Tokyo Video Game Tycoon.

If Star Entertainment can be contained, the company, which operates in their own state, will rise rapidly and seize more market share.

However, the actual results were not encouraging.

California has protected Youxing Electronic Entertainment very well, ensuring that he will never encounter any unexpected situations.

In the end, he could only rely on his influence to barely impose some restrictions on the Doom Soldier, who currently has the greatest impact on the American people.

The sale of Doom was restricted on the grounds that it was too violent and would affect children's healthy development. However, the age restriction advocated by Yuxing Electronic Entertainment alone had no effect. Children who wanted to buy this kind of game could still easily buy it with almost no obstacles.

Such violent and bloody games should be subject to certain regulations.

Colby then suggested that the United States immediately establish a video game censorship committee to specifically rate games by age, and then impose policy pressure on major retailers.

Until a review committee is established, Doom will only be available for sale in a limited number of regions.

This was the best Colby could do.

He understood the California governor's protection of Star Entertainment; if such a major taxpayer came to his state, he would protect them to the death.

However, at this moment, he seems to have found a new point of attack.

That's the photo circulating online of the First Lady playing a video game.

The photos aren't the main thing; the accompanying text is.

Even the First Lady has said that she is somewhat addicted and should consider going to the hospital for addiction treatment.

And coincidentally, scholars from a university in the United States have just published a paper that details some characteristics of video game addiction.

Of course, this scholar is more about riding the wave of popularity. Many of the theories in his paper have no basis and are completely immature conclusions. He hasn't even conducted many experiments.

But this became Colby's prized possession.

Finally found a place to attack Yusei Electronic Entertainment!

Colby was thrilled.

He then immediately arranged for people to prepare materials for attacking Yuxing Electronic Entertainment; he was about to fight another major battle.

In the latter half of 1997, another round of hearings began.

This initiative was launched by Colby and two other states with ties to the party, with several academics serving as scientific advisors, and many people identified as being affected by video game addiction.

The hearing started off with a somewhat aggressive tone, and even though California itself wanted to protect Star Electronic Entertainment, it inevitably seemed that some people were outnumbered and isolated.

However, Yusei Electronics Entertainment is not to be trifled with.

In a hearing, whoever makes the most sense will be accepted.

Zhu Youxing has never been stingy with money in this regard.

He immediately spent a large sum of money, once again deploying his personal legal team, and also bringing along several top lawyers from Europe.

Their expenses are naturally not low, but they are worth the price.

The hearing lasted a full week, with both sides exchanging heated words. From the initial argument that video games are harmful, to the negative impact of video games on people, Yuxing Electronic Entertainment gradually shifted from a passive to a more proactive stance.

With dozens of top business lawyers, plus several science team henchmen temporarily hired from different fields, even though Colby had a lot of seemingly 'conclusive' evidence, Yuxing Electronic Entertainment was not at a disadvantage at all.

The hearing lasted for several days, and the two sides remained deadlocked.

It has to be said that sometimes money really can do whatever it wants.

Zhu Youxing spent over ten million US dollars on the legal team for this project, but he didn't care about these expenses at all.

By the time half a month had passed, Colby's side was already starting to feel overwhelmed, while Youxing Electronic Entertainment seemed to be handling things with ease.

They can even add two or three top lawyers and scientists every two days, which seems to have become a competition of financial resources.

Of course, besides the competition in financial resources, California also has to back them up and help them withstand pressure from the government; otherwise, it still wouldn't work.

The final outcome was abruptly ended with Yuxing Electronic Entertainment being banned from selling the product in certain states.

This was hard for Colby to accept, but he had no choice but to accept it.

Chapter 278 Japan's Blood and Tears Accusation

The hearing was, of course, subject to intense media scrutiny.

They were like flies that swarmed into any crack, giving extensive coverage to the very first day of the hearing.

At first, Colby welcomed the reporters.

Because it allows them to expand their influence and convince more people that Youxing Electronic Entertainment's video games will have an impact.

However, in the later stages, these reporters became what Colby considered his "useless teammates."

Of course, reporters don't care about factional issues; they only care about their ratings and clicks, so they will report the news truthfully.

In particular, Yuxing Electronic Entertainment has hired a team of top lawyers and scientists, and industry insiders estimate that the hearing will cost at least tens of millions of dollars.

This shocked many Americans who were watching the drama unfold.

They also knew that this was just a dog-eat-dog hearing, and they didn't actually believe one side's story.

But the extravagance of Yuxing Electronic Entertainment left them somewhat in awe.

At the same time, they also realized the determination of Yuxing Electronic Entertainment.

They are willing to pay a huge price to fight against any injustice.

Many Japanese people in the United States, especially those who have already achieved a certain status and reputation, strongly support Yusei Electronic Entertainment.

