no expense when it comes to legal matters.

This has led to the remarkable stability of Yuxing Electronic Entertainment, making it seem as if nothing can defeat them.

As the top enforcer of Yusei Electronic Entertainment, Minoru Matsuhashi also gave interviews to several American media outlets. During the interviews, she would occasionally make sarcastic remarks, mocking her opponents for always using underhanded tactics instead of facing them head-on.

Then, Matsuhashi Minoru assured the viewers on television that no matter what happens, Yusei Electronics Entertainment will provide every player and user with the best gaming experience.

On my business card, I'm a game company president; in my mind, I'm a game developer; but in my heart, I'm a game player.

Everything is for the players' benefit; this is the core principle of Youxing Electronic Entertainment. This attitude has greatly increased user goodwill and boosted their confidence in Youxing Electronic Entertainment.

Chapter 294 Strange Annual Awards

By the end of 1997, with the arrival of Christmas and Black Friday, a regular marketing holiday in the United States, game consoles became a best-selling product.

Two years ago, this was just a product that the public had just begun to pay attention to, and there were still some doubts about it.

But none of them doubt the enjoyment that video games bring them.

Meanwhile, a very popular program video also appeared online.

The program was performed without a host.

The program begins with a montage of music videos featuring various games and their classic tracks.

Accompanied by rhythmic and distinctive game music, classic scenes from games released this year are presented one by one.

There are first-party blockbusters from Yuxing Electronic Entertainment such as Doom, Dr. Mario, and Kunio-kun series, as well as the latest work in the Sun Knight series that Suri Electronics is promoting hard, and a fighting game that will be released at the end of the second half of the year but has already gathered a group of fans in a short period of time. It has many similarities with Street Fighter, but the scenes are cooler. It no longer emphasizes the pursuit of realism, as long as it is cool, that's enough.

There are also first-party games from Yusei Electronic Entertainment, such as the fourth installment of Project Ninja and the rhythm game Rhythm Age.

This year has seen an explosion of game releases, especially high-quality ones. As people around the world become more proficient in video game development, they are gradually becoming able to create excellent games.

While the video game industry sometimes needs flashes of inspiration, industrially produced video games can also be very popular. At least if you work hard, you can create a passable game with an average score of over seven points, which will definitely be welcomed by some players.

People in this world have gradually come to understand this pattern.

This has gradually led to an increasing number of games around the Samsung rating. In addition to the game consoles under the Yuxing Electronics Entertainment brand, there are now quite a few games with a Samsung rating, although four-star and five-star games are still rare.

The game montage video played for about four or five minutes, showing all the fun games of the year, before a cute little character appeared in everyone's view.

That was a cartoon character designed by a male game website.

The host is naturally this cartoon character.

The program was very novel and refreshing, but after the cartoon characters appeared, the host who provided the voice acting didn't seem very enthusiastic. Instead, he seemed a bit stiff, as if he was just going through the motions and simply reading the script.

First, I'd like to thank the TV station, all the game companies for bringing us the games, and then I'd like to thank the several sponsors of this episode.

When talking about sponsors, they seemed to have even stronger feelings.

After about ten minutes of rambling, the results of the first game were announced.

The Best Visuals award was given to a game that sounded rather obscure, seemingly a copy of a game from some other company.

Then came a bunch of boring speeches and thank-you notes to sponsors.

Then came the second award, and the third award.

These awards are minor; the real awards, like Best Action and Best Cosplay, are more fair.

As for the highlight, the announcement of Game of the Year was somewhat unexpected.

The award was given to the new Sun Knight work.

It's not that Sun Knights is bad; the series has been steadily improving and already has a certain fan base.

The quality of this work can now be considered to be four and a half stars.

However, this year's game absolutely does not deserve to be the best game, because this year there is a more groundbreaking and more popular game, namely Doom.

Doom pioneered the first-person shooter genre and delivered an incredibly satisfying shooting experience, captivating all players interested in shooting games.

This unique charm is something no other game this year has ever possessed.

However, this game was surprisingly not selected as the best of the year, which was quite unexpected.

However, this does not affect the popularity of this selection program.

American gamers only realized after watching this selection program that video games had developed into an industry similar to the film and television industry.

There are many award selection organizations in the film and television industry, especially the Oscars, Cannes, and Berlin awards, which are all important events in the film and television industry.

Now, video games also have their own awards programs. Although this year's awards are a bit confusing, they still can't dampen the enthusiasm of the players.

