Tokyo Video Game Tycoon.

Since the official release of the FC in the United States, its sales have skyrocketed.

Because it's so cheap for Americans.

The Japanese experienced the bursting of the bubble economy and are currently at a low point in their purchasing power, while the United States is experiencing its best economic environment.

Even the average worker's salary can be two to four thousand dollars, so buying a game console for only fifty dollars and several games for only five dollars is not a problem at all to satisfy a child's entertainment needs.

It even became an essential social product for children; if you owned an FC game console, you would have something to talk about with your friends.

Furthermore, when the children get tired of these games, they can use their pocket money to exchange for other games at designated specialty stores.

So in just a few months, FC's sales performance skyrocketed.

The FC has now sold over ten million units in the United States, and its player base is expanding rapidly as a result.

Including Japan, the total sales of the FC game console reached more than 20 million.

FC sales have been gradually weakening in Japan, but they show no signs of slowing down in the United States.

Especially in the last few days, the average daily sales have exceeded 300,000, making it the most popular electronic product.

Meanwhile, those companies that made inferior games considered using hacking or other methods to infiltrate the FC game console and try to disrupt the FC game market.

However, they are overwhelmed by the relentless legal offensive from Yuxing Electronic Entertainment.

Game development has come to a standstill.

They couldn't stop even if they wanted to; Zhu Youxing had them firmly in his grasp and would never let go.

In terms of litigation, Zhuyouxing has already invested at least tens of millions of dollars in the past few months, and it shows no signs of backing down, which makes these companies' scalps tingle.

We're just a small company, why are you, a big company, targeting us like this?

But they forgot that they had previously wanted to challenge the authority of Yuxing Electronic Entertainment.

Many of the men who had been plotting something were deterred by this display of force, realizing that this Japanese company was not to be trifled with.

Then, by mid-December, these companies finally succumbed.

They voluntarily signed a settlement agreement, agreeing to compensate for the infringement and hoping that Youxing Electronic Entertainment would stop pursuing them.

But Zhu Youxing has no intention of ending things just like that.

He went to such lengths not just for a little bit of compensation for the infringement.

What he wants is for these market disruptors to leave the gaming industry, or to obediently make games and stop producing these trashy reskinned games.

In the video game industry, I need to have a voice; I can't let a bunch of guys mess up my plans.

So, Zhuyouxing's second offensive continues. They refuse to sign any settlement agreement or accept any compensation. Youxing Electronic Entertainment will keep a close eye on you.

While being monitored, Takeyusei continued to produce and release games at his own pace.

With Christmas approaching, the gaming market environment began to recover rapidly as the number of low-priced, low-quality games gradually decreased.

The timely containment of the Bamboo Star incident prevented many players from developing a negative impression of video games.

This, in turn, boosted the development of video games in the United States.

"Friends watching on TV, what I have in my hand is the hottest selling game console right now, a video game console from Japan. I have to say, this thing is really fun. Even as an adult, I have no resistance to this game."

During a TV interview, a reporter held up an SFC game console and exclaimed in admiration before joining the queue to buy Christmas presents.

"Sir, what are your thoughts on video games?"

"What? Video games? What are those?"

"This is it." The reporter showed the game console to the other party.

"Oh, you mean the SFC? That's really fun! I love it! I'm in line right now, planning to buy one for my nephew too."

"That's right, that's right. I'm also here to buy it for my nephew. This is truly the best gift right now. I hope everyone can buy one. I can guarantee with my integrity that it's absolutely worth the price."

……

One after another, people lined up, eager to praise video games in front of reporters.

Besides the popular game products from Yusei Electronics, the game consoles from Surui Electronics have also become quite popular, although they are still far behind Yusei Electronics. However, they have still achieved Hayakawa Ueto's vision, which is to follow in the footsteps of Yusei Electronics and enjoy a bowl of nutritious soup.

As for another company that manufactures game consoles, Lierda, things aren't going so well right now.

Previously, their company's strategy focused on promoting the game console itself, without paying much attention to the games on it.

Or rather, Americans view game consoles as a tangible asset.

They believed that as long as they produced game consoles and game cartridges, they didn't need to care much about the content of the games themselves.

Under these circumstances, they unreservedly accepted a large number of the garbage games that Surui Electronics and Youxing Electronics Entertainment didn't want, namely those inferior plagiarized games.

Under the relentless commercial and legal offensive from Yuxing Electronic Entertainment, companies that produced low-quality games withdrew one after another, and Lierda's already poor gaming environment was struck by lightning.

Game consoles quickly became something that everyone resisted.

While two Japanese companies were raking in profits from selling games and consoles, this game console company's sales figures were declining rapidly.

Even on Christmas Day, the shelves selling Lierda game consoles were deserted.

The game consoles that Lierda has now can only fool those who don't know much about games.