During the hearing, the legal team engaged in a fierce debate, and many Japanese people in the United States also spontaneously voiced their grievances through various media outlets.

They once signed the Plaza Accord, which caused a series of chain reactions. Japan was the biggest scapegoat, suffering severe economic setbacks, social unrest, and the Japanese living abroad were also severely affected.

Once the bubble bursts, Americans will no longer see Japan as a threat. They will drain Japan dry and discard it, then look for the next target to bleed.

Therefore, in the eyes of many Japanese people, the United States is an insurmountable mountain. They admire the United States but can only look up to it, while at the same time hating it.

Amid these accusations, the Japanese people, unusually united, jointly condemned Governor Colby's shamelessness and his intention to continue exploiting them.

People always like to show pity for the weak, and many Americans were also persuaded to sympathize with these Japanese people, though this was limited to a portion of the general public.

As a result of this series of events, the hearings initiated by Colby made little substantive progress and ultimately had to be abandoned in disappointment.

He gained nothing from the hearing and even suffered some criticism, which was a huge loss for him.

He was also astonished by the extravagant spending of Yuxing Electronic Entertainment.

This Japanese company is indeed not to be trifled with; it can casually assemble a top-notch legal team of tens of millions of dollars.

However, he lost a lot of face this time, and he also began to hold a grudge against Yusei Electronics Entertainment. If he has the chance in the future, he must give this Japanese company a good beating!

At this very moment, due to the obstruction of Doom Soldier sales and the sales bans in some states, Zhu Youxing also realized that the US national machinery had begun to operate.

Nintendo faced a similar situation in the original world.

Ultimately, it all comes down to interests.

If you were a US company, such attacks would be significantly reduced.

Once the state apparatus is in operation, it's impossible to resist. However, we have made preparations and have already started planning ahead.

As the latter half of 97 approached, more and more game companies and console developers entered the market, and the once blue ocean market gradually turned into a red ocean. A wide variety of games dazzled players, and even though Yuxing Electronic Entertainment had a huge market and influence, it still inevitably lost some of its market share.

Calls for Yusei Electronics to create a new game console are growing louder, and players are clearly still looking forward to Yusei Electronics' high-quality games.

In the low-price market and the mid-range market of SFC, Yuxing Electronics Entertainment holds a dominant position.

However, with the recent popularization of 32-bit 3D graphics game consoles, a high-end game console market has gradually emerged in the range of around $400.

These types of game consoles have superior-looking graphics that can immediately attract players' attention.

Without hesitation, they began to gradually invest more of their spare money here. Humans are visual creatures and often find it hard to resist things that look particularly beautiful and cool.

But at this moment, Zhu Youxing is focusing more on building two teams.

First of all, it has a special effects team, and it's a film and television special effects team.

Secondly, there's the engine development team.

These will all be based in the United States, continuously recruiting top American talent.

The special effects team has now grown to a considerable size and has already helped Youxing Electronic Entertainment release concept trailers for several games.

These promotional videos, produced with lavish special effects, have still captured the hearts of many, making them willing to continue spending money on Youxing Electronic Entertainment.

However, this is ultimately not a long-term solution.

During this period, some opinions began to appear in newspapers, magazines, and online media.

The general content is that "Yuxing Electronic Entertainment is resting on its laurels and the company has lost its vitality."

Because the Super Famicom (SFC) continues to sell like hotcakes, while Yusei Electronics Entertainment remains as stable as ever, it seems they have no intention of developing a next game console at all.

They were so radical before.

The only bright spot is the GBC, an improved version of the GB game console that was just released a couple of days ago. This seems to be a perfunctory response from Yusei Electronics Entertainment in response to strong public demand.

However, within Yuxing Electronic Entertainment, the two game consoles had already been tested countless times internally.

GS1 game console and GBA handheld game console.

The engineering development team's work has even begun to idle, and they can only make some peripherals for the two game consoles when they are bored, and then occasionally test the compatibility of the game consoles.

However, the ten game development teams have never stopped. While maintaining the development pace of SFC and FC games, they have also started developing games for the GS1 and GBA game consoles. To date, they each have at least three finished games.

Even so, Zhuyouxing did not rush to announce a new game console, but continued to focus on building an engine development team and a special effects team.

No one knows what Zhu Youxing is thinking.

If Yusei Electronics Entertainment is a multi-shareholder system, Yusei's actions would likely be heavily criticized by many shareholders, who might even resort to joint impeachment proceedings against Yusei.

However, this company belongs to only Zhu Youxing, and to this day there are only two or three small shareholders with no real power.

Their combined shareholding is less than 10%, and their influence is almost zero.

Chapter 279 Four parts manpower, nine parts special effects

Inside the headquarters of Yusei Electronics Entertainment, Aya Tsukino arrived at the president's office.

She just had a great idea for game development and wanted to talk to Zhu Youxing about it.