This made them feel that their status in the game had also risen.

Many people may be wondering why Doom wasn't chosen as the best of the year, but Bamboo Star doesn't seem to care much.

He secretly supported the creation of this award in the first place. If he really wanted to win the award, it wouldn't have been an easy task. So he focused more on game development.

As for those lawsuits, Takeyusei left them entirely to Matsushita Minoru to handle, only occasionally inquiring about them.

And so, another six months passed, and it was 1998.

The lawsuit lasted for more than half a year. No matter how the opponent tried to interfere, Yuxing Electronic Entertainment was able to maintain a steady pace and reap the benefits of the US market.

Moreover, users in the US market are willing to be exploited because all of Yuxing Electronic Entertainment's games are really too fun.

Despite incurring considerable costs, Yuxing Electronic Entertainment continues to thrive, while many of the companies and individuals who have initiated lawsuits are struggling to survive.

Their initial plan was to slow down the development of Youxing Electronic Entertainment through litigation, but this tactic had no effect. Instead, the other party released a surge of new works during this period, which led to more players accepting Youxing Electronic Entertainment and its user base continuing to expand.

According to rough estimates, Yuxing Electronic Entertainment now has more than 50 million users, including users of FC, SFC and GBC.

With 50 million users, Zhuyouxing can afford to rest on its laurels without any worries, not to mention that Youxing Electronic Entertainment continues to develop rapidly.

It seems like Youxing Electronic Entertainment's creativity will never run dry.

The opponents were furious, but there was nothing they could do.

Gradually, more and more people began to give up on litigation; they could no longer afford the time and effort.

In the past six months, they have spent a considerable amount of money in order to compete with Youxing Electronic Entertainment on equal footing.

Yuxing Electronic Entertainment is entirely under the control of Zhu Yuxing. He can spend as much money as he wants, and no one can interfere with him. Even if he invests all his income in lawsuits, no one can say anything.

However, for other large companies, spending more money on litigation would be a loss on paper. Over time, if morale drops, these guys would start to consider scattering like birds and beasts.

The original group that was formed to defeat Yusei is now gradually disintegrating.

Chapter 295 Anti-Monopoly?

It is extremely rare in the United States to see a series of lawsuits all crammed together, with the defendant assembling a massive legal team to deal with multiple opponents.

Many US media outlets have been reporting on this matter recently. They certainly don't want to miss such a rare piece of news, which has naturally attracted the attention of the US government.

In fact, several members of Congress were among the initiators of this lawsuit against Yusei Electronics Entertainment.

When they gradually realized that they could not stop Youxing Electronic Entertainment through litigation, they started to come up with new crooked ideas.

Using US rights.

The video game industry is currently an emerging industry, and the United States itself does not fully understand it. Therefore, it is relatively lenient in its taxation and management, with the aim of expanding the market and making the industry bigger.

Now, the market is indeed growing, but there's always one company that occupies more than 80% of the market and remains firmly in control. If it were an American company, they wouldn't have anything to say, but now that it's a Japanese company, they're really not happy about it.

Moreover, there are now two industry associations secretly stirring up trouble.

Film and Television Association and Software Association.

They exaggeratedly described how, if Yusei Electronic Entertainment continued to develop in this way, it would inevitably become a highly threatening entity.

We must find a way to suppress them.

Otherwise, the US market would be completely at the mercy of Youxing Electronic Entertainment.

Furthermore, this lawsuit is quite large in scale. If Youxing Electronic Entertainment were to achieve a complete victory, it would not only be the plaintiffs who would lose face, but also the authority of the US legal system.

It makes ordinary people feel that as long as they have money, they can do whatever they want.

Therefore, under these circumstances, a new alliance is quietly forming.

"Recently, this Yuxing Electronic Entertainment has been very arrogant, actually wanting to achieve a complete victory. And those damn lawyers, they are clearly Americans, but they are working for the Japanese. Among them is a former presidential legal advisor."

During a teleconference, a member of Congress was cursing through gritted teeth.

He owned a sizable entertainment software company that had previously achieved good sales results. However, as the game business flourished, their products were quickly phased out. He then tried to transform the business by developing games.

However, the pace of game development is too fast, and he can never keep up with the trend, thus falling behind others.

This infuriated him. He had long harbored resentment towards Youxing Electronic Entertainment, but had never had the chance to vent it.