However, if someone who knows nothing about games is around someone who knows a little about games, they will not hesitate to stop them from buying Lierda and recommend that they buy a cheaper FC game console to experience better games first.

Chapter 264: Has Influence Increased?

In January 1997, Lierda's then-CEO announced his resignation.

The reason he resigned was because of his various poor leadership behaviors.

Most of the funds were diverted to the development of new game consoles, resulting in older game consoles not receiving continuous maintenance.

This mismanagement has caused serious losses to the company, so the CEO who founded Lierda must resign, otherwise he will not be able to explain himself to the shareholders.

These are all publicly available news and information.

But that's not the real reason.

When Zhu Youxing saw this news, he knew the real reason was probably the poor game lineup.

Lierda accepts those trashy games without reservation; even Surui Electronics no longer does that kind of thing.

They provided fertile ground for trashy games to thrive, and when Zhuyouxing primarily targeted those trashy game companies, Lierda was naturally also severely affected.

That CEO must have also noticed this, but unlike his own side, the CEO of Lierda did not have absolute control over the company.

In order to achieve rapid development when founding the company, the CEO of Lierda had to sell most of his shares to others, which enabled them to grow so quickly and become the third largest video game console manufacturer in the US market.

However, this also has a serious drawback.

That means that if he makes any mistake, he, the CEO who founded the company, will be ruthlessly kicked out.

Capital will never give a person a second chance; they only judge success or failure by sales performance.

This is actually quite common in the US market, and Zhuyouxing is already used to this kind of environment in the US market.

The CEO of Lierda was more like an innocent bystander caught in the crossfire.

After the CEO resigned, Lierda immediately announced that it would reorganize the company and increase the promotion of the old game consoles, while the mobile handheld console that had been promoted for a long time was relegated to a secondary position.

Of course, they won't give up, since they've almost finished developing it. It's just that because of their attacks on those trash games, they don't have any decent games on their current mobile handheld console.

Before Lierda's previous CEO resigned, he had slightly led the development of three or four mobile handheld games. After his resignation, the development of those games was temporarily put on hold. The newly appointed CEO even planned to package these unfinished products together and sell them along with the mobile phones.

To this day, Lierda's shareholders still view video games as a physical asset, not a digital asset.

From the very beginning, they were on the wrong track.

Zhu Youxing knew that this was caused by the uncontrollable development trend in the United States. In the original world of his previous life, the United States was the same in the early Atari era. They would even shamelessly tell game developers that they were no different from the cleaning staff in the company. They were extremely cold and ruthless, devaluing creators to an unworthy degree.

Only after experiencing several painful lessons will they truly realize the value of the game itself.

This is something Zhu Youxing can't control, and he doesn't want to control it. He can take this opportunity to further expand the influence of his game console in the United States.

It was at this time that things got out of hand in Japan.

'Japanese companies have defeated the Americans! They've conquered the American market! We are the masters!'

'A legendary young man from Japan beat up an American; he's our pride!'

In later generations, these headlines became very common advertorials on the internet.

And now it has appeared directly in the mainstream newspapers of major newspapers.

The title alone is very eye-catching.

The fact that a Japanese company has conquered the US market is a great topic.

This is roughly equivalent to a wish-fulfillment novel.

Japan has always been a junior partner of the United States; this is an indisputable fact.

However, most of the Japanese people were still unwilling to accept this, and they had always hoped that a savior-like figure would appear to lead them to conquer the United States.

Of course, this is nothing short of wishful thinking.

When the bubble was at its largest, they could still dream, but later they were completely desperate.

However, just when all hope seemed lost, a formidable figure suddenly emerged from Japan. He stormed into the American market and dominated it with ease.

Even though it's just an industry, and a nascent one at that, the video game industry, it still excites many Japanese people, making them feel as excited as if they've taken stimulants.

The gloom in their hearts that had lasted for many years was swept away.

"Hello everyone, welcome to TV Tokyo's special interview program. Today, we're interviewing an executive from Yusei Electronics Entertainment, who will reveal some secrets about Yusei Electronics Entertainment's journey in the United States."

TV Tokyo is also very good at observing situations.

They already had a deep partnership with Yuxing Electronic Entertainment.

Over the years, the two sides have maintained a friendly relationship, and Yusei Electronic Entertainment can license some of its IPs to TV Tokyo for the production of TV dramas and anime.

Because of the growing player base, video games have naturally gained a large audience. Their viewership ratings, which were previously low, have become very stable. They used to be ridiculed as the weakest commercial television stations, but now, no one dares to laugh at them anymore.

When their parent company, the Economic Daily News, reported on Yusei Electronics Entertainment's activities in the United States, which caused a certain social impact in Japan, the television station immediately followed suit.

They originally wanted to interview Zhu Youxing.

However, Zhu Youxing declined the interview, citing that he was in a critical period of game development, and then arranged for other management personnel to handle the matter.